Pacific Palisades Long Term Recovery Group

What Pacific Palisades Long Term Recovery Group does

Pacific Palisades Long Term Recovery Group (Pali LTRG) is a community-led nonprofit coalition founded in January 2025 in response to the Palisades Fire. The organization provides Disaster Case Management services to fire-affected residents — pairing trained, federally funded Disaster Case Managers with households to conduct needs assessments, develop recovery plans, and connect survivors to resources across money, manpower, and materials. It serves a defined set of vulnerable populations including uninsured and underinsured homeowners, renters, elderly residents, and special needs families across approximately 10,460 households representing 25,000 people, and has supported the rebuilding of 220 homes within the first year post-fire.

The organization's core service platform combines direct one-on-one case management, recurring community programming (senior luncheons, legal clinics, resource fairs, infrastructure workshops), and the PaliHub physical recovery center. It holds an official designation as the Long Term Recovery Group within the National Voluntary Organizations Active in Disaster (NVOAD) network, which provides structural access to 40+ coordinated VOAD member agencies including the American Red Cross, Salvation Army, Team Rubicon, and Habitat for Humanity. Pali LTRG convenes a donor table mechanism that matches survivor needs to available institutional resources.

Pali LTRG operates under fiscal sponsorship of CCF Community Initiative Fund (a 501(c)(3), EIN 95-4774698) and is funded entirely through donations and grants from foundations, government sources, and individual contributors. Services are delivered free of charge to survivors. The organization is governed by a Board led by President & Executive Director Jessica Rogers and Board Chair Jim Cragg, both themselves fire survivors, and is currently transitioning from Phase 1 disaster response into Phase 2 focused on housing recovery, financial sustainability, and long-term community resilience.

Name

Pacific Palisades Long Term Recovery Group

Legal name

Pacific Palisades Long Term Recovery Group

Website

https://paliltrg.org

Company type

Private

Founded year

2025

Operating status

Operating

Short description

Pali LTRG is a community-led nonprofit providing free Disaster Case Management and recovery services to residents of Pacific Palisades affected by the January 2025 wildfire, serving uninsured, underinsured, elderly, and vulnerable households through trained case managers, an NVOAD-coordinated donor network, and a physical recovery hub.

Ownership category

akta.pro rank

Product category

Disaster Recovery Services

NAICS

Emergency and Other Relief Services (624230)

SIC

Services-Social Services (8300)

akta.pro primary industry

Disaster Recovery, Reconstruction & Resilience Programs (BPAGAAAK)

akta.pro secondary industry

Natural Disaster Preparedness & Recovery (Storm/Flood/Wildfire) (BPABANAI)

Keywords

• Disaster recovery services
• Community case management
• Wildfire survivor assistance
• Nonprofit recovery coordination
• Volunteer disaster relief

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Donations and Grants: Pali LTRG receives funding through donations and grants from foundations, government sources, and individual contributors. The organization is fiscally sponsored by CCF Community Initiative Fund (EIN 95-4774698), a 501(C)(3) organization.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Pali LTRG provides free Disaster Case Management to Pacific Palisades households affected by the January 2025 Palisades Fire, pairing each survivor or family with a trained Disaster Case Manager who conducts needs assessments, builds a recovery plan, and connects them to resources (money, manpower, materials) via a donor table and roughly 40 partner agencies. It also runs wellness programs, recovery education, and community events, and operates the PaliHub Disaster Recovery & Resilience Center as an in-person service hub.

Product overview

Pacific Palisades Long Term Recovery Group (Pali LTRG) is a community-led nonprofit coalition that provides disaster recovery services to Pacific Palisades residents affected by the January 2025 Palisades Fire. The organization operates as a service-based nonprofit rather than a technology product company. Its core offerings include Disaster Case Management with trained DCMs who partner with affected individuals and families, wellness programs and recovery education, coordination with the NVOAD/VOAD network of donor organizations, and the Pali Hub Disaster Recovery & Resilience Center for in-person support. The organization focuses on helping those who are uninsured, under-insured, elderly, or otherwise vulnerable.

Differentiator

Problem solved

Functional benefit

Products and services

• Disaster Case Management
• PaliHub Disaster Recovery & Resilience Center
• Wellness Programs and Recovery Education
• Donor Table Coordination

Quantifiable outcome

• 220 homes rebuilt within first year - faster than typical disaster recovery
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

18 partnerships are on record, tiered core, major and minor.

• Palisades American Legion Post 283coreStrategic or Co-development Partner · 7 January 2025Key strategic partnership with American Legion Post 283, which served as the initial command center and recovery hub following the January 2025 Palisades Fire. The post, one of the few structures not destroyed, was transformed into a wildfire recovery center coordinating FEMA, EPA, and Army Corps of Engineers operations. Post 283 continues to serve as a central meeting place for recovery groups and hosts multi-agency resource fairs.
• National Voluntary Organizations Active in Disaster (NVOAD)coreStrategic or Co-development PartnerPali LTRG is officially recognized as a Long Term Recovery Group within the NVOAD network. This designation provides access to large donor organizations that provide vital money, materials, and manpower. Pali LTRG participates in the national VOAD network of disaster recovery organizations.
• Los Angeles Region Community Recovery Organization (LARCRO)coreStrategic or Co-development PartnerPali LTRG works with LARCRO to organize disaster relief registration. Jenni Campbell, founder and Executive Director of LARCRO, serves on the Pali LTRG Board. LARCRO manages relationships with more than 120 national recovery organizations.
• American Red CrossmajorImplementation/ SI/ Consulting PartnerOne of 40 VOAD agencies coordinated through the American Legion Post 283 recovery center during immediate disaster response and ongoing recovery operations.
• Salvation ArmymajorImplementation/ SI/ Consulting PartnerOne of 40 VOAD agencies coordinated through the American Legion Post 283 recovery center providing disaster relief services.
• Team RubiconmajorImplementation/ SI/ Consulting PartnerOne of 40 VOAD agencies coordinated through the American Legion Post 283 recovery center providing disaster relief and recovery services.
• Habitat for HumanitymajorImplementation/ SI/ Consulting PartnerPlanning to build over 100 free houses for fire survivors as part of the long-term recovery effort.
• Legal Aid Foundation of Los Angeles (LAFLA)majorImplementation/ SI/ Consulting PartnerProvides legal assistance to fire survivors through Post-Disaster Tenant Harassment Legal Clinics held at PaliHub for those facing landlord harassment.
• Department of AngelsmajorStrategic or Co-development PartnerIndependent nonprofit formed after the January 2025 fires to support fire-impacted communities. Collaborates on regional events and initiatives including the 'With Us' storytelling event.
• USC CLEAN TeammajorImplementation/ SI/ Consulting PartnerConducted over 4,000 soil samples from fire-impacted neighborhoods. Provides free lead testing services for affected residents.
• LA County Department of Public HealthmajorImplementation/ SI/ Consulting PartnerProvides free blood lead level testing at community soil testing events for fire-impacted residents.
• GEM (Organization)majorImplementation/ SI/ Consulting PartnerProvides holiday gifts and support for senior luncheons. Co-sponsor of the GEM Recovery Resource Fair event at PaliHub.
• Malibu Pacific Palisades Chamber of CommercemajorStrategic or Co-development PartnerPartnership hosting the Recovery Expo 2026 focused on rebuilding homes and restoring local businesses.
• United PolicyholdersmajorImplementation/ SI/ Consulting PartnerNonprofit helping disaster survivors through the insurance claim and long-term recovery process. Hosts Roadmap to Recovery webinars and Survivor to Survivor forums.
• LA County Assessor's OfficemajorImplementation/ SI/ Consulting PartnerLA County Assessor Jeff Prang provides information and presentations at senior luncheons regarding property assessment and rebuilding.
• U.S. Army Corps of EngineersmajorImplementation/ SI/ Consulting PartnerFederal agency that partnered with American Legion Post 283 during immediate disaster response to coordinate debris removal and recovery operations.
• Wise & Healthy AgingmajorImplementation/ SI/ Consulting PartnerOrganization providing fire relief pop-up services for seniors including resources and support at their Santa Monica location.
• Palisades SymphonyminorOthersProvides music for remembrance ceremonies and community events honoring fire victims and recovery efforts.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• LARCRO (Los Angeles Region Community Recovery Organization): Founding partner and umbrella coordination body for the 2025 LA Fires region; founder Jenni Campbell sits on Pali LTRG's board and LARCRO manages relationships with 120+ recovery organizations, making it the closest direct structural peer.
• Woolsey Fire Long Term Recovery Group: Predecessor LTRG for the 2018 Woolsey Fire, previously chaired by Jenni Campbell; operates the same disaster case management model Pali LTRG has adopted for Pacific Palisades.
• Habitat for Humanity of Greater Los Angeles: Active partner coordinating through Pali LTRG's American Legion hub and planning 100+ free houses for Palisades fire survivors; comparable nonprofit home-rebuilding focus for disaster-affected households.
• Church World Service: Jenni Campbell previously served as Director of the Domestic Disaster Program; operates long-term recovery and case management programs comparable to Pali LTRG's DCM model.

Broad incumbents

• American Red Cross: One of 40 VOAD agencies coordinated through Pali LTRG; a national-scale incumbent in disaster relief and casework that Pali LTRG interfaces with as the local LTRG counterpart.
• Salvation Army: VOAD member agency coordinated through Pali LTRG; provides comparable disaster relief services but at national scale rather than a single-community focus.
• Team Rubicon: VOAD partner coordinated through Pali LTRG; veteran-led disaster response organization providing comparable debris removal and recovery services across multiple disaster sites.

Emerging players

• All Hands and Hearts: Nonprofit disaster recovery organization with similar case management and home rebuilding focus; operates across multiple U.S. disaster sites with comparable volunteer-driven execution.
• United Policyholders: Active partner hosting Roadmap to Recovery webinars for Pali LTRG survivors; comparable niche focus on insurance navigation and recovery advocacy for disaster survivors.

Regional players

• Eaton Fire recovery organizations (Pasadena/Altadena): Parallel LA County wildfire recovery efforts serving Eaton/Altadena fire survivors; directly comparable in mission and model but serving a different geographic community, competing for the same LA fire donor base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/people/Pali-LTRG-Palisades-Long-Term-Recovery-Group/61579829248906/?mibextid=ZbWKwL

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pacific Palisades Long Term Recovery Group