Campa Cola

Name

Campa Cola

Legal name

Reliance Retail Limited

Website

https://campabeverages.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Carbonated Soft Drinks

NAICS

Soft Drink Manufacturing (312111), Soft Drink and Ice Manufacturing (31211), Beverage Manufacturing (3121)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)

akta.pro primary industry

Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)

akta.pro secondary industry

Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL)

Keywords

• Carbonated soft drinks
• Cola beverages
• Energy drinks
• Electrolyte beverages
• Affordable FMCG

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Beverage Product Sales: Campa Cola generates revenue through the sale of its carbonated soft drinks including Campa Cola, Campa Orange, Campa Lemon, Campa Power Up, and Campa Cricket. Revenue is generated through one-time retail transactions across various distribution channels including general trade, quick commerce, and Reliance's retail network.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Campa Cola manufactures and distributes a portfolio of carbonated soft drinks — flagship Campa Cola, Campa Orange, Campa Lemon, Campa PowerUp, and Campa Cricket — priced at the Rs 10 affordable mass-market price point. The brand is owned and operated by Reliance Consumer Products Ltd and is sold through Reliance's retail network, general trade, quick commerce, and partner distributors across India.

Product overview

Campa Cola is a portfolio of carbonated soft drinks owned by Reliance Consumer Products Ltd (RCPL), part of Mukesh Ambani's Reliance Industries. The brand revival includes five distinct products: Campa Cola (the flagship cola), Campa Orange, Campa Lemon, Campa Powerup (an energy cola fusion), and Campa Cricket (an electrolyte-enhanced rehydrator for cricket fans). The portfolio competes aggressively at the Rs 10 price point against Coca-Cola and PepsiCo, leveraging IPL sponsorship, celebrity brand ambassadors (actor Ram Charan), and Reliance's extensive retail distribution network to scale nationally.

Differentiator

Problem solved

Functional benefit

Brands

• Campa Cola: The flagship cola beverage reimagined for modern India. Marketed as 'Naye India ka Apna Thanda' (Modern India's Own Drink).
• Campa Orange
• Campa Lemon
• Campa PowerUp
• Campa Cricket

Products and services

• Campa Cola Flagship carbonated cola beverage from Campa, positioned as 'Naye India ka Apna Thanda' (Modern India's Own Drink) and priced at Rs 10 to compete against Coca-Cola and PepsiCo.
• Campa Orange Orange-flavored carbonated beverage with a playful burst of flavor profile, targeting consumers seeking fruit-flavored soft drinks in the affordable mass-market segment.
• Campa Lemon Lemon-flavored carbonated thirst quencher positioned as a refreshing, crisp drink with zingy citrus notes for mass-market consumers.
• Campa PowerUp Energizing cola fusion beverage positioned as a powerful refresher, marketed as 'AB POWER APNE HATH MEIN' (Power in Your Own Hands) for consumers seeking strength and invigoration.
• Campa Cricket Fizzy lemon-flavored rehydrator powered with electrolytes, designed for cricket fans and sports enthusiasts as a hydration drink for game-day consumption.

Quantifiable outcome

• Market share nearly doubled from 7% to 15% (combined with Lahori Zeera) during January–September 2025
• +2 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered flagship and core.

• JioStar/IPL 2026flagshipGTM or Marketing Partner · 28 March 2026Campa Cola is one of three co-presenting sponsors (along with Google and Havells & Lloyd) for IPL 2026, the world's biggest cricket league with massive viewership across India.
• Google (IPL 2026 Co-presenting Sponsor)flagshipGTM or Marketing Partner · 28 March 2026Google is co-presenting sponsor for IPL 2026 along with Campa Cola and Havells & Lloyd, representing a major high-visibility marketing partnership.
• Havells & Lloyd (IPL 2026 Co-presenting Sponsor)flagshipGTM or Marketing Partner · 28 March 2026Havells & Lloyd is co-presenting sponsor for IPL 2026 along with Campa Cola and Google, representing a major high-visibility marketing partnership.
• Elephant HousecoreChannel Partner/ Reseller/ DistributorReliance partnered with Elephant House for beverage distribution as part of its strategy to build FMCG empire by acquiring regional legacy brands with strong local recall and plugging them into its distribution ecosystem.
• Hajoori & SonscoreChannel Partner/ Reseller/ DistributorReliance partnered with Hajoori & Sons for beverage distribution to extend reach in specific regional markets as part of its regional brand acquisition and distribution strategy.
• BCCI (Board of Control for Cricket in India)coreStrategic or Co-development PartnerCampa Cola has a partnership with BCCI for cricket-themed marketing, featuring the Campa Cricket product line and campaigns capturing the spirit of India through cricket culture.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PepsiCo India: PepsiCo's India business, producing Pepsi, Mountain Dew, 7UP, Mirinda and Slice in the same carbonated soft drink category. Direct competitor to Campa at the Rs 10 price point, having recently matched with new value packs.
• Hindustan Coca-Cola Beverages: Coca-Cola's primary bottling and distribution arm in India, producing Thums Up, Limca, Sprite, Fanta and Coca-Cola itself. Direct head-to-head competitor to Campa Cola in the same Indian mass-market carbonated soft-drink category.
• Lahori Zeera: Heritage Indian beverage brand also owned by Reliance Consumer Products Ltd, marketed jointly with Campa in shared market-share reporting (~15% combined in 2025). Operates the same value-segment pricing strategy and Reliance distribution ecosystem.
• Parle Agro: Indian-owned FMCG beverage brand behind Frooti, Appy Fizz and LMN. Closest Indian mass-market flavored soft-drink peer to Campa, similarly competing at accessible price points and scaling through aggressive distribution and marketing in India.

Broad incumbents

• Dabur India (Real & Pulse): Large Indian FMCG incumbent with a juices and drinks portfolio (Real, Pulse) that overlaps with Campa Orange/Lemon variants and competes broadly for the same Indian mass-market beverage wallet.
• Bisleri International: Heritage Indian beverage brand best known for bottled water and also a carbonated soft-drink range. Another legacy Indian brand playing in adjacent packaged-beverage categories, comparable in heritage-driven brand equity.

Emerging players

• Hector Beverages (Paper Boat): Indian beverage startup that revived traditional ethnic drinks (aam panna, jaljeera, rasam) with modern packaging, pursuing a 'legacy Indian brand for new India' positioning conceptually similar to Campa's revival playbook.

Others

• Varun Beverages: Largest bottler and distributor of PepsiCo brands in India and a key Reliance-affiliated counterparty in beverage distribution. Comparable as infrastructure and scale player in India's packaged-beverage supply chain rather than direct brand competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/officialcampacola
• Instagraminstagram.com/officialcampa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Campa Cola