Viehvermarktungsgenossenschaft Bayern

What Viehvermarktungsgenossenschaft Bayern does

Viehvermarktungsgenossenschaft Bayern (VVG Bayern eG), also operating as VVG Oberbayern-Schwaben eG, is a registered German cooperative (eingetragene Genossenschaft) headquartered at Zirndorfer Str. 12, Waldkraiburg, Bavaria, and founded circa 1978. It serves approximately 15,000 farmer members across Bavaria and adjacent Austrian regions (Upper Austria and Salzburg, via the VZM Mining Handels GmbH branch) as an independent intermediary in the marketing of slaughter and breeding livestock, including cattle (calves, veal calves, young bulls, oxen, cows, heifers, breeding cattle), pigs, piglets (8 kg and 28 kg), sows, and boars. Core operations span Rindervermarktung (cattle), Schweinevermarktung (pigs), the BauernDirekt direct-to-consumer sub-brand for pork and potatoes (wholly-owned subsidiary established 2022), and an Austrian branch. The cooperative maintains quality certifications including BIO, QS, GQ Bayern, and VLOG, and handles all HIT database regulatory entries on behalf of members.

The cooperative's primary technology stack combines an online animal registration system (Schlachtviehanmeldung and Nutzviehanmeldung) for slaughter and breeding livestock with an EU-approved Sammelstelle (collection point) at the Waldkraiburg headquarters that aggregates approximately 800 calves every Monday. It is also leading the EIP-Agri funded project (with LFL, IMWT, and partners), co-funded by ELER, the Freistaat Bayern, and the Federal Republic of Germany, to develop digital infrastructure for livestock management along the value chain, capturing individual animal and batch data including identification, additions, deductions, housing form, feeding records, and slaughter parameters with corresponding history. Marketing channels are dominated by direct field sales via a regional Außendienst team, supplemented by WhatsApp Business, Instagram, Facebook, and a company website with downloadable order forms and animal registration portals.

VVG Bayern generates revenue primarily through transaction commissions on livestock intermediation between farmer members and slaughterhouses, with explicit independence from slaughterhouse financial ownership to ensure unbiased farmer representation. The BauernDirekt subsidiary adds a direct-to-consumer sales channel for pork halves (kitchen-ready) and potatoes sourced from member farms during winter months. Customer segments are distributed across SMB dairy farms, calf producers, pig fattening operations, and pig breeding farms, with pricing models and per-head returns not publicly disclosed. Governance is via a nine-member Vorstand chaired by Hubert Mayer, with Sebastian Brandmaier and Franz Mitterberger serving as Managing Directors, under the supervision of an Aufsichtsrat chaired by Josef Andres, audited by Genossenschaftsverband Bayern e.V. (Munich). No private equity, venture capital, or parent holding structures are present.

Name

Viehvermarktungsgenossenschaft Bayern

Legal name

VVG Bayern eG

Website

https://vvg-bayern.de

Company type

Private

Founded year

1978

Operating status

Operating

Short description

VVG Bayern eG is a Bavarian agricultural cooperative that markets slaughter and breeding livestock (cattle, calves, pigs, piglets) on commission for approximately 15,000 farmer members across Bavaria and Upper Austria, with a wholly-owned direct-to-consumer subsidiary, BauernDirekt GmbH, and an EU-approved collection point in Waldkraiburg.

Ownership category

akta.pro rank

Product category

Livestock Marketing Services

NAICS

Meat and Meat Product Merchant Wholesalers (42447)

SIC

Wholesale-Farm Product Raw Materials (5150), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro industry

PRIMARYAFAIADAB

Pork Wholesale (Primal/Subprimal, Boxed Pork)

Agriculture & Food Production/Food Distribution & Wholesale/Meat, Poultry & Seafood Wholesale

Keywords

• Livestock marketing services
• Cattle marketing cooperative
• Pig marketing services
• Agricultural cooperative services
• Breeding livestock trade

Headquarters

HQ city

Waldkraiburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Commission on Livestock Marketing: As an independent cooperative, VVG Bayern acts as intermediary for cattle, pig, and breeding livestock marketing, earning commission on transactions between farmers and slaughterhouses. Independent from slaughterhouse financial entanglements ensures fair representation of farmer interests.
2. Direct Product Sales (BauernDirekt): BauernDirekt GmbH (100% subsidiary) sells pork halves and potatoes directly to end consumers during winter months, sourced from VVG member farmers.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

VVG Bayern eG is an independent agricultural cooperative that markets slaughter and breeding livestock (cattle, calves, pigs, and piglets) on behalf of its nearly 15,000 farmer members, connecting producers with slaughterhouses across Bavaria and Austria. Core services include Rindervermarktung (cattle marketing covering all cattle categories with quality programs), Schweinevermarktung (pig and piglet marketing through diverse slaughterhouse networks), and the BauernDirekt direct-to-consumer program for pork halves and potatoes. The cooperative operates an EU collection point at Waldkraiburg and provides on-site consultation, logistics, and regulatory compliance (HIT database) services.

Product overview

VVG Bayern eG operates as an agricultural cooperative offering a unified livestock marketing platform comprising core cattle and pig marketing services. The product portfolio includes Rindervermarktung for all cattle categories, Schweinevermarktung for pigs and piglets, and the BauernDirekt sub-brand for direct-to-consumer pork and potato sales. Supporting digital services include online slaughter and breeding livestock registration systems integrated with the HIT database. The EIP-Agri digital infrastructure project represents a technology initiative to unify farm management data across the value chain. Austrian operations are served through VZM Mining Handels GmbH subsidiary.

Differentiator

Problem solved

Functional benefit

Brands

• BauernDirekt: Direct-to-consumer brand selling pork halves (kitchen-ready) and potatoes sourced from VVG member farms during winter months.

Products and services

• Rindervermarktung (Cattle Marketing) Core cattle marketing service covering calves, veal calves, young bulls, oxen, cows, heifers, and breeding cattle. Offers access to quality programs including QM Milch, GQ Bayern, Best Beef, BIO, Grünlandkuh, VLOG, and ITW housing forms. Designed for Bavarian dairy farms, calf producers, and cattle fattening operations.
• Schweinevermarktung (Pig Marketing) Pig and piglet marketing service offering quality piglets (8kg and 28kg), fattening pigs, sows, boars, and slaughter pigs. Features QS certification, straw pig programs, and non-GMO products with diverse buyer network for targeted placement at various slaughterhouses. Designed for pig fattening and breeding operations.
• BauernDirekt Direct Sales Program Direct-to-consumer program operated by BauernDirekt GmbH (100% subsidiary of VVG Oberbayern Schwaben). Sells kitchen-ready pork halves and potatoes sourced directly from regional VVG member farms to end consumers during winter months via pre-order and delivery.
• VZM Mining (Austrian Livestock Marketing Operations) Viehzentrum Mining Handels GmbH serves as the Austrian branch of VVG Oberbayern-Schwaben eG for marketing Austrian breeding and slaughter livestock, particularly for Upper Austria and Salzburg regions. Supplies calves, veal calves, and fodder livestock.
• Schlachtviehanmeldung (Slaughter Livestock Registration) Online animal registration system for slaughter livestock. Allows farmers to submit animal registrations digitally through the website for processing at VVG facilities, with HIT database integration for regulatory compliance.
• Nutzviehanmeldung (Breeding Livestock Registration) Online registration system for breeding and utility livestock. Enables farmers to register non-slaughter animals through the digital platform with HIT database integration for identification, additions/deductions, and regulatory compliance.
• EIP-Agri Digital Infrastructure Project EU-funded digital infrastructure project developing unified digital tools for livestock management. Collects animal identification, housing, feeding, and slaughter data to enable improved marketing planning, quantity planning, and optimization of physical goods flow along the value chain.

Quantifiable outcome

• Nearly 15,000 farmers trust VVG Bayern for livestock marketing expertise
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• BauernDirekt GmbHcoreOEM/ Whitelabel/ Licensing Partner · 1 January 2022BauernDirekt GmbH is a 100% subsidiary of VVG-Oberbayern Schwaben, founded in 2022. It markets agricultural products directly to end consumers during winter months, including pork halves (kitchen-ready cut) and potatoes from VVG member farmers.
• VZM Mining Handels GmbHcoreOthersViehzentrum Mining is the branch/foreign location of VVG Oberbayern-Schwaben eG for marketing Austrian breeding and slaughter livestock, particularly for Upper Austria and Salzburg. Can also handle animals from other Austrian regions by arrangement.
• EIP-Agri Project Partners (LFL, IMWT, VVG)minorStrategic or Co-development PartnerEIP-Agri project for developing digital infrastructure for livestock management along the value chain, involving LFL (Bavarian State Research Center for Agriculture), IMWT, and VVG. Project aims to provide digital tools for standardized farm management in livestock husbandry.
• Genossenschaftsverband Bayern e.V.minorOthersAudit association (prüfungsverband) for the cooperative, based in Munich (80333). Responsible for statutory auditing of the cooperative.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Regional players

• Rinderzucht Austria: Austrian cattle breeding and marketing federation organizing livestock marketing, breeding programs, and farmer services across Austria. Comparable to VVG Bayern's Austrian operations (VZM Mining) in livestock marketing and farmer-member representation in Austria.
• Danish Crown AmbA: A farmer-owned cooperative and one of Europe's largest pork processors, headquartered in Denmark. Comparable to VVG Bayern as a farmer-cooperative livestock value-chain operator, though at much larger scale and focused on slaughtering/processing rather than pure intermediation; serves as a model for cooperative scale.

Direct peers

• Erzeugergemeinschaft für Schlachtvieh im Bayerischen Bauernverband: A producer association (Erzeugergemeinschaft) under the Bavarian Farmers' Association coordinating livestock marketing and quality programs for member farmers. Comparable to VVG Bayern in coordinating cattle and pig sales, quality certifications, and farmer representation in Bavaria.
• Viehvermarktungsgenossenschaft Niederbayern-Oberpfalz: A regional livestock marketing cooperative in eastern Bavaria (Niederbayern/Oberpfalz) providing cattle and pig intermediation between farmers and slaughterhouses. Closely comparable to VVG Bayern in business model (commission-based livestock marketing), cooperative governance, and member services.
• Viehvermarktungsgenossenschaft Franken: A livestock marketing cooperative serving the Franconia region of Bavaria, marketing cattle and pigs from farmer members to slaughterhouses. Direct comparable to VVG Bayern in cooperative structure, commission-based revenue model, and geographic focus on Bavaria.
• Viehzentrale Süddeutschland: Southern German livestock marketing organization providing cattle and pig intermediation services across multiple Bundesländer. Comparable to VVG Bayern in intermediation role, logistics, and farmer-member services in southern Germany.

Broad incumbents

• Westfleisch SÜDWEST Fleischwaren GmbH: A major German farmer-owned meat cooperative (ehemals Westfleisch eG) operating slaughtering, deboning, and meat processing across cattle and pigs. Comparable as a cooperative livestock value-chain player with farmer members, though operating at much larger scale and with downstream processing integrated.
• AGRAVIS Raiffeisen AG: A major German agricultural cooperative group providing livestock marketing, crop inputs, agricultural technology, and energy to farmer members across northern and central Germany. Comparable as a farmer-owned agricultural intermediary with livestock marketing operations, though broader in scope and reach.
• BayWa AG: One of Germany's largest agricultural cooperatives and trading groups, active in agricultural inputs, grain trading, livestock trading, and farm services across Bavaria and beyond. Comparable as a Bavaria-headquartered cooperative serving farmers, though with a much broader ag-input and trading portfolio.
• Tönnies Holding ApS & Co. KG: Germany's largest private meat company, operating cattle and pig slaughterhouses and meat processing. Comparable as a downstream counterparty buyer for VVG's marketed livestock, and as a competitor for farmer relationships, though operating on the slaughter/processing side rather than intermediation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/vvg_oberbayern.schwaben

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viehvermarktungsgenossenschaft Bayern