FPR Forsikringsmægler

What FPR Forsikringsmægler does

FPR Forsikringsmægler A/S is a privately held Danish insurance brokerage founded in 1994 and headquartered in Roskilde, with a branch office in Vejle. The firm advises businesses, organizations, and trade associations on commercial insurance, with a stated specialization in industry-specific insurance programs (Brancheforsikringsaftaler) built through sector risk analysis, competitive bidding across Danish insurers (licitation), and tailored coverage elements that standard insurance products do not offer. Services are organized around three integrated modules — advisory (Rådgivning), active risk management (Risikostyring), and administration including claims handling (Skadebehandling) — with dedicated consultants and service teams assigned to each client. Industry association partnerships are a primary go-to-market channel: FPR co-develops collective insurance programs with trade organizations and jointly markets them to association members.

The firm operates a fully proprietary technology stack developed and maintained in-house with no external software suppliers. Core components include an internal CRM, the customer-facing Mit FPR self-service portal (mit.fpr.dk) for consolidated policy viewing, enrollment/deregistration, and document retrieval, plus custom IT helper tools (IT-Hjælpeværktøjer) tailored to individual customers and industry associations. Security and data controls include two-factor authentication on all logins, encryption of data transmission and storage, Enforced-TLS to partners, virus scanning, encrypted backups stored both locally and at an external secure location, password complexity rules, and document destruction procedures. FPR is regulated by Finanstilsynet (the Danish Financial Supervisory Authority) and is fully GDPR-compliant.

The business model is commission-based: as an independent broker with no ownership stakes in any insurer, FPR earns transaction commissions from placing business with its network of leading Danish insurance providers. Revenue is not publicly disclosed, and the firm is owned by a small partner group, with Finn Enkebølle as CEO/partner, William Enkebølle as COO, and Casper Munch as partner/insurance broker. Operations are Denmark-only, the firm has 11-50 employees, and product pricing is not disclosed publicly.

Name

FPR Forsikringsmægler

Legal name

FPR Forsikringsmægler A/S

Website

https://fpr.dk

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

FPR Forsikringsmægler A/S is a privately held Danish insurance brokerage that advises businesses, organizations, and trade associations on commercial insurance. It specializes in industry-specific collective insurance programs and operates a proprietary in-house CRM and customer self-service portal across the Danish market.

Ownership category

akta.pro rank

Headquarters

HQ city

Roskilde

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: FPR operates as an insurance broker earning commissions from insurance companies for placing business. They provide independent advice and match customers with appropriate insurance coverage from their network of insurance providers.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

FPR Forsikringsmægler A/S is an insurance brokerage that advises businesses and organizations on commercial insurance matters, with a specialization in industry-specific insurance programs (Brancheforsikringsaftaler) tailored to each industry's particular risk profile. Services span insurance advisory, risk management, policy administration, and claims handling, supported by an in-house developed Mit FPR customer portal that consolidates policy access and document management.

Product overview

FPR Forsikringsmægler A/S is an insurance broker offering a unified platform combining advisory services, risk management, and insurance administration. The core customer-facing product is Mit FPR, a self-service portal where clients access consolidated policy overviews, manage enrollments, and retrieve documents. The company specializes in branch-specific insurance programs (Brancheforsikringsaftaler) developed through industry risk analysis. Services are delivered through three integrated modules: Rådgivning (advisory), Risikostyring (risk management), and Administration (including claims handling). Custom IT tools are developed for individual customers and industry associations. The architecture is a single integrated service platform with modular components rather than separate standalone products.

Differentiator

Problem solved

Functional benefit

Products and services

• Mit FPR Customer Portal Online portal where policyholders can view all their insurance policies in one place, enroll/disenroll from coverage, and download policies, certificates, and supporting documents. Delivered as a 24/7 self-service channel for FPR's customers.
• Brancheforsikringsaftaler (Industry-Specific Insurance Programs) Collective insurance programs designed for specific industries, developed by FPR in partnership with industry associations and trade organizations. Programs include coverage elements not available from standard insurance providers and are placed via competitive bidding among leading Danish insurers.
• Insurance Advisory (Rådgivning) Advisory service in which FPR analyzes a company's risk profile, recommends coverage elements, and conducts annual reviews to ensure the insurance package remains adequate. Delivered to businesses and organizations.
• Risk Management (Risikostyring) Active risk management services covering security assessments, alarm and mechanical protection systems, surveillance, employee training, certifications, and disaster recovery planning to reduce exposure before claims arise.
• Insurance Administration and Claims Handling (Skadebehandling) Day-to-day policy administration including coverage checks and adjustments, plus initial claims handling (Skadebehandling) where FPR coordinates communication between the policyholder and insurance companies to streamline processing.
• Custom IT Helper Tools (IT-Hjælpeværktøjer) Bespoke internal IT tools developed by FPR for individual customers and industry associations to simplify and clarify insurance administration tasks.

Quantifiable outcome

• Improved insurance economics for customers through competitive bidding and tailored coverage

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Leading Insurance Companies (unspecified)coreOthersFPR works with all leading insurance companies in Denmark, conducting competitive bidding processes (licitation) among selected insurers for their industry-specific insurance programs. They maintain independence from these companies with no personal interests in any of them.

Recent moves5 records

Expansion highlights4 records

Direct peers

• Söderberg & Partners: Söderberg & Partners is a Nordic insurance and pension broker serving corporate and private clients across Sweden, Norway, Finland, and Denmark. It is a direct peer of FPR in business model — independent broker offering advisory, placement, and ongoing administration — and competes for similar Nordic mid-market and association business.
• RiskPoint Insurance Brokers: RiskPoint is a Nordic specialist insurance broker focused on complex corporate risks and specialty lines. It is directly comparable to FPR as an independent Nordic broker with deep expertise in tailored coverage solutions and risk advisory for commercial clients.

Broad incumbents

• Howden: Howden is a fast-growing independent global insurance broker with Northern European operations. It competes with FPR for corporate/commercial placements and risk advisory in Denmark and the Nordics while operating a much broader portfolio.
• Alm. Brand: Alm. Brand is one of Denmark's largest insurance and banking groups, combining insurance carrier and broker-like distribution. It overlaps with FPR in commercial insurance for Danish businesses but primarily as an underwriter/carrier rather than a pure independent broker.
• Aon (Aon Denmark): Aon is one of the largest global insurance brokers, with a Danish presence serving corporate and commercial clients. It overlaps with FPR's risk advisory, placement, and broker services for Danish businesses but on a much broader scale.
• Marsh (Marsh Denmark): Marsh is a global insurance brokerage and risk advisory firm with a Danish operation. It competes with FPR for corporate and mid-market risk and broking mandates but operates across all lines, geographies, and customer tiers.
• Willis Towers Watson / WTW: WTW is a global advisory, broking, and solutions company serving corporate and institutional clients, with Scandinavian operations. It is comparable to FPR through its broking, risk advisory, and claims support offerings, but at vastly larger scale.
• Codan (Gjensidige): Codan is a major Danish insurance provider (subsidiary of Gjensidige) serving private and commercial customers. It competes with FPR for the same Danish corporate and association customers but as a carrier rather than an independent broker.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FPR Forsikringsmægler