New Folder Games
New Folder Games is a Cyprus-based, bootstrapped game studio developing and publishing VR and cross-platform casual games across the Meta Quest, iOS, Android, PC, and Nintendo Switch storefronts, with 50M+ downloads and 8+ #1 ranked titles.
- Company typePrivate
- Founded2019
- HeadquartersPaphos, Cyprus
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What New Folder Games does
New Folder Games (legal entity NEW FOLDER GAMES LTD) is a privately held game development studio founded in 2019 and headquartered in Paphos, Cyprus. The company develops and publishes immersive virtual reality games together with cross-platform mobile titles, distributing through five storefronts: the iOS App Store, Google Play, Nintendo Switch eShop, PC digital platforms, and the Meta Quest Store owned by Meta Platforms, Inc. The flagship line is the 'I Am' VR franchise — most prominently I Am Cat, in which players experience life as a cat in a stylized feline world — alongside I Am Security, I Am Monkey, and I Am Bird. Mobile titles include Titans Clinic, Fruit Salon, King of Magic, Never Down, and Playroom.
The studio builds on the Unity engine with C# programming, with VR interaction design, physics systems, multithreading (Jobs/Burst), and shader work called out in its developer job postings. The 'I Am' series emphasizes experiential, identity-swap gameplay rather than mechanics-heavy simulation, targeting VR enthusiasts on Meta Quest and casual mobile gamers across iOS, Android, PC, and Switch.
The business model is one-time license sales of games through app store platforms; the company does not publicly disclose pricing. Marketing is light, relying primarily on app store optimization and platform visibility rather than paid acquisition. Operating with a 15-person remote team, the company reports cumulative downloads of 50M+ and 8+ #1 ranked apps across stores, and lists one disclosed co-founder (Roman Komarov). No external funding rounds or institutional investors are documented in the available data, indicating a bootstrapped operating posture.
New Folder Games firmographics
Firmographics- Name
- New Folder Games
- Legal name
- NEW FOLDER GAMES LTD
- Website
- https://newfolderstudio.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- New Folder Games is a Cyprus-based, bootstrapped game studio developing and publishing VR and cross-platform casual games across the Meta Quest, iOS, Android, PC, and Nintendo Switch storefronts, with 50M+ downloads and 8+ #1 ranked titles.
- Ownership category
- akta.pro rank
New Folder Games industry classification
Industry- Product category
- Video Game Development
- NAICS
- Software Publishers (51321)
- SIC
- Services-Prepackaged Software (7372), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Virtual Worlds & Social Sandbox Experiences (persistent social spaces) (MPAFAIAG)
Keywords
Where New Folder Games is headquartered
LocationHeadquarters
- HQ city
- Paphos
- HQ country
- Cyprus
- HQ region
- Europe
Offices1 record
Markets served
New Folder Games business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Game Sales: Revenue generated from selling games through multiple app store platforms including iOS App Store, Google Play, Nintendo Switch, PC platforms, and Meta Quest Store. Players purchase and download games directly from platform app stores.
- Meta Store Distribution: VR games published and distributed through the Meta Store (owned by Meta Platforms, Inc.) for Meta Quest users
Go-to-market motion2 records
Distribution channels5 records
Marketing channels3 records
New Folder Games product offering
Product offeringCore offering
New Folder Games develops and publishes immersive virtual reality games (the "I Am" series — I Am Cat, I Am Security, I Am Monkey, I Am Bird) and cross-platform mobile/console casual games (Titans Clinic, Fruit Salon, King of Magic, Never Down, Playroom) distributed via major app stores and the Meta Quest Store. The studio builds titles using the Unity engine and C#, targeting individual consumers seeking entertainment across mobile, PC, console, and VR.
Product overview
New Folder Games is a VR gaming company that develops and publishes both VR games and mobile games. Their VR portfolio includes the 'I Am' series featuring titles like I Am Cat, I Am Security, I Am Monkey, and I Am Bird, with I Am Cat being their flagship VR title that allows players to experience life as a cat in an immersive virtual world. Their mobile game lineup includes Titans Clinic, Fruit Salon, King of Magic, Never Down, and Playroom. The company distributes across multiple platforms including iOS, Android, PC, Nintendo Switch, and the Meta Quest VR platform, having achieved over 50 million downloads and 8+ #1 hits in app stores worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- I Am Cat A VR game where players experience life as a cat in a beautifully designed feline world, exploring, interacting with the environment, using tools and accessories to customize their cat, and completing various challenges. Aimed at VR gamers on Meta Quest.
- I Am Security A VR game published by New Folder Games as part of the "I Am" series, targeting VR gamers on Meta Quest and similar platforms.
- I Am Monkey A VR game published by New Folder Games as part of the "I Am" series, targeting VR gamers on Meta Quest and similar platforms.
- I Am Bird A VR game published by New Folder Games as part of the "I Am" series, targeting VR gamers on Meta Quest and similar platforms.
- Titans Clinic A casual mobile game published by New Folder Games, targeting players on iOS, Android, PC, and Nintendo Switch seeking accessible entertainment.
- Fruit Salon A casual mobile game published by New Folder Games, targeting players on iOS, Android, PC, and Nintendo Switch seeking accessible entertainment.
- King of Magic A casual mobile game published by New Folder Games, targeting players on iOS, Android, PC, and Nintendo Switch seeking accessible entertainment.
- Never Down A casual mobile game published by New Folder Games, targeting players on iOS, Android, PC, and Nintendo Switch seeking accessible entertainment.
- Playroom A casual mobile game published by New Folder Games, targeting players on iOS, Android, PC, and Nintendo Switch seeking accessible entertainment.
Quantifiable outcome
- 50M+ cumulative downloads
- +2 more outcomes
Companies that use New Folder Games
Customer profileSegments2 records
Ideal customer profiles2 records
New Folder Games technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
New Folder Games partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Meta Platforms, Inc.coreNew Folder Games is a developer and publisher of VR games published on the Meta Store (owned by Meta Platforms, Inc.). Their games are distributed through Meta Quest platforms, and they collect in-app analytics specific to the Meta Quest platform. The company operates within the Meta Quest platform ecosystem for their VR game offerings.
Scale indicators4 records
Recent moves4 records
Expansion highlights4 records
New Folder Games competitors and assessment
Company assessmentDirect peers
- nDreams: UK-based VR-native studio (Far Cry VR, Phantom: Covert Ops); directly comparable as a multi-platform VR game publisher building immersive experiences for Meta Quest, PSVR2, and PCVR.
- Resolution Games: Stockholm-based VR game studio publishing multi-platform VR titles (Demeo, Angry Birds VR) on Meta Quest and other platforms; directly comparable in VR focus, cross-platform distribution, and casual/social VR game portfolio.
- Beat Games: Czech VR studio and creator of Beat Saber (acquired by Meta); comparable as a Central-European indie VR studio that built a global hit franchise on Meta Quest, demonstrating the indie-to-breakout trajectory relevant to New Folder Games.
- Fast Travel Games: Stockholm VR studio publishing titles like Cities VR and Wraith: The Oblivion; comparable as a VR-focused publisher with multi-platform reach across Meta Quest and PCVR.
- Survios: LA-based VR studio (Creed: Rise to Glory, The Walking Dead: Saints & Sinners); comparable as a multi-title VR developer with premium consumer titles shipped across Meta Quest and other platforms.
- Schell Games: Independent VR game studio behind I Expect You To Die and Among Us VR; comparable as a mid-sized studio building premium, immersive VR experiences for Meta Quest and other consumer headsets.
- Vertigo Games: Dutch VR publisher/developer (Arizona Sunshine, After the Fall); comparable as a vertically integrated VR studio combining development with publishing across Meta Quest and PCVR storefronts.
- Resolution Games: (Duplicate check removed — see first entry.)
Emerging players
- InnerSloth: Small indie studio behind Among Us — comparable as a similarly tiny team that scaled a single casual multiplayer concept into a global cross-platform hit, illustrating both the upside and concentration risk relevant to New Folder Games.
Broad incumbents
- Voodoo: Paris-based mobile casual games publisher at massive scale; comparable as a benchmark for the casual mobile game distribution model that New Folder Games operates in (iOS/Google Play) and the competitive bar set by incumbents.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
New Folder Games social profiles
Digital presenceNew Folder Games financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Folder Games leadership team
Management profileNumber of profiles
Profiles1 record
New Folder Games funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Folder Games M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Folder Games
What does New Folder Games do?
New Folder Games develops and publishes immersive virtual reality games (the "I Am" series — I Am Cat, I Am Security, I Am Monkey, I Am Bird) and cross-platform mobile/console casual games (Titans Clinic, Fruit Salon, King of Magic, Never Down, Playroom) distributed via major app stores and the Meta Quest Store. The studio builds titles using the Unity engine and C#, targeting individual consumers seeking entertainment across mobile, PC, console, and VR.
Is New Folder Games a public or private company?
New Folder Games is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was New Folder Games founded?
New Folder Games was founded in 2019. It employs 11 to 50 people.
Where is New Folder Games based?
New Folder Games is headquartered in Paphos, Cyprus, in the Europe region.
How does New Folder Games make money?
Two revenue lines are on record. Game Sales are the primary driver. The others are meta Store Distribution.
Who are New Folder Games's main competitors?
Direct peers on record are nDreams, Resolution Games, Beat Games, Fast Travel Games, Survios, Schell Games, Vertigo Games and Resolution Games. InnerSloth is listed as an emerging player. Voodoo is listed as a broad incumbent.
Does New Folder Games have an API?
No public API is recorded for New Folder Games.
What industry is New Folder Games in?
New Folder Games's product category is Video Game Development. Its primary akta.pro industry code is MPAFAIAG, Virtual Worlds & Social Sandbox Experiences (persistent social spaces). Its NAICS code is 51321 and its SIC code is 7372.