What Pflege- und Beratungszentrum Zwick does

Pflege- und Beratungszentrum Zwick GmbH is a family-owned ambulatory care provider founded in 2000 in Bargteheide, Schleswig-Holstein, Germany, now operating under second-generation leadership by siblings Julia Zwick-Oppermann and Daniel Zwick. The company delivers three core service pillars: home-based ambulatory nursing care (Ambulante Pflege zu Hause) delivered by a 90+-person care team to elderly and care-needing individuals in their own homes; four dementia shared-living communities (Demenz-Wohngemeinschaften) in Ahrensburg, Ammersbek, Basthorst, and Hammoor, providing 24-hour residential care for dementia patients; and specialized outpatient palliative care (SAPV) through the Palliativpflegeteam Stormarn Mitte. Supporting offerings include team aktiv household assistance for partially dependent individuals and Pflegeberatung care-consultation services that guide families through care insurance and application processes.

The business operates on a regulated German reimbursement model, with revenue flowing from statutory and private long-term care insurance (Pflegekasse/Krankenkasse) for home nursing and dementia WG services, plus SAPV reimbursement under the statutory health-insurance framework. Distribution is purely direct-to-consumer with no intermediary channels: customers access services via website contact, direct inquiry, or referrals from doctors and hospitals. The company maintains an integrated partner network spanning pharmacies, GP practices, hospices, and four nursing schools (Bildungszentrum Malepartus, Asklepios Bildungszentrum Bad Oldesloe, HCA Hamburg, Pflege-Schulungszentrum Norderstedt/ibaf). Operationally, Zwick has invested in mobile-first digital care documentation, participates in the federal VAPiAR digitalization pilot alongside 81 other German nursing facilities, and uses Microsoft Teams and Teamwire for internal coordination. Its 2025 stated workforce exceeds 101 employees, and it positions itself on a 'time for care' philosophy that explicitly rejects clock-driven nursing in favor of individualized, unhurried visits.

Name

Pflege- und Beratungszentrum Zwick

Legal name

Pflege- und Beratungszentrum Zwick GmbH

Website

https://pflegedienst-zwick.de

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Pflege- und Beratungszentrum Zwick is a family-owned German home care provider in Bargteheide, Schleswig-Holstein, delivering ambulatory nursing, four dementia shared-living communities, and specialized outpatient palliative care to elderly and care-needing individuals in the Stormarn region.

Ownership category

akta.pro rank

Product category

Home Healthcare and Nursing Services

NAICS

Home Health Care Services (62161), Assisted Living Facilities for the Elderly (623312)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Home-Based Primary Care / Medical House Call Practices (HLAFAEAI)

akta.pro secondary industries

Hospice Care in Assisted Living / Residential Care Facilities (HLADAHAE), Non-Hospice Serious-Illness / Community-Based Palliative Care (In-Home) (HSABAFAF)

Keywords

• Home nursing care
• Dementia shared-living
• Outpatient palliative care
• Household support services
• Care consultation

Headquarters

HQ city

Bargteheide

HQ country

Germany

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Ambulante Pflege (Home Nursing Care): Outpatient nursing care services provided in customers' homes, reimbursed through statutory and private long-term care insurance (Pflegekasse/Krankenkasse). Customers receive individualized care modules that are billed through the care insurance system.
2. Demenz-Wohngemeinschaften (Dementia Shared-Living): Residential care in dementia shared-living communities. Residents rent their own rooms and receive 24-hour care. Revenue is generated through resident rental agreements and care fees billed via care insurance.
3. team aktiv – Hauswirtschaftliche Unterstützung: Household support services for customers who are otherwise independent. These services may be covered partially by care insurance or paid out-of-pocket.
4. Palliativpflege (SAPV): Specialized outpatient palliative care services, reimbursed through statutory health insurance as part of the SAPV (Specialized Outpatient Palliative Care) framework.
5. Pflegeberatung (Care Consultation): Nursing consultation services advising on care needs, care insurance benefits, and application processes. These advisory services support customers in navigating the care system.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Pflege- und Beratungszentrum Zwick is a family-owned home care provider delivering individualized ambulatory nursing care in customers' own homes, specialist palliative care (SAPV), and residential care in four dementia shared-living communities. Supporting services include household assistance (team aktiv) and care consultation (Pflegeberatung) that helps families navigate the German care insurance system.

Product overview

Pflege- und Beratungszentrum Zwick is a family-owned ambulatory home care provider founded in 2000, operated in its second generation by Julia Zwick-Oppermann and Daniel Zwick. The company offers a modular portfolio centered on three core pillars: ambulatory home nursing care (Ambulante Pflege zu Hause), four dementia shared-living homes (Demenz Wohngemeinschaften) in Ahrensburg, Ammersbek, Basthorst, and Hammoor, and specialized outpatient palliative care (SAPV). Supporting these core offerings are household assistance (team aktiv) and nursing advisory services (Pflegeberatung). The company employs over 90 nursing staff and is guided by the philosophy of taking sufficient time for care rather than time-pressured, clock-based nursing.

Differentiator

Problem solved

Functional benefit

Products and services

• Ambulante Pflege zu Hause (Home Nursing Care) Home-based ambulatory nursing care delivered by a 90+ member care team, including basic care (washing, dressing, grooming), wound care, medication management, and household support, tailored to individual needs without time-pressure care.
• team aktiv (Household Support) Household assistance service for individuals who manage independently in other areas but need help with domestic tasks such as cleaning, shopping, and meal preparation.
• Demenz Wohngemeinschaften (Dementia Shared-Living) Four dementia shared-living homes located in Ahrensburg, Ammersbek, Basthorst, and Hammoor, each with private furnished rooms and shared communal spaces. The care team provides continuous daytime support with at least two nurses on duty and a night nurse on site.
• Palliativpflege (SAPV) Specialized palliative care service (Specialized Outpatient Palliative Care, SAPV) providing support for individuals in their final life phase, delivered through a dedicated palliative care team.
• Pflegeberatung (Care Consultation) Advisory service helping individuals identify appropriate care support, understand financial entitlements (sickness or nursing care insurance), and navigate application processes.

Quantifiable outcome

• GAP survey: employee satisfaction with working hours improved to 78/100 (+9.2 above benchmark); workload distribution 73.7 (+8.3); unscheduled on-call work reduced by 10.3 points to 66.3
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature6 records

Partnerships

14 partnerships are on record, tiered core and minor.

• GAP-Projekt (Bundesregierung – Gute Arbeitsbedingungen in der Pflege)coreStrategic or Co-development Partner · 1 January 2023Zwick participates in the German federal government's GAP project on good working conditions in nursing. Regular employee surveys benchmark working conditions against ~5,000 participants nationwide. Project aims to improve work-life balance and reduce unplanned on-call work.
• VAPiAR Projekt (Digitalisierung in der Pflege)coreTechnology or Integration · 1 January 2020Zwick participates in a pilot project alongside 81 other German nursing facilities testing digital information exchange in nursing care. This project explores digital documentation and care data sharing.
• Apotheken (Pharmacies)minorOthersPflegedienst Zwick maintains a comprehensive network of pharmacy partners as part of its integrated care ecosystem, ensuring seamless coordination for medication needs of home care and dementia WG patients.
• Arztpraxen (Doctor's Practices)coreOthersDoctor's practices are key referral partners and coordination contacts for both home care and palliative services, enabling medical prescriptions and ongoing health monitoring for patients.
• Hospize (Hospices)minorOthersHospice partners provide end-of-life care coordination for patients transitioning from Zwick's palliative care services.
• Bildungszentrum Malepartus (Bargteheide)coreStrategic or Co-development PartnerCooperation partner for nursing school education. Zwick Auszubildende attend this school as part of their 3-year generalist nursing training program.
• Asklepios Bildungszentrum Bad OldesloecoreStrategic or Co-development PartnerOne of several Pflegeschulen (nursing schools) that Zwick Auszubildende attend as part of their training partnerships.
• HCA Hamburg (Schule für Gesundheits- und Krankenpflege)coreStrategic or Co-development PartnerNursing school partnership for the theoretical training of Zwick's Auszubildende in the generalist Pflegefachkraft program.
• Pflege-Schulungszentrum Norderstedt (ibaf)coreStrategic or Co-development PartnerRegional nursing school partnership providing theoretical education for Zwick Auszubildende.
• Tobias Lange Unternehmensberatung (External Data Protection Officer)minorImplementation/ SI/ Consulting PartnerExternal data protection officer (Datenschutzbeauftragter) providing GDPR compliance support and consulting for the organization.
• Conesso Pictures (Social Media Recruiting)minorGTM or Marketing PartnerConesso Pictures supports Zwick's social media recruiting efforts, producing content for Instagram and other platforms since 2022.
• Stiftung Drachensee (Kiel)minorOthersA social institution in Kiel where Ulrike-Sophie Born completed a voluntary social year before entering nursing training. Mentioned in employee testimonial.
• Heinrich Sengelmann Kliniken (Bargfeld-Stegen)minorOthersPsychiatric clinic offered as a practice placement option for Zwick Auszubildende as part of their psychiatric training module.
• Asklepios Klinik (Akutpflege Praktikum)minorOthersAsklepios hospital where Zwick Auszubildende complete their acute care placement as part of the mandatory practice stations during nursing training.

Scale indicators10 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Emvia Living GmbH: German care home operator with residential and dementia care offerings. Overlaps with Zwick in dementia care service line but operates as a multi-facility chain rather than a localized provider.
• Korian Deutschland (Clariane Deutschland): One of Germany's largest nursing home and senior care operators, offering residential care, ambulatory services, and dementia care across the country. Comparable to Zwick as a competitor for nursing staff, families, and dementia WG demand, but at vastly larger scale and with nationwide reach.
• Convivo Holding GmbH & Co. KG: German senior care and assisted living operator with multiple residential homes. Comparable to Zwick in dementia and elder residential care model, but at a wider regional footprint.
• Cura Seniorenwohnzentren GmbH: German senior residential care operator with multiple facilities offering assisted living and dementia care. Comparable to Zwick in dementia care delivery model but operates nationally rather than in a single district.
• Pro Seniore (ORPEA Deutschland): Germany-wide operator of senior residential and care facilities under the ORPEA/Pro Seniore brand. Comparable to Zwick in elderly and dementia care provision, but at a substantially larger, multi-regional scale with corporate backing.
• Alloheim Senior-Residenzen SE: Major German senior care chain operating 200+ residential facilities with dementia care offerings. Competes for the same pool of qualified nurses and family customers as Zwick, but operates at multi-regional scale with significantly greater marketing and capital resources.

Direct peers

• advita Pflegedienst GmbH: advita operates ambulatory home care services and Demenz-Wohngemeinschaften across multiple German regions. Comparable to Zwick in its combination of outpatient nursing, dementia shared-living, and household support, with similar direct-to-consumer referral dynamics.
• Bonitas Pflegedienst und Hauskrankenpflege GmbH: Bonitas is a regional ambulatory nursing provider in Germany offering home care and SAPV-style services. Comparable to Zwick as a mid-sized Pflegedienst focused on home-based nursing with similar insurance-reimbursement revenue model.

Others

• Malteser Hilfsdienst e.V. (Ambulante Pflegedienste): Major German non-profit with ambulatory care services, including home nursing and palliative support. Comparable to Zwick in home-based elder care delivery model, but operating as part of a broader humanitarian and healthcare organization.
• Johanniter-Unfall-Hilfe e.V. (Ambulante Pflege): Large German non-profit organization that operates ambulatory nursing services alongside its broader emergency and social services portfolio. Comparable to Zwick in ambulatory home nursing delivery, but with a non-profit funding base and broader service mandate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@pflegedienstzwick848
• Facebookfacebook.com/pflegedienstzwick
• LinkedInlinkedin.com/company/pflege--und-beratungszentrum-zwick-gmbh
• Instagraminstagram.com/pflegedienst_zwick

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Pflege- und Beratungszentrum Zwick