Thomas Graf
thomasgraf ag is a Swiss real estate services firm founded in 2012 in Bern, operating brokerage, rental, valuation, and project development across offices in Bern, Zurich, and Zug, serving private owners, institutional investors, and developers.
- Company typePrivate
- Founded2012
- HeadquartersBern, Switzerland
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Thomas Graf does
thomasgraf ag is a Swiss real estate services company founded in 2012 in Bern by Thomas Graf. The firm operates as a privately held Aktiengesellschaft and provides real estate brokerage, property rentals, valuations, project development, and strategic consulting across three offices in Bern (headquarters), Zurich, and Zug (Oberägeri). With 12 employees, the company serves private property owners, institutional investors, general contractors, architects, and public-sector clients in Switzerland's three most active German-speaking real estate corridors, and reports a cumulative track record of 789 properties sold and 640 properties rented.
The company's core offerings span the full transaction lifecycle: full-service sales for residential, commercial, and investment properties; rental brokerage for apartments, houses, offices, and land; professional property valuation and portfolio analysis; and end-to-end project development from conception through tenant or buyer matching. An active development pipeline includes six residential projects across Jegenstorf, Münsingen, Neuenegg, Uettligen, Heimberg, and Bremgarten, representing a strategic move upstream from pure brokerage. The technology stack is a modest web platform featuring property listings, contact forms, and two customer-facing calculators (a financing affordability calculator and an investment yield calculator). The firm holds memberships in SVIT Bern and the Schweizerische Maklerkammer SMK, and maintains supporting partnerships with Trion Immo (property management) and hypolino (financing referrals).
Revenue is generated primarily through transaction-based real estate commissions negotiated on a per-deal basis, with rates tailored to property type, value, and service scope. The go-to-market is sales-led, combining direct consultation through regionally empowered partners (the Welti brothers in Zurich, Schumacher and Andermatt-Iten in Zug) with a content marketing layer via the corporate blog (Immoratgeber), property listings, and SEO-optimized website. Pricing is not publicly disclosed, and the business model carries no disclosed subscription, retainer, or platform revenue streams; all monetization is tied to completed real estate transactions or development project economics.
Thomas Graf firmographics
Firmographics- Name
- Thomas Graf
- Legal name
- thomasgraf ag
- Website
- https://thomas-graf.ch
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- thomasgraf ag is a Swiss real estate services firm founded in 2012 in Bern, operating brokerage, rental, valuation, and project development across offices in Bern, Zurich, and Zug, serving private owners, institutional investors, and developers.
- Ownership category
- akta.pro rank
Thomas Graf industry classification
Industry- Product category
- Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industries
- Multifamily Brokerage (BPAJABAD), Land & Development Site Brokerage (BPAJABAG), New Development & Project Marketing (Pre-Construction Sales) (FSAEAJAE), New Construction & Builder Sales (BPAJAAAB)
Keywords
Where Thomas Graf is headquartered
LocationHeadquarters
- HQ city
- Bern
- HQ country
- Switzerland
- HQ region
- Europe
Offices3 records
Markets served
Thomas Graf business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Real Estate Brokerage Commissions: Commission-based fees for property sales and rental transactions. Services include property valuation, marketing, viewings, negotiation, contract preparation, and transaction completion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Transaction-based real estate services with negotiated commission rates |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Thomas Graf product offering
Product offeringCore offering
thomasgraf ag is a Swiss real estate services firm that brokers the sale and rental of residential, commercial, and investment properties across Bern, Zurich, and Zug. The firm also delivers professional property valuations, real estate consulting for owners and investors, and full-cycle project development from conception through to buyer/tenant placement. Supporting the offering is a website with property listings plus financing and yield calculators for prospective buyers and investors.
Product overview
Thomas Graf (thomasgraf ag) is a Swiss real estate services company operating as a unified full-service offering with offices in Bern, Zurich, and Zug. The core products include Real Estate Sales/Transactions for buying and selling properties, Property Rental Services for apartments/houses/commercial spaces, Project Development services, Property Evaluation/Valuation, and Consulting Services. Supporting digital tools include a Financing Calculator and Yield Calculator for property investment analysis. The company also maintains a pipeline of development projects. Founded in 2012 in Bern, with expansion to Zurich and Zug in 2020, the company has 12 employees and has completed 789 property sales and 640 rental transactions.
Differentiator
Problem solved
Functional benefit
Products and services
- Real Estate Sales/Transactions End-to-end sales service for investment properties, commercial buildings, development projects, land, condominiums, and single-family homes. Includes property viewings, market valuation, marketing material preparation, offer process management, buyer due diligence, contract preparation, and closing support, delivered to private owners, investors, and developers in the Bern, Zurich, and Zug regions.
- Property Rental Services Rental brokerage for apartments, houses, commercial spaces, offices, land, and parking lots in the Bern, Zurich, and Zug regions, targeting both private landlords seeking tenants and prospective tenants searching for properties.
- Project Development Full-cycle real estate project development service that takes developments from conception and planning through to construction completion, including finding appropriate buyers or tenants. Delivered to project developers, general contractors, and landowners.
- Property Evaluation/Valuation Professional property valuation service covering market value determination, portfolio valuations, and in-depth property-specific analyses for private owners, institutional investors, and public-sector clients.
- Consulting Services Strategic and operational real estate consulting for owners and investors, including portfolio analysis, optimization potential identification, and decision-making support for transactions and long-term holdings.
Quantifiable outcome
- 789 properties sold successfully
- +2 more outcomes
Companies that use Thomas Graf
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles2 records
Thomas Graf technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Thomas Graf partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and supporting.
- SVIT BerncoreProfessional real estate association membership providing industry credibility, networking opportunities, and professional standards compliance.
- Schweizerische Maklerkammer SMK (SVIT SMK)coreSwiss Chamber of Real Estate Agents certification and membership providing industry recognition and professional credibility.
- Trion ImmosupportingProperty management partner providing property management services for clients requiring ongoing property administration.
- hypolinosupportingFinancing partner providing mortgage and financing solutions. Daniel Wirz from hypolino offers appointment booking for financing consultations.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Thomas Graf competitors and assessment
Company assessmentDirect peers
- RE/MAX Switzerland: Global franchise brokerage network with multiple Swiss offices. Directly competes with thomasgraf ag in residential brokerage and rental services across the same Swiss markets.
- Knight Frank Switzerland: Global real estate consultancy with broad Swiss operations in residential and commercial brokerage. Comparable in targeting premium Swiss property segments and providing advisory alongside transactions.
- Brolliet: Swiss real estate company with services across brokerage, valuation, and property management. Directly comparable to thomasgraf ag in offering integrated residential and commercial services in the Swiss market.
- SPG Intercity: Swiss commercial and residential real estate brokerage with similar full-service offering. Directly competes in the same Bern/Zurich markets with valuation, sales, and rental services.
- Engel & Völkers (Switzerland): Global premium real estate brokerage with significant Swiss presence. Directly comparable to thomasgraf ag in core activity of brokering high-value residential and investment properties for buyers and sellers.
Broad incumbents
- CBRE Switzerland: Global commercial real estate services firm with Swiss operations including brokerage and valuation. Comparable to the commercial arm of thomasgraf ag's business, though mostly focused on office and investment properties.
- Wüest Partner: Leading Swiss real estate advisory and research firm. Comparable to thomasgraf ag in its focus on Swiss property markets and valuation/consulting services, though much larger and more consulting-oriented.
Emerging players
- Homegate: Switzerland's largest real estate listings platform. While not a direct brokerage, it competes with thomasgraf ag for property discovery and lead generation in the same Swiss German-speaking markets.
- Immoscout24 Schweiz: Major Swiss real estate marketplace with broad listing coverage. Comparable to thomasgraf ag in serving Swiss buyers and sellers, particularly as a digital-first discovery channel.
Regional players
- Helvetia Versicherungen (Real Estate): Swiss insurance group with significant real estate investment and brokerage operations. Broadly comparable to thomasgraf ag's institutional property owner segment, though much larger and primarily institutional.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Thomas Graf social profiles
Digital presenceThomas Graf financial estimates
Financial estimateRevenue estimate
Valuation estimate
Thomas Graf leadership team
Management profileNumber of profiles
Profiles5 records
Thomas Graf funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Thomas Graf M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Thomas Graf
What does Thomas Graf do?
thomasgraf ag is a Swiss real estate services firm that brokers the sale and rental of residential, commercial, and investment properties across Bern, Zurich, and Zug. The firm also delivers professional property valuations, real estate consulting for owners and investors, and full-cycle project development from conception through to buyer/tenant placement. Supporting the offering is a website with property listings plus financing and yield calculators for prospective buyers and investors.
Is Thomas Graf a public or private company?
Thomas Graf is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Thomas Graf founded?
Thomas Graf was founded in 2012. It employs 11 to 50 people.
Where is Thomas Graf based?
Thomas Graf is headquartered in Bern, Switzerland, in the Europe region.
How does Thomas Graf make money?
One revenue line is on record: real Estate Brokerage Commissions.
Who are Thomas Graf's main competitors?
Direct peers on record are RE/MAX Switzerland, Knight Frank Switzerland, Brolliet, SPG Intercity and Engel & Völkers (Switzerland). Broad incumbents are CBRE Switzerland and Wüest Partner. Emerging players are Homegate and Immoscout24 Schweiz. Helvetia Versicherungen (Real Estate) is listed as a regional player.
Does Thomas Graf have an API?
No public API is recorded for Thomas Graf.
What industry is Thomas Graf in?
Thomas Graf's product category is Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of BPAJABAD, Multifamily Brokerage. Its NAICS code is 5312 and its SIC code is 6531.