Sitha

What Sitha does

SITHA is a women-powered mobile marketplace operating in India that connects individual consumers with verified women service providers and women artisans selling handmade products. The platform is structured as two private limited companies sharing a single Hyderabad headquarters at Madhapur: SheJobs Pvt. Limited (CIN U72900TG2021PTC147741, incorporated 2021) operates the services marketplace covering home beauty, cleaning, catering, tuition, repairs, and childcare; and LiveMindz Services Private Limited (CIN U74999TG2016PTC103906, incorporated 2016) operates the products marketplace covering handmade, fashion, wellness, food, kids, and décor categories. A single mobile application on Android and iOS unifies the two experiences.

The underlying technology is a dual-entity marketplace architecture combining service booking (SheJobs as intermediary) and product commerce (LiveMindz as merchant-of-record for GST invoicing). All women providers are onboarded through KYC verification (Aadhaar/PAN), background checks, and skill assessment before going live. The platform is compliant with India's Digital Personal Data Protection Act 2023, uses TLS 1.3 for data in transit, and processes payments through a PCI-DSS compliant gateway. Product fulfillment is outsourced to third-party logistics partners Delhivery and BlueDart, with a 7-day return window and GST-compliant invoicing.

The business model is commission-based: SheJobs earns transaction fees on service bookings, while LiveMindz earns marketplace commission on artisanal product sales, with LiveMindz acting as merchant-of-record for all product listings. A supplementary monetization layer — "Booster Plans" — provides paid visibility for partners. Customer acquisition is mobile-first (app stores and QR-code downloads) with WhatsApp Business used as the partner recruitment channel. The company reports 10,000+ sellers, 100+ categories, 1,000+ products, and a 4.8/5 average service rating, but discloses no revenue, GMV, headcount, or external funding.

Name

Sitha

Legal name

SheJobs Pvt. Limited

Website

https://sithaapp.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

SITHA is an India-focused mobile marketplace that connects individual consumers with KYC-verified women service providers for home services and with women artisans selling handmade products, operating through two Hyderabad-based private limited companies.

Ownership category

akta.pro rank

Product category

Online Marketplace

NAICS

Private Households (814)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Home Services Marketplaces (Cleaning, Repairs, Handyman) (BPAMAHAE)

Keywords

• Women marketplace platform
• Home services marketplace
• Artisanal products marketplace
• Mobile marketplace app
• Hyperlocal service platform

Headquarters

HQ city

Hyderabad

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Service Booking Commission: Platform intermediary connecting customers with women service providers. Transaction fees collected on service bookings processed through the platform. SheJobs Pvt. Limited operates as intermediary between customer and independent service provider.
2. Product Marketplace Sales: Marketplace commission on artisanal and handmade product sales. LiveMindz Services Pvt. Ltd. acts as merchant-of-record for all product listings, fulfillment, and GST invoicing.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

SITHA is a mobile-first, two-sided marketplace connecting individual consumers in India with verified women service providers for at-home services (beauty, cleaning, catering, tuition, repairs, childcare) and with women artisans selling handmade/artisanal products. The platform runs through two legal entities — SheJobs Pvt. Limited (services) and LiveMindz Services Pvt. Ltd. (products) — unified in a single Android/iOS app, with KYC verification, skill assessment, and PCI-DSS compliant payments underlying every transaction.

Product overview

Sitha is a women-powered marketplace platform with two distinct core offerings: Services Hub (operated by SheJobs Pvt. Limited) for booking verified women professionals for home services including beauty, cleaning, catering, repairs, tuition, and childcare; and Products Hub (operated by LiveMindz Services Pvt. Ltd.) for purchasing artisanal handmade goods across categories such as crafts, home & living, fashion, wellness, food, kids, and décor. Both offerings are accessible through a unified mobile application available on Android and iOS.

Differentiator

Problem solved

Functional benefit

Products and services

• SITHA Services Hub Marketplace for booking verified women professionals to deliver at-home services including beauty & salon, cleaning, cooking & catering, tuition & coaching, home repairs, childcare, and gardening. Targeted at individual consumers in India who want trusted, KYC-verified providers.
• SITHA Products Hub Marketplace for purchasing artisanal handmade goods from women entrepreneurs across categories including Handmade & Crafts, Home & Living, Fashion & Apparel, Wellness & Beauty, Food & Organics, Kids & Baby, and Art & Décor. LiveMindz acts as merchant-of-record, handling fulfillment, GST invoicing, and a 7-day return window. Targeted at Indian consumers seeking authentic handcrafted products.
• SITHA Mobile App Unified Android and iOS application enabling users to browse, book, and pay for services or purchase artisanal products from the women-powered marketplace. Supports PCI-DSS compliant payments, in-app booking confirmation, real-time tracking, and reviews.

Quantifiable outcome

• 4.8/5 average service rating indicates high customer satisfaction

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• TaskRabbit: Global on-demand marketplace for household tasks and handyman services. Operates an equivalent two-sided marketplace connecting consumers with verified taskers — directly analogous to SITHA's services business model.
• UrbanCompany: India's leading home-services marketplace connecting customers with verified professionals for beauty, cleaning, repairs, and more. Direct competitor to SITHA's Services Hub with comparable categories, app-based booking, and provider-verification model.
• Etsy: Global online marketplace for handmade, artisanal, and craft goods. Directly comparable to SITHA's Products Hub, which similarly aggregates handcrafted goods from independent makers.
• Thumbtack: US-based local services marketplace connecting customers with professionals across many home service categories. Comparable marketplace economics and category breadth to SITHA's services offering.
• HouseJoy: Indian on-demand home services marketplace offering cleaning, beauty, handyman, and pest-control services. Comparable marketplace model targeting urban Indian households for at-home service bookings.
• Zimmber: Indian on-demand home services marketplace for repairs, cleaning, and appliance servicing. Direct competitor in the same home-services aggregation space as SITHA's Services Hub.
• LocalOye: India-based hyperlocal services marketplace for home and personal services. Directly competes with SITHA on the at-home services aggregation model with verified provider onboarding.

Broad incumbents

• Sulekha: Established Indian local-services and classifieds platform aggregating providers across many categories. Comparable broad-services marketplace model, though it operates as a listings/lead-generation platform rather than a transactional marketplace.

Regional players

• NoBroker: India's no-brokerage real estate and adjacent home services platform. Comparable as an India-only consumer-services marketplace, though its primary category is housing rather than at-home services.

Emerging players

• Meesho: India-focused social commerce marketplace enabling small entrepreneurs (predominantly women resellers) to sell products. Comparable on the women-entrepreneur e-commerce dimension, though Meesho's model is broader and resale-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sitha

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sitha