New Homes Mortgage Helpline

What New Homes Mortgage Helpline does

New Homes Mortgage Helpline (NHMH) is a UK-based mortgage brokerage firm specialising in new build property financing, operating as a trading name of The New Homes Group Limited (a private limited company registered in England and Wales). Founded circa 1994, NHMH has been trading for over 30 years and employs 500+ staff across two offices in Colchester (headquarters) and Wakefield. The company operates as an appointed representative of Connells Limited for FCA-regulated mortgage and insurance activities. As a whole-of-market broker, NHMH provides access to over 13,650 mortgage products from high street and specialist lenders, including products not available through standard bank channels. The firm has handled over 77,000 mortgage applications since 2021.

NHMH generates revenue through transaction fees on mortgage arrangements and advisory services, with specific fee amounts disclosed to customers during initial no-obligation consultations rather than published publicly. Core products include first-time buyer mortgages, home mover mortgages, shared ownership schemes, buy-to-let investor products, and self-employed applicant mortgages, supplemented by specialised offerings such as the Own New Rate Reducer (up to 3% rate reduction for 5% deposit buyers), Green Mortgages for EPC A-B properties, and 95% LTV low-deposit products. Supporting services encompass Agreement in Principle processing, full mortgage application support, and access to Part Exchange and Assisted Move schemes via housebuilder partnerships. The firm's go-to-market combines telephone-led inside sales (7 days a week), website enquiry capture, WhatsApp messaging, and referral channels through partnerships with 30+ major UK housebuilders including Barratt, Taylor Wimpey, Bellway, Redrow, Persimmon, Bovis, Countryside, and Crest Nicholson.

The company primarily serves UK individual homebuyers (first-time buyers, home movers, buy-to-let investors, self-employed applicants) and operates as a B2B channel partner for major UK housebuilders. Customer concentration risk is low because revenue derives from thousands of individual mortgage transactions rather than a few large accounts; however, the firm's growth is structurally correlated with UK new build housing volumes and housebuilder referral pipeline health. Sister company IMH (The Remortgage Specialist) extends the parent group's reach into post-purchase remortgage business, while Part Exchange and Assisted Move services are bundled with mortgage advisory to facilitate existing homeowner transitions into new build properties.

Name

New Homes Mortgage Helpline

Legal name

The New Homes Group Limited

Website

https://www.nhmh.co.uk

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

101–250 employees

Short description

New Homes Mortgage Helpline is a UK mortgage brokerage specialising in new build property financing, serving first-time buyers, home movers, and buy-to-let investors with access to 13,650+ mortgage products and referral partnerships with 30+ major UK housebuilders.

Ownership category

akta.pro rank

Product category

Mortgage Brokerage Services

NAICS

Mortgage and Nonmortgage Loan Brokers (522310)

SIC

Loan Brokers (6163)

akta.pro primary industry

Residential Mortgage Brokerage (Purchase & Refinance) (FSAEAEAA)

akta.pro secondary industries

Wholesale Mortgage Lending (Broker Channel) (FSALACAA), Mortgage & Loan Introducers (Residential & Commercial) (FSAEAMAA)

Keywords

• Mortgage brokerage
• New build mortgages
• First time buyer advice
• Remortgage services
• Shared ownership mortgages

Headquarters

HQ city

Colchester

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Mortgage Arrangement and Advisory Fees: New Homes Mortgage Helpline generates revenue through mortgage arrangement fees charged to customers for brokering and arranging mortgage products. The company states 'Any fees payable will be explained in your initial no-obligation appointment', indicating a fee-based service model where charges are disclosed during the consultation. As an appointed representative of Connells Limited (authorised and regulated by the FCA), they operate within the regulated mortgage and insurance broking framework.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

New Homes Mortgage Helpline is a UK whole-of-market mortgage brokerage that connects homebuyers — particularly those purchasing new build properties — with over 13,650 mortgage products from a panel of lenders. The company provides advisory and arrangement services from initial qualification through completion, with specialist expertise in government schemes, low-deposit and 95% LTV products, shared ownership, and new build-specific lender criteria. Revenue is earned through mortgage arrangement and advisory fees disclosed during initial consultations.

Product overview

New Homes Mortgage Helpline operates as a whole-of-market mortgage brokerage service specializing in new build property purchases. The company offers access to over 13,650 mortgage products through its core Mortgage Advisory Services, complemented by specialized products including First Time Buyer Services, Shared Ownership Mortgages, Low Deposit/95% LTV Mortgages, Green Mortgages, and Own New Rate Reducer. Digital tools include Mortgage and Stamp Duty Calculators. Supporting services encompass Agreement in Principle, Part Exchange, Assisted Move, and Remortgage Services. The company primarily serves First Time Buyers, home movers, buy-to-let investors, and self-employed applicants, with operations available 7 days a week through phone, WhatsApp, and online channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Mortgage Advisory Services Whole-of-market mortgage brokerage connecting UK homebuyers with over 13,650 mortgage products from multiple lenders, with specialist support for new build property purchases. End-to-end support from Agreement in Principle through completion, including document preparation and lender liaison.
• First Time Buyer Mortgage Services Specialized mortgage advisory for first-time buyers, including access to government-backed schemes (First Homes, Help to Buy), Lifetime ISAs, low-deposit products, and mortgage qualification support.
• Shared Ownership Mortgage Services Advisory services for Shared Ownership schemes where buyers purchase a share (typically 10%-75%) of a property and pay rent on the remaining portion.
• First Homes Scheme Advisory Advisory on the government-backed First Homes scheme providing new build homes at 30%-50% discount on market price for eligible first-time buyers.
• Green Mortgages Mortgage products with preferential rates for properties with EPC rating A-B, sourced from lenders including NatWest, Halifax, Co-operative Bank, Virgin Money, HSBC, and Barclays.
• Low Deposit / 95% LTV Mortgages Mortgage products requiring only a 5% deposit, including Skipton's Track Record Mortgage for renters with 12 consecutive months of rental payment history.
• Remortgage Services Remortgage advisory for rate switches, equity release, and lender transitions, facilitated through sister company IMH (The Remortgage Specialist).
• Part Exchange Services Service where housebuilders purchase a customer's existing home to facilitate the purchase of a new build property, helping buyers avoid property chain complications.
• Assisted Move Services Service where housebuilders assist customers in selling their existing home through estate agents, covering advertising costs and agent fees to ease the move.
• Own New Rate Reducer Mortgage product from Own New offering reduced interest rates for the initial period on new build properties, reducing monthly payments by up to 3% for buyers with 5% deposits.
• Agreement in Principle (AIP) Initial mortgage qualification from lenders indicating borrowing capacity, used to demonstrate serious buying intent to estate agents and housebuilders.
• Mortgage & Protection Advisory Full mortgage application support including document preparation, lender liaison, and ongoing progress updates throughout the home buying process.

Quantifiable outcome

• Over 77,000 mortgage applications handled since 2021
• +3 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

34 partnerships are on record, tiered minor and core.

• LiveWestminorChannel Partner/ Reseller/ DistributorPartnership with LiveWest housebuilder for mortgage services.
• LivvminorChannel Partner/ Reseller/ DistributorPartnership with Livv housebuilder for mortgage services.
• LovellminorChannel Partner/ Reseller/ DistributorPartnership with Lovell housebuilder for mortgage services.
• Mersea HomesminorChannel Partner/ Reseller/ DistributorPartnership with Mersea Homes for mortgage services.
• Miller HomesminorChannel Partner/ Reseller/ DistributorPartnership with Miller Homes for mortgage services.
• Newett HomesminorChannel Partner/ Reseller/ DistributorPartnership with Newett Homes for mortgage services.
• OakwoodminorChannel Partner/ Reseller/ DistributorPartnership with Oakwood housebuilder for mortgage services.
• Tilia HomesminorChannel Partner/ Reseller/ DistributorPartnership with Tilia Homes for mortgage services.
• Vistry PartnershipsminorChannel Partner/ Reseller/ DistributorPartnership with Vistry Partnerships for mortgage services.
• Barratt DevelopmentscoreChannel Partner/ Reseller/ DistributorNHMH works as a preferred mortgage partner with Barratt, one of the UK's largest housebuilders. NHMH provides mortgage services to Barratt customers purchasing new build properties, offering access to their extensive product range and specialist new build expertise.
• Taylor WimpeycoreChannel Partner/ Reseller/ DistributorNHMH partners with Taylor Wimpey to provide mortgage advisory services to customers purchasing Taylor Wimpey new build homes.
• BellwaycoreChannel Partner/ Reseller/ DistributorPartnership with Bellway housebuilders to provide mortgage services to their customer base.
• RedrowcoreChannel Partner/ Reseller/ DistributorNHMH works with Redrow as a preferred mortgage partner for their new build property customers.
• Persimmon (Bovis)coreChannel Partner/ Reseller/ DistributorPartnership with Persimmon/Bovis housebuilders to provide mortgage arrangement services.
• CountrysidecoreChannel Partner/ Reseller/ DistributorNHMH provides mortgage services to Countryside housebuilding customers.
• Crest NicholsoncoreChannel Partner/ Reseller/ DistributorPartnership with Crest Nicholson for mortgage services to their new build customers.
• David Wilson HomescoreChannel Partner/ Reseller/ DistributorNHMH partners with David Wilson Homes (part of Barratt) to provide mortgage advisory services.
• Connells LimitedcoreStrategic or Co-development PartnerThe New Homes Group Limited (parent of NHMH) is an appointed representative of Connells Limited, which is authorised and regulated by the Financial Conduct Authority (FCA). Connells provides regulatory authorisation for NHMH's mortgage and insurance activities.
• AshberryminorChannel Partner/ Reseller/ DistributorPartnership with Ashberry housebuilder for mortgage services to their customers.
• CavannaminorChannel Partner/ Reseller/ DistributorPartnership with Cavanna Homes for mortgage services.
• CG FryminorChannel Partner/ Reseller/ DistributorPartnership with CG Fry housebuilder for mortgage services.
• City & CountryminorChannel Partner/ Reseller/ DistributorPartnership with City & Country housebuilders for mortgage services.
• DandaraminorChannel Partner/ Reseller/ DistributorPartnership with Dandara housebuilder for mortgage services.
• The DuchyminorChannel Partner/ Reseller/ DistributorPartnership with The Duchy housebuilder for mortgage services.
• ElementominorChannel Partner/ Reseller/ DistributorPartnership with Elemento housebuilder for mortgage services.
• FairviewminorChannel Partner/ Reseller/ DistributorPartnership with Fairview housebuilder for mortgage services.
• GlobeminorChannel Partner/ Reseller/ DistributorPartnership with Globe housebuilder for mortgage services.
• HillminorChannel Partner/ Reseller/ DistributorPartnership with Hill housebuilder for mortgage services.
• Karbon HomesminorChannel Partner/ Reseller/ DistributorPartnership with Karbon Homes for mortgage services.
• KeepmoatminorChannel Partner/ Reseller/ DistributorPartnership with Keepmoat housebuilder for mortgage services.
• Legal & General (L&G)minorChannel Partner/ Reseller/ DistributorPartnership with Legal & General housebuilding division for mortgage services.
• L&QminorChannel Partner/ Reseller/ DistributorPartnership with L&Q housebuilder for mortgage services.
• Linden HomesminorChannel Partner/ Reseller/ DistributorPartnership with Linden Homes for mortgage services.
• Own NewcoreStrategic or Co-development PartnerNHMH has partnered with Own New to offer the Rate Reducer mortgage product to customers purchasing new build properties. Own New works with housebuilders and lenders to offer reduced interest rates on mortgages, making repayments more manageable for buyers with 5% deposits.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• London & Country Mortgages: One of the UK's largest fee-free whole-of-market mortgage brokers. Directly comparable to NHMH in that it operates a telephone-and-digital-led intermediary model sourcing residential mortgages from a broad lender panel, serving similar first-time buyer and home mover segments.
• Mortgage Advice Bureau: UK's largest mortgage broker network, listed on AIM, with thousands of advisers across the country arranging residential and buy-to-let mortgages. Comparable to NHMH as a directly competing intermediary business model, with overlapping customer segments and lender panel access.
• Habito: UK digital-first mortgage broker offering online and telephone advice across residential, buy-to-let and remortgage products. Comparable to NHMH as a whole-of-market intermediary serving UK homebuyers with overlapping lender panels and similar first-time buyer focus.
• Alexander Hall: London-based fee-free UK mortgage broker offering whole-of-market advice. Comparable to NHMH in telephone-led advisory model and residential mortgage focus, particularly in the prime London and new build segments.

Emerging players

• Trussle: UK online mortgage broker focused on remortgage and home mover segments. Comparable to NHMH in intermediary business model and lender access, though more digitally led and concentrated in remortgage rather than new build purchases.
• Better.co.uk: UK digital-first mortgage broker (formerly Trussle-adjacent team) offering online residential and remortgage advice. Comparable to NHMH in whole-of-market intermediary model, though more digitally native and focused on remortgagers.

Broad incumbents

• Connells Limited: UK's largest estate agency and property services group, and NHMH's appointed representative principal for FCA-regulated mortgage activity. Comparable as a broad incumbent in the wider UK mortgage distribution value chain with overlapping customer access through estate agency branches.
• Countrywide (Connells Group): Large UK estate agency network that historically offered in-house mortgage broking. Comparable to NHMH as a broad incumbent in UK property services with mortgage intermediary activity, though now operating under the wider Connells Group umbrella.
• Skipton Building Society: UK's fourth-largest building society, offering direct residential mortgages (including the Track Record 95% LTV mortgage referenced by NHMH). Comparable as a UK mortgage provider overlapping NHMH's lender panel and serving similar first-time buyer segments.
• Halifax (Lloyds Banking Group): UK's largest mortgage lender, offering residential and new build mortgages directly and through intermediary channels. Comparable to NHMH as a broad incumbent in the UK mortgage market, particularly relevant in the new build segment where Halifax is a major participant.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/newhomesmortgagehelpline
• LinkedInlinkedin.com/company/new-homes-mortgage-helpline
• Instagraminstagram.com/newhomesmortgagehelpline
• Xx.com/nhmhuk

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Homes Mortgage Helpline