Naturally For You

What Naturally For You does

Naturally For You is a privately-held South African nutrition clinic headquartered at 16 Tyburn Way, Westville, KwaZulu-Natal, operating since approximately 2012. The company designs and delivers personalized eating plans based on individual body composition, blood-work, and hormone-balancing principles (targeting HGH, serotonin, and insulin), aligned with WHO definitions of health. Its portfolio comprises five fixed-duration programs priced between R2,370 and R4,300: Rapid Fat Loss Plan, Naturally Immune, Remove & Replace, Maternity Plan, and Fertility and Immunity, all marketed as multi-month engagements that include counseling and an after-care maintenance phase intended to drive long-term weight retention.

The core 'technology' is a proprietary clinical nutrition methodology rather than software; body composition and medical information drive each customized plan, and programs use readily available local foods rather than specialty products. Service delivery is direct-to-consumer via phone (076 505 5885), WhatsApp, email, and in-person consultations at the Westville clinic, supplemented by an active Facebook page (NFYdbn) for community engagement, recipes, and referral generation. The company is supported by a medical advisory board comprising Dr. Dale Bolton, Dr. Monique Olivier (Master's in Homoeopathy, 2005), and a referral partnership with Dr. Bruce Longmore of Scottburgh Family Clinic.

Commercially, the business runs as a bootstrapped, founder-led micro-clinic with 1-10 employees and no disclosed external funding, acquisitions, or institutional ownership. Revenue is generated through upfront program fees per client engagement, with customer acquisition driven by testimonials, word-of-mouth, medical referrals, and social media. The company reports having served hundreds of South Africans cumulatively, with documented client outcomes spanning weight loss (4-8kg for women, 7-12kg for men over 5 weeks) and reported remission of autoimmune and chronic conditions. No mobile app, API, or digital platform infrastructure is present.

Name

Naturally For You

Legal name

Naturally For You

Website

https://naturallyforyou.co.za

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Naturally For You is a privately-held South African nutrition clinic in Westville, KwaZulu-Natal, that sells personalized eating plans based on body composition and blood-work to individual consumers seeking weight loss, chronic disease support, and fertility or maternity nutrition guidance.

Ownership category

akta.pro rank

Product category

Clinical Nutrition Services

NAICS

Diet and Weight Reducing Centers (812191)

akta.pro industry

PRIMARYHSADAFAA

General Nutrition Coaching

Home & Personal Services/Fitness, Wellness & Personal Training/Nutrition Coaching & Weight Management

SECONDARYHSADAFAK

Prenatal, Postpartum & Fertility Nutrition

Home & Personal Services/Fitness, Wellness & Personal Training/Nutrition Coaching & Weight Management

SECONDARYHSADAFAN

Meal Planning & Prep Coaching (Macros, Grocery Guidance)

Home & Personal Services/Fitness, Wellness & Personal Training/Nutrition Coaching & Weight Management

Keywords

• Personalized nutrition plans
• Weight loss programs
• Clinical nutrition services
• Hormone balancing nutrition
• Healthy eating plans

Headquarters

HQ city

Durban

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Personalized Eating Plans: The company offers structured weight loss and wellness programs of fixed duration (3-5 months) at set price points. Programs include the Rapid Fat Loss Plan, Naturally Immune, Remove & Replace, Maternity Plan, and Fertility and Immunity. Revenue is generated through upfront program fees covering the entire program duration including after-care support.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Naturally For You is a South African nutrition clinic that designs personalized healthy eating plans based on individual body composition, blood work, and medical information. The clinic sells fixed-duration programs (3–5 months) targeting weight loss, immune system support, fertility improvement, and pregnancy nutrition through hormone balancing (human growth hormone, serotonin, insulin) and food-based interventions rather than medication.

Product overview

Naturally For You offers personalized healthy eating plans based on individual body composition. The company provides five distinct program modules: the Rapid Fat Loss Plan for weight loss, Naturally Immune for chronic disease support, Remove & Replace for short-term weight management, Maternity Plan for pregnancy nutrition, and Fertility and Immunity for fertility optimization. All programs focus on balancing hormones (human growth hormone, serotonin, and insulin) through food-based interventions rather than medication.

Differentiator

Problem solved

Functional benefit

Products and services

• Rapid Fat Loss Plan

Quantifiable outcome

• Average weight loss of 4-8kg for women over 5 weeks, 7-12kg for men over 5 weeks
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Dr Bruce Longmore (Scottburgh Family Clinic)coreStrategic or Co-development Partner · 1 January 2021Dr Bruce Longmore from Scottburgh Family Clinic personally followed the Naturally For You Detox program to learn about its benefits before endorsing it. After experiencing positive results firsthand, he was happy to refer some of his patients with chronic illness to Naturally For You for natural healing. He advocates for addressing root causes of illness through healthier eating rather than just treating symptoms.
• CandiceminorOthers · 1 January 2021After following her personalized Naturally For You program early in 2021 and seeing impressive results, Candice joined the Naturally For You team as a consultant. She now encourages her own clients through their weight-loss journey.
• Dr Monique OliviercoreStrategic or Co-development Partner · 1 January 2003Dr Monique Olivier has worked alongside Naturally For You for two decades sharing ideas and advice on healthy eating and well-being. She recently joined the medical board alongside Dr Bolton, bringing her expertise as a Master's Degree holder in Homoeopathy (Durban Institute of Technology, 2005) and family health practitioner with special interest in children's health and fertility.
• Dr Dale BoltoncoreStrategic or Co-development PartnerDr Dale Bolton serves as medical advisor and fully endorses the Naturally For You program, stating it is designed on WHO health principles defining health as complete physical, mental, and social well-being rather than merely absence of disease.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/NFYdbn
• LinkedInlinkedin.com/company/naturally-for-you

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naturally For You