El Septimo Geneva

What El Septimo Geneva does

El Septimo Geneva is a luxury cigar and lifestyle company founded in 2005 and headquartered in Woodland Hills, California. The company designs, produces, and sells ultra-premium cigars across seven themed collections (Zaya, Luxus, Emperor, Sacred Arts, Gilgamesh, Culinary Art, and Limited Edition), with individual cigars priced from $16 to $125 and premium boxes reaching $1,060. The product portfolio is complemented by luxury accessories (cigar lighters, ashtrays, cutters, pens, smoking jackets), premium spirits (cognac, vodka, wines), and gift cards, with accessories priced up to $1,890 for lighters and $2,000 for limited editions.

The company is owned and led by Chairman and CEO Zaya Younan, who acquired the brand in 2019 and has personally designed over 30 new cigars since. Technical product features include PVD electroplating under vacuum conditions for accessory durability, high-resolution micro-printing for intricate designs on accessories, and proprietary innovations in refrigerated ashtrays and cold-smoking methods. A strategic partnership with S.T. Dupont produces co-branded luxury lighters and pens, some limited to 100 pieces. The company has earned Robb Report "10 Best Cigars in the World" recognition for three consecutive years (2023-2025) and counts the Los Angeles Dodgers and Los Angeles Rams among its promotional brand partners.

The business model is primarily transactional direct-to-consumer commerce with a free 777 Loyalty Club reward tier. Distribution channels include DTC e-commerce (el-septimo.com), an international storefront (el-septimo.ch), an authorized retailer network spanning 49 US states (excluding Utah due to licensing), and seven branded lounges worldwide. Marketing is event-driven, with CEO Younan and brand ambassador Kevin Petosa personally appearing at cigar lounges across the US. The primary customer segments are high-net-worth cigar enthusiasts seeking ultra-premium experiences and luxury gift buyers purchasing for special occasions. Pricing positions the company at the top of the market, with limited edition releases creating scarcity-based demand.

Name

El Septimo Geneva

Legal name

El Septimo Geneva

Website

https://el-septimo.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

El Septimo Geneva is a luxury cigar and lifestyle company founded in 2005, selling ultra-premium cigars, luxury accessories, and spirits to high-net-worth enthusiasts through DTC e-commerce, authorized retailers, and branded lounges worldwide.

Ownership category

akta.pro rank

Product category

Premium Cigars

NAICS

Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991), Beer, Wine, and Liquor Retailers (4453), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Tobacco Products (2100), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Retail-Jewelry Stores (5944), Leather & Leather Products (3100)

akta.pro primary industry

Cigars & Cigarillos Manufacturing & Brands (CRADAJAB)

akta.pro secondary industries

Cigar & Premium Tobacco Retail (CRANADAB), Cigar Bars & Lounges (CRANACAK), Fine Wine & Luxury Spirits Retail (CRANABAE), Luxury Accessories (Belts, Scarves, Hats, Small Leather Goods) (CRAAAFAE)

Keywords

• Premium cigar manufacturer
• Luxury cigar accessories
• Ultra-premium tobacco
• Handcrafted limited cigars
• Luxury smoking lifestyle

Headquarters

HQ city

Woodland Hills

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Premium Cigars: One-time purchase model for handcrafted premium cigars across multiple collections including Zaya, Luxus, Emperor, Sacred Arts, and Limited Edition lines. Prices range from $16 to $125 per cigar stick.
2. Luxury Accessories: Premium cigar accessories including lighters ($48-$1,890), ashtrays, cutters, and lifestyle items like smoking jackets ($1,000) and belts ($250)
3. Spirits & Wines: El Septimo-branded spirits including cognac ($350), vodka ($65), and wines ($50-$350) positioned as luxury pairings for cigars
4. Gift Cards: Digital gift cards available in $100, $200, $250, and $500 denominations for gifting occasions

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

El Septimo Geneva manufactures and sells ultra-premium handcrafted cigars across themed collections (Zaya, Luxus, Emperor, Sacred Arts, Alexandra, Gilgamesh, Culinary Art, Limited Edition), luxury smoking accessories (lighters, ashtrays, cutters, pens, gift sets, lifestyle items) co-developed with S.T. Dupont, and a curated portfolio of premium spirits (cognac, vodka) and wines, sold direct-to-consumer via its own e-commerce platforms and branded lounges plus an authorized retailer network.

Product overview

El Septimo Geneva is a luxury cigar and lifestyle company offering ultra-premium cigars across multiple themed collections (Zaya, Luxus, Emperor, Sacred Arts, Gilgamesh, Culinary Art, and Limited Edition), complemented by luxury accessories (lighters, ashtrays, cutters, pens, smoking jackets, gift sets), premium spirits (cognac, vodka, wines), and branded retail lounges. The company operates a membership-based loyalty program and sells directly to consumers via e-commerce and authorized retailers.

Differentiator

Problem solved

Functional benefit

Brands

• Zaya Collection: Premium cigar collection designed by CEO Zaya Younan, featuring luxury blends.
• Luxus Collection
• Emperor Cigar Collection
• Sacred Arts Cigar Collection
• Alexandra Cigar Collection
• Gilgamesh Cigar Collection
• Culinary Art Cigar Collection
• Limited Edition Cigars
• El Septimo Vodka
• The Magnificent 7 Cognac
• 777 Loyalty Club
• 7 Lounges

Products and services

• Zaya Collection Premium Cigars

Quantifiable outcome

• 14,000 cigars sold in under 7 months
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• S.T. DupontcoreOEM/ Whitelabel/ Licensing PartnerStrategic collaboration producing luxury lighters, pens, and accessories featuring El Septimo branding with S.T. Dupont craftsmanship. Includes Ping Soft Flame Lighters (limited to 100 pieces each), rollerball pens, and co-branded gift sets with high-resolution micro-printed artwork and PVD electroplating.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Nat Sherman: Premium American cigar maker with deep tobacconist heritage. Comparable to El Septimo on premium tobacconist positioning and curated cigar lineup.
• My Father Cigars: Family-operated premium cigar brand with grower-to-maker vertical integration. Comparable to El Septimo on family-operator DNA and premium handmade blends with story-driven branding.
• Padrón Cigars: Premium Nicaraguan cigar maker known for aged-tobacco blends and tight allocation on limited editions. Closely comparable to El Septimo on scarcity economics, collector demand, and ultra-premium positioning.
• Davidoff of Geneva (Oettinger Davidoff AG): Swiss-headquartered ultra-premium cigar maker with global lounge and retail distribution. The most direct luxury-cigar comparable to El Septimo, overlapping on price band, gifting positioning, and accessorie (S.T. Dupont-adjacent) merchandising.
• Rocky Patel Premium Cigars: Premium cigar manufacturer with broad portfolio and limited-edition releases. Comparable to El Septimo on multi-collection brand architecture and ultra-premium blended offerings.
• Arturo Fuente: Family-owned premium cigar manufacturer with strong collector and limited-edition demand. Comparable to El Septimo in family-operator DNA, scarcity-driven releases, and ultra-premium pricing.
• Alec Bradley Cigar Co. Premium handmade cigar producer with multiple blends and limited editions. Comparable to El Septimo on themed collections and ultra-premium product positioning.
• Plasencia Cigars: Vertically integrated premium cigar manufacturer producing for many ultra-premium brands. Comparable to El Septimo on aged-tobacco expertise and premium handmade blends.
• Ashton Cigars: Premium cigar portfolio including the Ashton and San Cristobal lines, distributed through iconic tobacconists like Davidoff lounges. Comparable to El Septimo on ultra-premium positioning and tobacconist-channel distribution.
• Oliva Cigar Co. Premium cigar maker with strong limited-edition and aged lines. Comparable to El Septimo on premium handmade blends and family-run operations, with broader distribution scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/elseptimogeneva
• Facebookfacebook.com/elseptimogeneva
• LinkedInlinkedin.com/company/elseptimogeneva

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about El Septimo Geneva