Ant Esports
Ant Esports is an India-based D2C brand founded in 2016 that sells gaming PC components (cabinets, coolers, PSUs, memory) and peripherals (mice, keyboards, headsets) directly to Indian consumers via antesports.com, with supplementary B2B bulk orders and sub-brands targeting budget and lifestyle segments.
- Company typePrivate
- Founded2016
- HeadquartersNew Delhi, India
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Ant Esports does
Ant Esports is an India-based, privately held gaming hardware brand founded in 2016 and headquartered in New Delhi, with 51-100 employees. The company sells gaming PC components and peripherals through a direct-to-consumer e-commerce model via antesports.com, supplemented by a dedicated B2B/bulk ordering channel for gaming cafes, IT departments, and system integrators. Its catalog spans 699+ products across gaming cabinets (including open-frame flagship series such as Cypher K9, Cypher G7, and AQUA 360 4F with 360mm radiator and BTF motherboard support), CPU cooling solutions (air coolers and AIO liquid coolers like the ICEStorm-240 and V8 Digital ARGB), 80 Plus Gold certified power supply units, DDR4 memory, gaming peripherals (mice, keyboards, headsets, gamepads, racing wheels), gaming furniture (chairs, RC200 racing simulator cockpit), console accessories (PS5 docks and charging stations), and smart projectors (View 811, View 822 with Android OS). The company operates two sub-brands — Ant Value (budget-oriented components) and Ant Lifestyle (mobile, car, and lifestyle accessories) — and runs a separate RMA/warranty portal (antesportsrma.com) with 1-3 year coverage depending on product category. Marketing is executed through e-commerce, blog/SEO content, YouTube short-form and review content, and email newsletters.
The business model is straightforward hardware resale/OEM: revenue is generated through one-time, perpetual-license product sales priced in Indian Rupees across a wide range from ₹199 (entry-level mice) to ₹35,899 (premium smart projectors), with most SKUs falling in the ₹1,000-₹10,000 band and frequent discounts of 20-80%. Customer segments span gaming enthusiasts (primary), home/office PC builders, value-conscious budget buyers, custom PC builders and content creators, and a smaller B2B/corporate segment. The company does not disclose revenue, funding, ownership structure, or management team information in available sources, and there is no evidence of institutional investment, patents, trademarks, certifications, or third-party awards. Geographic reach is limited to a single domestic market (India) with INR pricing, an Indian phone number, and domestic warranty service infrastructure.
Ant Esports firmographics
Firmographics- Name
- Ant Esports
- Legal name
- Ant Esports
- Website
- https://antesports.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Ant Esports is an India-based D2C brand founded in 2016 that sells gaming PC components (cabinets, coolers, PSUs, memory) and peripherals (mice, keyboards, headsets) directly to Indian consumers via antesports.com, with supplementary B2B bulk orders and sub-brands targeting budget and lifestyle segments.
- Ownership category
- akta.pro rank
Ant Esports industry classification
Industry- Product category
- Gaming PC Components and Peripherals
- NAICS
- Electronics and Appliance Retailers (4492), Hobby, Toy, and Game Retailers (45912)
- SIC
- Retail-Computer & Computer Software Stores (5734), Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- PC Gaming Computers & Peripherals Retail (CRACABAI)
- akta.pro secondary industries
- PC Gaming Peripherals Retail (Keyboards, Mice, Headsets, Controllers) (CRACAFAD), Gaming Furniture & Ergonomics (Chairs, Desks, Mounts) (MPAFAGAJ), Console/Handheld Accessories (Docks, Cases, Stands, Skins) (CRACAOAJ), Arcade, Sim Racing & Specialty Controllers Retail (Wheels, Flight Sticks, Fight Sticks) (CRACAFAJ)
Keywords
Where Ant Esports is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Ant Esports business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure
Revenue model
- Hardware Sales - Gaming Components: Ant Esports generates revenue through the sale of gaming PC components including gaming cabinets, air coolers, AIO liquid coolers, power supply units, and case fans. Revenue is generated through one-time product purchases with no recurring subscription model.
- Hardware Sales - Gaming Peripherals: Sale of gaming peripherals including mice, keyboards, combos, headphones, gamepads, racing wheels, microphones, mouse pads, and speakers. Direct e-commerce sales model.
- Ant Value Product Line: Value-oriented PC components and peripherals at budget-friendly price points targeting cost-conscious consumers and entry-level gamers.
- Ant Lifestyle Product Line: Lifestyle-oriented appliances and accessories including mobile accessories, car accessories, and lifestyle peripherals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Gaming Cabinets - Budget to Premium |
| One time/ perpetual license | Pay-as-you-go | Gaming Peripherals |
| One time/ perpetual license | Pay-as-you-go | Ant Value Line - Budget Components |
| One time/ perpetual license | Pay-as-you-go | Ant Lifestyle Line |
| One time/ perpetual license | Pay-as-you-go | Premium Smart Projectors |
| Unit Pricing | Multi-year contract | B2B/Bulk Orders |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Ant Esports product offering
Product offeringCore offering
Ant Esports designs, brands, and sells gaming PC components and peripherals directly to Indian consumers through its e-commerce site antesports.com. Its offering spans gaming cabinets, air and AIO liquid CPU coolers, 80 Plus Gold PSUs, case fans, memory and storage, plus gaming peripherals (mice, mechanical keyboards, headsets, gamepads, racing wheels, gaming chairs, microphones, mousepads, speakers), smart Android projectors, and lifestyle accessories under Ant Value and Ant Lifestyle sub-brands.
Product overview
Ant Esports is a gaming hardware and peripherals company offering a comprehensive portfolio of PC gaming components, peripherals, and lifestyle products. The core product line includes gaming cabinets (available in Mini Tower, Mid Tower, Full Tower form factors with various series including Cypher, Crystal, ICE, SI, and AQUA), CPU cooling solutions (air coolers and AIO liquid coolers), power supply units, and case fans. Gaming peripherals encompass keyboards, mice, headsets, gamepads, racing wheels, gaming chairs, microphones, speakers, and mousepads. The company also offers smart projectors (View series with Android OS), gaming accessories (keycaps, cooling pads, charging stations), and value-oriented sub-brands (Ant Value for budget components, Ant Lifestyle for mobile/car accessories). The portfolio spans over 699 products across gaming, components, and lifestyle categories, primarily targeting the Indian gaming market with products designed for various price segments from entry-level to premium gaming enthusiasts.
Differentiator
Problem solved
Functional benefit
Brands
- Ant Value: Value oriented PC components and peripherals
- Ant (Lifestyle)
Products and services
- Gaming Cabinets (SI, Crystal, ICE, AQUA, Cypher, Titan FE, Box C Air, 400 Air, 205 Mini, Vanguard series)
- AQUA 360 4F Mid Tower Gaming Cabinet
- CYPHER K9 Full Tower Gaming Cabinet Open-frame full tower gaming chassis with SPCC steel and tempered glass construction, supporting ATX/Micro-ATX/Mini-ITX motherboards, GPUs up to 450mm, CPU coolers up to 160mm, radiators up to 480mm, four pre-installed 120mm ARGB fans, and reversible PCIe bracket for horizontal/vertical GPU mounting.
- CYPHER G7 Mid Tower Gaming Cabinet Open-frame mid-tower gaming chassis with multi-layered SPCC steel and dual tempered glass panels; supports ATX/Micro-ATX/Mini-ITX, GPUs up to 400mm, CPU coolers up to 170mm, 6 pre-installed ARGB fans, and 360mm radiator support.
- V8 Digital ARGB CPU Air Cooler Dual-fan CPU air cooler with six 6mm heat pipes, digital temperature display, ARGB illumination, and broad socket support including Intel LGA1851/1700/1200/115X and AMD AM4/AM5.
- ICEStorm-240 AIO Liquid Cooler All-in-one 240mm liquid CPU cooler with aluminum radiator, ceramic-bearing pump with 7-segment temperature display, dual 120mm ARGB fans, and EPDM braided tubing; supports Intel LGA1851/1700/115X/20XX and AMD AM3/AM4/AM5/FM1/FM2 sockets.
- Force Gold Series Power Supply Units (FG850 V2, FG750 V2, FG650 V2) 80 Plus Gold certified power supply units providing stable power delivery for gaming systems, available in 850W, 750W, and 650W models.
- H1100 Gaming Headset and Headphones Gaming headphones with high sound quality and comfortable design for extended gaming sessions.
- KBMS Keyboard and Mouse Combos Bundled gaming keyboard and mouse combo packages offering convenience and value for entry-level PC gamers.
- Racing Wheels Racing wheel controllers designed for immersive driving simulation experiences on PC.
- 9077 Gaming Chair Premium gaming chair combining ergonomic comfort with gaming aesthetics for long gaming sessions.
- View 811 6000 Lumens Smart LED Projector Smart projector with Android OS, 6000 lumens brightness, Full HD 1080p support with 4K support, built-in quad-core CPU, 32GB storage, 1GB RAM, dual built-in speakers, and direct support for Netflix and Amazon Prime OTT platforms. Priced ₹26,999 to ₹35,899.
- View 822 1080p Smart Cinema Projector 1080p smart cinema projector with Android OS and 4K support for home theater experiences.
- Ant Value Sub-Brand (Budget PC Components and Peripherals) Value-oriented line of PC components and peripherals including cabinets, power supplies, and peripherals at lower price points targeted at budget-conscious consumers and entry-level gamers.
- Ant (Lifestyle) Sub-Brand (Mobile, Car, and Lifestyle Accessories) Lifestyle-oriented appliances and accessories including mobile accessories, car accessories, and lifestyle peripherals marketed under the Ant brand.
- PBT Keycaps for Mechanical Keyboards Premium PBT plastic keycap sets with anime-inspired designs, compatible with all MX-style mechanical switches and most keyboard brands; includes a keycap puller.
- Dock 5 RGB Cooling and Charging Station for Sony PS5 RGB cooling and charging dock for PlayStation 5 that provides both temperature management and controller charging.
- RCP70 Router and Mini Computer Cooling Pad Cooling pad for WiFi routers and mini PCs (NUCs) with 140mm hydrodynamic-bearing fan delivering 65.8 CFM airflow at 18dBa, 40,000 hour lifespan, and USB Type-A power.
- NC510 Gaming Laptop Cooling Pad Gaming laptop cooling pad designed to provide efficient cooling for gaming laptops during extended play.
- GCB90 ARGB Graphics Card Holder GPU anti-sag bracket made from high-durability aluminum alloy with ARGB illumination for structural support and aesthetic enhancement of gaming builds.
- 7.1 USB Sound Card External USB 7.1 channel audio adapter for enhanced audio output on computers and laptops.
Quantifiable outcome
- Warranty claims handled through dedicated RMA portal (antesportsrma.com) with 1-3 year warranty coverage depending on product category.
- +1 more outcomes
Companies that use Ant Esports
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles3 records
Ant Esports technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Ant Esports partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Ant Esports competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Ant Esports social profiles
Digital presenceAnt Esports financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ant Esports leadership team
Management profileNumber of profiles
Ant Esports funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ant Esports M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ant Esports
What does Ant Esports do?
Ant Esports designs, brands, and sells gaming PC components and peripherals directly to Indian consumers through its e-commerce site antesports.com. Its offering spans gaming cabinets, air and AIO liquid CPU coolers, 80 Plus Gold PSUs, case fans, memory and storage, plus gaming peripherals (mice, mechanical keyboards, headsets, gamepads, racing wheels, gaming chairs, microphones, mousepads, speakers), smart Android projectors, and lifestyle accessories under Ant Value and Ant Lifestyle sub-brands.
Is Ant Esports a public or private company?
Ant Esports is a private company. It is classified as unknown and is currently operating.
When was Ant Esports founded?
Ant Esports was founded in 2016. It employs 51 to 100 people.
Where is Ant Esports based?
Ant Esports is headquartered in New Delhi, India, in the Asia region.
How does Ant Esports make money?
Four revenue lines are on record. Hardware Sales - Gaming Components are the primary driver. The others are hardware Sales - Gaming Peripherals, ant Value Product Line and ant Lifestyle Product Line.
Does Ant Esports have an API?
No public API is recorded for Ant Esports.
What industry is Ant Esports in?
Ant Esports's product category is Gaming PC Components and Peripherals. Its primary akta.pro industry code is CRACABAI, PC Gaming Computers & Peripherals Retail, with a secondary code of CRACAFAD, PC Gaming Peripherals Retail (Keyboards, Mice, Headsets, Controllers). Its NAICS code is 4492 and its SIC code is 5734.