What Carrefour Italia does

Carrefour Italia is the Italian operating subsidiary of French multinational retailer Carrefour SA, functioning as a national-scale multi-channel grocery and consumer goods retailer headquartered in Milano. The company operates an integrated retail platform spanning physical store formats — hypermarkets, supermarkets, Carrefour Contact convenience stores, and H24 (24-hour) locations, some company-operated and some franchised — alongside a full e-commerce ecosystem (carrefour.it, the App Carrefour mobile application, and the Carrefour NOW rapid-delivery service). Carrefour Italia's product assortment covers fresh food, grocery, household, personal care, baby, pet, toys, books, and automotive fuel, with an extensive private label portfolio stratified across price tiers: Simpl (budget), Carrefour Original (value), Carrefour Sensation (mid-tier), Carrefour Selection (premium specialty), and Carrefour Bio (organic). Supporting infrastructure includes the PAYBACK loyalty program, Findomestic installment-credit financing, gift cards, photo-printing services, fuel stations, and a textbook portal, plus digital marketing across social, email, and WhatsApp-distributed weekly flyers. The company serves Italian households broadly — general consumers as the primary segment, with secondary segments for health-conscious buyers of organic/vegan/free-from items and franchisee business operators — and monetizes via product sales margins on both national brands and higher-margin private label, supplemented by franchise fees and ancillary service revenue.

Name

Carrefour Italia

Legal name

Carrefour Italia

Website

https://carrefour.it

Company type

Private

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Carrefour Italia is the Italian subsidiary of Carrefour SA, operating a national multi-channel grocery retail platform combining physical hypermarkets, supermarkets, convenience and 24-hour stores with an integrated e-commerce, mobile app, and rapid-delivery ecosystem serving Italian consumers.

Ownership category

akta.pro rank

Product category

Grocery Retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511), Grocery and Convenience Retailers (4451)

SIC

Retail-Grocery Stores (5411), Retail-Nonstore Retailers (5960)

akta.pro primary industry

Grocery & Food Omnichannel (CRAFAEAE)

akta.pro secondary industries

Omnichannel Grocery Click-and-Collect & Delivery (CRAFAFAF), Grocery & Pantry Inventory-led Online Retailers (CRAFADAF)

Keywords

• Grocery retail
• Online grocery delivery
• Private label products
• Hypermarket operations
• Franchise retail

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Retail Product Sales: Revenue generated from selling grocery and consumer products through physical retail stores and online platform, earning margins on product sales including both national brands and private label products.
2. Private Label Products: Development and sale of Carrefour's own brand products (Carrefour Bio, Carrefour Original, Carrefour Selection, Simpl) which typically carry higher margin than third-party brands.
3. Franchise Fees: Revenue from franchising model where independent operators operate Carrefour-branded stores under franchise agreements.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Carrefour Italia sells grocery and consumer products through a multi-format physical retail network (hypermarkets, supermarkets, Carrefour Contact convenience stores, and H24 24-hour stores) and through an integrated e-commerce platform (carrefour.it) offering home delivery, store pickup, and express delivery (Carrefour NOW). It also operates a portfolio of private label brands (Carrefour Bio, Carrefour Original, Carrefour Selection, Carrefour Sensation, Simpl) across food, organic, and specialty categories, and offers ancillary services such as gift cards, photo printing, fuel sales, textbook sales, loyalty (PAYBACK), and consumer credit through Findomestic.

Product overview

Carrefour Italia operates a multi-channel retail platform combining physical stores (hypermarkets, supermarkets, convenience formats including 24-hour locations and franchised locations) with a comprehensive e-commerce ecosystem. The digital offering spans the carrefour.it online shopping platform with home delivery and store pickup, the App Carrefour mobile application, and the Carrefour NOW fast-delivery service. The company maintains an extensive private label portfolio comprising Carrefour Bio (organic), Carrefour Original (value), Carrefour Selection (premium specialty), Simpl (budget essentials), and Carrefour Sensation (premium pastries/snacks). Additional services include Gift Cards, Spesamica PAYBACK loyalty program, Findomestic financing, photo printing, fuel stations, and textbook services. Product assortment covers fresh food, frozen goods, grocery, household items, personal care, health and wellness, baby products, pet supplies, toys, books, and automotive fuel, with specialized sections for vegetarian, vegan, organic, and free-from products.

Differentiator

Problem solved

Functional benefit

Brands

• Carrefour Bio: Private label organic/bio product line featuring a variety of organic food products including produce, dairy, beverages, snacks, and pantry items certified organic.
• Carrefour Original
• Carrefour Selection
• Carrefour Sensation
• Simpl

Products and services

• Carrefour.it Online Shopping Platform E-commerce platform enabling Italian consumers to browse products, build shopping lists, place orders, and arrange home delivery or in-store pickup, with promotional pricing and account management.
• App Carrefour
• Carrefour NOW
• Carrefour Gift Card
• SpesAmica PAYBACK Loyalty Program
• Carrefour Franchising Program
• Carrefour Carburanti
• Carrefour Foto (PhotoSi Partnership)
• Libri di Testo Carrefour
• Findomestic Consumer Credit Services
• Carrefour Bio Private Label
• Carrefour Original Private Label
• Carrefour Sensation Private Label
• Carrefour Selection Private Label
• Simpl Private Label
• Supermercati Carrefour Contact
• Supermercati aperti H24
• Volantino su WhatsApp
• Customer Service (Servizio Clienti)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• PAYBACKcoreGTM or Marketing PartnerPAYBACK is a loyalty program partnership allowing customers to earn and redeem points on purchases. The SpesAmica PAYBACK card is integrated into the Carrefour shopping experience, enabling customers to accumulate points on groceries and services that can be redeemed for rewards.
• FindomesticcoreGTM or Marketing PartnerFindomestic provides financial services including the Carrefour Findomestic credit card and installment payment options. The partnership enables customers to make purchases on credit and pay in installments, facilitating higher-value transactions.
• Smart BoxminorChannel Partner/ Reseller/ DistributorSmart Box is an experience gift provider featured on the Carrefour website, offering gift experiences such as travel and activities that can be purchased as gifts.
• PhotoSiminorChannel Partner/ Reseller/ DistributorPhotoSi provides photo printing services through a partnership with Carrefour, allowing customers to print photos and create photo products.

Scale indicators2 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/CarrefourItalia
• YouTubeyoutube.com/user/CarrefourVideo
• Facebookfacebook.com/timeline
• LinkedInlinkedin.com/company/carrefour-italia
• Instagraminstagram.com/carrefouritalia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carrefour Italia