Lana Cash

What Lana Cash does

Lana Cash is a Moroccan private financial services company headquartered in Casablanca that operates a digital wallet platform enabling money transfers, bill payments, and cash withdrawals. The company employs 51–100 staff and runs its offering at lanacash.ma under the 'Lana Cash' trade name.

At present, Lana Cash has taken its customer-facing platform offline and is executing a complete redesign, publicly framed as 'a new digital chapter.' The live web presence is reduced to a transitional landing page that directs customers to a customer-relations call center (05 20 479 461) for assistance during the transition. The platform is built and operated on technology provided by partner Leon Creative, which is credited as the powering vendor on the current page. No specific product modules, pricing tiers, fee structures, or proprietary technical components have been disclosed in the available source material.

The company's revenue model, customer segments, funding history, ownership, management team, and geographic scope beyond Morocco are not disclosed. No regulatory licenses, certifications, awards, or third-party endorsements are documented in the inputs. As a result, the business mechanics — how Lana Cash monetizes its wallet, who its users are, and the size of the underlying book — cannot be characterized from the data on hand.

Name

Lana Cash

Website

https://lanacash.ma

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Lana Cash is a Casablanca-based private fintech operating a digital wallet platform for money transfers, bill payments, and cash withdrawals in Morocco, currently undergoing a full platform redesign.

Ownership category

akta.pro rank

Product category

Digital Payments / Mobile Money

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)

SIC

Functions Related To Depository Banking, Nec (6099)

akta.pro primary industry

Digital Payments & Money Movement (ACH/SEPA/FPS, Bill Pay, P2P) (FSAGAAAF)

akta.pro secondary industries

Digital Wallet Platforms (Consumer & Merchant) (BPAMAFAC), Cash-in/Cash-out Agent Network Wallets (FSAMAEAJ)

Keywords

• Digital wallet services
• Money transfer services
• Bill payment solutions
• Cash withdrawal services
• Electronic payment network

Headquarters

HQ city

Casablanca

HQ country

Morocco

HQ region

Africa

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Operations, Personnel

Core offering

Lana Cash operates a digital financial services network providing an electronic wallet for individual consumers. The wallet enables money transfers, bill payments, and cash withdrawals. The platform is currently undergoing a complete redesign, and customers are directed to a phone-based customer service center for assistance during the transition.

Product overview

Lana Cash operates a digital platform, currently undergoing a complete redesign to enhance service delivery. No specific named products or modules were identified in the available source material. The company's contact center can be reached at 05 20 479 461.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights2 records

Direct peers

• Cash Plus: Cash Plus is a Moroccan payment services network affiliated with Banque Populaire, offering money transfers, bill payments, and cash withdrawal services through a wide agent network. It competes head-to-head with Lana Cash in the same Moroccan consumer payments segment.
• Inwi Money: Inwi Money is the mobile money service of Moroccan telco Inwi, offering transfers, bill pay, and merchant payments through a telecom-billed wallet. It competes with Lana Cash for the same underbanked Moroccan consumer base using a different distribution mechanism.
• Wafacash: Wafacash is Morocco's largest money transfer and bill payment network, operated by Attijariwafa bank. It is the most direct competitor to Lana Cash, offering the same core services (money transfer, bill payment, cash withdrawal) across an extensive national agent footprint.
• Orange Money Maroc: Orange Money is a mobile wallet operated by Orange Maroc offering P2P transfers, bill payment, and merchant payments. It is a direct Moroccan competitor leveraging a telecom distribution channel that Lana Cash does not have.
• Barid Cash (Al Barid Bank): Barid Cash is the mobile money and cash-to-digital service of Al Barid Bank, Morocco's postal bank. It provides money transfers, bill payment, and cash withdrawal services nationally, directly overlapping Lana Cash's service portfolio through a state-backed banking parent.
• PayZone (Ria / Euronet): PayZone is a Moroccan agent network for bill payment and money transfer services, comparable to Lana Cash's bill pay and cash withdrawal offerings. It competes for the same agent-based consumer payments use cases in Morocco.

Broad incumbents

• M-Pesa (Vodafone / Safaricom): M-Pesa is the global benchmark for agent-based mobile money, offering transfers, bill pay, and cash-in/cash-out across Africa. It is comparable as a category leader in cash-to-digital wallet networks, though it does not operate directly in Morocco.
• MTN Mobile Money: MTN MoMo is a pan-African mobile money platform offering transfers, bill payments, and cash withdrawal across multiple countries. It is comparable to Lana Cash in service scope but operates at continental scale with telecom-bundled distribution.
• PayPal: PayPal is a global digital wallet platform offering P2P transfers, bill pay, and stored value. It is comparable as a category benchmark for digital wallet infrastructure, though it does not serve Morocco's cash-based agent network use case directly.
• Western Union Maroc: Western Union operates a large remittance and money transfer network in Morocco including cash pickup and digital send. It overlaps with Lana Cash's money transfer and cash withdrawal services for the cross-border and domestic remittance market.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/lanacash0
• LinkedInlinkedin.com/company/lana-cash

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lana Cash