What CFAO MOBILITY - Toyota Cameroon does

CFAO MOBILITY - Toyota Cameroon is the authorized Toyota distributor in Cameroon, operating as a wholly-owned subsidiary of the French conglomerate CFAO Group. The company sells the full range of Toyota vehicles through its CAMI-branded concession network, spanning city cars (Vitz, Starlet, Belta), sedans (Corolla), SUVs and 4x4s (RAV4, Fortuner, Land Cruiser Prado, Land Cruiser 300, Urban Cruiser, Starlet Cross), pickups (Hilux, Land Cruiser 76/78/79), and commercial vehicles (Hiace, Coaster). Its underlying product technology includes Toyota's hybrid electric powertrains (e.g., Corolla Cross HEV), active and passive safety systems (ABS, EBD, TRC, VSC, pre-crash detection, brake assist, airbags), and connectivity features.

The business operates a comprehensive automotive ecosystem comprising new vehicle sales, after-sales service with Toyota Care maintenance contracts scheduled every 6 months or 5,000 km, genuine Toyota parts and accessories with a 6-month warranty, and a used vehicle channel (CFAO Occasions / Automark). Through its wholly-owned subsidiary Loxea Cameroun, the company offers fleet mobility solutions to corporate clients: long-term leasing (LLD), medium-term rental (3-24 months), and Loxea Connect, a fleet telematics platform providing real-time GPS geolocation, eco-driving analytics, fuel analytics, route management, carsharing, and carpooling.

Distribution is conducted through physical Toyota CAMI concessions and four dedicated Loxea offices in Douala (headquarters and airport) and Yaoundé (Mvan and Hilton), with digital channels supporting online test-drive booking, trade-in requests, and appointment scheduling. Customers span individual retail buyers, corporate fleet operators, and commercial/institutional buyers (mining, construction, government, NGOs). The company is privately held under CFAO Group and does not disclose revenue figures; pricing is quote-based and influenced by exchange rates and customs duties.

Name

CFAO MOBILITY - Toyota Cameroon

Legal name

CFAO

Website

https://toyota.cami-cfao.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

501–1,000 employees

Short description

CFAO MOBILITY - Toyota Cameroon is the authorized Toyota distributor in Cameroon, wholly owned by French conglomerate CFAO Group. It sells new and used Toyota vehicles, provides after-sales service and genuine parts, and operates Loxea fleet leasing, rental, and telematics for corporate clients.

Ownership category

akta.pro rank

Product category

Automotive Vehicle Distribution

NAICS

Automotive Equipment Rental and Leasing (5321), Passenger Car Rental (532111), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (53212)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Fleet Management Services (Lifecycle, Compliance, Safety, Driver Programs) (TLABAHAJ)

akta.pro secondary industries

Corporate Mobility Reporting, Analytics & Carbon/ESG Tracking (THADAOAL), Corporate & Government Contract Car Rental (THADAAAJ), Corporate Mobility & Car Sharing / Pool Fleet Management (TLABAHAO)

Keywords

• Automotive vehicle distribution
• Fleet mobility solutions
• Vehicle after-sales service
• Auto parts retail
• Long-term vehicle leasing

Headquarters

HQ city

Douala

HQ country

Cameroon

HQ region

Africa

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: CFAO MOBILITY - Toyota Cameroon generates revenue primarily through the sale of new Toyota vehicles including passenger cars (Vitz, Starlet, Belta, Corolla, Corolla Cross, Rumion, Rush), SUVs (RAV4, Fortuner, Land Cruiser Prado, Land Cruiser 300, Urban Cruiser, Starlet Cross), pickups (Hilux, Land Cruiser 76/78/79), and commercial vehicles (Hiace GD, Hiace Van, Hiace Bus, Coaster). Vehicles are available in stock or on order with delivery lead times of 3-6 months.
2. After-Sales Service and Maintenance: The company provides vehicle maintenance and repair services through its authorized Toyota service network, including periodic servicing every 6 months or 5,000 km, bodywork repairs with professional paint booths, and Toyota Care maintenance contracts.
3. Genuine Toyota Parts and Accessories: Sale of original Toyota spare parts and accessories including brake pads, oil filters, cabin air filters, wiper blades, shock absorbers, and brake shoes. Parts are warranted for 6 months from purchase date.
4. Loxea Fleet Mobility Solutions: Loxea brand provides long-term leasing (LLD), mid-term rental (3-24 months), and connected fleet management (Loxea Connect) services to corporate clients, generating recurring revenue from fleet management contracts and rental fees.
5. Used Vehicle Sales: Sale of pre-owned vehicles through the CFAO Occasions platform (cfao-occasions.cm), providing customers with certified used Toyota vehicles.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

CFAO MOBILITY - Toyota Cameroon is the official Toyota distributor in Cameroon, selling new Toyota vehicles (passenger cars, SUVs, pickups, and commercial vehicles), certified used vehicles (Automark), genuine Toyota spare parts and accessories, and providing manufacturer-backed after-sales service. Through its Loxea division, the company also offers B2B fleet mobility solutions including long-term leasing, medium-term rental, and connected fleet telematics (Loxea Connect).

Product overview

CFAO MOBILITY - Toyota Cameroon is a Toyota vehicle distributor in Cameroon offering a comprehensive portfolio of Toyota vehicles across multiple segments: city cars (Vitz, Starlet), sedans (Corolla, Belta), SUVs (RAV4, Fortuner, Land Cruiser series), pickup trucks (Hilux), vans (Hiace, Rumion), and buses (Coaster). The company provides a complete automotive ecosystem including new and used vehicle sales, maintenance services with Toyota Care contracts, genuine Toyota spare parts and accessories, and mobility solutions. Its Loxea subsidiary offers fleet management services including long-term leasing (Loxea Lease), medium-term rental (Loxea Rent), and connected fleet telematics (Loxea Connect) with features for geolocation, eco-driving, and fleet analytics. Safety is emphasized through advanced onboard safety systems including ABS, VSC, TRC, and pre-crash detection. The company operates multiple concessions and service points in Cameroon.

Differentiator

Problem solved

Functional benefit

Products and services

• New Toyota Passenger Vehicles New Toyota passenger car lineup including city cars (Vitz, Starlet, Belta), sedans (Corolla, Rumion), and crossovers (Rush), sold to individual consumers and businesses in Cameroon with 3-year or 100,000 km warranty.
• New Toyota SUVs and 4x4 New Toyota SUV and 4x4 lineup including Starlet Cross, Urban Cruiser, Corolla Cross, Corolla Cross HEV (hybrid), RAV4, Fortuner, Land Cruiser Prado, and Land Cruiser 300, sold to consumers and commercial buyers in Cameroon.
• New Toyota Pickups New Toyota pickup trucks including Hilux, Land Cruiser 76, Land Cruiser 78, and Land Cruiser 79, designed for commercial and rugged use in Cameroon's challenging terrain.
• New Toyota Commercial Vehicles New Toyota commercial vehicles including Hiace GD, Hiace Van, Hiace Bus, and Coaster, sold to commercial transport operators, government agencies, and businesses in Cameroon.
• Used Vehicles (Automark) Certified pre-owned Toyota vehicles sold through the Automark program and CFAO Occasions online platform (cfao-occasions.cm), providing affordable certified quality used cars to consumers in Cameroon.
• Genuine Toyota Spare Parts Original Toyota replacement parts including brake pads, oil filters, cabin air filters, wiper blades, shock absorbers, and brake shoes, backed by a 6-month warranty and sold to vehicle owners and service centers in Cameroon.
• Toyota Accessories and TGMO Engine Oils Range of Toyota accessories including roof racks, floor mats, and wheel covers, plus Toyota Genuine Motor Oil (TGMO) proprietary engine oils, sold to Toyota vehicle owners in Cameroon.
• Toyota Care Maintenance Contracts Scheduled maintenance, repairs, and warranty service contracts provided by Toyota Cameroon, including periodic servicing every 6 months or 5,000 km, bodywork repairs with professional paint booths, and certified Toyota technician service.
• Loxea Lease (Long-Term Rental / LLD) Full-service fleet outsourcing solution providing companies with new vehicles maintained to manufacturer standards, full insurance, and flexible rental periods, allowing businesses to externalize fleet financing and management.
• Loxea Rent (Medium-Term Rental) Flexible medium-term mobility solution for corporate needs ranging from 3 to 24 months, suitable for defined projects, new employee onboarding, or temporary operational requirements.
• Loxea Connect (Fleet Telematics) Innovative fleet management platform providing real-time vehicle connectivity with geolocation, eco-driving, fleet analytics, fuel analytics, route management, car sharing, and ridesharing tools to optimize fleet safety, cost, productivity, and carbon footprint.
• Vaccine Transport Vehicle (Land Cruiser 78 Refrigerated) Special-purpose refrigerated vehicle based on the Toyota Land Cruiser 78, co-developed with B Medical Systems and Toyota Tsusho Corporation, designed for cold-chain vaccine transport, particularly for COVID-19 distribution through the COVAX framework.

Quantifiable outcome

• Toyota performs over 600 crash tests per year to continuously improve vehicle safety, exceeding international standards.
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered minor and core.

• JAXA (Japan Aerospace Exploration Agency)minorStrategic or Co-development PartnerToyota Motor Corporation and JAXA are jointly developing a manned pressurized lunar rover vehicle called 'Lunar Cruiser' for moon exploration under a three-year research and development project. The collaboration leverages Toyota's hydrogen fuel cell technology and automotive expertise combined with JAXA's space exploration capabilities. First prototypes and technology elements were expected within the first year with testing from fiscal year 2021 onward.
• B Medical SystemsminorStrategic or Co-development PartnerB Medical Systems, Toyota Tsusho Corporation, and Toyota Motor Corporation co-developed the world's first World Health Organization (WHO) pre-qualified refrigerated vaccine transport vehicle, based on the Toyota Land Cruiser 78. The vehicle integrates a 396-liter vaccine refrigerator powered by the vehicle when in motion and by external electrical power when stationary, with nearly a full day of autonomous power. This vehicle supports COVID-19 vaccine distribution through the COVAX international framework.
• International Olympic Committee (IOC) / International Paralympic Committee (IPC)coreGTM or Marketing PartnerToyota is a Worldwide TOP Partner (since 2015 through 2024) in the first-ever mobility category, providing vehicles (touring cars, urban mobility vehicles, commercial vehicles), mobility assistance robots, and mobility services (road safety, transport assistance systems). The partnership is supported by the global 'Start Your Impossible' campaign promoting mobility for all and aligning with Olympic and Paralympic values.
• Toyota Tsusho CorporationcoreStrategic or Co-development PartnerToyota Tsusho, the trading company of the Toyota Group, supports Toyota's operations in Africa including RSE activities (medical supply procurement, COVID-19 prevention), World Food Programme partnerships to combat hunger and poverty, and the B Medical Systems vaccine transport vehicle collaboration. Toyota Tsusho also coordinates African operations and production expansion across the continent.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hertz Global Holdings: Major global car rental operator with corporate and consumer rental services. Comparable to Loxea Rent for its car rental business model and corporate fleet solutions offerings.
• LeasePlan: Major European-headquartered fleet leasing and management company (now part of Ayvens). Comparable to Loxea Lease for its operating lease, fleet management, and corporate mobility services to enterprise customers.
• Toyota South Africa Motors: Toyota's authorized distributor and assembler in South Africa, operating Hilux and Corolla production since 1962. Comparable as a Toyota franchise operator in Africa running the same brand distribution, dealer, service, and parts model at larger scale.
• Ayvens (formerly ALD Automotive): Global leader in fleet leasing and mobility solutions, formed from the merger of ALD Automotive and LeasePlan. Directly comparable to the Loxea Lease/Loxea Connect offering as both provide long-term vehicle leasing, fleet management, and connected telematics to corporate clients.
• Avis Budget Group: Global car rental company operating the Avis and Budget brands. Comparable to Loxea Rent for its medium- and short-term vehicle rental and corporate account services, though primarily present in mature markets.
• Sixt SE: Leading European mobility and rental provider offering short- and long-term rentals and corporate fleet services. Comparable to Loxea's combined rental and fleet management offering, with stronger digital booking platform capabilities.
• CFAO Automotive Nigeria: Sibling Toyota authorized distributor under CFAO Group in Nigeria, operating the same franchise model with new vehicle sales, service, parts, and Loxea fleet mobility. Comparable as a same-brand distributor serving a different West African market with nearly identical operating playbook.
• Toyota Kenya: CFAO-affiliated Toyota distributor in Kenya with a similar franchise model covering new vehicle sales, service, parts, and fleet mobility. Comparable as a sibling Toyota authorized distributor serving an East African market with overlapping product and service offerings.
• CFAO Mobility: The parent operating division that distributes Toyota and other automotive brands across multiple African countries. Directly comparable as it runs the same Toyota authorized distribution, after-sales service, and Loxea fleet mobility model in adjacent African markets.

Broad incumbents

• Inchcape plc: London-listed global automotive distributor with presence across multiple emerging markets including Africa. Comparable as a multi-brand automotive distribution and retail operator with similar B2B/B2C dealership and fleet servicing capabilities, though operating at much larger global scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ToyotaCameroon
• LinkedInlinkedin.com/company/toyota-cameroun

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CFAO MOBILITY - Toyota Cameroon