Golden Rock
- Company typePublic
- Founded2012
- HeadquartersHuaibei, China
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
Golden Rock firmographics
Firmographics- Name
- Golden Rock
- Legal name
- 安徽金岩高岭土新材料股份有限公司
- Website
- https://grkaolin.com
- Company type
- Public
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Golden Rock industry classification
Industry- Product category
- Industrial Minerals & Refractory Materials
- NAICS
- Kaolin, Clay, and Ceramic and Refractory Minerals Mining (212323), Ground or Treated Mineral and Earth Manufacturing (327992), Clay Building Material and Refractories Manufacturing (327120)
- SIC
- Mining & Quarrying Of Nonmetallic Minerals (No Fuels) (1400), Abrasive, Asbestos & Misc Nonmetallic Mineral Prods (3290)
- akta.pro primary industry
- Kaolin & Industrial Clay Mining (Bentonite, Ball Clay, Fuller’s Earth) (IMAKAGAJ)
- akta.pro secondary industry
- Kaolin & Ball Clay (IMAEAFAB)
Keywords
Where Golden Rock is headquartered
LocationHeadquarters
- HQ city
- Huaibei
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
Golden Rock business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Mullite Materials for Precision Casting: Production and sale of mullite sand and powder for precision casting applications. Products include mullite precision casting sand and mullite precision casting powder, used in carbon steel, stainless steel, heat-resistant steel, and aluminum/titanium alloy investment casting.
- Mullite Materials for Refractory Applications: Production and sale of refractory-grade mullite materials including raw ore, calcined kaolin, refractory granular materials, and fully natural calcined mullite for metallurgy, building materials, chemical, and military industries.
- Kaolin Raw Materials: Sale of raw kaolin ore and kaolin raw powder for rubber, paint, ceramic glaze, high-voltage porcelain, chemical carriers, refractory materials, and other applications.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Golden Rock product offering
Product offeringCore offering
Golden Rock mines and processes coal-based kaolin from the Huaibei mining area and converts it into calcined kaolin, mullite precision casting sand and powder, fully natural calcined mullite, and refractory granular materials. These products are sold to precision casting companies for investment casting mold shells and to refractory manufacturers serving metallurgy, building materials, chemical, and military end-markets. Annual processing capacity reached 340,000 tons as of May 2025, with new 300,000-ton precision casting mullite and 200,000-ton phase conversion lines commencing commercial production in January 2025.
Product overview
Golden Rock Kaolin New Materials Co., Ltd. operates as a specialized materials manufacturer offering a portfolio of coal-based kaolin products. The product portfolio includes raw kaolin ore and kaolin raw powder (raw materials), fully natural calcined mullite and refractory granular materials (refractory applications), and mullite precision casting sand and powder (core precision casting products). The company's core competitive products are its mullite-based precision casting materials used in investment casting processes for aerospace and industrial applications. In 2025, the company expanded production capacity with new 300,000-ton and 200,000-ton production lines.
Differentiator
Problem solved
Functional benefit
Brands
- 金岩牌 (Jinyan Brand): Mullite precision casting sand and powder products branded under '金岩牌', known in the industry as a household name with approximately 20% market share in domestic silica sol precision casting market.
Products and services
- Kaolin Raw Ore (高岭土原矿) Raw kaolin ore extracted from the Huaibei mining area, with proven reserves of 340 million tons in the Zhahe coal field. Kaolinite content above 95% with SiO2/Al2O3 molar ratio close to the theoretical value of 2.0; suitable for further processing into refractory, paper, coatings, rubber, plastics, ceramics, paint, ink, and fiberglass products.
- Kaolin Raw Powder (高岭土生粉)
Quantifiable outcome
- Market share in precision casting mullite materials: 19.1% (2024, #1 in China)
- +3 more outcomes
Companies that use Golden Rock
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Golden Rock technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Golden Rock partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Universities and Research InstitutionscoreEstablished industry-academia-research integrated cooperation with multiple universities and research institutions for technology development, talent cultivation, and R&D collaboration in kaolin processing and applications.
Scale indicators8 records
Recent moves8 records
Expansion highlights5 records
Golden Rock competitors and assessment
Company assessmentDirect peers
- Quarzwerke GmbH: European producer of industrial minerals including kaolin and refractory raw materials serving foundry, ceramics, and high-temperature industrial customers. Comparable as a vertically integrated specialty industrial minerals producer with overlapping end-markets.
- Active Minerals International: Producer of specialty kaolin and other industrial minerals for coatings, construction, and specialty industrial applications. Comparable as a focused specialty kaolin supplier serving similar industrial customer segments.
- KaMin LLC: Major North American producer of high-quality kaolin for performance and industrial applications including coatings, plastics, and specialty uses. Comparable as a pure-play kaolin supplier focused on differentiated industrial grades.
- Thiele Kaolin Company: Established U.S. kaolin producer serving industrial applications including paper, paint, rubber, and specialty uses. Directly comparable as a focused kaolin miner and processor serving similar industrial product markets.
- Sedlecký Kaolin: Czech-based kaolin producer supplying ceramic, paper, paint, and industrial applications globally. Comparable as a focused kaolin miner-processor with overlapping industrial kaolin end-uses.
- Imerys: Global leader in specialty mineral-based solutions with a major kaolin business serving industrial applications including refractories and casting. Directly comparable as a vertically integrated kaolin miner and processor serving overlapping industrial end-markets.
- Sibelco: Global industrial minerals group with significant kaolin operations supplying refractory, casting, and ceramics customers worldwide. Comparable as a diversified specialty minerals player competing for similar industrial mineral demand.
Broad incumbents
- RHI Magnesita: Global leader in refractory products and solutions serving steel, cement, glass, and high-temperature industries. Comparable as a downstream buyer of refractory-grade raw materials and a competitor for end-customer refractory specifications.
- HarbisonWalker International: One of the largest North American manufacturers of refractory products and services for heavy industries including steel, glass, and cement. Comparable as a downstream customer/competitor that consumes similar refractory feedstocks and competes for end-market specification.
- BASF SE: Global chemical giant with a performance materials portfolio that includes specialty kaolin and industrial mineral offerings. Comparable as a broad incumbent with overlapping specialty mineral capabilities, though its focus spans a much wider product portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Golden Rock compliance and trust
Trust signalCompliance8 records
Golden Rock financial estimates
Financial estimateRevenue estimate
Valuation estimate
Golden Rock leadership team
Management profileNumber of profiles
Profiles3 records
Golden Rock funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Golden Rock M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Golden Rock
What does Golden Rock do?
Golden Rock mines and processes coal-based kaolin from the Huaibei mining area and converts it into calcined kaolin, mullite precision casting sand and powder, fully natural calcined mullite, and refractory granular materials. These products are sold to precision casting companies for investment casting mold shells and to refractory manufacturers serving metallurgy, building materials, chemical, and military end-markets. Annual processing capacity reached 340,000 tons as of May 2025, with new 300,000-ton precision casting mullite and 200,000-ton phase conversion lines commencing commercial production in January 2025.
Is Golden Rock a public or private company?
Golden Rock is a public company. It is classified as public and is currently operating.
When was Golden Rock founded?
Golden Rock was founded in 2012. It employs 251 to 500 people.
Where is Golden Rock based?
Golden Rock is headquartered in Huaibei, China, in the Asia region.
How does Golden Rock make money?
Three revenue lines are on record. Mullite Materials for Precision Casting is the primary driver. The others are mullite Materials for Refractory Applications and kaolin Raw Materials.
Who are Golden Rock's main competitors?
Direct peers on record are Quarzwerke GmbH, Active Minerals International, KaMin LLC, Thiele Kaolin Company, Sedlecký Kaolin, Imerys and Sibelco. Broad incumbents are RHI Magnesita, HarbisonWalker International and BASF SE.
Does Golden Rock have an API?
No public API is recorded for Golden Rock.
What industry is Golden Rock in?
Golden Rock's product category is Industrial Minerals & Refractory Materials. Its primary akta.pro industry code is IMAKAGAJ, Kaolin & Industrial Clay Mining (Bentonite, Ball Clay, Fuller’s Earth), with a secondary code of IMAEAFAB, Kaolin & Ball Clay. Its NAICS code is 212323 and its SIC code is 1400.