Zoom PCO Hire

What Zoom PCO Hire does

Zoom PCO Hire is a London-based private hire vehicle (PCO) rental company operating under the legal entity Astra Cars Ltd, founded in 2024 and headquartered near Heathrow Airport in West Drayton. The company rents and rent-to-buys TfL-licensed vehicles — predominantly electric and plug-in hybrid models from brands including Tesla, BMW, Mercedes-Benz, Kia, Toyota, Volkswagen, Maxus, Nissan, Hyundai, MG, Porsche, and Ford — to licensed private hire drivers working across Uber, Bolt, Ola, Wheely, and FREE NOW in London. Its fleet spans economy through to executive and luxury tiers, with vehicles pre-cleared for multiple Uber service categories (X, Comfort, Green, Executive, Luxury, XL, XXL).

The core product set comprises weekly PCO Car Hire subscriptions priced £49–£399/week with £349–£5,899 deposits, an 800-mile weekly allowance, and inclusive servicing, MOT, road tax, and roadside assistance; a Rent-to-Buy program spanning typically 3.5–5 years that converts weekly installments into vehicle ownership without credit checks; and a Work & Earn ancillary program that books drivers airport return journeys averaging £100 per fare, with the company taking a 15% commission. The Uber EV Clean Air Assistance of up to £3,500 is accepted to reduce Rent-to-Buy payments. No proprietary technology, app, or API surface is disclosed; customer engagement runs through the company website, a booking form, email, and a phone line.

Revenue mechanics are subscription-led (weekly rental and multi-year installment contracts) with a transaction-fee layer from the Work & Earn job program. The company operates as a direct-to-consumer business targeting one persona — licensed PCO drivers — with marketing concentrated on its own website, Facebook, Instagram, YouTube, and direct phone/email outreach, supplemented by ride-hailing platform referrals. The business is privately held with no disclosed institutional funding or parent company.

Name

Zoom PCO Hire

Legal name

Astra Cars Ltd

Website

https://zoompcohire.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Zoom PCO Hire is a London-based PCO car rental company that rents and rent-to-buys electric and hybrid vehicles to licensed private hire drivers working across Uber, Bolt, Ola, and Wheely, bundling weekly subscriptions with an airport job-earning program.

Ownership category

akta.pro rank

Product category

Private Hire Vehicle Rental

NAICS

Passenger Car Rental and Leasing (53211), Passenger Car Rental (532111)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Consumer/Private Lease & Subscription (Personal Contract Hire) (TLABAAAC)

akta.pro secondary industry

Premium & Luxury Vehicle Leasing (TLABAAAF)

Keywords

• PCO car rental
• Private hire vehicles
• Rent-to-buy cars
• Electric PCO hire
• Uber-ready vehicles

Headquarters

HQ city

West Drayton

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Weekly Vehicle Rental: Weekly rental payments for PCO-licensed vehicles. Pricing ranges from £49 to £399 per week depending on vehicle type. Deposits from £349 to £5,899 required. Includes road tax, servicing, MOT, PCO licence support, breakdown cover, and 800-mile weekly allowance.
2. Rent-to-Buy Program: Flexible ownership scheme where drivers pay weekly installments toward owning the vehicle. After completing the agreement, the car transfers to the driver. Contributions from excess mileage payments can accelerate ownership.
3. Work & Earn Program: Airport job assignments provided to drivers, with average fares of approximately £100 per return journey (15% commission). Jobs help offset weekly rental costs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Zoom PCO Hire rents PCO (Private Hire Vehicle)-licensed electric, hybrid and plug-in hybrid cars to licensed private hire drivers in London on weekly subscriptions, with an all-inclusive bundle covering insurance, servicing, MOT, road tax and 24/7 roadside assistance. It also offers a Rent-to-Buy program allowing drivers to apply weekly payments toward eventual vehicle ownership, plus a Work & Earn program providing paid airport job assignments to offset weekly rental costs.

Product overview

Zoom PCO Hire operates as a London-based PCO (Private Hire Vehicle) car rental company offering two core products: PCO Car Hire (weekly vehicle rental) and Rent-to-Buy (path to ownership). The rental service includes comprehensive coverage (insurance, servicing, MOT, road tax, 24/7 roadside assistance) with an 800-mile weekly allowance. The Rent-to-Buy program spans typically 3.5-5 years with flexible weekly payments that contribute toward ownership. Supporting these core offerings are the Work & Earn Program (airport jobs averaging £100 per journey), Uber EV Assistance integration, and courtesy car replacement service. The fleet spans multiple brands including BMW, Tesla, Mercedes, Kia, Toyota, Nissan, Maxus, Volkswagen, Porsche, Hyundai, MG, and Ford, with vehicles eligible for various Uber service tiers from standard to executive and luxury.

Differentiator

Problem solved

Functional benefit

Products and services

• PCO Car Hire Weekly rental of TfL-PCO-licensed private hire vehicles for licensed drivers in London, with all-inclusive pricing covering insurance (as add-on), servicing, MOT, road tax, PCO licence support, 24/7 breakdown cover and an 800-mile weekly allowance. Pricing ranges from £49 to £399 per week depending on vehicle tier, with deposits from £349 to £5,899. Fleet includes electric, plug-in hybrid and hybrid models from BMW, Tesla, Mercedes, Kia, Toyota, Volkswagen, Nissan, Maxus, Hyundai, MG, Porsche and Ford.
• Rent-to-Buy Flexible ownership scheme where drivers pay weekly installments over typically 3.5–5 years toward eventual transfer of vehicle ownership upon completion of the agreement. No credit check required. Excess mileage contributions can accelerate ownership. Uber EV Clean Air Assistance of up to £3,500 is accepted to reduce payments or shorten contract terms.
• Work & Earn Program Airport job assignment program providing drivers with pre-bookable airport transfer jobs averaging approximately £100 per return journey, with a 15% commission retained by Zoom PCO Hire. Jobs help offset the driver's weekly rental costs and provide income continuity.

Quantifiable outcome

• Average airport job pays approximately £100 per return journey, covering weekly rental costs
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• UbercoreChannel Partner/ Reseller/ DistributorZoom PCO Hire provides PCO-licensed vehicles eligible for Uber X, Comfort, Executive, Green, Luxury, XL, and XXL tiers. The company accepts Uber's EV Clean Air Assistance of up to £3,500 for eligible drivers.
• BoltcoreChannel Partner/ Reseller/ DistributorVehicles provided are PCO-eligible and suitable for Bolt private hire drivers in London.
• OlaminorChannel Partner/ Reseller/ DistributorVehicles meet Ola requirements for private hire drivers in London.
• WheelyminorChannel Partner/ Reseller/ DistributorVehicles suitable for Wheely executive private hire service.
• Transport for London (TfL)coreStrategic or Co-development PartnerAll vehicles are PCO-licensed and TfL-compliant for private hire use in London. Company facilitates PCO licence support for drivers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Splend: Splend operates a subscription-based PCO/private hire vehicle rental and Rent-to-Buy service for rideshare drivers in London, with a focus on EVs and hybrids. Closely matches Zoom's weekly rental + path-to-ownership model for Uber and Bolt drivers.
• The Hire Firm Company (THFC Cars): THFC is a UK PCO car rental specialist supplying weekly and long-term rentals of TfL-licensed vehicles (often EVs/hybrids) to private hire drivers in London. Direct overlap with Zoom's customer base and fleet composition.
• Velocity Hire: Velocity Hire is a London-focused PCO car hire operator offering weekly rentals and rent-to-buy on Uber- and Bolt-eligible vehicles including EVs. Directly comparable product set, geography, and customer.
• PCO Vehicle Solutions: PCO Vehicle Solutions supplies PCO-licensed vehicles on weekly and longer-term rental terms to private hire drivers in London. Comparable product, target customer, and regulatory footprint to Zoom PCO Hire.

Broad incumbents

• Kinto Mobility UK: Toyota's Kinto Mobility offers personal contract hire, subscription, and fleet leasing in the UK. It overlaps with Zoom's passenger car leasing/subscription model but serves a broader customer base beyond PCO drivers.
• LeasePlan UK: LeasePlan is a large global fleet leasing and mobility provider with UK operations. While not a PCO specialist, it competes for the same vehicle supply, financing terms, and corporate/private lease customers Zoom targets.
• Rivervale Leasing: Rivervale is a UK personal and business leasing broker offering personal contract hire across a wide vehicle range including EVs. Comparable passenger car leasing mechanics, though distribution-led rather than PCO-focused.
• Cinch (UK): Cinch is a UK online used-car retailer that also offers subscription/finance products. It overlaps with Zoom on passenger car subscription and EV availability but does not target PCO drivers specifically.

Emerging players

• Octopus Electric Vehicles: Octopus EV is a UK EV-focused subscription and salary-sacrifice provider. It overlaps with Zoom on EV leasing mechanics but is not PCO-specialised; it competes for the same EV inventory and end-driver affordability story.

Regional players

• Mura (Mura Carshare / Mura Mobility): Mura operates a UK car subscription and rental service with an EV emphasis. Comparable passenger car subscription mechanics; serves London/UK but is not a dedicated PCO rental specialist, making it a regional/adjacent competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@zoom.pcohire
• Facebookfacebook.com/zoompco
• Instagraminstagram.com/zoompcohire_

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zoom PCO Hire