Super Secret Ice Cream

What Super Secret Ice Cream does

Super Secret Ice Cream is a female-owned, privately held craft ice cream company headquartered in Bethlehem, New Hampshire. Founded in June 2019 by Kristina Zontini as a pickup shack in an old ski tuning shed, the company transitioned to a brick-and-mortar scoop shop at 2213 Main Street in 2022. Aleks, who immigrated from Poland and has restaurant industry experience dating to her first ice cream batch around 2013, joined as co-owner in 2026. Operations are anchored at a single year-round retail location supplemented by one wholesale partner, Polly's Pancake Parlor.

The product line consists of small-batch, scratch-made ice cream produced in-house using milk and cream from Hatchland Dairy Farm, organic sugar, and whole ingredients sourced from more than 20 regional farm partners. Rotating seasonal flavors draw on local maple sugar, honey, berries, stone fruit, herbs, and grains; coffee-infused variants are built around Trillium Beans & Bars roasted on-site. The SKU set spans scooped ice cream, hand-packed pints, vegan/egg-free sorbets and sherbets, an ice cream sandwich, frozen bars, and a pup cup, with digital gift cards sold via a Square storefront. The company has also begun offering recipe development and mix formulation consulting to other operators.

Revenue is generated almost entirely through direct-to-consumer retail at the Bethlehem scoop shop and one third-party restaurant account, with no shipping or wholesale distribution beyond Polly's Pancake Parlor. Marketing runs on organic Instagram, earned media, an email list via Square, community events (Ice Cream for Breakfast Day, Winter Solstice Celebration, pastry pop-ups), and word of mouth. The company donates 1% of profits to Bethlehem Elementary School's lunch debt program and has been recognized in 2025 as a James Beard Award semifinalist, Best of NH White Mountains, and Best of NH Readers Poll winner.

Name

Super Secret Ice Cream

Legal name

Super Secret Ice Cream

Website

https://supersecreticecream.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Female-owned, small-batch craft ice cream company operating a single scoop shop in Bethlehem, New Hampshire, making ice cream from Hatchland Dairy Farm milk and ingredients sourced from 20+ regional farm partners, serving local residents and White Mountains tourists.

Ownership category

akta.pro rank

Product category

Artisanal Ice Cream

NAICS

Ice Cream and Frozen Dessert Manufacturing (31152)

SIC

Ice Cream & Frozen Desserts (2024)

akta.pro primary industry

Ice Cream, Frozen Desserts & Novelties Manufacturing (AFAKAKAE)

akta.pro secondary industries

Ice Cream & Refrigerated Desserts (CRADACAE), Ice Cream Cakes & Frozen Dessert Bakery Manufacturing (AFAHAEAH)

Keywords

• Craft ice cream
• Small batch ice cream
• Artisan dairy desserts
• Local dairy sourcing
• Hand packed pints

Headquarters

HQ city

Bethlehem

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Ice Cream Sales: Direct-to-consumer sales of scooped ice cream, pints, and treats at their Bethlehem, NH scoop shop. Products include single and double scoops, specialty flavors, waffle cones, and sundaes.
2. Pint Sales: Hand-packed ice cream pints for take-home consumption. Flavors include seasonal varieties and specialty items.
3. Specialty Treats: Additional products including ice cream sandwiches (Classic Cookie Sandwich with brown butter chocolate chip cookies), ice cream bars (Malted Banana), sorbet pops (Mango), and pup cups for dogs.
4. Gift Cards: Digital gift cards sold through their Square storefront for gifting purposes.
5. Third-Party Distribution: Their ice cream is scooped by Polly's Pancake Parlor, a local restaurant that features Super Secret ice cream on their menu.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Super Secret Ice Cream is a small-batch, from-scratch craft ice cream maker that produces and sells scooped ice cream, hand-packed pints, sorbets, ice cream sandwiches, ice cream bars, and pup cups at a single scoop shop in Bethlehem, New Hampshire. Production relies on local dairy from Hatchland Dairy Farm, organic sugar, and whole ingredients sourced from over 20 regional farm partners. The company also offers digital gift cards and a recipe development and mix formulation consulting service for other ice cream businesses.

Product overview

Super Secret Ice Cream is a female-owned, small-batch ice cream company operating as a single scoop shop with an e-commerce component. The core product line consists of scooped ice cream in rotating seasonal flavors, hand-packed pints, vegan options (coconut-based), and sorbets. Additional offerings include ice cream sandwiches, ice cream bars, and pup cups for dogs. The company also offers an online shop powered by Square for gift cards and in-store pickup orders, and provides recipe development and mix formulation consulting services for other ice cream businesses. Their ice cream is distinguished by local dairy sourcing from Hatchland Dairy Farm, organic sugar, and whole ingredients from regional farm partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Scooped Ice Cream (Seasonal Flavors)
• Hand-Packed Ice Cream Pints
• Vegan Ice Cream (Toasted Coconut)
• Sorbets and Sherbets
• Ice Cream Sandwiches (Classic Cookie Sandwich)
• Ice Cream Bars (Malted Banana)
• Pup Cup
• Gift Cards
• Recipe Development & Mix Formulation Consulting

Quantifiable outcome

• 1% of profits donated to Bethlehem Elementary School lunch debt
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Polly's Pancake ParlorminorChannel Partner/ Reseller/ Distributor唯一一家在菜单上供应Super Secret冰淇淋的外部商家。位于该地区，被认为是最好的煎饼店之一。
• Prospect FarmminorStrategic or Co-development PartnerSuper Secret是其肉类CSA（社区支持农业）的取货点，帮助支持本地农场和食品系统。
• Hatchland Dairy FarmcoreStrategic or Co-development Partner牛奶和奶油的主要供应商，是Super Secret整个商业模式的基础。没有Hatchland的本地乳制品，他们的冰淇淋就无法存在。
• Mountain Roots FarmminorStrategic or Co-development Partner定期举办糕点快闪活动，Heidi Gordon（花农和面包师）在Super Secret举办微型面包店，提供糕点、茶和Tandem滴滤咖啡。
• Local Farm PartnerscoreStrategic or Co-development Partner20多个当地农场合作伙伴，包括Mount Cabot Maple（枫糖）、White Mountain Apiary（蜂蜜）、Great Northern Berries（浆果）、Burtt's Orchard（樱桃和苹果）、Bent Fork Farm（草莓和洋甘菊）等。
• Libby's Long DogsminorGTM or Marketing Partner当地热狗车，在活动和假期周末在Super Secret摆摊，提供热狗配冰淇淋。
• Philip Renton PhotographyminorGTM or Marketing Partner专业摄影师，在活动中提供免费照片肖像，如Winter Solstice Celebration。
• Bethlehem Elementary SchoolminorOthersSuper Secret将1%的利润捐给学校午餐债务基金，帮助当地小学生。

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• McConnell's Fine Ice Creams: McConnell's is a small-batch, premium-positioned ice cream maker with scoop shops and pint sales emphasizing local sourcing. Comparable on craft production ethos, scoop shop format, and premium ingredient story.
• Jeni's Splendid Ice Creams: Jeni's is a small-batch, direct-to-consumer-focused craft ice cream brand operating scoop shops and shipping pints nationwide. Directly comparable on product category, premium positioning, farm sourcing emphasis, and DTC retail model.
• Amy's Ice Creams: Amy's is a Texas-based small-batch craft ice cream chain known for rotating seasonal flavors and an experiential scoop shop model. Comparable on artisanal positioning and unique flavor development.
• Van Leeuwen Ice Cream: Van Leeuwen is a premium craft ice cream brand with company-owned scoop shops and broad pint distribution. Comparable on craft positioning, scoop shop + pint model, and unique flavor innovation using quality ingredients.
• Salt & Straw: Salt & Straw is a small-batch craft ice cream maker with company-owned scoop shops and seasonal rotating menus. Highly comparable on hand-crafted production, farm sourcing stories, and award-winning premium positioning.

Regional players

• Graeter's Ice Cream: Graeter's is a family-owned, small-batch craft ice cream brand with strong regional (Ohio and surrounding) scoop shop and pint presence. Comparable on family/craft positioning, scoop shops, and pint sales, but operates in a different geography.

Emerging players

• Blue Marble Ice Cream: Blue Marble is a small-batch, organic-focused ice cream brand. Comparable on craft organic production philosophy and small-batch identity, though smaller and more niche in distribution than Super Secret's regional recognition.

Broad incumbents

• Tillamook County Creamery Association: Tillamook is a farmer-owned dairy cooperative that produces premium ice cream with strong farm-to-product provenance branding. Comparable on farmer-owned identity and farm sourcing narrative, though with significantly larger scale.
• Häagen-Dazs: Häagen-Dazs is a globally recognized premium ice cream brand owned by Nestlé with broad grocery and scoop shop presence. Comparable as a category incumbent in premium ice cream, though at vastly different scale and distribution.
• Ben & Jerry's: Ben & Jerry's is a Unilever-owned premium ice cream brand with national distribution and brand recognition around unique flavors. Comparable as an established incumbent with a flavor-forward brand identity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/supersecreticecream
• Facebookfacebook.com/SuperSecretIceCreamClub
• LinkedInlinkedin.com/company/super-secret-ice-cream

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Super Secret Ice Cream