Fit Metrics

What Fit Metrics does

Fit Metrics is a Malaysian personal training studio founded by Ivan Lee in 2017, operating multiple branches across the Klang Valley (Bukit Jalil, Damansara Heights, and Subang Jaya, with Kota Damansara announced). The company positions itself as Malaysia's first "Active-Aging" Personal Coaching Studio, with a service offering centered on women, particularly post-40, and seniors. Its core methodology combines a proprietary PVMC framework with structured movement assessments delivered one-on-one by a small team of internally trained coaches, including physiotherapists and senior fitness specialists, supported by tablet and laptop-based client tracking. Revenue is generated through quote-based personal training packages sold directly to individual consumers, with no enterprise or institutional channel disclosed. The flagship Bukit Jalil branch reported RM600,000 in revenue over March 2024 to January 2025 at a 25% profit margin, serving as the financial benchmark for the broader network. Fit Metrics is currently raising RM1.6 million to fund an aggressive multi-branch expansion, with stated targets of six branches by 2027 and fifteen by 2029. The company has also introduced new specialized programs (Senior Vacation Strength, Cognitive Enhancement, Longevity Mobility) and a stock option scheme for team members to support retention and scale.

Name

Fit Metrics

Legal name

Metrics Holding Sdn. Bhd

Website

https://fit-metrics.com

Company type

Private

Operating status

Operating

Short description

Fit Metrics is a Malaysian personal training studio specializing in one-on-one coaching for women post-40 and seniors, operating multiple branches across the Klang Valley with an active multi-branch expansion plan funded by an ongoing capital raise.

Ownership category

akta.pro rank

Product category

Personal Training Services

NAICS

Educational Support Services (611710), Diet and Weight Reducing Centers (812191)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Strength & Conditioning Personal Training (HSADAAAB), Functional Fitness & Mobility Training (HSADAAAD), Adaptive & Special Needs Personal Training (HSADAAAL)

Keywords

• Personal training services
• Senior strength training
• Active aging fitness
• Women fitness coaching
• Mobility rehabilitation

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Personal Training Packages: Individual personal training sessions and coaching packages sold directly to consumers. Clients purchase training packages for ongoing coaching. The company achieved RM600,000 revenue from March 2024 to Jan 2025 with 25% profit margin at the first branch (Bukit Jalil).
2. Senior Vacation Strength Program: Tailored strength programs aimed at achieving travel pain-free — a specialized offering for seniors.
3. Cognitive Enhancement Program: Programs focusing on cognitive conditioning and body coordination for clients.
4. Longevity Mobility Program: Maintaining mobility and independence tailored for longevity as clients age.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Fit Metrics is a private personal coaching studio that delivers one-on-one metrics-based training programs targeted at women and seniors across three Malaysian studio locations. Services are sold as training packages following a free WhatsApp consultation, with progress tracked through a proprietary system using iPads/laptops and supported by specialized programs including Senior Vacation Strength, Cognitive Enhancement, and Longevity Mobility. The studio combines physiotherapy-integrated coaching with measurable, science-backed strength training to address strength loss, joint pain, and mobility decline.

Product overview

Fit Metrics operates as a unified personal coaching studio offering metrics-based training programs specifically designed for women and seniors. The core offering centers on the Metrics-Based Personal Training system, supported by specialized programs including Senior Strength Training, Women-Focused Training, Senior Vacation Strength, Cognitive Enhancement Program, and Longevity Mobility Program. Additional services include Movement Assessment and Post-Rehabilitation Training. All programs incorporate measurable progress tracking and science-backed training approaches delivered through certified coaches across multiple studio locations in Malaysia.

Differentiator

Problem solved

Functional benefit

Products and services

• Metrics-Based Personal Training A private personal coaching program for women and seniors that uses a metrics-based system (trainers track progress on iPads/laptops) combined with science-backed training to deliver measurable strength, mobility, and body composition outcomes. Available across three studio locations in Malaysia and gated by a free WhatsApp consultation.
• Senior Strength Training Specialized strength training program designed for seniors to regain strength, improve mobility, live pain-free, and reduce fall risk, incorporating fall prevention and post-rehabilitation elements. Delivered one-on-one at Fit Metrics studios by certified coaches including Senior Fitness Specialists and physiotherapists.
• Women-Focused Training Personal coaching programs tailored for women addressing body recomposition, strength building (including pre/post-natal considerations), and overall wellbeing through individualized metrics-based training.
• Senior Vacation Strength Program Tailored strength program aimed at helping seniors build the physical capacity to travel pain-free through targeted conditioning, mobility, and stability work.
• Cognitive Enhancement Program Specialized program focusing on cognitive conditioning and body coordination to support overall mental and physical wellbeing alongside strength training.
• Longevity Mobility Program Program designed to maintain mobility and independence for clients as they age, focusing on sustainable movement, functional fitness, and longevity.
• Movement Assessment Pre-training assessment service including lumbar flexion and extension evaluations to determine clients' mobility ranges and define safe training parameters before program design.
• Post-Rehabilitation Training Training program for clients in post-injury or post-surgery recovery stages (e.g., post knee-replacement, post open-heart surgery), focused on preventing pain recurrence and rebuilding strength safely under physiotherapist-supervised coaching.

Quantifiable outcome

• Madam Goh's leg press improved from 10kg to 65kg within 3 months at age 76
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• SilverSneakers: US-based senior fitness program offering strength and conditioning classes for older adults through partner gyms. Directly comparable to Fit Metrics' senior strength training positioning, though operating at vastly larger scale and via a network-partner model rather than owned studios.
• StretchLab: Franchised boutique studios offering assisted stretching and mobility services for older adults and rehab clients. Comparable to Fit Metrics' Longevity Mobility Program and Senior Vacation Strength offerings, with a similar boutique-studio service model.
• The Pilates Studio: Boutique Malaysian studio offering personalized Pilates and corrective exercise. Comparable to Fit Metrics as a Malaysian boutique studio with measurement-based, low-impact programming for women and seniors.

Broad incumbents

• Orangetheory Fitness: Global metrics-based heart-rate training franchise. Comparable to Fit Metrics' metrics-based coaching system and quantified progress tracking, but targets a general adult audience rather than specializing in seniors and women.
• F45 Training: Global functional training franchise with standardized workouts and franchise economics. Comparable to Fit Metrics on franchise-style expansion ambitions, but F45 targets general fitness audiences and lacks the senior/clinical specialization.
• BFT (Body Fit Training): Asia-Pacific functional training franchise with science-backed, coach-led group sessions. Comparable on Asia-region fitness expansion model and progressive training philosophy, though not specialized in senior or women's post-40 fitness.
• Fitness First Malaysia: Largest premium gym chain in Malaysia with multiple Klang Valley locations. Directly comparable geographically but offers a general fitness model rather than Fit Metrics' senior/women specialty, representing both competitive overlap and partnership potential.
• Celebrity Fitness: Established Malaysian gym chain with broad-audience group classes and PT services. Comparable as a domestic competitor that could expand into senior-friendly programming, putting pressure on Fit Metrics' niche positioning.

Regional players

• Level Up Fitness: Singapore-based boutique personal training group operating across Southeast Asia. Comparable as a regional boutique PT operator, though geographically focused on Singapore rather than Malaysia.

Others

• HUM2N: Longevity and performance clinic operating in Malaysia/Singapore with a focus on healthspan and functional aging. Comparable as an adjacent ecosystem player in Malaysia's longevity/wellness category rather than a direct training competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/61555527777061
• Instagraminstagram.com/fitmetrics.pt

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fit Metrics