Zagreb County Tourist Board

What Zagreb County Tourist Board does

Zagreb County Tourist Board is a Croatian nonprofit destination marketing organization (DMO) headquartered in Zagreb and founded in 1998. The organization provides tourist information services, functioning as the official promotional body for Zagreb County — the region surrounding Croatia's capital — rather than the city of Zagreb itself, which is served by a separate municipal tourist board. Its public-facing web property, visitzagrebcounty.hr, operates as the primary channel through which the organization distributes destination content and visitor information.

As a regional DMO, Zagreb County Tourist Board operates within the standard public-sector tourism framework used across Croatia, in which county-level tourist boards are typically financed through a combination of tourism-tax allocations (sojourn taxes), membership fees from local tourism businesses, co-financing from the Croatian Ministry of Tourism and Sport, and project-based grants (often EU-funded). Its core functional remit covers destination marketing and promotion, the production and dissemination of tourist information (printed and digital), support for events and festivals that drive visitation, and statistical reporting on tourist arrivals and overnight stays in the county. The organization does not appear to operate commercial tourism services directly; its role is intermediary and promotional.

The source data provided is materially thin: no management roster, no product catalog beyond the generic description, no disclosed financials, no partnerships, no awards, and no documented strategic moves were supplied. The website content captured in the source was a Cloudflare-style verification/loader page with no extractable corporate content. As a result, deeper analytical conclusions on revenue, headcount, technology stack, and recent strategic activity cannot be supported by the input and are flagged as data gaps throughout this analysis.

Name

Zagreb County Tourist Board

Legal name

Zagreb County Tourist Board

Website

https://visitzagrebcounty.hr

Company type

Private

Founded year

1998

Short description

Zagreb County Tourist Board is a Croatian nonprofit destination marketing organization founded in 1998 that provides tourist information services and promotes tourism across Zagreb County, the region surrounding the capital city of Zagreb.

Ownership category

akta.pro rank

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Core offering

Zagreb County Tourist Board is a nonprofit destination marketing organization that promotes Zagreb County, Croatia as a travel destination. It provides tourist information, produces visitor guides and promotional content, and coordinates regional tourism promotion activities for the county surrounding the capital city. Its offering is centered on public-facing travel information and destination branding rather than commercial travel services.

Differentiator

Problem solved

Functional benefit

Products and services

• Tourist Information Services

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• VisitBritain: UK national tourism agency. Comparable DMO structure, statutory role in visitor information and marketing, and public-funding model; useful as a benchmark for governance and campaign sophistication.
• VisitVienna (Wien Tourismus): Mature European city-level DMO with similar remit of visitor information and destination marketing. Useful benchmark for the operating model a county-scale board can scale toward.
• Croatian National Tourist Board (HTZ): National-level DMO for Croatia. Comparable as the apex of the same statutory DMO hierarchy that Zagreb County Tourist Board operates within; sets national strategy and brand while county boards execute regionally.
• Tourism Australia: National DMO for Australia. Comparable as a public-purpose destination marketer with brand-led campaigns and stakeholder funding — relevant as a reference for what a scaled DMO function can deliver.
• Brand USA: National destination marketing organisation for the United States. Comparable as a publicly-funded DMO focused on inbound promotion and stakeholder coordination rather than direct commercial operation.

Direct peers

• Split-Dalmatia County Tourist Board: Croatian county-level DMO covering the Split-Dalmatia region. Closely comparable in legal form, funding model (tourist tax + budget transfers), and statutory remit, operating in a higher-volume coastal market.
• Dubrovnik-Neretva County Tourist Board: County-level DMO for the Dubrovnik-Neretva region. Comparable statutory structure and county remit; relevant as a high-arrival benchmark for premium-destination positioning.
• Zagreb City Tourist Board: Statutory city-level DMO covering the City of Zagreb. Directly comparable as a Croatian tourist board operating at a sub-national level with the same statutory mandate of destination promotion and visitor information.
• Istria Tourist Board: Regional DMO for Istria, widely regarded as one of the more mature Croatian county DMOs. Comparable as a peer in the same statutory system with a stronger track record on branding and yield management.

Regional players

• Visit Ljubljana: Capital-city DMO of neighbouring Slovenia. Comparable as a Central European sub-national tourism body using destination branding and event-driven promotion — geographically adjacent and serving similar market dynamics.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/zagrebcounty
• Facebookfacebook.com/tzzzhr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zagreb County Tourist Board