Brown & Brown (Previously Premier Choice Healthcare)

What Brown & Brown (Previously Premier Choice Healthcare) does

Drewberry is a UK-regulated insurance intermediary and employee benefits specialist operating as a trading name of Brown & Brown Health and Employee Benefits Ltd (formerly Premier Choice Healthcare), a private limited company registered in England and Wales under FCA Number 312878 and Company Number 3910149. The firm distributes personal protection products — income protection, life insurance, critical illness, private health insurance, and mortgage protection — alongside a comprehensive business protection and employee benefits suite covering group life, group income protection, group critical illness, business health insurance, workplace pensions, keyman insurance, shareholder protection, relevant life insurance, business loan insurance, total reward statements, and employee discount schemes.

The underlying platform combines a self-serve online quote comparison engine (drawing on leading UK insurers) with dedicated financial advisers providing personalised consultation and annual policy reviews, all accessed through a centralised client dashboard. Distribution is multi-channel, anchored by SEO-optimised product landing pages, cost calculators, and detailed buyer guides, supplemented by frequent media quoting in the Financial Times, The Telegraph, and The Independent. The firm is a member of BIBA, AMII, the Money Advice Service, and Unbiased, and holds UKAS-accredited ISO 27001 certification.

Revenue is generated on a commission basis from insurance providers on each policy placed, with the firm reporting that it placed over £1 billion of risk with insurers for clients in the last year. It operates from two UK offices (London headquarters at the Corn Exchange, Mark Lane, and Brighton at Telecom House, Preston Road) and serves both individual consumers — including the self-employed, contractors, and families — and UK businesses/employers seeking employee benefits and business protection solutions. No parent company, funding history, headcount, or revenue figure is publicly disclosed in the input data.

Name

Brown & Brown (Previously Premier Choice Healthcare)

Legal name

Brown & Brown Health and Employee Benefits Ltd

Website

https://pch.uk.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

Drewberry is a UK FCA-regulated insurance intermediary (Brown & Brown Health and Employee Benefits Ltd) distributing personal protection, business protection, and employee benefits products to individual consumers and SME employers via a hybrid digital quote-comparison and dedicated-adviser model.

Ownership category

akta.pro rank

Product category

Insurance Brokerage and Employee Benefits Distribution

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411), Accident & Health Insurance (6321), Life Insurance (6311)

akta.pro primary industry

Ancillary Employer Benefits (Life/Disability/Accident/Critical Illness) (HLAEAAAK)

Keywords

• Insurance brokerage
• Employee benefits
• Life insurance
• Income protection
• Health insurance

Headquarters

HQ city

Towcester

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Distribution/Commissions: Drewberry earns commission from insurance providers when placing risk for clients. The company works with all leading investment and insurance companies and placed over £1 billion worth of risk with insurers for clients last year. Revenue is generated through commissions on insurance products including life insurance, health insurance, income protection, critical illness cover, and employee benefits schemes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Brown & Brown Health and Employee Benefits Ltd (trading as Drewberry) is a UK insurance intermediary that distributes personal insurance, business protection insurance, and employee benefits products on behalf of leading UK insurers. The company places individual consumers and businesses with appropriate cover through online quote comparison tools and dedicated financial advisers, earning commissions from insurers rather than underwriting risk itself. Its product range spans Income Protection, Life Insurance, Critical Illness, Private Health Insurance, Mortgage Protection, Group Life, Group Income Protection, Group Critical Illness, Workplace Pensions, Keyman, Shareholder Protection and Business Loan Protection.

Product overview

Drewberry™ is an Insurance and Employee Benefits specialist offering a unified platform for managing personal and business financial products. The core product portfolio includes personal insurance offerings (Income Protection, Life Insurance, Critical Illness Insurance, Private Health Insurance, and Mortgage Protection) alongside business protection solutions (Keyman Insurance, Shareholder Protection, Relevant Life Insurance, and Business Loan Insurance) and employee benefits packages (Business Health Insurance, Group Life Insurance, Group Income Protection, Group Critical Illness, Workplace Pension, Employee Discount Schemes, and Total Reward Statements). The platform provides online quote comparison, policy document management, dedicated advisor communication, and annual policy reviews through a centralized dashboard.

Differentiator

Problem solved

Functional benefit

Products and services

• Income Protection Insurance

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• BupacoreOthersBupa is referenced as a provider partner for pension products and health insurance offerings. Drewberry provides access to Bupa products through their comparison platform and adviser services.
• AvivacoreOthersAviva is referenced as an insurance provider whose products are distributed through Drewberry's platform, including policy documents and coverage options.
• Legal & GeneralcoreOthersLegal & General is referenced as a pension product provider distributed through Drewberry's services.
• VitalityminorOthersVitality is referenced as a health insurance provider whose products are accessible through Drewberry's platform with additional benefits including Virtual GP access.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Cavendish Online: UK insurance broker offering life, critical illness, income protection, and health insurance across multiple carriers. Comparable business model and product breadth to Drewberry, with a similar emphasis on multi-carrier comparison for UK consumers.
• ActiveQuote: UK health and protection insurance intermediary comparing policies from leading insurers. Directly comparable to Drewberry on private health and personal protection distribution, with overlap on target customer segments.
• Reassured: UK protection specialist broker focused on life insurance, critical illness, and income protection. Closely overlaps Drewberry on personal protection products, target audience (UK consumers and mortgage holders), and online comparison-plus-adviser distribution.
• Protectivity: UK small business and contractor-focused insurance broker covering keyman, shareholder protection, and relevant life cover. Comparable to Drewberry's business protection arm and its self-employed/contractor customer segment.
• LifeSearch: UK specialist life insurance and protection intermediary. Directly comparable to Drewberry in serving consumers seeking life, critical illness, and income protection coverage through a hybrid digital-plus-adviser model, with similar multi-carrier distribution.

Others

• Bupa (UK): Major UK private health insurance provider and Drewberry distribution partner. Adjacent rather than directly competitive — Bupa underwrites health risk while Drewberry distributes it — but overlapping on private health and corporate health insurance products.

Broad incumbents

• Marsh (UK): Global insurance broker and risk adviser with significant UK presence across commercial and employee benefits lines. Comparable to Drewberry on employer-sponsored group benefits and business protection distribution, though at much greater scale.
• Aon (UK): Global insurance and reinsurance brokerage with substantial UK employee benefits and group risk practice. Comparable to Drewberry on group life, group income protection, and corporate health insurance, but with a much broader advisory and consulting footprint.
• Howden Group: Large UK-focused insurance brokerage with personal, commercial, and employee benefits capabilities. Overlaps Drewberry's group life, group income protection, and business protection offerings, but at significantly larger scale and broader portfolio.

Emerging players

• Unbiased: UK financial adviser and broker matching platform. Overlaps with Drewberry in driving consumer access to regulated financial advisers for protection and pension products, though it operates a referral model rather than direct distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/premierchoicehc
• LinkedInlinkedin.com/company/premier-choice-healthcare-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brown & Brown (Previously Premier Choice Healthcare)