i-Store Self Storage
i-Store Self Storage operates 13 self-storage facilities across Bangkok, Thailand, offering personal, business, and climate-controlled wine storage units from 0.5 to 25 sq.m. with 24-hour access, plus the i-StoreGo door-to-door service for individual, corporate, and wine-collector customers.
- Company typePrivate
- Founded2017
- HeadquartersWatthana, Thailand
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What i-Store Self Storage does
i-Store Self Storage is a Bangkok-based self-storage operator providing private, business, and wine storage services through 13 physical branches across the Bangkok metropolitan area. Founded in 2017 and operated under Storage Asia Public Company Limited, the company rents storage units ranging from 0.5 to 25 square meters, with both air-conditioned and standard options, and offers specialized climate-controlled wine storage (12-15°C, RH 60-70) at three branches using isowall construction equivalent to clean-room standards. An additional door-to-door service, branded i-StoreGo, handles pickup, packing, moving, storage, and redelivery through a dedicated online portal, and the Ekkamai branch additionally offers 50-500 sq.m. enterprise-scale units for corporate clients.
Core operational technology is facility-based rather than software-based: 24-hour access control via passcodes/keycards, CCTV surveillance, smoke detectors, fire alarms, security guards, electrical generator backup for wine-storage climate control, and freight elevators with packing zones. The company runs a recurring monthly subscription model with a one-month minimum contract and one-month deposit, supported by free insurance coverage of THB 40,000 per unit for regular storage and THB 3,000 for door-to-door service. Customer segments span individual consumers (condo dwellers, expats, relocators, students working abroad), business clients (corporate documents, inventory, FDA-regulated product storage for cosmetics, medical devices, dried food, and herbal medicine), and wine collectors.
Distribution is primarily physical, anchored by BTS/MRT-adjacent locations throughout the Sukhumvit, Silom, Sathorn, Chatuchak, and Don Mueang corridors, with marketing concentrated on social channels popular in Thailand (Facebook, Instagram, LINE, TikTok, YouTube). The brand has accumulated multiple industry awards including Asia-wide Manager of the Year 2023, Independent Store of the Year - Thailand 2023, and Customer Experience Satisfaction awards for both Asia and Thailand in 2025. Storage Asia has publicly stated intent to expand i-Store branches throughout Thailand beyond Bangkok.
i-Store Self Storage firmographics
Firmographics- Name
- i-Store Self Storage
- Legal name
- Storage Asia Public Company Limited
- Website
- https://i-store.co.th
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- i-Store Self Storage operates 13 self-storage facilities across Bangkok, Thailand, offering personal, business, and climate-controlled wine storage units from 0.5 to 25 sq.m. with 24-hour access, plus the i-StoreGo door-to-door service for individual, corporate, and wine-collector customers.
- Ownership category
- akta.pro rank
i-Store Self Storage industry classification
Industry- Product category
- Self Storage Services
- NAICS
- Lessors of Miniwarehouses and Self-Storage Units (531130), Lessors of Miniwarehouses and Self-Storage Units (53113), Other Warehousing and Storage (49319)
- SIC
- Public Warehousing & Storage (4220)
- akta.pro primary industry
- Climate-Controlled Self-Storage (HSAKAGAA)
- akta.pro secondary industries
- Standard/Non-Climate Self-Storage (HSAKAGAB), Business & Commercial Self-Storage (Inventory/Records) (HSAKAGAD), Residential Full-Service Storage (HSAKAHAA), Commercial Full-Service Storage (HSAKAHAB)
Keywords
Where i-Store Self Storage is headquartered
LocationHeadquarters
- HQ city
- Watthana
- HQ country
- Thailand
- HQ region
- Asia
Offices14 records
Markets served
i-Store Self Storage business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Self Storage Rental: Monthly rental of storage units ranging from 0.5 sq.m. to 25 sq.m. for personal and business storage. Minimum contract is 1 month with 1-month deposit required. Customers can choose between non-air conditioned and air-conditioned units.
- Wine Storage Rental: Specialized wine storage with climate and humidity control at three branches (Sukhumvit 24, Sathorn One, and Ekkamai). Monthly rental for wine storage units (216-432 bottle capacity).
- Door-to-Door Storage (i-StoreGo): Full-service storage solution including pickup, packing, moving, storage, and delivery. Customers manage items through online account at www.i-storego.com with storage starting from 5 CBM.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Standard Storage Units (0.5 - 25 sq.m.) |
| Unit Pricing | Monthly | Wine Storage Units |
| Usage-based | Monthly | Door-to-Door Storage (i-StoreGo) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
i-Store Self Storage product offering
Product offeringCore offering
i-Store Self Storage is a Bangkok-based self-storage company that rents private storage units ranging from 0.5 to 25 sq.m. across 13 branches. It offers personal storage, business storage (including FDA compliance storage), specialized climate-controlled wine storage, and a full-service door-to-door storage sub-brand called i-StoreGo that handles pickup, packing, and delivery.
Product overview
i-Store Self Storage operates as a multi-location self storage platform offering three core storage services: Personal Storage (units from 0.5 to 25 sq.m., with and without air conditioning), Wine Storage (specialized climate-controlled wine storage at 3 branches), and Business Storage (including FDA registration storage). Additionally, it offers i-StoreGo, a door-to-door pickup and delivery storage sub-brand managed through an online portal. The company operates 13 branches across Bangkok and is owned by Storage Asia Public Company Limited.
Differentiator
Problem solved
Functional benefit
Brands
- i-StoreGo: Door-to-door storage service where the company handles packing, moving, storing, and delivery back to customers' doorstep through www.i-storego.com
Products and services
- Personal Storage
Quantifiable outcome
- Insurance coverage of 40,000 Baht per unit provided free with each contract
- +2 more outcomes
Companies that use i-Store Self Storage
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
i-Store Self Storage technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
i-Store Self Storage partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Storage Asia Public Company Limitedcorei-Store Self Storage is operated by Storage Asia Public Company Limited, a publicly listed company. Storage Asia serves as the parent organization providing strategic direction, vision, and mission for i-Store. The company's vision is to be a leader in the self storage industry by conducting business professionally and innovatively.
Scale indicators5 records
Recent moves5 records
Expansion highlights3 records
i-Store Self Storage competitors and assessment
Company assessmentDirect peers
- Lok'nStore Group: UK-listed self-storage operator (AIM: LOK) with ~30 facilities. Operates the same core self-storage model — short-term, monthly rental of multi-size units to consumers and small businesses — making it a useful mid-sized peer for understanding i-Store's unit economics and growth trajectory.
- Shurgard Self Storage: Europe's largest self-storage operator with facilities in Thailand including Bangkok. Operates the same core self-storage business model (monthly unit rentals, climate-controlled options, 24-hour access) targeting individual and business customers, making it the most direct international competitor to i-Store in the Bangkok market.
- Safestore Group: UK-listed self-storage REIT operating ~200 facilities across the UK and Paris. Directly comparable to i-Store in business model (monthly rentals, climate-controlled storage, mixed consumer/B2B use cases) and unit-size range, providing a useful Western-listed proxy for i-Store's economics.
- Storage Mart: Privately held self-storage operator with ~250 facilities across the US and UK. Comparable to i-Store in offering mixed personal/business storage, climate-controlled units, and recurring monthly subscriptions, with a similar mid-sized operator footprint.
- Big Yellow Group: UK-listed self-storage REIT focused on urban locations. Shares i-Store's strategy of placing facilities in dense, transit-accessible urban areas (Bangkok BTS/MRT vs London Underground) and offers similar unit-size ranges and climate-controlled options for personal and business customers.
Broad incumbents
- Extra Space Storage: US-listed self-storage REIT (NYSE: EXR) with a broad portfolio of climate-controlled and standard self-storage units. Comparable to i-Store in customer segmentation (personal, business, wine/collectibles) and recurring subscription model, though operating at much larger scale.
- CubeSmart: US-listed self-storage REIT (NYSE: CUBE) operating over 1,300 facilities. Shares i-Store's core recurring-revenue self-storage rental model with diversified unit sizes and climate control; not a direct Thailand competitor but a broadly comparable incumbent in the self-storage category.
- Public Storage: Largest self-storage REIT in the US (NYSE: PSA). While geographically distant, it offers the same monthly-revenue self-storage rental model across personal, business, and vehicle storage — a benchmark for unit economics, occupancy, and revenue mix in the self-storage category.
Regional players
- Attic Self Storage: Singapore-based self-storage operator with facilities in Singapore and other regional markets. Comparable to i-Store in targeting expatriate and urban professional segments in Asia with monthly rentals, climate-controlled units, and business storage service lines.
- Storefriendly: Asia-based self-storage operator with presence in Singapore, Hong Kong, and other Asia-Pacific markets. Comparable to i-Store in dense-urban Asian context, offering self-storage, wine storage, and business storage with climate-controlled options — though not directly competing in Bangkok today.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
i-Store Self Storage social profiles
Digital presencei-Store Self Storage financial estimates
Financial estimateRevenue estimate
Valuation estimate
i-Store Self Storage leadership team
Management profileNumber of profiles
Profiles1 record
i-Store Self Storage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
i-Store Self Storage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about i-Store Self Storage
What does i-Store Self Storage do?
i-Store Self Storage is a Bangkok-based self-storage company that rents private storage units ranging from 0.5 to 25 sq.m. across 13 branches. It offers personal storage, business storage (including FDA compliance storage), specialized climate-controlled wine storage, and a full-service door-to-door storage sub-brand called i-StoreGo that handles pickup, packing, and delivery.
Is i-Store Self Storage a public or private company?
i-Store Self Storage is a private company. It is classified as corporate owned and is currently operating.
When was i-Store Self Storage founded?
i-Store Self Storage was founded in 2017. It employs 1 to 10 people.
Where is i-Store Self Storage based?
i-Store Self Storage is headquartered in Watthana, Thailand, in the Asia region.
How does i-Store Self Storage make money?
Three revenue lines are on record. Self Storage Rental is the primary driver. The others are wine Storage Rental and door-to-Door Storage (i-StoreGo).
Who are i-Store Self Storage's main competitors?
Direct peers on record are Lok'nStore Group, Shurgard Self Storage, Safestore Group, Storage Mart and Big Yellow Group. Broad incumbents are Extra Space Storage, CubeSmart and Public Storage. Regional players are Attic Self Storage and Storefriendly.
Does i-Store Self Storage have an API?
No public API is recorded for i-Store Self Storage.
What industry is i-Store Self Storage in?
i-Store Self Storage's product category is Self Storage Services. Its primary akta.pro industry code is HSAKAGAA, Climate-Controlled Self-Storage, with a secondary code of HSAKAGAB, Standard/Non-Climate Self-Storage. Its NAICS code is 531130 and its SIC code is 4220.