11 PLC

What 11 PLC does

11 PLC is a Nigerian downstream petroleum products marketing and distribution company that operates as the exclusive authorized blender, packer, distributor, and marketer of Mobil branded lubricants in Nigeria under a Branding License from ExxonMobil. The company traces its history to 1907 when Socony Vacuum Oil Company began marketing Sunflower Kerosene in Nigeria, was later renamed Mobil Oil Nigeria Plc, and was rebranded to 11 PLC in May 2017 following NIPCO Investment Company's acquisition of a 60% stake from ExxonMobil in October 2016. Its product portfolio spans Premium Motor Spirit (PMS/Mogas), Automotive Gas Oil (diesel/AGO), Household Kerosene (HHK), Liquefied Petroleum Gas (LPG) distributed through NIPCO-deployed Skids at Mobil stations, aviation fuel, and the Mobil 1 and Mobil Super lubricant families blended at the company's Apapa, Lagos lube oil plant (capacity 300,000 barrels per annum).

The company monetizes through transaction-fee revenue streams across retail and commercial channels. Retail distribution runs through 250+ branded Mobil service stations across all 36 Nigerian states, supported by 12 registered sub-distributors covering East, West, and North regions and the Verve-powered Mobil Card prepaid payment instrument (loadable via Quickteller and Interswitch Paydirect, capped at N250,000). Commercial customers receive direct bulk fuel supply with options for customer pickup or dedicated truck delivery to storage facilities, alongside technical service programs: MobilServ Lubricant Analysis (oil condition monitoring backed by ExxonMobil's global lubrication engineering network), Planned Engineering Service (PES) for customized lubrication and maintenance programs, Plant Study/Analysis audits, and structured customer training on lubrication technology.

11 PLC is one of six major petroleum products marketers in Nigeria. The company is majority-owned by NIPCO Investment Company (60%), with the remaining 40% held by public shareholders after the company voluntarily delisted from the Nigerian Stock Exchange in October 2020 and was admitted to trading on the NASD OTC Market on July 8, 2021 at N215.00 per share. Leadership comprises Osagie Ogedegbe as Acting Managing Director (over three decades in oil and gas, career-started at Mobil Oil Nigeria in 1990), Ramesh Kansagra as Non-Executive Chairman (Managing Director of Solai Holdings Ltd., GBP 160M+ NAV group), Ravi Bachu as CFO, Umesh Malik as Chief Business Officer (18 years at ExxonMobil Lubricants), and Ramesh Virwani as Executive Director/COO. The company holds Standards Organisation of Nigeria registration (RN.0000488) and is compliant with the Nigeria Data Protection Regulation.

Name

11 PLC

Legal name

11 PLC

Website

https://11plc.com

Company type

Public

Founded year

1907

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

11 PLC is the exclusive authorized Nigerian blender, packer, distributor, and marketer of Mobil branded lubricants and fuels, operating 250+ retail stations across all 36 Nigerian states with a 300,000 barrel-per-annum lube plant, serving retail consumers and commercial customers.

Ownership category

akta.pro rank

Product category

Downstream petroleum products marketing and distribution

NAICS

Petroleum Lubricating Oil and Grease Manufacturing (324191), Other Chemical and Allied Products Merchant Wholesalers (42469)

SIC

Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172), Wholesale-Chemicals & Allied Products (5160), Oil & Gas Field Services, Nec (1389)

akta.pro primary industry

Lubricant Formulation & Blending (Finished Lubricants) (EUALAJAC)

akta.pro secondary industries

Packaging, Filling & Private Label / Contract Manufacturing (EUALAJAD), Retail & E-commerce Lubricants Sales (Auto Parts, Quick Lube, Online) (EUALAJAF), Lubricant Testing, Certification & Technical Services (Labs, OEM approvals, QA/QC) (EUALAJAL), Industrial & Heavy-Duty Lubricants (IMAEAMAB)

Keywords

• Petroleum products marketing
• Mobil lubricant distribution
• Downstream oil and gas
• Fuel retail operations
• Industrial lubricants services

Headquarters

HQ city

Apapa

HQ country

Nigeria

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Fuel Sales: Sale of petroleum products including Premium Motor Spirit (PMS/Mogas), Automotive Gas Oil (Diesel/AGO), Household Kerosene (HHK), and Aviation Fuel through retail stations and commercial channels.
2. Lubricant Sales: Sale of Mobil branded lubricants including Mobil 1, Mobil Super, and industrial lubricants through retail and commercial channels. 11 PLC is the exclusive authorized distributor to blend, pack, distribute and market Mobil branded lubricants in Nigeria.
3. LPG Distribution: Distribution of Liquefied Petroleum Gas (LPG) through LPG Skids deployed at Mobil stations, contributing to domestic consumption of cooking gas nationwide.
4. Mobil Card Services: Prepaid card service for managing fuel and lubricant purchases at participating Mobil and Nipco stations. Card can be loaded up to N250,000 maximum.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

11 PLC is the exclusive authorized distributor in Nigeria of Mobil branded lubricants and fuels, blending, packing and marketing Mobil 1 and Mobil Super lubricants at an Apapa lube oil plant (300,000 barrels/annum capacity) and distributing Premium Motor Spirit, Diesel (AGO), Household Kerosene, LPG and Aviation fuel through 250+ branded stations and a 12-member sub-distributor network. Complementary technical services include MobilServ Lubricant Analysis, Planned Engineering Service, Plant Study/Analysis audits and customer lubrication training.

Product overview

11 PLC is the exclusive authorized distributor to blend, pack, distribute and market Mobil branded lubricants and fuels in Nigeria. The company operates a platform-plus-services model centered on Mobil branded petroleum products (Mobil 1 and Mobil Super lubricants, fuel products including PMS, AGO, HHK, LPG, and Aviation fuel) distributed through over 250 filling stations and a sub-distributor network. Additional value is delivered through complementary services including the Mobil Card (payment solution), MobilServ Lubricant Analysis (oil condition monitoring), Planned Engineering Service (customized lubrication programs), Plant Study/Analysis, and Training Programs. The company was formerly Mobil Oil Nigeria and rebranded to 11 PLC in 2017 following NIPCO's acquisition.

Differentiator

Problem solved

Functional benefit

Brands

• Mobil 1: Premium synthetic motor oil brand keeping people and machines moving since before the first gasoline-powered automobile.
• Mobil Super
• MobilServ Lubricant Analysis (MSLA)
• Mobil Card

Products and services

• Mobil 1 Premium synthetic engine oil brand that keeps vehicles and machines moving, trusted in motorsport from NASCAR to Formula 1 and meeting the latest global oil industry and vehicle manufacturer standards; sold through Mobil retail stations and the sub-distributor network to retail motorists and commercial customers across Nigeria.
• Mobil Super Global family of premium passenger vehicle engine oils providing different levels of protection matched to driving conditions; distributed to retail motorists and commercial customers in Nigeria under the Mobil brand.
• Premium Motor Spirit (PMS / Mogas) Gasoline also known as Mogas, used to power vehicles and generators with internal combustion engines; supplied through 250+ Mobil filling stations nationwide and to commercial customers via truck pickup or delivery to storage facilities.
• Automotive Gas Oil (AGO / Diesel) Diesel fuel used to power internal combustion diesel engines efficiently; sold through Mobil retail stations and supplied in bulk to commercial customers.
• Liquefied Petroleum Gas (LPG) Clean energy cooking gas distributed via NIPCO LPG Skids deployed at Mobil stations nationwide for domestic consumption of cooking gas.
• Household Kerosene (HHK) Combustible hydrocarbon liquid commonly known as Kerosene, used for cooking stoves and lanterns with both industrial and domestic applications; distributed through Mobil retail and commercial channels.
• Aviation Fuel Premium quality fuel supplied to aircraft operators to ensure engines run smoothly and optimally for safe takeoff and landing.
• Mobil Card Prepaid Verve-powered payment card designed to help customers manage fuel and lubricant purchases at participating Mobil and NIPCO stations, with convenient loading via web, bank branches, Quickteller or Interswitch Paydirect and free card issuance (maximum load N250,000).
• MobilServ Lubricant Analysis (MSLA) Oil condition monitoring service backed by ExxonMobil's global network of lubrication professionals, monitoring critical indicators in used oil against equipment builder specifications and international standards to identify potential problems, causes and recommended maintenance actions.
• Planned Engineering Service (PES) Customized lubrication and maintenance program developed with select commercial customers to understand their operation's needs and meet specific goals, tracking performance and quantifying benefits such as extended equipment overhaul intervals, reduced downtime and reduced energy consumption.
• Plant Study / Analysis Audits of customers' lubricant and lubrication requirements that identify opportunities for improved performance, longer equipment life and lower maintenance costs.
• Training Program for Lubricants Yearly tailored training program in specific areas of lubrication technology for customer personnel, also covering safety, health and environmental issues related to lubricants.
• Filling Station Network (Retail Fuel Distribution) Network of 250+ branded Mobil retail outlets spanning all 36 Nigerian states, supplying fuel, lubricants and convenience services to retail and commercial customers.
• Sub-Distributor Network Authorized sub-distributor network covering the East, West and North regions of Nigeria, distributing Mobil branded lubricants to retail and commercial customers outside the direct retail footprint.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• ExxonMobilflagshipOEM/ Whitelabel/ Licensing Partner11 PLC is the exclusive authorized distributor to blend, pack, distribute and market Mobil branded lubricants in Nigeria. Operates as Exclusive Marketing Alliance Partner of ExxonMobil for Mobil branded lubricants with access to MobilServ Lubricant Analysis program and global network of ExxonMobil lubrication professionals.
• NIPCO Plc (LPG Skids)coreChannel Partner/ Reseller/ DistributorNIPCO Plc has deployed LPG Skids to several Mobil Stations nationwide for the distribution of Liquefied Petroleum Gas (LPG/cooking gas), contributing towards increasing domestic consumption of clean energy.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Oando Plc: One of Nigeria's largest integrated energy companies and a fellow member of the country's six major petroleum products marketers. Competes directly with 11 PLC in fuel retail, lubricants, and commercial supply across Nigeria.
• Conoil Plc: Nigeria's first indigenous petroleum products marketing company and one of the top six marketers, operating a nationwide network of filling stations and lubricant distribution. Directly comparable in business model and target market to 11 PLC.
• Ardova Plc: Nigerian downstream petroleum marketing company with retail stations, lubricants, and LPG distribution. Operates as a direct competitor in fuel retail and commercial supply, comparable in scale and product mix to 11 PLC.
• Heyden Petroleum: Nigerian independent petroleum products marketer and lubricants blender/distributor with nationwide presence. Comparable as a domestic competitor in lubricant blending, packaging, and distribution alongside 11 PLC's exclusive Mobil operations.
• African Petroleum Plc: Nigerian downstream petroleum products marketer operating retail stations and commercial fuel supply. Comparable in scale, product range, and customer base to 11 PLC within the same domestic market.
• MRS Holdings Limited: Nigerian downstream petroleum company involved in fuel marketing, LPG distribution, and lubricants. Operates within the same regulatory and competitive environment as 11 PLC with overlapping product lines.
• TotalEnergies Marketing Nigeria Plc: Nigerian subsidiary of TotalEnergies and a peer major petroleum marketer with branded retail stations, lubricants, and commercial fuel supply. A premium international brand competitor to Mobil-branded 11 PLC.

Regional players

• Engen Petroleum: South Africa-headquartered downstream petroleum company with African retail and lubricants operations. Comparable as a regional fuel and lubricants marketer with branded stations and industrial lubricant offerings, though primarily focused on Southern Africa.
• NIPCO Plc: Parent company of 11 PLC's 60% shareholder (NIPCO Investment Company) and a major independent downstream operator in Nigeria with its own LPG and fuel distribution infrastructure. Closely related through ownership and shared LPG Skid deployment.

Broad incumbents

• Vivo Energy Plc: Africa-focused downstream fuel and lubricants retailer operating in over 20 African countries. A broader regional player with overlapping lubricants and retail fuel operations across the continent, providing a comparable template for multi-country African downstream expansion.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/11PLC
• YouTubeyoutube.com/channel/UCtVPgm5mQIH-CFkVAsBHdcQ
• Facebookfacebook.com/profile.php
• Instagraminstagram.com/mobilinnigeria
• LinkedInlinkedin.com/company/11plc-formerly-mobil-nigeria

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 11 PLC