Central Florida Public Media
Central Florida Public Media is a 501(c)(3) nonprofit operating dual FM stations (90.7 WMFE Orlando, 89.5 WMFV Ocala) and a multi-platform news and podcast ecosystem serving ~270,000 weekly listeners across Central Florida, funded by listener donations, corporate sponsorships, and CPB federal grants.
- Company typePrivate
- Founded1980
- HeadquartersOrlando, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Central Florida Public Media does
Central Florida Public Media, legally Community Communications, Inc., is a 501(c)(3) nonprofit public media organization headquartered at 11510 E Colonial Drive, Orlando, Florida. Founded in 1980 as 90.7 WMFE, the organization rebranded to Central Florida Public Media in 2023 to reflect its expanded multi-platform mission. It operates two FCC-licensed FM stations — 90.7 WMFE serving the Orlando metropolitan area and 89.5 WMFV serving The Villages, Leesburg, and the Golden Triangle — together reaching approximately 270,000 weekly listeners as of 2018.
The organization's core offering is a multi-platform news and audio ecosystem built on traditional FM broadcast infrastructure, online streaming via cfpublic.org, native iOS and Android mobile applications, smart-speaker integration, and an extensive podcast portfolio. Content combines NPR national programming (Morning Edition, All Things Considered, Fresh Air) with original local productions including the Are We There Yet? space-exploration podcast (over 1 million downloads), The Wrap, Spotlight, Talking Central Florida, Engage, and Central Florida Seen & Heard, plus vertical-specific reporting desks covering education, government, environment, health, space, and weather. Community engagement is delivered through events such as Space on Tap, StoryCorps' One Small Step partnership, newsletters, and social media.
Revenue is generated through three primary streams: individual listener donations and recurring memberships; corporate sponsorship managed through the MarketEnginuity platform; and federal funding from the Corporation for Public Broadcasting (CPB). Supplementary revenue comes from community events, a vehicle donation program, and periodic sweepstakes-based fundraising. The organization operates with 11-50 employees under a Board of Trustees governance structure, with LaFontaine E. Oliver serving as President & General Manager. It maintains partnerships with NPR, PRX, BBC, American Public Media, StoryCorps, ProPublica, and the Florida Center for Investigative Reporting.
Central Florida Public Media firmographics
Firmographics- Name
- Central Florida Public Media
- Legal name
- Community Communications, Inc.
- Website
- https://www.cfpublic.org
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Central Florida Public Media is a 501(c)(3) nonprofit operating dual FM stations (90.7 WMFE Orlando, 89.5 WMFV Ocala) and a multi-platform news and podcast ecosystem serving ~270,000 weekly listeners across Central Florida, funded by listener donations, corporate sponsorships, and CPB federal grants.
- Ownership category
- akta.pro rank
Central Florida Public Media industry classification
Industry- Product category
- Public Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (51611)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Public/Noncommercial Radio Broadcasting (NPR, Community, Campus) (MPAIAEAB)
- akta.pro secondary industries
- National Public Radio Networks & Member Stations (NPR-style) (MPABADAB), News Talk Radio & Current Affairs Stations (MPABAIAI)
Keywords
Where Central Florida Public Media is headquartered
LocationHeadquarters
- HQ city
- Orlando
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Central Florida Public Media business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Listener Donations and Membership: Public media funded primarily through listener donations and membership drives. The organization conducts periodic fund drives with pledge campaigns and offers sweepstakes as engagement incentives.
- Corporate Sponsorship: Corporate sponsorship opportunities offered to businesses seeking association with public media content. Sponsorships are managed through MarketEnginuity platform.
- CPB Funding: Funding from the Corporation for Public Broadcasting (CPB), a federal entity that supports public broadcasting stations.
- Events and Community Programs: Revenue generated through community events such as Space on Tap, Pints for Public Media, and other engagement activities.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Central Florida Public Media product offering
Product offeringCore offering
Central Florida Public Media operates two FM radio stations (90.7 WMFE in Orlando and 89.5 WMFV in Ocala/The Villages) producing local journalism, NPR-distributed public radio programming, and original podcasts serving Central Florida communities. Content is distributed via FM broadcast, online streaming, mobile applications, smart speakers, and email newsletters. Revenue is generated through listener donations, corporate sponsorships, and federal CPB funding.
Product overview
Central Florida Public Media operates as a dual-station public radio broadcaster (90.7 FM WMFE in Orlando and 89.5 FM WMFV in Ocala) offering a multi-platform news and entertainment ecosystem. The core offering combines traditional FM radio broadcasting with a comprehensive digital platform including a news website, mobile apps, and live streaming. The portfolio is anchored by local news programming (Intersection, Education Desk) and an extensive podcast network featuring original productions (Are We There Yet?, The Wrap, Spotlight, Talking Central Florida, Engage, Central Florida Seen & Heard) alongside NPR national programs (Morning Edition, All Things Considered, Fresh Air). Community engagement extends through events (Space on Tap), newsletters, and StoryCorps partnerships, while revenue is generated through donations, corporate sponsorships, and vehicle donation programs.
Differentiator
Problem solved
Functional benefit
Brands
- Are We There Yet?: Space exploration podcast produced by Central Florida Public Media, launched in 2016.
- The Wrap Podcast
- Engage
- Spotlight
- Talking Central Florida
- Growing Bolder Radio Show
- The Florida Roundup
- Space on Tap
Products and services
- Radio Broadcasting Service (90.7 FM WMFE Orlando / 89.5 FM WMFV Ocala) FM radio broadcasting service transmitting local news, NPR national programming, and public affairs content to the Central Florida region over two stations.
- Online News Platform (cfpublic.org)
Quantifiable outcome
- 270,000 weekly listeners across both stations
- +1 more outcomes
Companies that use Central Florida Public Media
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
Central Florida Public Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Central Florida Public Media partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- NPR (National Public Radio)coreNPR serves as the primary content provider and national news affiliate for Central Florida Public Media. The organization distributes NPR programming including Morning Edition, All Things Considered, and Fresh Air, and participates in NPR's network coverage and resources.
- PRX (Public Radio Exchange)corePRX serves as a distribution platform for public radio content, providing programming to and from Central Florida Public Media.
- StoryCorpsminorPartnership for the 'One Small Step' initiative, allowing Central Florida Public Media to facilitate community storytelling conversations in partnership with StoryCorps.
- ProPublicaminorCollaborative investigative reporting partnership, including coverage of PTSD among first responders following the Pulse shooting.
- Florida Center for Investigative ReportingminorPartnership among Florida NPR member stations to investigate climate change impacts on Florida.
Scale indicators4 records
Recent moves8 records
Expansion highlights5 records
Central Florida Public Media competitors and assessment
Company assessmentDirect peers
- WUSF Public Media: Tampa Bay-area public radio station and NPR member affiliate operated by the University of South Florida; comparable Florida-based public media organization with similar funding model, newsroom, and podcast offerings.
- WLRN Public Media: South Florida (Miami) public radio and television broadcaster with NPR affiliation; comparable regional nonprofit public media entity with similar journalism focus and multi-platform distribution.
- WMNF 88.5 Community Radio: Tampa-based community radio station with NPR programming; comparable nonprofit public radio broadcaster operating in the same Florida market with similar listener-supported funding model.
- WJCT Public Media: Jacksonville, Florida public broadcasting station serving Northeast Florida with NPR programming; comparable regional nonprofit public media organization with multi-platform content and listener-supported revenue model.
- WGCU Public Media: Fort Myers-based NPR member station operated by Florida Gulf Coast University; comparable regional public radio broadcaster serving Southwest Florida with similar news, talk, and classical programming mix.
Broad incumbents
- NPR (National Public Radio): National public radio network that produces flagship programming (Morning Edition, All Things Considered) distributed by Central Florida Public Media; the broader incumbent ecosystem operator and content supplier for the U.S. public media system.
- WGBH Public Media: Major Boston-based public broadcasting organization operating multiple radio stations and producing nationally distributed content (e.g., PRI/PRX); larger established public media entity with comparable nonprofit multi-platform structure but significantly broader scale.
- KCRW: Santa Monica, California-based public radio station with NPR affiliation and strong podcast/digital presence; comparable nonprofit public broadcaster with multi-platform content distribution and corporate sponsorship revenue model.
- WAMU 88.5: Washington, D.C. area NPR member station operated by American University; comparable regional public radio broadcaster with news, talk, and podcast offerings plus listener-supported funding.
- WNYC Public Radio: New York City flagship public radio station and NPR member; comparable nonprofit public media organization producing nationally distributed podcasts (Radiolab, Freakonomics Radio) and operating listener-supported funding model at greater scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Central Florida Public Media social profiles
Digital presenceCentral Florida Public Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Central Florida Public Media leadership team
Management profileNumber of profiles
Profiles4 records
Central Florida Public Media subsidiaries and ownership
Company hierarchySubsidiaries2 records
Central Florida Public Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Central Florida Public Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Central Florida Public Media
What does Central Florida Public Media do?
Central Florida Public Media operates two FM radio stations (90.7 WMFE in Orlando and 89.5 WMFV in Ocala/The Villages) producing local journalism, NPR-distributed public radio programming, and original podcasts serving Central Florida communities. Content is distributed via FM broadcast, online streaming, mobile applications, smart speakers, and email newsletters. Revenue is generated through listener donations, corporate sponsorships, and federal CPB funding.
Is Central Florida Public Media a public or private company?
Central Florida Public Media is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Central Florida Public Media founded?
Central Florida Public Media was founded in 1980. It employs 11 to 50 people.
Where is Central Florida Public Media based?
Central Florida Public Media is headquartered in Orlando, United States, in the North America region.
How does Central Florida Public Media make money?
Four revenue lines are on record. Listener Donations and Membership is the primary driver. The others are corporate Sponsorship, CPB Funding and events and Community Programs.
Who are Central Florida Public Media's main competitors?
Direct peers on record are WUSF Public Media, WLRN Public Media, WMNF 88.5 Community Radio, WJCT Public Media and WGCU Public Media. Broad incumbents are NPR (National Public Radio), WGBH Public Media, KCRW, WAMU 88.5 and WNYC Public Radio.
Does Central Florida Public Media have an API?
No public API is recorded for Central Florida Public Media.
What industry is Central Florida Public Media in?
Central Florida Public Media's product category is Public Radio Broadcasting. Its primary akta.pro industry code is MPAIAEAB, Public/Noncommercial Radio Broadcasting (NPR, Community, Campus), with a secondary code of MPABADAB, National Public Radio Networks & Member Stations (NPR-style). Its NAICS code is 51611 and its SIC code is 4832.