360 Security Technology
- Company typePrivate
- Founded2005
- HeadquartersBeijing, China
- Headcount—
- GTM typeB2B and B2C
- OfferingSoftware
What 360 Security Technology does
360 Security Technology is a Chinese internet platform company that operates the 360 Search engine (so.com), a major consumer security product family (360 Security Guard, 360 Mobile Guard, 360 Browser), and a portfolio of AI-powered cybersecurity and productivity tools. The company also runs the Hunting Network fraud-reporting platform, the Dianjing advertising platform, the 360 webmaster platform, the 360 Union SSP, and the 360 Zhitu AI image service (chacha.so.com). Its current operating entity is Tianjin 360 KuaiKan Technology Co., Ltd. (天津三六零快看科技有限公司), with operational headquarters in Beijing Chaoyang District; the group traces back to Qihoo 360, which listed on NYSE under QIHU in 2011 and went private in 2016 in a $9.3 billion deal. Founder Zhou Hongyi remains the central figure.
The core technology stack combines large-language-model-driven tools with a proprietary threat data flywheel. Over 90% of 360's security detection is powered by the 360 Cloud Security Center, which uses a large database of malware samples, software information, and malicious URL lists together with AI methods to classify files, URLs, and software. On top of this stack, the company has built Tulongfeng, an AI vulnerability-discovery model that has reportedly identified 3,432 software vulnerabilities (105 confirmed by Chinese authorities) at costs as low as $0.17 per vulnerability, and Yitianzhen (Dragon Saber), an automated cyber-defense tool — both positioned by the founder as China's domestic counterpart to Anthropic's Mythos. Consumer-facing AI features (AI writing, drawing, PPT, translation, and Q&A) are embedded directly into the 360 Search interface, with AI-generated content labeled per Chinese regulation.
The business model is multi-stream. The 360 Search engine is free to consumers and monetized through advertising served via the Dianjing platform and 360 Union SSP. The 360 Zhitu image platform generates subscription and consumption-based revenue through paid memberships and "download beans" credits purchased via Alipay. Enterprise revenue comes from webmaster tools, website security, SEO services, advertising, and the 360 advertising platform. Government and critical-infrastructure customers represent a growing revenue vertical around the AI cybersecurity tools, supported by holding internet news, online cultural operation, and broadcasting television program production permits, with the ISC.AI conference positioned as the primary enterprise and government go-to-market channel.
360 Security Technology firmographics
Firmographics- Name
- 360 Security Technology
- Legal name
- 天津三六零快看科技有限公司 (Tianjin 360 KuaiKan Technology Co., Ltd.)
- Website
- https://so.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Ownership category
- akta.pro rank
360 Security Technology industry classification
Industry- Product category
- Internet Security Software
- NAICS
- Web Search Portals and All Other Information Services (51929), Security Systems Services (except Locksmiths) (561621)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Vertical/Specialty Search (e.g., jobs, real estate, travel, products) (BPAMAAAD)
- akta.pro secondary industries
- Video Analytics & AI Security Solutions Integration (LPR, Facial, Behavior) (BPAKAGAK), Video Surveillance & Security Analytics (HDAAAEAE)
Keywords
Where 360 Security Technology is headquartered
LocationHeadquarters
- HQ city
- Beijing
- HQ country
- China
- HQ region
- Asia
Offices2 records
Markets served
360 Security Technology business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- 360搜索广告服务 (Search Advertising): 360搜索服务过程中可能向用户展示信息发布、品牌推广服务或其他形式的广告，用户同意显示360及/或第三方的广告或商业资讯。360通过推广链接、营销服务产生广告收入。
- 360智图付费会员与下载豆 (360 Zhitu Paid Membership & Download Beans): 会员服务提供一定次数的下载权限；下载豆可单独付费购买用于兑换下载权限。付费服务通过支付宝等渠道交付。一经售出不予退款。发票可通过客服申请开具。
- 企业服务与付费功能 (Enterprise Services & Paid Features): 提供企业站长平台、推广服务、点睛实效平台、360联盟等企业级付费产品及服务。
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 360智图会员订阅 |
| Unit Pricing | Pay-as-you-go | 下载豆单次购买 (Download Beans Single Purchase) |
| Transaction based/ take rate | Pay-as-you-go | 付费内容核销 (Pay-per-use for Copyright Images & AI Services) |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels5 records
360 Security Technology product offering
Product offeringCore offering
360 Security Technology operates 360 Search (so.com), positioned as China's second-largest search engine, alongside proprietary AI-powered cybersecurity tools including Tulongfeng for vulnerability discovery and Yitianzhen for automated cyber defense. The company also offers consumer-facing AI productivity tools, the 360 Zhitu AI image platform, and enterprise marketing services through the Dianjing advertising platform and 360 Union SSP.
Product overview
360 Security Technology operates a diversified product portfolio centered around its core search engine (360搜索/360 Search) along with AI-powered services and cybersecurity tools. The core offering is 360 Search (www.so.com), a comprehensive search engine providing web, news, image, video, Q&A, encyclopedia, and map search with integrated AI features including AI writing, AI drawing, AI PPT, AI translation, and AI Q&A. Adjacent products include 360智图 (360 Image Platform) for AI-powered image editing and generation, and 360问答 (360 Q&A) for community-driven knowledge sharing. For cybersecurity, the company has developed AI vulnerability discovery tools including Tulongfeng for identifying software vulnerabilities and Yitianzhen (Dragon Saber) for automated cyber defense, presented at ISC.AI 2026. The portfolio also includes consumer protection services such as 网购先赔 (Shopping Protection) and the 猎网平台 (Hunting Network) fraud reporting platform.
Differentiator
Problem solved
Functional benefit
Brands
- 360搜索 (so.com): 360 search engine providing web, image, video, news, map, and document search services
- AI问答
- AI写作
- AI绘图
- AI PPT
- AI翻译
- 360智图
- 土龙风 (Tulongfeng)
- 一天真 (Yitianzhen)
Products and services
- 360 Search
- 360 Zhitu
- Tulongfeng
- Yitianzhen Automated cyber defense AI platform that provides automated cybersecurity defense and threat response capabilities for enterprise and government customers.
- Hunting Network Platform Public cybercrime reporting platform at 110.360.cn that enables Chinese internet users to report cyber fraud and crimes, and supports coordination with public security authorities.
- AI Productivity Suite Suite of consumer-facing AI tools covering AI writing assistance, AI drawing, AI PPT generation, and AI translation for individual Chinese content creators and professionals.
- Dianjing Advertising Platform Effectiveness-focused advertising platform on 360 Search for enterprise advertisers and digital marketers running brand and performance campaigns.
- 360 Union SSP Supply-side platform for ad inventory management, connecting publishers and advertisers across 360 Security Technology's network.
Quantifiable outcome
- Tulongfeng identified 3,432 software vulnerabilities including 105 confirmed by Chinese authorities
- +2 more outcomes
Companies that use 360 Security Technology
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
360 Security Technology technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature6 records
360 Security Technology partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
360 Security Technology competitors and assessment
Company assessmentBroad incumbents
- Alibaba: Alibaba operates UC Browser (with search functionality), Aliyun cloud, and Quark search, competing with 360 in search and AI productivity tools. It is a broad incumbent with significant resources to invest in AI cybersecurity and Chinese-language AI model development.
- Tencent: Tencent is a Chinese internet conglomerate owning WeChat, QQ, Sogou search, and significant AI/cloud capabilities. It is a broad incumbent that competes with 360 across search, consumer security, advertising platforms, and AI productivity tools through its portfolio of products.
- ByteDance:
Direct peers
- Baidu: Baidu is China's largest search engine and the dominant search advertising platform in the country. It directly competes with 360 Search (so.com) for search queries, AI assistant integrations, and advertising spend, and also competes in AI chatbot and autonomous cybersecurity-adjacent capabilities.
- Sogou (Tencent): Sogou, owned by Tencent, is one of China's major search engines and AI-input method providers. It directly competes with 360 Search in web search, while Tencent's WeChat search adds a super-app integrated competitor that threatens 360's position in the Chinese search market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
360 Security Technology financial estimates
Financial estimateRevenue estimate
Valuation estimate
360 Security Technology leadership team
Management profileNumber of profiles
Profiles1 record
360 Security Technology funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
360 Security Technology M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 360 Security Technology
What does 360 Security Technology do?
360 Security Technology operates 360 Search (so.com), positioned as China's second-largest search engine, alongside proprietary AI-powered cybersecurity tools including Tulongfeng for vulnerability discovery and Yitianzhen for automated cyber defense. The company also offers consumer-facing AI productivity tools, the 360 Zhitu AI image platform, and enterprise marketing services through the Dianjing advertising platform and 360 Union SSP.
Is 360 Security Technology a public or private company?
360 Security Technology is a private company. It is classified as unknown and is currently operating.
When was 360 Security Technology founded?
360 Security Technology was founded in 2005.
Where is 360 Security Technology based?
360 Security Technology is headquartered in Beijing, China, in the Asia region.
How does 360 Security Technology make money?
Three revenue lines are on record. 360搜索广告服务 (Search Advertising) is the primary driver. The others are 360智图付费会员与下载豆 (360 Zhitu Paid Membership & Download Beans) and 企业服务与付费功能 (Enterprise Services & Paid Features).
Who are 360 Security Technology's main competitors?
Broad incumbents on record are Alibaba, Tencent and ByteDance. Direct peers are Baidu and Sogou (Tencent).
Does 360 Security Technology have an API?
No public API is recorded for 360 Security Technology.
What industry is 360 Security Technology in?
360 Security Technology's product category is Internet Security Software. Its primary akta.pro industry code is BPAMAAAD, Vertical/Specialty Search (e.g., jobs, real estate, travel, products), with a secondary code of BPAKAGAK, Video Analytics & AI Security Solutions Integration (LPR, Facial, Behavior). Its NAICS code is 51929 and its SIC code is 7370.