HOVERAir
- Company typePrivate
- Founded2014
- HeadquartersHangzhou, China
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
HOVERAir firmographics
Firmographics- Name
- HOVERAir
- Legal name
- Zero Zero Robotics (Hangzhou) Co., Ltd.
- Website
- https://hoverair.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Ownership category
- akta.pro rank
HOVERAir industry classification
Industry- Product category
- Consumer Drones
- NAICS
- Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)
- SIC
- Search, Detection, Navagation, Guidance, Aeronautical Sys (3812)
- akta.pro primary industry
- Consumer Drones for Imaging (Camera Drones) (CRACAPAD)
- akta.pro secondary industries
- Aerial Robotics (Drones & UAV Autonomy) (HDAAAIAG), Consumer Robotics Accessories & Consumables (Docking Stations, Filters, Brushes, Batteries) (CRACARAI), Drones & UAV Retail (Consumer & Prosumer) (CRACAHAC)
Keywords
Where HOVERAir is headquartered
LocationHeadquarters
- HQ city
- Hangzhou
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
HOVERAir business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Hardware Sales: Primary revenue from selling self-flying camera drones and accessories directly to consumers. Product lineup includes X1 ($349), X1 PRO ($499), X1 PROMAX ($699), and AQUA ($1,299) with various bundles and configurations.
- Accessories and Add-ons: Revenue from supplementary products including Beacon controller, JoySticks, smart batteries, charging hubs, carrying cases, ND filters, and specialized accessories for different use cases (skiing, cycling, water sports).
- HOVERCare Protection Plans: Extended warranty and protection plans covering accidents, water damage, and accidental loss. Offers tiered membership levels (Basic, Plus, PRO) with varying replacement costs and benefits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | X1 PROMAX - Flagship 8K Self-Flying Camera |
| One time/ perpetual license | Pay-as-you-go | X1 PRO - 4K Action Camera Drone |
| One time/ perpetual license | Pay-as-you-go | X1 - Everyday Self-Flying Camera |
| One time/ perpetual license | Pay-as-you-go | AQUA - Waterproof Self-Flying Camera |
| Unit Pricing | Pay-as-you-go | Beacon & JoySticks Controller |
| Subscription | Monthly | HOVERCare Protection Plans |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
HOVERAir product offering
Product offeringCore offering
HOVERAir designs, manufactures, and sells consumer self-flying autonomous camera drones — including the X1, X1 PRO, X1 PROMAX (8K), AQUA (waterproof), and Versa (modular gimbal-drone hybrid) — paired with modular controller accessories such as the Beacon & JoySticks and Lighthouse tracking device. All products feature proprietary ShadowTrack AI subject tracking, palm-sized enclosed frames with sub-250g weights, and purpose-built flight modes for everyday moments, action sports, and water sports.
Product overview
HOVERAir is a self-flying camera brand from Zero Zero Robotics offering a portfolio of autonomous aerial cameras and accessories. The product lineup includes the entry-level X1 (125g, 2.7K) for everyday use, X1 PRO (4K@120fps) and flagship X1 PROMAX (8K) for action sports, AQUA (4K) as the world's first fully waterproof drone for water sports, and the upcoming Versa as a modular hybrid pocket gimbal-drone. All products feature AI-powered ShadowTrack subject tracking and autonomous flight modes. The ecosystem includes the Beacon & JoySticks modular controller, Lighthouse tracking device for AQUA, and various accessories including smart batteries, charging hubs, and mounting options.
Differentiator
Problem solved
Functional benefit
Products and services
- HOVERAir X1 Entry-level self-flying camera for everyday moments and travel. Features palm takeoff, AI-powered ShadowTrack tracking, 2.7K video, 10+ flight modes, 125g weight, and fully enclosed protective frame. Starting price $349.
- HOVERAir X1 PRO Mid-range 4K self-flying camera for action sports. Features 4K@120fps slow-motion, SmoothCapture 2.0 stabilization, 16-minute flight time, dedicated Ski and Cycling modes, and rear ToF collision detection. Price from $499.
- HOVERAir X1 PROMAX Flagship 8K self-flying camera for professional creators. Features 8K@30fps video, 1/1.3-inch CMOS sensor, 107° FOV, 4K@120fps slow-motion, rear ToF and vision-sensor collision detection, and 48MP photo capture. Price from $699.
- HOVERAir AQUA World's first fully waterproof self-flying camera designed for water sports. IP67 rating, 4K@100fps slow-motion, 1/1.28-inch CMOS sensor, Lighthouse tracking with RTK positioning, takes off and lands on water with positive buoyancy and Turtle Flip self-righting. Price $1,299.
- HOVERAir Versa Modular hybrid pocket gimbal camera that magnetically attaches to a foldable drone body to transform into a self-flying drone. Features 3-axis mechanical stabilization, AI-powered tracking, 10+ intelligent filming modes including 3D Worlds mode for 360-degree environments.
- Beacon & JoySticks Modular Controller Modular controller system providing real-time video preview, one-handed motion control, two-handed drone control, and Return-to-Home functionality. Can be worn on the wrist or mounted to handlebars. Sold as Beacon-only, one-handed or two-handed configurations.
- Lighthouse Wearable Tracker Wearable armband device that acts as an invisible tether for the AQUA drone. Enables hands-free RTK precision tracking, Virtual Tether auto-recall, and Turtle Flip self-righting.
- HOVERCare Protection Plans Subscription-based extended warranty and protection plans covering accidents, water damage, and accidental loss. Offered in tiered membership levels (Basic, Plus, PRO) with varying replacement costs, priority support and express shipping.
Quantifiable outcome
- Up to 42 km/h tracking speed for fast-paced action sports
- +3 more outcomes
Companies that use HOVERAir
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
HOVERAir technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature8 records
HOVERAir partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Flickr MODE FestivalminorThree-day photography festival in Minneapolis featuring workshops, demonstrations, and exhibitions. HOVERAir is a sponsor, positioning brand in professional photography community.
- FIS (International Ski Federation)coreOfficial partnership to revolutionize winter sports filming. HOVERAir products integrated into FIS events for automated athlete tracking and competition footage capture.
- Freeride World Tour 2026coreOfficial partner for elite backcountry skiing and snowboarding competition. Provides autonomous filming solutions for competition coverage.
- Banff Mountain Film FestivalminorWorld-renowned mountain culture festival. Partnership connects HOVERAir with adventure photography and filmmaking community.
- CostcocoreNational retail partnership launching HOVERAir products in over 600 Costco warehouses across the United States with exclusive bundle offerings for Costco members.
Scale indicators4 records
Recent moves9 records
Expansion highlights6 records
HOVERAir competitors and assessment
Company assessmentDirect peers
- Autel Robotics: Consumer and prosumer drone maker offering the EVO series with autonomous tracking features and competitive pricing. Directly overlaps with HOVERAir's premium camera-drone positioning and faces similar US regulatory pressure.
- Parrot: French consumer drone maker (Anafi series) with autonomous flight and imaging capabilities. Competes in the same premium prosumer segment as HOVERAir with comparable use cases for action sports and content creation.
- Skydio: US-based autonomous drone maker specializing in AI-driven subject tracking and obstacle avoidance, primarily enterprise-focused but with consumer-adjacent autonomy technology directly comparable to HOVERAir's ShadowTrack system.
- DJI: Dominant global consumer and prosumer drone maker with extensive autonomous flight, AI tracking, and aerial imaging capabilities (Mavic, Mini, Air, Flip series). Closest direct competitor to HOVERAir's self-flying camera category, also impacted by the FCC Covered List expansion.
- Potensic: Consumer drone brand offering beginner-to-intermediate autonomous drones with follow-me features. Competes in the entry-level to mid-tier segment alongside HOVERAir X1 and X1 PRO, and is also affected by FCC Covered List restrictions.
- Holy Stone: Budget-friendly consumer drone maker with a broad lineup of camera drones targeting beginner and family segments. Competes with HOVERAir's entry-level X1 ($349) on price, though with less autonomous sophistication.
- Yuneec: Consumer and prosumer drone maker with autonomous tracking features across its Typhoon and Mantis series. Directly comparable to HOVERAir's product range in the camera drone category.
Broad incumbents
- GoPro: Established action camera leader whose Karma drone failed commercially but whose user base overlaps with HOVERAir's action-sports segment. As a broader incumbents in the action capture category, it competes for the same discretionary content-creator wallet.
Emerging players
- Insta360: Action and 360-degree camera maker (Insta360 X4, GO series) increasingly used by the same content creators and action-sports audiences HOVERAir targets. Partial overlap via wearable/handheld capture but no drone product, making it a complementary rather than direct competitor.
- Snap (Pixy): Snap's Pixy drone was a small, self-flying pocket drone targeting social content creators, overlapping with HOVERAir's everyday/selfie use case. Although discontinued, it represents the same emerging self-flying camera category HOVERAir pioneered.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
HOVERAir social profiles
Digital presenceHOVERAir compliance and trust
Trust signalCompliance6 records
HOVERAir financial estimates
Financial estimateRevenue estimate
Valuation estimate
HOVERAir leadership team
Management profileNumber of profiles
Profiles2 records
HOVERAir funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HOVERAir M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HOVERAir
What does HOVERAir do?
HOVERAir designs, manufactures, and sells consumer self-flying autonomous camera drones — including the X1, X1 PRO, X1 PROMAX (8K), AQUA (waterproof), and Versa (modular gimbal-drone hybrid) — paired with modular controller accessories such as the Beacon & JoySticks and Lighthouse tracking device. All products feature proprietary ShadowTrack AI subject tracking, palm-sized enclosed frames with sub-250g weights, and purpose-built flight modes for everyday moments, action sports, and water sports.
Is HOVERAir a public or private company?
HOVERAir is a private company. It is classified as venture growth investor backed and is currently operating.
When was HOVERAir founded?
HOVERAir was founded in 2014.
Where is HOVERAir based?
HOVERAir is headquartered in Hangzhou, China, in the Asia region.
How does HOVERAir make money?
Three revenue lines are on record. Hardware Sales are the primary driver. The others are accessories and Add-ons and HOVERCare Protection Plans.
Who are HOVERAir's main competitors?
Direct peers on record are Autel Robotics, Parrot, Skydio, DJI, Potensic, Holy Stone and Yuneec. GoPro is listed as a broad incumbent. Emerging players are Insta360 and Snap (Pixy).
Does HOVERAir have an API?
No public API is recorded for HOVERAir.
What industry is HOVERAir in?
HOVERAir's product category is Consumer Drones. Its primary akta.pro industry code is CRACAPAD, Consumer Drones for Imaging (Camera Drones), with a secondary code of HDAAAIAG, Aerial Robotics (Drones & UAV Autonomy). Its NAICS code is 334511 and its SIC code is 3812.