The Velvet Cocktail Lounge

What The Velvet Cocktail Lounge does

The Velvet Cocktail Lounge is a privately-held LLC operating a single cocktail lounge and private event venue at 1283 NC-210 Unit G in Sneads Ferry, North Carolina. Founded in 2021, the venue positions itself as the only upscale cocktail-lounge offering in the immediate 28460 ZIP footprint, serving coastal NC communities including Sneads Ferry, Jacksonville, Camp Lejeune, Topsail Beach, and Surf City. The business operates Wednesday through Sunday (closed Monday-Tuesday) with peak weekend hours extending to 2 AM.

The revenue model combines five streams: walk-in bar sales of signature cocktails priced $10-$18, food sales via the in-house Velvet Street Kitchen (Mexican Smash Burgers, street food at $15 combos), four-tier venue rental packages (The Booth $350, The Signature $850, The Buyout $1,800, The Daytime $550) with mandatory bar minimums of $400-$3,500, VIP bottle service, and event cover charges. Technology infrastructure is minimal, consisting of a WordPress website integrated with Shift4 Payments for online reservations and Instagram as the primary social channel. Distribution is entirely direct-to-consumer through walk-ins, online reservations, phone bookings, and private event quote requests.

The target customer base is segmented across nightlife-seeking adults, private event hosts (weddings, military promotion parties, milestone celebrations for up to 60 guests), Camp Lejeune military families, and young professionals. Strategic partnerships include Shift4 Payments (reservation platform), E'stetica Health & Wellness (Velvet Edit Society pop-up beauty events announced 2026-05-14), a curated partner caterer network, and resident DJ talent. The company is founder/locally owned with no disclosed institutional investors, no parent company, and no external funding.

Name

The Velvet Cocktail Lounge

Legal name

Velvet Cocktail Lounge, LLC

Website

https://velvetcocktail.com

Company type

Private

Founded year

2021

Operating status

Operating

Short description

The Velvet Cocktail Lounge is a single-location upscale cocktail lounge and private event venue in Sneads Ferry, North Carolina, founded in 2021, serving coastal NC communities and the Camp Lejeune military corridor with craft cocktails, street food, and venue rentals for up to 60 guests.

Ownership category

akta.pro rank

Product category

Cocktail Lounge & Private Event Venue

NAICS

Drinking Places (Alcoholic Beverages) (722410), Drinking Places (Alcoholic Beverages) (7224)

SIC

Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Cocktail Bars & Lounges (CRANACAD)

akta.pro secondary industries

Cocktail Lounges & Speakeasies (MPAGAIAD), Nightlife Events & Club Tickets (THAJAFAK)

Keywords

• Craft cocktail lounge
• Private event venue
• Street food service
• Nightlife entertainment
• Venue rental packages

Headquarters

HQ city

Sneads Ferry

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Bar Sales: Cocktail, spirit, and shot sales including signature cocktails priced $10-$18, shots, and add-ons. Primary revenue driver for walk-in customers.
2. Food Sales: Velvet Street Kitchen food service offering Mexican Smash Burger combos, loaded fries, nachos, tacos, wraps, and street food at $15 price point.
3. Venue Rentals: Private event venue rentals with four package tiers: The Booth ($350), The Signature ($850), The Buyout ($1,800), The Daytime ($550). Additional bar spend minimums and add-on services generate incremental revenue.
4. VIP Table Service: Premium bottle service and bespoke cocktails with personal attention for luxury experience seekers.
5. Event Cover Charges: Cover charges for special events such as live jazz/blues performances ($15), speed dating events ($20), and themed parties.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

The Velvet Cocktail Lounge operates a full-service cocktail lounge in Sneads Ferry, NC serving a handcrafted signature cocktail menu ($10-$18) alongside Velvet Street Kitchen street food (Mexican Smash Burgers, loaded fries, nachos, tacos, wraps, street dogs, street corn). The venue sells four tiered private event rental packages — The Booth ($350), The Signature ($850), The Buyout ($1,800), and The Daytime ($550) — for celebrations of 25-60 guests including weddings, military promotion parties, milestone birthdays, and corporate events. Weekly themed programming (Monday Escape, Karaoke Tuesday, Speakeasy Wednesday, Chill Sunday) plus recurring special events (Latin Nights, Ladies Night, Mobster Party, live jazz/blues) drive repeat walk-in traffic.

Product overview

Velvet Cocktail Lounge is a premier cocktail lounge and private event venue in Sneads Ferry, North Carolina. The business operates as a unified hospitality experience combining a core cocktail lounge service with multiple integrated offerings: signature handcrafted cocktails (The Crystal Rizz, The Velvet Peach, Crash & Burn, and others priced $10-$18), Velvet Street Kitchen food service (Mexican Smash Burger, street food), VIP table/bottle service, venue rental packages (The Booth, The Signature, The Buyout, The Daytime ranging $350-$1,800), weekly entertainment events (Monday Escape, Karaoke Night, Speakeasy Wednesday, Chill Sunday), themed event parties (Latin Nights, Ladies Night, Mobster Party), and live music performances. The venue accommodates intimate gatherings of up to 60 guests and serves the coastal North Carolina communities of Sneads Ferry, Jacksonville, Camp Lejeune, Topsail Beach, and Surf City.

Differentiator

Problem solved

Functional benefit

Brands

• Velvet Street Kitchen: Food service operation at the lounge serving Mexican Smash Burgers, street food, loaded fries, nachos, tacos, wraps, street dogs, street corn, and cold drinks.

Products and services

• Cocktail Lounge & Bar Service Full-service cocktail lounge offering handcrafted signature cocktails, ambient speakeasy atmosphere, and regular entertainment for individual walk-in customers and groups of up to 60 guests during Wed-Thu 5 PM-12 AM, Fri-Sat 5 PM-2 AM, and Sun 2 PM-8 PM operating hours.
• Private Venue Rental Packages Four tiered private event venue rental packages — The Booth ($350, up to 25 guests, 3-hour semi-private), The Signature ($850, up to 40 guests, 4-hour semi-private), The Buyout ($1,800, up to 60 guests, 5-hour exclusive), and The Daytime ($550, 3-hour daytime) — each with a base fee plus minimum bar spend and included bartenders, custom signature cocktails, event coordination, and setup/teardown.
• Velvet Street Kitchen Food Service On-site street food service at the lounge offering Mexican Smash Burger combos ($15), loaded homemade fries, loaded nachos, tacos, wraps, street dogs, street corn, and cold drinks for walk-in customers and venue rental guests.
• Signature Craft Cocktail Menu Handcrafted cocktail menu of named signature drinks including The Crystal Rizz, The Velvet Peach, Crash & Burn, Moonlight Reveric, The Cashmere, The Steam Hazard, Nothing Fancy, Teal Temptation, Soma Paloma, Captains Conduit, The Belly Dancer, The Lemon Dropped, and Margaret's Show, priced $10-$18.
• VIP Table & Bottle Service Premium bottle service with bespoke cocktails and dedicated personal attention for luxury experience seekers during lounge operating hours.
• Themed Event Programming Recurring and seasonal themed events including weekly nights (Monday Escape half-off cocktails, Karaoke Tuesday, Speakeasy Wednesday, Chill Sunday), monthly Latin Nights with DJ Ferdie, Ladies Night, Mobster Themed Party, DJ Battle Royale, speed dating (The Velvet Matchmaker at $20), live jazz/blues performances ($15 cover), plus seasonal events (New Year's Masquerade Ball, Christmas Party, St. Patrick's Day, Mardi Gras, Super Bowl Sunday).

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• E'stetica Health & WellnessminorStrategic or Co-development Partner · 14 May 2026Partnership for Velvet Edit Society pop-up beauty events at Velvet Cocktail Lounge. E'stetica Health & Wellness provides on-site medical weight loss and wellness consultations, Botox and injectables, and beauty treatments during monthly pop-up events. Dr. Louis Perez serves as primary provider for medical weight loss and wellness programs.
• Shift4 PaymentscoreTechnology or IntegrationShift4 Payments provides the online reservation and table booking system for Velvet Cocktail Lounge. Reservations shift4payments.com platform enables customers to book tables online for standard reservations.
• Partner Caterers NetworkminorChannel Partner/ Reseller/ DistributorCurated network of partner caterers for venue rental events coordinated through Velvet. Caterer coordination adds 15% coordination fee; partner caterers source food at cost for events requiring catering.
• DJ FerdieminorOthersResident DJ for Latin Nights events at Velvet Cocktail Lounge. Provides Latin music entertainment including Bachata vibes for monthly 3rd Thursday Latin Night events.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Buffalo Wild Wings: National sports bar chain offering bar service, casual food, and themed entertainment programming. Comparable as a larger bar operator competing for similar casual nightlife, group viewing, and group event occasions.
• TGI Fridays: International casual dining chain with full bar service including cocktails and themed bar experiences. Comparable as a broader bar/restaurant operator overlapping in cocktail and casual dining categories, though at chain scale with broader mass-market positioning.
• Yard House: National chain operating large-format bars with extensive tap beer, cocktails, and full food menus. Comparable as a broader bar/restaurant operator overlapping in craft cocktail and food service categories, though at significantly larger scale and broader footprint.

Direct peers

• Sweet Liberty: Miami Beach cocktail bar known for craft cocktails and live entertainment programming. Directly comparable as a cocktail lounge combining signature drinks with live music, DJs, and themed event programming.
• The Dead Rabbit: Historic Financial District NYC cocktail bar renowned for craft cocktails and tavern-style atmosphere. Directly comparable as a cocktail-focused venue emphasizing premium drinks and curated experience in a defined intimate space.
• Death & Co: Award-winning craft cocktail bar and speakeasy concept with locations in NYC, Denver, LA, and Washington DC. Directly comparable as a craft cocktail-focused venue emphasizing signature drinks, intimate atmosphere, and elevated cocktail positioning.
• The Press Lounge: New Jersey cocktail lounge with craft cocktails and panoramic views. Comparable as a craft cocktail lounge with signature drinks, event programming, and venue rental component.
• The Liberty Warehouse: Brooklyn waterfront private event venue offering venue rentals with bar service packages for weddings and corporate events. Comparable as a private event venue combining venue rental, F&B minimums, and dedicated event coordination in a defined capacity footprint.
• Apotheke: NYC cocktail lounge positioned as an 'apothecary' bar specializing in bespoke craft cocktails and themed experiences. Comparable as a craft cocktail venue emphasizing signature drinks and experiential positioning.
• Employees Only: West Village NYC speakeasy-style cocktail bar consistently ranked among the World's 50 Best Bars. Directly comparable as a craft cocktail lounge with intimate speakeasy atmosphere, signature drinks, and bar-focused service model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/velvetloungesf

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Velvet Cocktail Lounge