Into The Woods LA
- Company typePrivate
- Founded2016
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Into The Woods LA firmographics
Firmographics- Name
- Into The Woods LA
- Legal name
- Into The Woods
- Website
- https://intothewoods.la
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Into The Woods LA industry classification
Industry- Product category
- Independent Record Label and Live Music Events
- NAICS
- Musical Groups and Artists (71113), Record Production and Distribution (51225), Music Publishers (512230)
- SIC
- Services-Amusement & Recreation Services (7900), Phonograph Records & Prerecorded Audio Tapes & Disks (3652), Retail-Record & Prerecorded Tape Stores (5735)
- akta.pro primary industry
- Music Festival Organizers & Promoters (MPAGAAAB)
- akta.pro secondary industries
- Live Music Booking (Bands, Soloists, DJs) (HSACAHAA), Musical Instruments (Acoustic & Electric) (MPAIAJAA)
Keywords
Where Into The Woods LA is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Into The Woods LA business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Others
Revenue model
- Event Ticketing: Revenue from ticket sales for Into The Woods LA events featuring dance music artists. Events are promoted through their website with ticket purchasing options.
- Vinyl Record Sales: Sale of 12" vinyl records and 2LP releases through their e-commerce storefront. Products include releases from their own Into The Woods Recordings label as well as other artists.
- Cassette Sales: Sale of cassette tape releases including artist EPs and recordings.
- Music Gear Sales: Sale of music production equipment including synthesizers and audio processors, both new and used.
- Digital Downloads: Digital music releases available through Bandcamp platform, accessible via their website link.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 12" Vinyl Records |
| Unit Pricing | Pay-as-you-go | Music Gear |
| Unit Pricing | Pay-as-you-go | Cassette Tapes |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Into The Woods LA product offering
Product offeringCore offering
Into The Woods LA operates as an independent music series and creative studio that promotes and tickets live dance music events featuring established and emerging DJs and producers. It runs a record label, Into The Woods Recordings, which releases curated 12-inch and 2LP vinyl, cassette tapes, and digital downloads, and it retails music production gear including synthesizers and audio processors through its Shopify storefront.
Product overview
Into The Woods LA is an independent music series and creative studio operating as both an event promoter and record label. The core offering consists of live music events featuring established and emerging voices in dance music, supported by Into The Woods Recordings (ITW Records), which releases 12" vinyl records, 2LP records, and cassette tapes. The product portfolio includes Vinyl Records (featuring artists like Theo Parrish, Maheras, Specter Brutus, and salute), Cassettes, and Digital Downloads (via Bandcamp). Additionally, the company sells Music Gear including vintage synthesizers and audio processors. The company also curates the ITW DJ Mix Series featuring resident DJs. All products are distributed through a Shopify-powered e-commerce platform.
Differentiator
Problem solved
Functional benefit
Brands
- Into The Woods Recordings: The record label imprint associated with Into The Woods LA, responsible for releasing vinyl records and digital music.
Products and services
- Vinyl Records 12-inch and 2LP vinyl records featuring house, techno, electro, and electronic music from artists including Theo Parrish, Jimmy Maheras, Specter Brutus, and salute. Includes limited edition releases and reissues, with prices ranging from $12.00 to $45.98.
- Cassette Tapes
Companies that use Into The Woods LA
Customer profileSegments3 records
Ideal customer profiles3 records
Into The Woods LA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Into The Woods LA partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Into The Woods LA competitors and assessment
Company assessmentBroad incumbents
- Mixmag: Long-established electronic music media brand covering events, reviews, and artist features. Comparable as an electronic music culture curator and event participant in the dance music space, but with a much broader editorial footprint and historically UK-centric focus.
- Boiler Room: A globally recognized platform that streams and promotes underground electronic music DJ sets and live performances. Comparable in its role as a tastemaker curating underground dance music scenes worldwide, but operates at significantly larger scale with a major broadcasting operation and brand sponsorships.
Direct peers
- Ninja Tune: Independent record label with a strong electronic and dance music catalog (including salute, whose TRUE MAGIC LP ITWLA retails). Comparable as an independent electronic music label releasing vinyl and digital formats with artist development focus, though operating at a much larger scale with global distribution.
- Resident Advisor: The leading global platform for electronic music event listings and DJ/artist profiles. Directly comparable to Into The Woods LA as both serve as gatekeepers and promoters of underground dance music events, with RA operating at a much larger editorial scale across LA, Detroit, Europe, and beyond—matching ITWLA's stated geographic mission.
- Sound Signature: Detroit-based independent dance music label founded by Theo Parrish—the same artist whose releases ITWLA retails. Directly comparable as a founder-operated, underground dance music label with a vinyl-first release strategy and tight artist-curator integration.
- The Lot Radio: Independent online radio station broadcasting DJ sets and live performances from a Brooklyn storefront. Comparable as a community-driven platform that combines broadcasting, curation, and physical cultural space around underground dance music culture—directly parallel to ITWLA's combined events/retail approach.
- DFA Records: NYC-based independent label at the center of dance-punk and electronic music culture since 2001. Comparable as a boutique dance music label with strong ties to DJ/producer culture and event curation, though DFA's catalog and brand recognition are substantially larger.
Others
- Discogs: The dominant online marketplace and database for vinyl records and physical music formats. Indirectly comparable as the broader ecosystem in which ITWLA's vinyl retail competes; not a direct competitor but a key channel and price-discovery mechanism for the collectors ITWLA serves.
Regional players
- DUBLAB: Los Angeles-based nonprofit internet radio station focused on forward-thinking music, with deep roots in the city's underground electronic scene. Comparable as an LA-rooted community-builder in underground music culture, though DUBLAB operates as a broadcast/community platform rather than a label or event promoter.
- Stones Throw Records: Los Angeles-based independent record label known for eclectic electronic, hip-hop, and experimental releases. Comparable as an LA-based independent label with a curated, founder-driven identity and physical-format-first approach to releasing music.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Into The Woods LA social profiles
Digital presenceInto The Woods LA financial estimates
Financial estimateRevenue estimate
Valuation estimate
Into The Woods LA leadership team
Management profileNumber of profiles
Profiles1 record
Into The Woods LA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Into The Woods LA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Into The Woods LA
What does Into The Woods LA do?
Into The Woods LA operates as an independent music series and creative studio that promotes and tickets live dance music events featuring established and emerging DJs and producers. It runs a record label, Into The Woods Recordings, which releases curated 12-inch and 2LP vinyl, cassette tapes, and digital downloads, and it retails music production gear including synthesizers and audio processors through its Shopify storefront.
Is Into The Woods LA a public or private company?
Into The Woods LA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Into The Woods LA founded?
Into The Woods LA was founded in 2016. It employs 1 to 10 people.
Where is Into The Woods LA based?
Into The Woods LA is headquartered in Los Angeles, United States, in the North America region.
How does Into The Woods LA make money?
Five revenue lines are on record. Event Ticketing is the primary driver. The others are vinyl Record Sales, cassette Sales, music Gear Sales and digital Downloads.
Who are Into The Woods LA's main competitors?
Broad incumbents on record are Mixmag and Boiler Room. Direct peers are Ninja Tune, Resident Advisor, Sound Signature, The Lot Radio and DFA Records. Discogs is listed as an others. Regional players are DUBLAB and Stones Throw Records.
Does Into The Woods LA have an API?
No public API is recorded for Into The Woods LA.
What industry is Into The Woods LA in?
Into The Woods LA's product category is Independent Record Label and Live Music Events. Its primary akta.pro industry code is MPAGAAAB, Music Festival Organizers & Promoters, with a secondary code of HSACAHAA, Live Music Booking (Bands, Soloists, DJs). Its NAICS code is 71113 and its SIC code is 7900.