Fatherhood Champions Program

What Fatherhood Champions Program does

The Fatherhood Champions Program is a community-based, non-profit initiative operated by the NFL Alumni Association (founded 1967) and launched in June 2025 in Nashville, Tennessee. It delivers free father-engagement programming — including the flagship Training Camp for Dads workshops, recurring monthly educational workshops, a printed 'Playbook' resource for rookie and veteran dads, and video podcast content — to fathers and families across the Nashville metropolitan area. Core services cover practical parenting skills (car seat installation, diaper changing, feeding, child safety), co-parenting strategies, physical and mental health resources, and workforce development (job skills, resume building, financial management). Distribution is event-driven: in-person workshops at schools, churches, community centers, and university venues, supplemented by virtual Zoom sessions and amplified through NFL alumni ambassador appearances on earned media including Super Bowl LX Radio Row.

The program has no proprietary technology platform; delivery is entirely human-mediated through trained ambassadors (former NFL players including Al Smith, Michael Oher, Brad Hopkins, Ken Amato, Kevin Dyson, Dexter McCluster, and Brett Ratliff) and partner organizations. The business model is non-profit and grant-funded: the Tennessee Department of Human Services provides the primary grant contract, with operational execution delivered through community partners including New Life Center, Belmont University, Bethel World Outreach Church, Goodwill Mid-TN, Omega Psi Phi Fraternity, and three Nashville public schools. There is no pricing model; all events are free to attendees.

Name

Fatherhood Champions Program

Legal name

NFL Alumni

Website

https://nflafatherhood.org

Company type

Private

Founded year

1967

Operating status

Operating

Short description

The Fatherhood Champions Program is a non-profit initiative by the NFL Alumni Association that delivers free father-engagement training, workshops, coaching, and a 'Playbook' resource to fathers and families in the Nashville, Tennessee area, funded by a Tennessee DHS grant.

Ownership category

akta.pro rank

Product category

Community Fatherhood Education Services

NAICS

Educational Services (61), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Co-Parenting, Father Engagement & Caregiver Inclusion Programs (EDACALAI)

akta.pro secondary industry

Family Coaching, Parent-Mediated & Home Visiting EI Services (EDACAFAJ)

Keywords

• Fatherhood training programs
• Parenting workshops
• Community father engagement
• Family education services
• Men parenting support

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Government Grant Funding: Primary funding from Tennessee Department of Human Services grant contract. The grant supports program operations, events, and educational materials.
2. Non-profit Organization: Operated as part of the NFL Alumni Association, a non-profit organization with three-part mission: caring for our own, caring for kids, and caring for the community.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Fatherhood Champions Program delivers free in-person Training Camp for Dads events, year-round educational workshops, virtual Zoom sessions, and a Playbook resource for fathers and families in the Nashville, TN area. Programming is delivered through community partner venues (schools, churches, community centers) with former NFL players serving as ambassadors. The program is funded primarily by a grant from the Tennessee Department of Human Services and operates as a non-profit community initiative.

Product overview

The NFL Alumni Fatherhood Champions Program is a community initiative by the National Football League Alumni Association, designed to support and empower fathers. The program consists of a main initiative (Fatherhood Champions Program), hands-on Training Camp for Dads workshops, year-round Educational Workshops, a Playbook resource for fathers, and video podcasts/media content. The program is funded by a grant from the Tennessee Department of Human Services and partners with organizations like New Life Center, Belmont University, and Bethel World Outreach Church.

Differentiator

Problem solved

Functional benefit

Products and services

• Training Camp for Dads
• Educational Workshops
• Playbook for Dads
• Virtual Zoom Workshops

Quantifiable outcome

• Hundreds of families attended the inaugural June 21, 2025 Training Camp for Dads

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered secondary, core and supporting.

• Goodwill Mid-TNsecondaryStrategic or Co-development Partner · 18 December 2025Partner for the 'Kickoff Your Career' event scheduled for December 18, 2025 (postponed), focusing on job training and career resources.
• Bethel World Outreach ChurchsecondaryStrategic or Co-development Partner · 25 October 2025Hosts monthly educational workshops for fathers on topics including job skills, career development, and financial management. Co-sponsored November 15, 2025 workshop.
• Belmont UniversitycoreStrategic or Co-development Partner · 21 June 2025Hosted the inaugural Training Camp for Dads at the Maddox Grand Atrium at the Curb Center. Provided venue and collaborated on event logistics.
• New Life CentercoreStrategic or Co-development Partner · 21 June 2025Primary community partner for multiple events including Training Camp for Dads, educational workshops, and Fatherhood Festival 2026. President Robert Taylor leads the organization's involvement.
• Omega Psi Phi FraternitysecondaryStrategic or Co-development Partner · 21 June 2025Collaborated on the inaugural Training Camp for Dads event, providing support and community outreach.
• Tennessee TitanssupportingStrategic or Co-development Partner · 1 January 2025Many program ambassadors are former Tennessee Titans players, and events are held near the Titans stadium in East Nashville.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• National Fatherhood Initiative: The leading national fatherhood engagement organization in the U.S., providing fatherhood curricula, training, and resources to organizations and communities. Directly comparable mission and target audience (fathers, families, community organizations), though operating at national scale versus Fatherhood Champions' regional focus.
• Fathers Incorporated: National fatherhood engagement organization providing programs, training, and resources focused on responsible fatherhood, particularly in urban communities. Comparable mission around empowering fathers and partnering with community institutions.
• The Fatherhood Project: Fatherhood engagement program focused on research-based programming for fathers and father-figures, offering workshops, training, and resources to organizations and families. Comparable content mission and delivery model.
• National Urban Fatherhood Initiative: Fatherhood program operating in urban communities, providing father engagement services, parenting education, and community-based workshops. Comparable community-partner-driven delivery model and target audience.

Broad incumbents

• Parents as Teachers: Established national parent education organization providing evidence-based home visiting, parent coaching, and family support services. Broader scope (all parents, not just fathers) but materially comparable early-childhood parent education mission.
• Promundo: International non-profit working to promote gender equality and engage men and boys in positive caregiving, including fatherhood programming. Comparable father engagement mission with broader international footprint and research portfolio.
• Head Start / Early Head Start: Federal early childhood programs serving low-income families that include father engagement components and parent education services. Comparable parent education and family engagement mission, funded through federal grants similar to Fatherhood Champions' state grant.

Regional players

• Center for Fathers and Families: Regional fatherhood program based in Sacramento, California, providing father engagement, parenting education, and workforce development services. Comparable community-based fatherhood programming with similar geographic scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/NFLAlumni
• YouTubeyoutube.com/@nflalumniassociation5310
• Facebookfacebook.com/NFLAlumni
• Instagraminstagram.com/nflalumni

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fatherhood Champions Program