We Are Robin

What We Are Robin does

We Are Robin (legal entity: Faculty of Skills B.V.) is a Utrecht-based, privately held Dutch training and consulting firm operating in the sustainability execution space. Its functional role is to bridge the gap between sustainability strategy and operational delivery for individual sustainability professionals and mid-market organizations. The company addresses three documented pain points: strategies without execution capacity, professionals lacking stakeholder influence and change management skills, and organizations facing capacity constraints across CSRD, EcoVadis, and chain responsibility workstreams.

The product portfolio combines a free Community of Practice (top-of-funnel) with paid individual services — 45-minute strategic sessions (€140), three-session coaching packages (€1,050), peer intervisie (€50), a 2-day training in sustainable change management (€995), and a 5-day Leergang Leiderschap leadership program (€2,450). For organizations, the company offers a 'Sidekick voor Organisaties' engagement model built around the proprietary Quickscan Duurzame Daadkracht assessment (5 pillars, 15 indicators) and continuous week/month/quarter meetings. Delivery is in-person at the Utrecht office (Hooghiemstraplein) for training and coaching, with digital infrastructure on Odoo (community/event portal), TrainTool (e-learning), and HubSpot (CRM/marketing automation). Codified IP includes the 12-skill Impact Skills framework and a gamified 'We Are Robin – The Game' simulation.

The go-to-market combines a community-led individual motion (freemium membership bundling access to network, webinars, e-learnings, and Q&A) with a consultative enterprise sales motion initiated through 'Plan een kennismaking' introductions. All training registrations automatically include community membership, creating a built-in upsell pathway. The company operates exclusively in the Netherlands with 14 named domain practitioners, claims 500+ professionals guided and 50+ organizations supported, and holds ISO 27001 certification plus NRTO-aligned general terms — signals of professionalization typical of a maturing small-cap services firm rather than a high-growth venture-backed company.

Name

We Are Robin

Legal name

Faculty of Skills B.V.

Website

https://wearerobin.nl

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

We Are Robin is a Utrecht-based training and consulting firm that helps Dutch sustainability professionals and mid-market organizations execute sustainability strategy through coaching, training programs, peer learning, and hands-on organizational 'sidekick' engagements, anchored by a free community of 500+ practitioners.

Ownership category

akta.pro rank

Product category

Sustainability training and consulting

SIC

Services-Management Consulting Services (8742), Services-Help Supply Services (7363)

akta.pro primary industry

Sustainability Engagement, Training & Behavior Change Programs (On-site) (BPABALAK)

akta.pro secondary industry

Environmental Education, Capacity Building & Community Engagement (BPADALAO)

Keywords

• Sustainability training services
• Change management consulting
• Executive coaching services
• Professional community platform
• Organizational sustainability advisory

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Training Programs: Paid classroom and blended training programs for individual professionals and organizational teams. Programs include 2-day Sustainable Change Management (€995) and 5-day Leadership in Sustainability program (€2,450).
2. Coaching Services: Personal coaching with experienced sustainability professionals. 3 sessions of 1.5 hours at €1,050 for strategy, positioning, or leadership challenges.
3. Strategic Sessions: 45-minute strategic feedback sessions at €140 for individual professionals seeking guidance on sustainability opportunities.
4. Intervisie Sessions: Peer learning sessions at €50 where sustainability professionals discuss challenges and solutions together.
5. Organizational Sidekick Services: Hands-on project execution, capability building, and change management support for organizations. Includes assessment, action phases, and continuous improvement cycles. B2B engagement model.
6. Community Membership: Free community membership providing access to network, webinars, Q&A sessions, e-learnings, ebook, and newsletter. Generates leads for paid services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

We Are Robin provides sustainability training, coaching, and execution-support services for individual professionals and organizations. Individual offerings include a free Community of Practice, paid coaching packages, strategic sessions, peer intervisie, and structured training programs (a 2-day Sustainable Change Management training and a 5-day Leadership in Sustainability program). For organizations, We Are Robin acts as a sidekick providing hands-on project execution, capability building, and continuous engagement built around the Quickscan Duurzame Daadkracht assessment and the proprietary Impact Skills framework.

Product overview

We Are Robin is a Community of Practice for sustainability professionals and organizations, offering a suite of services including coaching, training programs, and peer learning sessions. The core offering consists of individual services (Strategic Session, Coaching, Intervisie) and structured training programs (Duurzaam Verandermanagement 2-day training, Leergang Leiderschap in Duurzaamheid 5-day program) available to individual professionals, plus organizational sidekick services for companies seeking hands-on sustainability execution support. All services are billed separately with no subscription model; the Community of Practice provides free foundational access.

Differentiator

Problem solved

Functional benefit

Products and services

• Community of Practice Free membership providing individual sustainability professionals with access to a network of 500+ peers, knowledge webinars, Q&A sessions, e-learnings, an ebook on Impact Skills, a selfscan tool, and a newsletter. It functions as the freemium top-of-funnel for paid coaching, training, and intervisie services.
• Strategic Session (Strategische Sessie) 45-minute one-on-one strategic feedback session with a sustainability practitioner for individual professionals seeking input on where their sustainability opportunities lie and chances of success. Priced at €140 ex btw.
• Coaching Three 1.5-hour personal coaching sessions with an experienced sustainability professional covering strategy, positioning, or leadership sparring. Priced at €1,050 ex btw and targeted at individual sustainability professionals.
• Training Duurzaam Verandermanagement (2-day) Two-day training on stakeholder management, overcoming resistance, and change management, based on Kotter's change model. Targeted at sustainability professionals and priced at €995 ex btw. Community membership is included automatically with each registration.
• Leergang Leiderschap in Duurzaamheid Five-session leadership program developing 12 impact skills for sustainability professionals to drive personal leadership and organizational change. Includes fixed group cohort, experienced facilitators, gamification via We Are Robin The Game, and practical application. Priced at €2,450 ex btw.
• Intervisie Two-hour peer learning sessions where sustainability professionals discuss questions, struggles, and successes with one another. Priced at €50 ex btw per session.
• Sidekick voor Organisaties Hands-on sustainability sidekick support for organizations, covering project realization, capability building, and bringing in external expertise. Engagements start with the Quickscan Duurzame Daadkracht assessment across 5 pillars and 15 indicators, followed by a workshop and continuous improvement cycles with weekly, monthly, and quarterly meetings. Aimed at organizations with a sustainability strategy but lacking execution capacity.

Quantifiable outcome

• 94% satisfaction rating (9.1/10) from 94 reviews
• +3 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Circle Economy: Amsterdam-headquartered circular economy consultancy running training programs and practical tooling for organizations — close match on Dutch base, training + advisory mix, and execution focus.
• Avantis Consulting Group: Dutch consultancy combining sustainability, safety, and quality advisory with training and certification — comparable SME-to-mid-market Dutch footprint and training/consulting blend.
• Metabolic: Amsterdam-based sustainability consultancy advising organizations on circular economy, climate strategy, and implementation — directly comparable in size, Dutch focus, and execution-oriented mandate.
• Sustainalize: Dutch sustainability advisory helping companies integrate ESG strategy into operations — comparable services, target buyer (sustainability/ESG managers), and execution-gap positioning.
• Climate Neutral Group: Utrecht-rooted sustainability consultancy supporting organizations with carbon accounting and reduction programs — overlapping customer base and Dutch mid-market focus.

Emerging players

• Impact Hub Amsterdam: Amsterdam-based impact ecosystem running programs, training, and a professional community for sustainability and social entrepreneurs — partial overlap in community-led, training-oriented GTM.

Broad incumbents

• EcoVadis: Global sustainability ratings platform increasingly offering learning, advisory, and improvement services — adjacent rather than direct, but competes for the same sustainability-team budget at large Dutch enterprises.
• Anthesis Group: Global sustainability consultancy offering strategy, advisory, and capability-building services to large enterprises — broader portfolio but competes for the same enterprise sidekick engagements in Europe.
• South Pole: Global climate solutions provider with consulting, training, and program delivery for corporate sustainability — competes at the enterprise end of We Are Robin's target buyer set.
• MVO Nederland: Largest Dutch CSR/sustainability knowledge platform running networks, training, and events for professionals — broader mandate but overlapping audience of sustainability managers and ESG leads.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/we-are-robin

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about We Are Robin