Sharjah Roads & Transport Authority

What Sharjah Roads & Transport Authority does

Sharjah Roads and Transport Authority (SRTA) is a government entity established by Decree No. 6 of 2014 by the Ruler of Sharjah, with exclusive regulatory and operational jurisdiction over roads and transport across the Emirate of Sharjah. The authority manages the full road infrastructure lifecycle — planning, design, construction, and maintenance — while also operating public transport services. Its transport operations include a fleet of approximately 5,000 taxis (including family taxis operated by female drivers), municipal and intercity buses (including connections to Dubai, Abu Dhabi, Al Ain, and Oman), and emerging electric vehicle fleets (Tesla taxis, electric buses, Euro 5 standard buses). SRTA also collects tolls at gates in Al Zubair, Al Dhaid, Al Madam, and other locations, and is executing major infrastructure projects such as the Al Taawun Tunnel connecting Sharjah and Dubai.

The authority operates a multi-channel service platform combining physical customer service centers across Sharjah and the Eastern Region (Kalba, Khorfakkan, Dibba Al Hisn, Al Dhaid), a 24/7 call center (600525252), the eforms.srta.gov.ae portal, the license.srta.gov.ae licensing portal, and the RTA Sharjah mobile application on iOS and Android. Smart mobility products include the Sayer Card payment system (Blue, Gray, and White tiers), the Taxi Butler automated paging device, and an Automated Chat System. Core e-services cover taxi booking, NOC issuance for road corridor occupation and construction works, parking requests for people with disabilities, fine inquiries, driver and transport operator licensing, and complaint management. SRTA transported approximately 27 million passengers annually through taxi and bus services and handles around 462,000 call center interactions per year.

SRTA's revenue model is built on multiple transaction-based streams: taxi metered fares (starting AED 3 for ladies' taxis), bus fares with Sayer Card discounts or monthly subscriptions (AED 225), toll gate collections, truck permits (including the Masar electronic fee system), road construction NOC fees, and driver/operator licensing fees. Customer segments include the general public (residents and commuters), transport companies and operators requiring fleet licensing, construction and development entities requiring NOCs, intercity travelers, and people of determination and senior citizens eligible for free or discounted services. As a state-owned entity under the Government of Sharjah, SRTA is funded through a combination of operational revenue and sovereign capital allocations for major infrastructure projects (e.g., AED 140M for bridge construction, AED 85M for Al Dhaid road development).

Name

Sharjah Roads & Transport Authority

Legal name

Sharjah Roads and Transport Authority

Website

https://srta.gov.ae

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Sharjah Roads and Transport Authority (SRTA) is a government authority established in 2014 that regulates roads and operates public transport across Sharjah Emirate, serving residents, transport operators, and construction companies through a 5,000-taxi fleet, bus networks, toll gates, and e-services.

Ownership category

akta.pro rank

Product category

Public Transportation Services

NAICS

Regulation and Administration of Transportation Programs (926120), Regulation and Administration of Transportation Programs (92612), Urban Transit Systems (4851), Executive, Legislative, and Other General Government Support (921)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100), Transportation Services (4700)

akta.pro primary industry

State/Provincial Transportation, Roads & Public Works Administration (BPAIABAK)

akta.pro secondary industries

Road & Highway Authorities (Planning, Construction, Maintenance) (BPAIALAA), Managed Services & Operations Outsourcing for Tolling/RUC Programs (TLAJABAL), Public Transit Bus Operator Authorities & Agencies (Planning/Fare/Admin) (TLAFAGAL)

Keywords

• Public road transport
• Taxi services
• Bus transportation
• Transport licensing
• Road infrastructure

Headquarters

HQ city

Sharjah

HQ country

United Arab Emirates

HQ region

Middle East

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Taxi Services Revenue: Revenue from operating approximately 5,000 taxi vehicles including family taxis with female drivers, with metered fares starting from AED 3 for ladies taxis
2. Public Transport Bus Fares: Revenue from public transport buses within Sharjah city and intercity buses connecting UAE cities, with Sayer Card payment options including monthly subscriptions at AED 225
3. Road Construction NOC Fees: Fees for issuing No Objection Certificates for construction works within road corridors, sidewalk installations, entrances/exits, and temporary fences
4. Truck Permits: Revenue from issuing truck transit permits and managing truck traffic restrictions across Sharjah roads
5. Driver and Operator Licensing: Fees for issuing and renewing driver permits for transport companies, vehicle permits, representative cards, and professional licenses
6. Toll Gate Collection: Revenue from toll gate operations at Al Zubair, Al Dhaid, Al Madam, and other locations across the Emirate
7. Sayer Card Sales: Revenue from sale and recharge of Sayer Cards for bus transport, including card issuance fees and prepaid balances

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Sharjah Roads & Transport Authority plans, develops, operates, and regulates the emirate's road and public transport system. It directly provides taxi services and intercity and city bus services, manages ongoing road-network maintenance, licenses drivers and transport vehicles, and issues No-Objection Certificates (NOCs) for construction or works affecting public roads. Its mandate combines public transport operations with sector-wide regulatory functions.

Product overview

Sharjah Roads & Transport Authority (SRTA) operates as a government transportation authority offering a comprehensive portfolio of road and transport services. The product ecosystem consists of core digital platforms (Sayer Card smart payment system, Taxi Butler automated paging devices, Online Taxi Booking, Licenses System), physical transport services (intercity buses, electric bus fleet, taxi services including family/ladies taxis), infrastructure services (NOC certificates for road corridor occupation and construction, parking permits for disabled, traffic surveys), and strategic infrastructure projects (Al Taawun Tunnel). The authority provides both online e-services via its website and mobile application, and physical service centers across the emirate including Eastern Region offices.

Differentiator

Problem solved

Functional benefit

Products and services

• Taxi Services Directly operated taxi fleet providing on-demand, metered point-to-point passenger transport for residents, visitors, and travelers within Sharjah, with fares set by government tariff.
• City Bus Services Scheduled bus routes serving intra-city journeys within Sharjah, operated directly by the authority with government-regulated fares.
• Intercity Bus Services Intercity bus routes connecting Sharjah with other emirates across the UAE, providing scheduled long-distance public transport for commuters and travelers.
• Driver and Vehicle Licensing Regulatory service issuing and renewing licenses to drivers and vehicles permitted to operate within Sharjah's transport sector, including taxi and bus operators and private hire vehicles.
• Road NOC Issuance Issuance of No-Objection Certificates (NOCs) approving construction, utility, or maintenance works that affect or interface with Sharjah's public road network.
• Road Network Maintenance Operation, inspection, and maintenance of Sharjah's road network infrastructure to ensure safety, accessibility, and continued public use.

Quantifiable outcome

• 85% reduction in waiting times expected with Al Taawun Tunnel project
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Seven partnerships are on record, tiered core and important.

• EV Charging Infrastructure PartnercoreStrategic or Co-development Partner · 21 April 2026Strategic partnership to deploy over 100 fast EV chargers across the Emirate of Sharjah, supporting the transition to electric mobility and sustainable transportation infrastructure.
• MAN Truck and BusimportantTechnology or Integration · 23 December 2025SRTA delegation visited MAN Truck and Bus Factory in Ankara, Turkey to enhance transport fleet capabilities and explore vehicle technology options.
• Chinese Technology CompaniesimportantTechnology or Integration · 23 September 2025SRTA delegation visited China to explore latest technologies in transport and smart systems, and to approve the supply of 55 buses. Delegation also visited Huawei 2025 conference.
• Sharjah PolicecoreStrategic or Co-development Partner · 21 September 2025SRTA hosts delegation from Sharjah Police to review electric bus operations, and collaborates on Traffic Improvements Committee, school transport monitoring, and crisis management workshops.
• Etihad RailcoreStrategic or Co-development Partner · 4 September 2025Collaboration on Etihad Rail station access roads project, including temporary traffic diversions between University City and Ard Al Maahid.
• Ajman TransportimportantStrategic or Co-development Partner · 7 February 2024Signing of memorandum of understanding between Sharjah Roads and Ajman Transport to enhance joint cooperation in transport services.
• Omani National Transportation CompanyimportantStrategic or Co-development Partner · 8 March 2023Coordination meeting with Omani National Transportation Company for intercity transport services between Sharjah and Muscat.

Scale indicators17 records

Recent moves7 records

Expansion highlights5 records

Others

• International Association of Public Transport (UITP): UITP is the global industry association for public transport authorities (SRTA actively participates). It is comparable as a peer ecosystem and standards-setting body rather than a commercial competitor.

Regional players

• Ashghal (Public Works Authority, Qatar): Ashghal is Qatar's public works authority responsible for roads, drainage, and infrastructure delivery. Comparable to SRTA as a Gulf-region government body with mandate over roads, infrastructure construction, and asset management.
• Etihad Rail: Etihad Rail is a core SRTA partnership developing the UAE's national rail network. While not a direct competitor, it is a strategic regional transport peer whose expansion directly affects SRTA's inter-emirate connectivity and access-road mandate.

Broad incumbents

• Roads and Transport Authority (Dubai): The Dubai RTA is the most direct peer to SRTA as a fellow UAE emirate-level transport authority. It operates Dubai Metro, tram, marine transport, taxi, and bus services under a single regulator mandate, and serves as the natural comparator for SRTA's service portfolio and operating model.
• Abu Dhabi Mobility (Department of Municipalities and Transport): Abu Dhabi's integrated transport authority regulates roads, public transport (including the Abu Dhabi Metro planned) and licensing across the emirate. It shares SRTA's regulatory-plus-operating hybrid mandate at the emirate level.
• Saudi Arabia's Public Transport Authority (PT): Saudi Arabia's Public Transport Authority regulates and operates inter-city and urban transport across the kingdom. Comparable to SRTA as a Gulf-region government regulator combining licensing oversight with operational transport service delivery.

Emerging players

• Careem (Uber subsidiary): Careem is the dominant ride-hailing app across the UAE, competing with SRTA's 5,000-vehicle taxi fleet for urban mobility share. It is an emerging private-sector mobility peer that constrains SRTA's taxi revenue growth potential.

Direct peers

• RAK Transport Authority: Ras Al Khaimah's transport authority provides public bus, taxi, and licensing services within the emirate. It is comparable to SRTA as another small-UAE-emirate transport authority with similar service scope and regulatory mandate.
• Mowasalat (Public Bus Operator, Sharjah/Dubai): Mowasalat is named in SRTA's customer data as the public bus operator that integrates with the Sayer Card system. It is a direct operating peer in public bus transport and Sayer Card distribution in Sharjah.
• Ajman Transport Authority: Ajman's transport authority has an active MoU with SRTA for joint transport cooperation and operates taxi, bus, and licensing services within its own emirate — making it the most comparable small-emirate peer to SRTA.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/rta_shj
• Instagraminstagram.com/RTA_Shj
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/sharjah-road-transport-authority

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Sharjah Roads & Transport Authority