Dubai Jewellery Group

What Dubai Jewellery Group does

Dubai Jewellery Group (DJG) is an industry body established in 1996 under the directives of Dubai Economy & Tourism to represent the unified voice of Dubai's gold and jewellery trade across the full value chain — from bullion trading and manufacturing to wholesale distribution and retail. The organization represents over 600 member jewellers in Dubai and operates as the collective interface between the trade, government regulators, and international partners, with affiliations spanning the Department of Tourism and Commerce Marketing (DTCM), Dubai Customs, Dubai Central Laboratories, Dubai Exports, ESMA, DMCC, Dubai Police, SIRA, and the Consumer Protection Department.

DJG's product portfolio centers on member services rather than direct commercial products: the Dubai Pavilion international exhibition platform (deployed across 10+ global shows including IIJS, Hong Kong, Vicenza Oro Italy, JCK Las Vegas, and Istanbul), city-wide retail promotion campaigns co-organized with DTCM (including key sponsorship of the Dubai Shopping Festival since 1995 with 900 kg of gold distributed as prizes over the years), training and development programs delivered through GIA, IGI, and SGL, a Buyer Delegation Program for international trade visitors, in-house X-ray fluorescence (XRF) gold and platinum testing for members, and discounted diamond/jewellery screening via a partnership with the International Gemological Institute (IGI). The organization also publishes the daily 'Today's Suggested Retail Jewellery Price' for 24K, 22K, 21K, 18K, and 14K gold, which functions as the benchmark for gold pricing in Dubai.

The business model combines recurring membership fees (two tiers), professional service fees for exhibition participation, training program delivery, and diamond testing, plus negotiated privilege programs with banks, insurance companies, and media partners. GTM is event-driven and government-coordinated: DJG drives footfall and trade volume for member jewellers through mega retail promotions, international exhibitions under the Dubai Pavilion umbrella, and government-facilitated engagement, and has recently expanded into digital/e-commerce channels via a May 2026 MoU with eBay. The organization is led by Chairman Tawhid Abdullah and operates from Office 305, Level 3, Gold Land Building, Deira, Dubai, with a lean staff of 1-10 employees.

Name

Dubai Jewellery Group

Legal name

Dubai Jewellery Group

Website

https://dubaicityofgold.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Dubai Jewellery Group is an industry body established in 1996 under Dubai Economy & Tourism directives, representing 600+ member gold and jewellery trade businesses across Dubai with services including international exhibitions, retail promotions, training, and gold/diamond testing.

Ownership category

akta.pro rank

Product category

Jewellery Industry Association Services

NAICS

Jewelry Retailers (458310), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394), Jewelry and Silverware Manufacturing (339910)

SIC

Retail-Jewelry Stores (5944), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094), Jewelry, Silverware & Plated Ware (3910)

akta.pro primary industry

Fine Jewelry Wholesale & Trading (CRAKAAAL)

akta.pro secondary industries

Diamond Jewelry (CRAKAAAA), Pre-owned Fine Jewelry Dealers (CRAKAKAC)

Keywords

• Jewellery industry association
• Gold trade services
• Diamond testing services
• Trade exhibition services
• Retail promotion programs

Headquarters

HQ city

Deira

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: Dubai Jewellery Group collects membership fees from jewellery businesses. Two membership categories are offered based on business profile and requirements. Members gain access to benefits including retail promotion participation, training programs, exhibition subsidies, government engagement, and networking.
2. Retail Promotion Campaigns: DJG organizes large city-wide retail promotion campaigns (e.g., Dubai Shopping Festival) where member jewellers participate. While participation fees for member jewellers are waived, the group coordinates and executes these mega promotions and has given away 900 kg of gold as prizes over the years.
3. International Exhibition Services: DJG recruits UAE-based gold/jewellery companies to exhibit at international jewellery exhibitions (India International Jewellery Show, Istanbul Jewellery Show, Hong Kong International Jewellery Show, Vicenza Oro Italy, JCK Las Vegas, and others). The group manages space rental, registration, logistics, and stand building, charging participating companies for these services.
4. Training and Development Programs: DJG organizes training programs in soft skills, product training (via GIA, IGI, SGL), digital marketing, visual merchandising, and AML/CFT compliance. Programs are offered at exclusive discounted rates to members, generating fee revenue.
5. Meeting and Conference Facilities: State-of-the-art meeting and conference facilities are available for rent at exclusive rates to members for trainings, seminars, and high-level client meetings.
6. Diamond and Jewellery Testing Services: Discounted diamond testing services are provided through the IGI partnership. Members and non-members pay for screening services including HP/HT testing for loose diamonds.
7. Privilege Programs and Discount Negotiations: DJG negotiates discounts with banks, insurance, and media companies for members, potentially generating revenue through negotiated arrangements or value-added services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Dubai Jewellery Group is an industry association serving Dubai's gold and jewellery trade. It provides membership services to over 600 retailers, manufacturers, and wholesalers, coordinating retail promotion campaigns such as the 14K Gold initiative, representing members at international exhibitions via the Dubai Pavilion, and offering gold and diamond testing, training, buyer delegation programs, and meeting facilities.

Product overview

Dubai Jewellery Group (DJG) is an industry body established in 1996 under Dubai Economy & Tourism directives, serving as the unified voice of Dubai's gold and jewellery sector encompassing the entire value chain from bullion trading to manufacturing, wholesale, and retail. DJG operates as a membership-based organization representing over 600 jewellers, offering a portfolio of programs including the Dubai Pavilion international exhibition platform, city-wide Retail Promotion Campaigns with gold prize giveaways, Gold and Diamond Testing Services in partnership with IGI, Training and Development Programs across five major areas, the Buyer Delegation Program for international trade shows, Meeting and Conference Facilities, and negotiated Discounts and Privilege Programs with partner businesses. The portfolio is held together by government strategic alliances and serves to promote best practices, transparency, compliance standards, and consumer confidence across Dubai's jewellery industry.

Differentiator

Problem solved

Functional benefit

Products and services

• Dubai Pavilion Trade Exhibition Program

Quantifiable outcome

• 900 kg of gold given away as prizes during mega gold and jewellery promotions
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

13 partnerships are on record, tiered core, major and supporting.

• Jewellery & Gem WORLD Hong KongcoreChannel Partner/ Reseller/ Distributor · 1 September 2026DJG organizes the Dubai Pavilion at Jewellery & Gem WORLD Hong Kong 2026 (September 2026) at Hall 3C of HKCEC. DJG is responsible for space buying, stand building, and management of the pavilion. The Dubai Pavilion provides exhibiting companies with over 10 exhibiting spaces at each international exhibition.
• Ministry of Economy & Tourism (UAE)coreStrategic or Co-development Partner · 15 June 2026DJG organized an AML/CFT workshop together with the Ministry of Economy & Tourism and Dubai Chambers for approximately 700 industry professionals. DJG has trained over 5,000 professionals over 3 years, contributing to reducing the sector's overall risk profile from 'High' to 'Medium-High'. This collaboration demonstrates DJG's strategic role as a compliance facilitator between government regulators and the jewellery trade.
• eBay MarketplacescoreGTM or Marketing Partner · 21 May 2026DJG signed an MoU with eBay Marketplaces to enable member companies to enter and scale within e-commerce. Members receive a free 3-month eBay Basic store subscription (worth US$27.95/month), fee incentives, dedicated account management support, program subsidies for eligible sellers, and access to joint seller seminars and webinars. This partnership marks a significant digital expansion for DJG's 600+ member jewellers.
• Dubai Chambers (Dubai Chamber of Commerce)coreStrategic or Co-development Partner · 7 April 2026Dubai Chamber of Commerce (under Dubai Chambers) organized a roundtable with over 70 business leaders from Dubai Jewellery Group to review sector developments, strengthen resilience, discuss practical solutions to emerging challenges, and explore ways to refine operating frameworks. DJG works closely with Dubai Chambers on business continuity, policy implementation, and sector advocacy.
• Dubai Economy & TourismcoreStrategic or Co-development PartnerDJG was established in 1996 under the directives of Dubai Economy & Tourism. The organization represents the collective interests of retailers, manufacturers, wholesalers, traders, and stakeholders with government authorities and regulatory bodies. DJG collaborates with Dubai Economy on policy implementation, governance frameworks, and economic vision alignment.
• Department of Tourism and Commerce Marketing (DTCM)coreStrategic or Co-development PartnerDJG has been associated with DTCM since the inception of the Dubai Shopping Festival in 1995 to envision and execute the most sought-after jewellery promotion campaigns. DTCM co-organizes city-wide promotion campaigns with DJG that drive massive footfall into member stores.
• International Gemological Institute (IGI)coreTechnology or IntegrationDJG has partnered with IGI to provide diamond testing and educational services to members at competitive prices. DJG offers free gold and platinum testing via in-house X-ray fluorescence equipment, and diamond screening (including HP/HT testing) for loose diamonds and jewellery at discounted charges at a facility powered by IGI.
• Dubai CustomsmajorStrategic or Co-development PartnerDJG is closely associated with Dubai Customs as part of its government liaison activities to ensure members receive appropriate support and assistance for better hearing and redressal of concerns by various government organizations.
• Dubai Central Laboratories - Dubai MunicipalitysupportingTechnology or IntegrationDJG is closely associated with Dubai Central Laboratories for quality verification of gold and jewellery products, ensuring that member jewellers maintain quality standards aligned with regulatory requirements.
• Dubai Multi-Commodities Centre (DMCC)majorStrategic or Co-development PartnerDJG is closely associated with DMCC as part of its network of government affiliations to support members and facilitate policy implementation and regulatory compliance across the gold and jewellery sector.
• Securities Industry Regulatory Authority (SIRA)supportingStrategic or Co-development PartnerDJG works with SIRA on security standards for jewellery stores, including providing information on approved padlocks and security systems for gold and jewellery stores, contributing to the safety pillar of Dubai's jewellery market.
• Emirates Standardization & Metrology Authority (ESMA)supportingTechnology or IntegrationDJG collaborates with ESMA on standardization and metrology requirements for the gold and jewellery sector, ensuring regulatory compliance and quality standards across the industry.
• GIA, IGI, SGL (Diamond Laboratories)supportingTechnology or IntegrationDJG partners with renowned diamond laboratories GIA, IGI, and SGL to provide product training programs for members on diamond grading, identification, and quality standards, enhancing professional knowledge across the jewellery trade.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Gems and Jewellery Export Promotion Council (GJEPC) India: India's national trade body for gems and jewellery exports, backed by the Indian government. Comparable to DJG as a government-affiliated industry association promoting jewellery trade at international exhibitions, with similar mandate but India-focused scope.
• Thailand's Gems and Jewelry Trade Association (TGJTA): Thailand's national jewellery trade association representing manufacturers, traders, and retailers. Comparable to DJG as an industry body promoting national jewellery trade interests internationally, though Thailand-focused and manufacturing-heavy in membership.
• Hong Kong Jewellers & Goldsmiths Association: Hong Kong's jewellery trade association representing jewellers and goldsmiths in a competing regional hub. Directly comparable business model to DJG as a member-driven trade body, but operating in Hong Kong rather than Dubai.
• Bharat Diamond Bourse: World's largest diamond trading bourse located in Mumbai. Comparable to DJG's role in facilitating diamond trade among members, though focused specifically on the diamond segment and operating as a physical trading facility rather than a trade association.

Direct peers

• International Gemological Institute (IGI): IGI partners with DJG for diamond testing services at DJG's facility. Both serve as trusted gemological authorities, with IGI providing the technical certification infrastructure that DJG leverages for member benefits.
• Gemological Institute of America (GIA): GIA is a leading gemological laboratory and educational institution that DJG partners with for product training programs. Both organizations operate as authoritative bodies in the jewellery trade, providing diamond testing/certification and industry education to member professionals.
• Dubai Multi Commodities Centre (DMCC): DMCC is one of DJG's key government partners and the free zone authority for commodities trade in Dubai, including gold and diamonds. Both organizations facilitate trade within Dubai's precious metals ecosystem and share overlapping stakeholder relationships.

Broad incumbents

• Responsible Jewellery Council (RJC): International standards body for responsible jewellery supply chains. Comparable to DJG in setting industry standards and providing certification, with overlapping compliance leadership function similar to DJG's AML/CFT training mandate.
• World Gold Council: The market development body for the gold industry globally. Comparable to DJG as a global industry association representing gold trade stakeholders, though operating at a much larger international scope and focused on investment gold rather than jewellery specifically.
• World Jewellery Confederation (CIBJO): The international confederation of national jewellery trade organizations. DJG functions similarly as a national jewellery trade body representing member jewellers under government affiliation, just at a smaller geographic scope (Dubai vs. global).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mycityofgold
• Instagraminstagram.com/mycityofgold/?hl=en
• TikToktiktok.com/@mycityofgold
• LinkedInlinkedin.com/company/dubai-gold-and-jewellery-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dubai Jewellery Group