Egyptian Computer Center
Egyptian Computer Center (ECC) is a privately held Egyptian multibrand retailer selling laptops, desktops, monitors, and accessories from ASUS, Dell, HP, Lenovo, MSI, Acer, Samsung, Philips, and Gigabyte to consumers, gamers, and SMBs through three showrooms in Alexandria and Cairo plus an e-commerce site.
- Company typePrivate
- Founded-
- HeadquartersAlexandria, Egypt
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Egyptian Computer Center does
Egyptian Computer Center (ECC) is a privately held Egyptian multibrand retailer of consumer electronics and computing hardware, headquartered in Alexandria with three physical showrooms—two in Alexandria (Roushdy and Smouha) and one in Cairo (Al-Bostan Mall)—supplemented by a bilingual e-commerce storefront at ecc-alex.com. The company does not develop proprietary technology; its core offering is the authorized resale of laptops, desktops, monitors, peripherals, and accessories from nine major OEMs including ASUS, MSI, Dell, HP, Lenovo, Acer, Samsung, Philips, and Gigabyte. Inventory is segmented across three customer use-cases: gaming and power users (ASUS ROG, MSI, Lenovo LOQ/Legion, Aorus), business and enterprise buyers (Dell Vostro, Dell Optiplex, HP Pro, HP printers), and home/student purchasers (ASUS VivoBook, Acer Aspire, Lenovo IdeaPad). Pricing is quoted in Egyptian Pounds (EGP), ranges from roughly EGP 3,999 for entry-level monitors to EGP 164,399 for high-end gaming laptops, and is augmented by promotional bundles under the "ECC Friday" program and a "Choose Your PC" customization tool.
The business model is straightforward retail distribution: ECC purchases from authorized brand distributors and resells at unit-level retail markup, with no subscription, recurring, or platform revenue stream disclosed. Marketing is conducted through the e-commerce site, an official Facebook page, and email newsletter capability, with no evidence of paid acquisition, institutional investor backing, or formal corporate funding rounds. The company is independently and locally owned, operates with a headcount of 1–10 employees, and serves only the Egyptian domestic market across its three branches. There are no published financials, certifications, patents, awards, executive leadership profiles, or M&A activity in the source material; growth signals are inferred from active inventory expansion across premium gaming and OLED display categories and the continued operation of both physical and digital channels.
Egyptian Computer Center firmographics
Firmographics- Name
- Egyptian Computer Center
- Legal name
- Egyptian Computer Center
- Website
- https://ecc-alex.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Egyptian Computer Center (ECC) is a privately held Egyptian multibrand retailer selling laptops, desktops, monitors, and accessories from ASUS, Dell, HP, Lenovo, MSI, Acer, Samsung, Philips, and Gigabyte to consumers, gamers, and SMBs through three showrooms in Alexandria and Cairo plus an e-commerce site.
- Ownership category
- akta.pro rank
Egyptian Computer Center industry classification
Industry- Product category
- Computer Hardware Retail
- NAICS
- Electronics and Appliance Retailers (44921), Electronics and Appliance Retailers (4492)
- SIC
- Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Computers & Laptops Retail (CRACABAA)
- akta.pro secondary industries
- Computer Accessories & Consumables Retail (Cables, Adapters, Ink/Toner) (CRACABAH), PC Gaming Hardware Retail (GPUs, CPUs, RAM, Storage) (CRACAFAC), Consumer Computer Monitors (Home & Office) (HDACADAA), Consumer Electronics & Appliances Online Retailers (CRAFADAD)
Keywords
Where Egyptian Computer Center is headquartered
LocationHeadquarters
- HQ city
- Alexandria
- HQ country
- Egypt
- HQ region
- Africa
Offices3 records
Markets served
Egyptian Computer Center business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Hardware Product Sales: ECC generates revenue through the resale of consumer electronics including laptops, desktops, monitors, and computer accessories from authorized brand distributors. Products are sold at retail markup with prices ranging from approximately EGP 3,999 for basic monitors to over EGP 164,399 for high-end gaming laptops. The company offers branded products including ASUS ROG, MSI gaming, Dell business laptops, Samsung monitors, and HP printers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail electronics pricing across multiple brands |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Egyptian Computer Center product offering
Product offeringCore offering
Egyptian Computer Center is a multi-brand computer hardware retailer that sells laptops, monitors, computer accessories (mice, keyboards, headphones, headsets), and OEM desktop configurations from brands such as ASUS, MSI, Acer, Dell, Lenovo, Samsung, HP, Philips, and Gigabyte. The retailer organizes its catalog by customer segment — Gaming and Power Users, Business and Enterprise, and Home and Students — across physical showrooms in Alexandria and Cairo plus an e-commerce storefront.
Product overview
Egyptian Computer Center (ECC) is an Egyptian e-commerce retailer specializing in consumer electronics and computer hardware. The company operates as a multi-brand online shop offering a comprehensive portfolio of laptops (gaming, business, and home/student categories) from major vendors including ASUS, Lenovo, HP, Dell, MSI, Gigabyte, and Acer. The product lineup also includes desktop monitors from Samsung and Philips, laptop accessories (RAM, SSD, cooling), peripherals (headphones, keyboards, mice, gamepads), and OEM desktops. ECC's portfolio is organized by brand sub-categories such as ASUS ROG Strix (premium gaming), ASUS TUF Gaming (mid-range gaming), ASUS Zenbook (ultrabooks), ASUS VivoBook (thin-and-light), Dell Vostro (business), and MSI/Crosshair/Katana (gaming). The company also offers promotional bundles during special events like ECC Friday. Prices are quoted in Egyptian Pounds (EGP) and the company maintains physical retail locations in Alexandria and Cairo.
Differentiator
Problem solved
Functional benefit
Products and services
- ASUS ROG Strix Gaming Laptops
Companies that use Egyptian Computer Center
Customer profileSegments3 records
Ideal customer profiles3 records
Egyptian Computer Center technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Egyptian Computer Center partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and supporting.
- ASUScoreECC is an authorized reseller of ASUS products including ROG gaming laptops, TUF Gaming series, VivoBook notebooks, ZenBook ultrabooks, and ASUS graphics cards, power supplies, and peripherals. The partnership represents one of ECC's primary product lines with extensive inventory across gaming and productivity segments.
- MSIcoreECC carries MSI gaming laptops including Sword, Katana, Vector, and Crosshair series, along with MSI gaming peripherals. Products target both gaming and content creation segments.
- AcercoreECC offers Acer products including Nitro gaming laptops, Aspire consumer notebooks, Veriton business desktops, and Acer monitors. Wide product range covers entry-level to mid-range segments.
- Gigabyte/AoruscoreECC stocks Gigabyte A16 gaming laptops and Aorus high-performance gaming notebooks. Products feature latest NVIDIA RTX graphics and Intel/AMD processors.
- DellcoreECC offers Dell products including Vostro business laptops, Inspiron All-in-One desktops, and Optiplex business desktops. Focus on business and productivity computing.
- HPcoreECC sells HP products including Victus gaming laptops, printers (LaserJet, Ink Tank), HP Pro business desktops, and HP accessories and peripherals. Broad product coverage for consumer and business segments.
- SamsungcoreECC offers Samsung monitors including T350 office monitors, Odyssey G5 curved gaming monitors, and Odyssey Neo G9 ultrawide display. Also stocks Samsung SSDs and storage solutions.
- PhilipscoreECC carries Philips monitors including Evnia gaming monitor lineup and office monitors. Products range from 24-inch to 49-inch displays with various panel technologies.
- LenovocoreECC offers Lenovo laptops including IdeaPad consumer series, LOQ gaming laptops, and Legion gaming lineup. Covers home, student, and gaming market segments.
- Western DigitalsupportingECC stocks Western Digital storage products including My Passport portable external drives (1TB and 2TB) and WD Purple surveillance internal hard drives (2TB and 4TB).
- LogitechsupportingECC offers Logitech peripherals and accessories as part of its accessory product category.
- HP (Peripherals/Accessories)supportingECC sells HP accessories including wireless keyboard and mouse combos like the HP Wireless 300 combo.
Scale indicators1 record
Recent moves1 record
Egyptian Computer Center competitors and assessment
Company assessmentDirect peers
- B.TECH: One of Egypt's largest multi-brand consumer electronics retailers operating a chain of showrooms and an e-commerce site; competes directly with ECC across laptops, desktops, monitors, and accessories from the same major OEMs.
- 2B (formerly 2B Computers): Egyptian multi-brand IT and consumer electronics retailer with showrooms and online store selling laptops, desktops, gaming rigs, and peripherals — overlapping assortment and target customer with ECC.
- El Araby Group (El Araby): Egyptian electronics and home appliance retail group operating large-format showrooms and online channels; competes with ECC on laptops, gaming, and computing categories alongside broader consumer electronics.
- Raya Shop / Raya Distribution: Egyptian IT and telecom retailer/distributor with both B2B and consumer channels selling computing hardware and accessories, addressing a similar customer base to ECC.
Regional players
- Olympia (Olympia Group Egypt): Egyptian electronics retailer carrying computing, gaming, and home entertainment products through showrooms and online channels; serves overlapping segments to ECC within Egypt.
- Emax: Major GCC-based multi-brand consumer electronics and computing retailer with showrooms across the UAE and regional online sales; comparable assortment and customer profile but does not directly serve Egypt.
- Sharaf DG: UAE-headquartered multi-brand electronics retailer operating large showrooms and online channels for laptops, gaming PCs, and peripherals; comparable business model and OEM mix to ECC but regional rather than Egyptian.
- Jumbo Electronics: Long-established GCC multi-brand electronics retailer offering laptops, desktops, monitors, and accessories; very similar authorized-reseller model to ECC but based in UAE rather than Egypt.
Broad incumbents
- Amazon Egypt: General online marketplace in Egypt where the same OEMs (HP, Lenovo, ASUS, Dell) sell direct, putting pricing pressure on multi-brand retailers like ECC across computing categories.
Emerging players
- Micro Center: US-based specialty computer retailer with deep assortment across gaming, business, and DIY PC categories; comparable multi-brand authorized-reseller model though serving a different geography.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Egyptian Computer Center social profiles
Digital presenceEgyptian Computer Center financial estimates
Financial estimateRevenue estimate
Valuation estimate
Egyptian Computer Center leadership team
Management profileNumber of profiles
Profiles1 record
Egyptian Computer Center funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Egyptian Computer Center M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Egyptian Computer Center
What does Egyptian Computer Center do?
Egyptian Computer Center is a multi-brand computer hardware retailer that sells laptops, monitors, computer accessories (mice, keyboards, headphones, headsets), and OEM desktop configurations from brands such as ASUS, MSI, Acer, Dell, Lenovo, Samsung, HP, Philips, and Gigabyte. The retailer organizes its catalog by customer segment — Gaming and Power Users, Business and Enterprise, and Home and Students — across physical showrooms in Alexandria and Cairo plus an e-commerce storefront.
Is Egyptian Computer Center a public or private company?
Egyptian Computer Center is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Egyptian Computer Center founded?
Egyptian Computer Center was founded in -1. It employs 1 to 10 people.
Where is Egyptian Computer Center based?
Egyptian Computer Center is headquartered in Alexandria, Egypt, in the Africa region.
How does Egyptian Computer Center make money?
One revenue line is on record: hardware Product Sales.
Who are Egyptian Computer Center's main competitors?
Direct peers on record are B.TECH, 2B (formerly 2B Computers), El Araby Group (El Araby) and Raya Shop / Raya Distribution. Regional players are Olympia (Olympia Group Egypt), Emax, Sharaf DG and Jumbo Electronics. Amazon Egypt is listed as a broad incumbent. Micro Center is listed as an emerging player.
Does Egyptian Computer Center have an API?
No public API is recorded for Egyptian Computer Center.
What industry is Egyptian Computer Center in?
Egyptian Computer Center's product category is Computer Hardware Retail. Its primary akta.pro industry code is CRACABAA, Computers & Laptops Retail, with a secondary code of CRACABAH, Computer Accessories & Consumables Retail (Cables, Adapters, Ink/Toner). Its NAICS code is 44921 and its SIC code is 5734.