The Art Gallery of Mississauga

What The Art Gallery of Mississauga does

The Art Gallery of Missississauga (AGM) is a public, not-for-profit, registered charitable art gallery (#11904 3586 RR 0001) founded in 1987 and located inside the Mississauga Civic Centre at 300 City Centre Drive, Ontario, Canada. It presents a changing calendar of contemporary exhibitions featuring regional, national, and international artists, curated by Senior Curator Shannon Anderson (joined 2022) and TD Programming Curator Musha Neluheni (joined 2024). The gallery maintains a permanent collection and offers a layered programming portfolio including Art Hive (free drop-in community art spaces at the gallery, Celebration Square, Port Credit Library, and Burnhamthorpe Community Centre), Art of Yoga, Threads of Connection (seniors textile workshops), the Annual Juried Show of Visual Arts, and Imagination Station family programming.

The gallery operates on a free admission model with no consumer-facing AI, mobile app, or public API; its technology footprint consists of a WooCommerce online shop, virtual tour capability for exhibitions, and standard CMS-driven website. It distributes through its physical gallery, community pop-ups, school and seniors group tours, Eventbrite registration, and its e-commerce storefront. Revenue is generated through a diversified mix of tiered memberships (Friend, Associate, Patron, Gold), monthly and one-time donations starting at $10/month, government and foundation grants (City of Mississauga, Canada Council for the Arts, Ontario Trillium Foundation, TD Bank Group, Ontario Arts Council, Community Foundation of Mississauga, Hazel McCallion Foundation), corporate sponsorships, workshop fees ($5-$20), retail merchandise, and an annual art auction. The institution is governed by a volunteer Board of Directors chaired by Lisa Browne and led operationally by Executive Director Anna Gulbinski, supported by a small team of 1-10 staff members.

Name

The Art Gallery of Mississauga

Legal name

Art Gallery of Mississauga

Website

https://artgalleryofmississauga.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

The Art Gallery of Missississauga is a public, not-for-profit contemporary art gallery in Mississauga, Ontario, founded in 1987, presenting rotating exhibitions and free community programming for the city's diverse 800,000+ population through grants, memberships, and donations.

Ownership category

akta.pro rank

Product category

Public Art Gallery Services

NAICS

Museums (71211), Art Dealers (459920)

akta.pro primary industry

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)

akta.pro secondary industries

Visual Arts (Drawing, Painting, Illustration) (EDAAAGAA), Museum, Zoo & Attraction Gift Shops (CRALAJAG)

Keywords

• Contemporary art exhibitions
• Community art programs
• Art education workshops
• Public art gallery
• Cultural community engagement

Headquarters

HQ city

Mississauga

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual membership tiers (Friend, Associate, Patron levels) with benefits including free admission, event invitations, discounts, and reciprocal museum benefits.
2. Donations and Tribute Gifts: One-time and monthly donor programs starting at $10/month. Tribute gifts to honour milestones or commemorate loved ones. Tax receipts provided.
3. Government and Foundation Funding: Grant funding from City of Mississauga, Canada Council for the Arts, Ontario Trillium Foundation, New Horizons for Seniors Program, and other government cultural programs.
4. Retail and Merchandise Sales: Online shop selling catalogues, apparel, accessories, home items, and art prints. Exhibition catalogues such as My Mother's Tongue available for purchase.
5. Workshop and Program Fees: Fees for workshops and programs including $5 for materials-based workshops, $20 for Art of Yoga sessions, with free options available for those with financial barriers.
6. Corporate Sponsorship: Sponsorship opportunities at various levels for companies to support exhibitions and programming while building brand presence in Mississauga community.
7. Annual Art Auction and Fundraisers: Annual fundraiser events and art auctions to generate revenue for gallery operations and programming.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

The Art Gallery of Mississauga (AGM) is a public, not-for-profit art gallery that presents rotating contemporary art exhibitions featuring regional, national, and international artists, supported by a permanent collection, public programs (workshops, Art Hive drop-in sessions, Art of Yoga, Threads of Connection textile workshops), an annual juried show, and community outreach to schools, seniors, and BIPOC communities. Revenue is generated through membership fees, charitable donations, government and foundation grants, corporate sponsorships, program fees, and an online shop selling merchandise and exhibition catalogues.

Product overview

The Art Gallery of Mississauga (AGM) is a public, not-for-profit art gallery presenting contemporary art exhibitions featuring regional, national, and international artists. The gallery operates as a unified cultural institution with interconnected offerings: rotating Contemporary Art Exhibitions (curated by Senior Curator and TD Programming Curator) form the core product, complemented by a Permanent Collection. Public engagement is delivered through Workshops & Programs including Art Hive (drop-in sessions), Art of Yoga (gallery-inspired wellness), and Threads of Connection (senior textile workshops). The Annual Juried Show of Visual Arts provides exhibition opportunities for Ontario artists. Revenue generation includes a Membership Program (with tiered benefits and reciprocal museum access), Donation Program (including monthly giving), and an Online Shop selling merchandise and exhibition Catalogues. Community involvement is supported through a Volunteer Program with Ambassador, Docent, and Internship tracks. The gallery also accepts Exhibition Proposals and Workshop & Project Proposals from artists.

Differentiator

Problem solved

Functional benefit

Products and services

• Contemporary Art Exhibitions Rotating contemporary art exhibitions curated by AGM Senior Curator and TD Programming Curator featuring regional, national, and international artists. Exhibitions are free to view and open to the public.
• Workshops & Programs In-person and online public programs including drop-in artmaking sessions, workshops, family-friendly events, school and community tours designed to engage, inspire, and connect the community through the transformative power of art.
• Art Hive Community-based, inclusive drop-in art space designed to foster creativity without formal instruction. Available at the gallery, Celebration Square, and community centers including Port Credit Library and Burnhamthorpe Community Centre. Free admission, all materials provided.
• Art of Yoga Restorative yoga program held inside the gallery, where yoga is inspired by art and art is inspired by yoga. Sessions are led by instructors including Aman Wraich and Pamela Lis. $20 per session for non-members, free for members.
• Threads of Connection Intergenerational textile-collage workshop series funded by the New Horizons for Seniors Program. Participants create textile collages combining fabric scraps, photos, and personal memorabilia to reflect on their lives and capture significant moments.
• Permanent Collection The gallery maintains and exhibits works from its permanent collection, including pieces by Jorian Charlton and Fausta Facciponte. The collection is managed through database and inventory systems.
• Annual Juried Show of Visual Arts Annual competitive exhibition open to all practicing Ontario artists. Features submissions selected through a jurying process, with multiple annual editions.
• Membership Program

Quantifiable outcome

• Free admission model removes financial barriers to cultural access for all visitors
• +1 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered major, core and minor.

• Art Gallery of BurlingtonmajorStrategic or Co-development PartnerCollaborative partner for joint programming including Contemporary Art Bus Tour connecting Mississauga and Burlington cultural institutions.
• Textile Museum of CanadamajorStrategic or Co-development PartnerCollaborative partner for joint programming including Contemporary Art Bus Tour with Art Gallery of Burlington.
• Evergreen Seniors CentrecoreStrategic or Co-development PartnerPartner for Threads of Connection seniors program hosting second cohort for textile collage workshops.
• MAC (Make-up Art Cosmetics)minorStrategic or Co-development PartnerPartner for Family Day button-making workshop event.
• The Luxe Hyatt MississaugaminorStrategic or Co-development PartnerPartner for Family Day button-making workshop event.
• Heartland International ESL SchoolminorStrategic or Co-development PartnerEducational partner bringing ESL students for gallery tours and button-making activities.
• Port Credit LibraryminorStrategic or Co-development PartnerCommunity partner for Art Hive on the Road programming.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Art Gallery of Burlington: Public community art gallery serving Burlington, Ontario, with rotating contemporary exhibitions, educational programs, and community workshops. Direct peer: AGM has an active collaborative programming partnership with AGB (e.g., Contemporary Art Bus Tour), serving a comparable suburban Ontario audience with similar free-admission, education-led model.
• The Robert McLaughlin Gallery: Public art gallery in Oshawa, Ontario, presenting contemporary Canadian art with educational and community programs. Direct peer: comparable mid-sized Ontario municipal public gallery with similar mandate, free-admission model, and community-engaged programming.
• Textile Museum of Canada: Toronto-based museum focused on textile and material culture, with rotating exhibitions and community-engaged programming. Direct peer: active collaborative programming partner with AGM (e.g., Contemporary Art Bus Tour), with overlapping audience in multicultural GTA communities and similar programming formats.
• Oakville Galleries: Public contemporary art gallery in Oakville, Ontario, presenting exhibitions of regional, national, and international artists. Direct peer: comparable suburban Greater Toronto Area public gallery of similar size and mandate, where AGM's Senior Curator Shannon Anderson previously worked.

Broad incumbents

• Art Gallery of Ontario (AGO): One of North America's largest art museums, located in downtown Toronto with a permanent collection and major exhibitions. Broad incumbent: a much larger Ontario public art institution that competes for corporate sponsors, government grants, and curatorial talent at the provincial level.
• McMichael Canadian Art Collection: Major publicly funded Canadian art gallery in Kleinburg, Ontario, featuring a permanent collection of Canadian art and rotating exhibitions. Broad incumbent: a larger, more established Ontario public gallery with similar not-for-profit, public-trust structure and Canadian contemporary-art focus, but with significantly greater scale and resources.
• Museum of Contemporary Art Toronto Canada (MOCA): Toronto's contemporary art museum presenting rotating exhibitions and programming. Broad incumbent: shares contemporary art focus and GTA audience with AGM, but operates at significantly greater scale with paid admission model and broader curatorial scope.
• Power Plant Contemporary Art Gallery: Toronto's leading contemporary art gallery at Harbourfront Centre, presenting rotating exhibitions of Canadian and international artists. Broad incumbent: a larger, more established GTA contemporary art venue competing for the same curatorial talent, sponsors, and audiences — though with significantly greater scale and international profile.

Regional players

• Living Arts Centre (Mississauga): Mississauga's primary performing arts and cultural facility, located directly across from AGM in the Civic Centre area. Regional peer: shares the same Mississauga catchment audience and competes for the same local arts funding and corporate sponsorships, though it focuses on performing rather than visual arts.
• The Hummingbird Centre for the Arts (formerly Living Arts Centre predecessor programming): Mississauga-based cultural programming space within the Living Arts Centre complex. Regional peer: shares Mississauga civic-cultural catchment and partners on community events, though focuses on broader arts and culture rather than visual art gallery exhibitions specifically.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/art-gallery-of-mississauga

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Art Gallery of Mississauga