Greeting Card Association
- Company typePrivate
- Founded1941
- HeadquartersEnglewood, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
Greeting Card Association firmographics
Firmographics- Name
- Greeting Card Association
- Legal name
- Greeting Card Association
- Website
- https://greetingcard.org
- Company type
- Private
- Founded year
- 1941
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Greeting Card Association is headquartered
LocationHeadquarters
- HQ city
- Englewood
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Greeting Card Association business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Membership Dues: GCA generates revenue through annual membership dues from greeting card publishers, makers, and suppliers. Regular membership starts at $435 for smaller publishers. The association offers both Regular (publisher/maker) and Associate (vendor/supplier) membership categories.
- Event Sponsorships and Exhibits: Revenue generated from sponsorships at GCA events including the Louie Awards, Noted Expo, and Greeting Card Conference. Vendors and suppliers can purchase associate membership packages and advertising opportunities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Regular Membership for greeting card publishers and makers |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Greeting Card Association product offering
Product offeringCore offering
The Greeting Card Association (GCA) is a non-profit trade association founded in 1941 that serves greeting card publishers, makers, artists, and suppliers. It sells annual memberships (Regular and Associate), operates the annual *Noted: The Greeting Card Expo (the largest gathering of greeting card makers in North America since 2019), runs the Louie Awards (the industry's premier design recognition program since 1988), hosts an annual Greeting Card Conference and Workshop & Retreat, manages the GCA Community online networking platform and GCA Resource Center, and advocates for the industry on postal and regulatory policy.
Product overview
The Greeting Card Association (GCA) is a non-profit trade association serving the greeting card industry. Rather than a unified technology product, GCA offers a portfolio of events, programs, and member services: the annual *Noted: The Greeting Card Expo (the largest gathering of greeting card makers in North America since 2019), the Louie Awards (prestigious annual design awards), Gifted: The Creative Gift and Home Expo (expanded wholesale marketplace launched 2024), Thinking of You Week (consumer awareness campaign), the GCA Resource Center (members-only content platform), Card Talk newsletter, GCA Community online networking platform, GCA Village exhibition program, Pitch Program for diverse makers, and the Butterfly Stamp (USPS partnership). Together, these offerings support industry networking, education, advocacy, and recognition for greeting card publishers and suppliers.
Differentiator
Problem solved
Functional benefit
Products and services
- *Noted: The Greeting Card Expo Annual wholesale marketplace and largest gathering of greeting card makers in North America, featuring over 50 GCA member brands across venues including Javits Center NYC (2026), Las Vegas World Market Center (2025), and Fort Mason Center San Francisco (2024). Targeted at greeting card publishers, makers, suppliers, and retailers.
- Louie Awards Annual industry awards program recognizing the best in greeting card design, editorial, and artistry, judged by industry professionals and incorporating a Consumer's Choice voting component. Targeted at greeting card publishers, makers, and artists. The 37th Annual Louie Awards (2026) was under review by 78 judges, and the 35th Annual received 1,229 entries from 228 companies across 57 categories.
- Gifted: The Creative Gift and Home Expo Wholesale marketplace for creative gifts, stationery, home decor, and lifestyle products, launched in 2024 as an expansion of *Noted: The Greeting Card Expo. Targeted at gift and lifestyle buyers and greeting card retailers.
- GCA Greeting Card Conference Annual conference bringing together greeting card and stationery publishers for education, networking, and professional development. The 2026 conference is the first to be combined with the 37th Annual Louie Awards, taking place in Louisville, August 17-19, 2026. Targeted at greeting card publishers, makers, and suppliers.
- Workshop & Retreat Annual professional development event with educational sessions, industry speakers, and networking opportunities for greeting card publishers. Targeted at GCA members and the publisher community.
- GCA Village Exhibition Program Shared display spaces within major gift and stationery markets (NY NOW, Atlanta Market, Dallas Market Center, Las Vegas Market) offering low-cost, high-visibility exhibit opportunities through micro-booth and mini-booth packages for new and emerging GCA member companies. Targeted at new and emerging greeting card publishers and makers.
- Regular Membership Annual membership category for greeting card publishers, makers, and artists. Membership dues start at $435 for smaller publishers and include access to member directories, the Resource Center, GCA Community, Town Hall programs, Louie Awards participation, mentorship programs, and trade show opportunities. Targeted at card publishers and makers.
- Associate Membership Annual membership category for industry suppliers (paper, printing, envelopes, equipment, raw materials, and business services). Includes supplier directory listing, advertising and sponsorship opportunities at GCA events. Targeted at B2B suppliers serving greeting card publishers.
Companies that use Greeting Card Association
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles2 records
Greeting Card Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Greeting Card Association partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- NY NOW (Emerald)coreStrategic partnership with NY NOW to co-locate industry-leading events in New York City starting February 2026. GCA's Noted expo will be co-located with NY NOW's Gift + Lifestyle section.
- ANDMOREcorePartnership to move and expand Noted: The Greeting Card Expo from San Francisco to Las Vegas, showcasing stationery at the Expo at World Market Center Las Vegas in Summer 2025.
- U.S. Postal Service (USPS)coreOngoing partnership to support the greeting card industry through postal advocacy, Butterfly Stamp program, and special postmarks for Thinking of You Week. USPS provides special indicia for cards that don't qualify for First Class Mail.
- Dallas Market CenterminorGCA Village exhibit spaces launched at Dallas Market Center 2020 Winter and Summer shows. Provides micro-booth and mini-booth packages for emerging companies.
- Atlanta MarketminorGCA Village micro-booths within the General Gift category at Atlanta Market. Events held in Summer and Winter markets.
- Las Vegas MarketminorGCA Village exhibit opportunities at Las Vegas Market for members who have not previously exhibited. Provides networking space within gift and home temporary exhibits.
- Fort Mason Center for Arts & CultureminorVenue partner for Noted + Gifted events in San Francisco. Hosts the annual west coast market featuring greeting cards, stationery, gifts, and home decor.
Scale indicators4 records
Recent moves10 records
Expansion highlights5 records
Greeting Card Association competitors and assessment
Company assessmentDirect peers
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Greeting Card Association social profiles
Digital presenceGreeting Card Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greeting Card Association leadership team
Management profileNumber of profiles
Profiles6 records
Greeting Card Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greeting Card Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greeting Card Association
What does Greeting Card Association do?
The Greeting Card Association (GCA) is a non-profit trade association founded in 1941 that serves greeting card publishers, makers, artists, and suppliers. It sells annual memberships (Regular and Associate), operates the annual *Noted: The Greeting Card Expo (the largest gathering of greeting card makers in North America since 2019), runs the Louie Awards (the industry's premier design recognition program since 1988), hosts an annual Greeting Card Conference and Workshop & Retreat, manages the GCA Community online networking platform and GCA Resource Center, and advocates for the industry on postal and regulatory policy.
Is Greeting Card Association a public or private company?
Greeting Card Association is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Greeting Card Association founded?
Greeting Card Association was founded in 1941. It employs 1 to 10 people.
Where is Greeting Card Association based?
Greeting Card Association is headquartered in Englewood, United States, in the North America region.
How does Greeting Card Association make money?
Two revenue lines are on record. Membership Dues are the primary driver. The others are event Sponsorships and Exhibits.
Who are Greeting Card Association's main competitors?
Craft & Hobby Association (CHA) is listed as a direct peer.
Does Greeting Card Association have an API?
No public API is recorded for Greeting Card Association.