Avocados From Peru
Avocados From Peru is the consumer brand of the Peruvian Avocado Commission, a USDA-supervised non-profit that promotes Peruvian Hass avocados in the U.S. through seasonal marketing campaigns, sports sponsorships, and retail support programs during the June–September season.
- Company typePrivate
- Founded2011
- HeadquartersWashington, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Avocados From Peru does
Avocados From Peru is the consumer-facing brand of the Peruvian Avocado Commission (PAC), a non-profit trade organization established in 2011 and headquartered in Washington, D.C. PAC operates under the U.S. Federal Promotion Program for Hass Avocados with oversight from the U.S. Department of Agriculture, and its functional mandate is to drive U.S. demand for Peruvian-grown Hass avocados during the seasonal June–September window, which has extended into November in recent years. The organization does not grow, ship, or sell fruit itself; instead it represents growers, exporters, and importers by funding and executing generic commodity marketing campaigns that move retail volume. The implied U.S. volume target for the 2026 season is approximately 200 million pounds, signaling meaningful seasonal scale.
The product surface is the Avocados From Peru brand and the integrated marketing stack supporting it: seasonal integrated campaigns (2026 Summer Campaign), experiential events (the third annual Guac Off Challenge at SeaWorld San Diego), sports sponsorship activations across MLB, NFL, and MLS franchises (Cincinnati Reds, Detroit Tigers, Cleveland Browns and others), media partnerships with FOX Television Stations, retail marketing support services (digital advertising, instant rebates, sweepstakes, merchandising), and content resources including free digital cookbooks and nutrition/sizing guides. There is no proprietary technology, AI/ML system, or digital product platform; the technical backbone is a USDA-supervised industry promotion program and seasonal logistics for moving fruit to U.S. retailers.
The business model is assessment-funded rather than revenue-generating. The non-profit collects industry assessments from Peruvian avocado growers, exporters, and importers to fund generic commodity promotion, akin to a checkoff program. Its commercial counterparties are national U.S. retail grocery chains (which receive customized promotional support) and end consumers targeted through sports, media, and experiential channels. There is no equity funding, no parent company, and no disclosed revenue; the entity functions as an industry marketing vehicle whose economic value is measured in retail movement of Peruvian avocados rather than top-line revenue.
Avocados From Peru firmographics
Firmographics- Name
- Avocados From Peru
- Legal name
- Peruvian Avocado Commission
- Website
- https://avocadosfromperu.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Avocados From Peru is the consumer brand of the Peruvian Avocado Commission, a USDA-supervised non-profit that promotes Peruvian Hass avocados in the U.S. through seasonal marketing campaigns, sports sponsorships, and retail support programs during the June–September season.
- Ownership category
- akta.pro rank
Avocados From Peru industry classification
Industry- Product category
- Fresh Produce Marketing
- akta.pro primary industry
- Consumer & Lifestyle PR (MPAAADAB)
Keywords
Where Avocados From Peru is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Avocados From Peru business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Marketing or Sales, Personnel, Operations, Others
Revenue model
- Non-profit promotional organization: Avocados From Peru represents the Peruvian Avocado Commission (PAC), a non-profit organization that promotes Peruvian avocados in the U.S. market. The organization does not generate revenue directly but facilitates market access and demand generation for Peruvian avocado growers, exporters, and importers. Promotional activities operate under USDA oversight.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Avocados From Peru product offering
Product offeringCore offering
Avocados From Peru is the consumer-facing brand of the Peruvian Avocado Commission (PAC), a non-profit organization that promotes Peruvian Hass avocados in the U.S. market. The organization runs integrated seasonal marketing campaigns (June–September), sports sponsorships, experiential events, retail marketing support programs, and consumer educational content to drive demand for Peruvian avocados among U.S. retailers and consumers.
Product overview
Avocados From Peru is a consumer-facing marketing brand operated by the Peruvian Avocado Commission, a non-profit organization under the U.S. Federal Promotion Program for Hass Avocados. The organization does not sell a technology product; rather, it promotes Peruvian avocados through integrated marketing campaigns, experiential activations (Guac Off Challenge), digital cookbooks, retail marketing support services, and sports partnerships. The portfolio includes seasonal marketing campaigns (2026 Summer Campaign), sports sweepstakes promotions, educational resources on nutrition and avocado preparation, and retail support programs. The brand leverages sports partnerships with MLB (Cincinnati Reds, Detroit Tigers), NFL (Cleveland Browns), MLS (Chicago Fire FC), and media integrations with FOX stations to drive avocado consumption during peak summer seasons.
Differentiator
Problem solved
Functional benefit
Products and services
- Peruvian Hass Avocados Premium Hass avocados grown in Peru between the Andes Mountains and the Pacific Ocean, marketed under the Avocados From Peru brand. Available in the U.S. seasonally from June through September (with the season extending into early November in recent years). Marketed as the 'Monumental Flavor of Peru' and promoted as a versatile, nutrient-dense food containing good fats and nearly 20 vitamins and minerals.
- Retail Marketing Support Program Marketing support services for U.S. national retailers, including digital advertising, instant rebates, consumer sweepstakes, social media promotions, merchandising support, and consumer engagement initiatives designed to drive avocado category sales during the Peruvian avocado season.
Quantifiable outcome
- 200 million pounds expected to reach U.S. consumers in 2026 season
Companies that use Avocados From Peru
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Avocados From Peru technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Avocados From Peru partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, flagship and minor.
- Cincinnati RedscoreMajor partnership naming Avocados From Peru as the Official Avocado and Official Superfood of the Cincinnati Reds. Includes in-stadium branding, social media engagement, fan experiences, and a consumer sweepstakes centered around a custom AVO Reds Toyota Tacoma pickup truck. Special National Avocado Day celebration on July 31 with Reds Guacamole Challenge.
- U.S. Navy / USS ArlingtonflagshipInvited by the U.S. Navy to serve an Avocados From Peru superfoods breakfast to sailors aboard USS Arlington during International Naval Review 250, a major maritime event in the Port of New York and New Jersey during Fourth of July week as part of America's 250th anniversary celebration.
- Local FOX Television StationscoreMedia partnership with select local FOX television stations for consumer promotions and retailer marketing programs tied to major summer sporting events, including FIFA World Cup coverage, MLB All-Star Game, and Gordon Ramsay's MasterChef programming.
- SeaWorld San DiegocoreThird annual Guac Off Challenge held at SeaWorld San Diego during Viva La Música and SoCal Taco Festival, part of Southern California's largest Latino music celebration.
- National Retailers (Various)coreCustomized marketing programs with many of the nation's leading retailers from coast to coast, including digital advertising, instant rebates, sweepstakes, social media promotions, merchandising support and consumer engagement initiatives.
- Detroit Tigerscore2025 U.S. season opening partnership with MLB stadium activations and national promotions celebrating nutrition, culture and community.
- Chicago Fire FC and Mariano'sminor#AvoFire Ultimate Soccer Sweepstakes partnership with Chicago Fire FC and Mariano's grocery chain.
- Lidlcore2024 AVO Tesla Summer Sweepstakes partnership with Lidl, one of the retail industry's most engaging promotions. Winner received a 2024 Tesla Model 3.
- Cleveland Browns and MeijercoreUltimate Sweepstakes of the Football Season partnership with Cleveland Browns and Meijer retailer, offering custom AVO Browns Ford F-150 Lightning XLT Truck and VIP tour prizes.
- New York Jetscore2019 summer partnership with New York Jets as part of AFP-NYJ Summer Partnership.
- FIFA Women's World Cupcore2019 summer partnership with FIFA Women's World Cup for promotional activations.
- Michelin Guidecore2019 summer partnership with Michelin Guide for culinary-themed promotions.
- World Avocado OrganizationcorePartnership with World Avocado Organization celebrating most successful 2018 season with 'Avoween' recipes and images styled by Fooddeco.
Scale indicators3 records
Recent moves7 records
Expansion highlights4 records
Avocados From Peru competitors and assessment
Company assessmentDirect peers
- California Avocado Commission: State-level non-profit commodity commission that promotes California-grown Hass avocados in the U.S. through marketing, retail support and PR campaigns. Directly comparable as an origin-specific avocado marketing board with similar mission, USDA-aligned structure and seasonal promotional remit.
- Mexican Hass Avocado Importers Association (MHAIA) / Avocados From Mexico: Promotion organization for Mexican Hass avocados in the U.S., running large-scale consumer marketing campaigns, sports sponsorships and retail programs. Closest direct competitor in the U.S. avocado demand-generation space, with comparable brand-building playbook and overlapping retailer footprint.
- Chilean Avocado Importers Association: Trade association promoting Chilean Hass avocados in export markets including the U.S. Directly comparable as an origin-specific avocado marketing organization with similar seasonal promotion model and PR-driven GTM.
Broad incumbents
- Hass Avocado Board: U.S.-based federal promotion board that oversees generic Hass avocado marketing and nutrition research across all origins. Comparable institutional structure (USDA-overseen checkoff program) and broader mandate that complements rather than competes with origin-specific commissions like AFP.
- Sunkist Growers: Long-running grower-owned cooperative that markets branded citrus to U.S. retailers and consumers. Comparable as an agricultural commodity marketing organization that runs seasonal PR campaigns, sports partnerships and retail support to drive demand for a single-produce category.
- National Watermelon Promotion Board: USDA-checkoff commodity board promoting watermelon consumption in the U.S. through retail, nutrition PR and consumer campaigns. Comparable institutional model and seasonal produce demand-generation playbook, though for a different commodity.
- Florida Department of Citrus: State-run marketing organization promoting Florida citrus to U.S. consumers via retail marketing and PR. Comparable as a single-category produce promotional organization with an event- and PR-driven GTM motion.
- Cranberry Marketing Committee: U.S. commodity promotion board for cranberries, running consumer PR, retail partnerships and seasonal marketing. Comparable institutional structure and demand-generation model to AFP.
Others
- World Avocado Organization: International non-profit that promotes global avocado consumption through PR campaigns and recipe content. Directly comparable mission and marketing approach; AFP has a prior partnership with WAO ('Avoween' 2018).
Regional players
- Chilean Fresh Fruit Association: Marketing organization promoting Chilean fresh fruit exports to the U.S. and other markets through retail PR and seasonal campaigns. Comparable as a Latin American origin promotion body driving U.S. consumer demand for imported produce.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Avocados From Peru social profiles
Digital presenceAvocados From Peru financial estimates
Financial estimateRevenue estimate
Valuation estimate
Avocados From Peru leadership team
Management profileNumber of profiles
Profiles2 records
Avocados From Peru funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Avocados From Peru M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Avocados From Peru
What does Avocados From Peru do?
Avocados From Peru is the consumer-facing brand of the Peruvian Avocado Commission (PAC), a non-profit organization that promotes Peruvian Hass avocados in the U.S. market. The organization runs integrated seasonal marketing campaigns (June–September), sports sponsorships, experiential events, retail marketing support programs, and consumer educational content to drive demand for Peruvian avocados among U.S. retailers and consumers.
Is Avocados From Peru a public or private company?
Avocados From Peru is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Avocados From Peru founded?
Avocados From Peru was founded in 2011. It employs 51 to 100 people.
Where is Avocados From Peru based?
Avocados From Peru is headquartered in Washington, United States, in the North America region.
How does Avocados From Peru make money?
One revenue line is on record: non-profit promotional organization.
Who are Avocados From Peru's main competitors?
Direct peers on record are California Avocado Commission, Mexican Hass Avocado Importers Association (MHAIA) / Avocados From Mexico and Chilean Avocado Importers Association. Broad incumbents are Hass Avocado Board, Sunkist Growers, National Watermelon Promotion Board, Florida Department of Citrus and Cranberry Marketing Committee. World Avocado Organization is listed as an others. Chilean Fresh Fruit Association is listed as a regional player.
Does Avocados From Peru have an API?
No public API is recorded for Avocados From Peru.
What industry is Avocados From Peru in?
Avocados From Peru's product category is Fresh Produce Marketing. Its primary akta.pro industry code is MPAAADAB, Consumer & Lifestyle PR.