What SJ Roberts Construction does

SJ Roberts Construction is a Shropshire and Mid Wales based civil engineering and general contracting firm founded in 1995 by Stephen Roberts, headquartered at a purpose-built site in Marton, near Welshpool. Operating under the SJR Group umbrella alongside sister companies Lowfield Timber Frames (timber-frame supply) and SJ Roberts Homes (new-home developer launched 2016), the firm delivers construction projects across leisure, education, residential, commercial, retail, and industrial sectors using its own skilled workforce supplemented by carefully selected partners.

The company's core offering is full-lifecycle project delivery — from private residential commissions to entire housing developments, social housing schemes, schools, business parks, and resort lodge complexes. Technical capability is anchored by NHBC A1 status (the regulator's highest category) and a compliance stack comprising ISO 9001:2008, Constructionline Gold, SSIP Once For All, and Social Value certifications, with active policy refreshes through November 2026. The firm operates a long-running apprenticeship programme in partnership with Shrewsbury Colleges Group (since 2004), currently training 42 apprentices across bricklaying, carpentry, plumbing, electrical, engineering, quantity surveying, and site management.

Revenue is generated through one-time project contracts negotiated individually based on scope and value. Customer base spans local authorities (Powys CC, Shropshire CC, Telford & Wrekin), housing associations (Housing Plus Group), enterprise operators (Bluestone Resorts, PGL Travel, British Sugar, Wynnstay Group), and educational institutions. Distribution is direct-tender via long-standing relationships and reputation rather than intermediary channels; the largest identified contract is the £21.5m Bluestone National Park Resort lodge project over 18 months, with a broader portfolio spanning more than 15 project categories.

Name

SJ Roberts Construction

Legal name

S J Roberts Construction Ltd

Website

https://sjroberts.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

SJ Roberts Construction is a Shropshire and Mid Wales general contractor founded in 1995, delivering residential, commercial, education, leisure, and industrial projects for councils, housing associations, and private developers under the SJR Group.

Ownership category

akta.pro rank

Product category

Construction Services

NAICS

Commercial and Institutional Building Construction (23622), Residential Building Construction (23611), Industrial Building Construction (23621)

SIC

General Bldg Contractors - Nonresidential Bldgs (1540), General Bldg Contractors - Residential Bldgs (1520), Operative Builders (1531)

akta.pro primary industry

Office & Corporate Building Construction (IMAFACAA)

Keywords

• Construction contracting
• Residential construction
• Commercial construction
• Civil engineering
• House building

Headquarters

HQ city

Welshpool

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Construction contracting services: General construction contracting services across residential, commercial, education, leisure, and industrial sectors. Projects are completed by own skilled workforce and carefully selected partners, ranging from private residential commissions to entire housing developments and social housing projects.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

SJ Roberts Construction is a full-service building contractor that delivers construction projects across leisure, education, residential, commercial, retail, and industrial sectors. Projects are executed by the company's own skilled workforce together with carefully selected partners, with the firm managing developments from inception through completion. Through the SJR Group, it also offers timber frame construction via Lowfield Timber Frames and new home building via SJ Roberts Homes.

Product overview

SJ Roberts Construction is a Shropshire and Mid Wales based construction company operating as part of the SJR Group. The group includes three divisions: SJ Roberts Construction (the original company and core construction services), Lowfield Timber Frames, and SJ Roberts Homes (residential development launched in 2016). The company delivers projects across leisure, education, residential, commercial, retail, and industrial sectors using its own skilled workforce and carefully selected partners, managing developments through every stage. Founded over 30 years ago by Stephen Roberts, the company employs approximately 42 apprentices across various disciplines and has supported over 150 apprentices through their training programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Construction Services Full-service construction contracting delivering projects across leisure, education, residential, commercial, retail, and industrial sectors; carried out by the company's own skilled workforce alongside carefully selected partners, with end-to-end management from concept through completion. Clients include local councils, private developers, schools, resorts, and housing associations across Shropshire, Mid Wales, and the West Midlands.
• SJ Roberts Homes The SJR Group's residential new-home building division; develops and delivers new-build homes for owner-occupiers and housing partners within the group's geographic footprint.
• Lowfield Timber Frames Timber frame construction services delivered as part of the integrated SJR Group offering, providing structural timber frame solutions to complement the main contractor's build programmes.

Quantifiable outcome

• Delivered 80 luxury holiday lodges to Bluestone National Park Resort
• +2 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Shrewsbury Colleges GroupcoreStrategic or Co-development Partner · 1 January 2004Long-standing educational partnership since 2004 for delivery of apprenticeship programme. Provides college-based theoretical training complementing on-site practical experience for apprentices across multiple disciplines including bricklaying, carpentry, plumbing, electrical, engineering, quantity surveying, architectural technology, and site management.
• NPTC GroupminorStrategic or Co-development PartnerAlternative college partnership providing further education and training for apprentices alongside the primary partnership with Shrewsbury Colleges Group.
• Lowfield Timber FramescoreStrategic or Co-development PartnerPart of the SJR Group of companies; sister company providing timber frame construction services that complement SJ Roberts Construction's broader building services. Both companies are based at the same purpose-built headquarters in Marton.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Willmott Dixon: Major UK national contractor with a strong regional presence across the Midlands. Competes with SJR for education, leisure, and residential-led schemes but at significantly greater scale, providing a national benchmark for the regional player to measure against.
• Morgan Sindall Group: London-listed national contractor with a Construction & Infrastructure division active in education, residential, and mixed-use schemes. Larger scale alternative that competes for the same regional public sector frameworks SJR targets.
• Kier Group: National UK contractor with significant regional and public sector work in the Midlands. Competes for education and housing association frameworks in the same geographies SJR serves.

Regional players

• Bowker Group: Preston-based family-owned contractor with mixed-sector delivery and a comparable in-house apprenticeship ethos. Overlap in public sector and education projects across the Midlands/North of England.
• Seddon Construction: North West and Midlands-based family-owned contractor with a comparable mixed-sector model (residential, commercial, education, leisure) and similar apprenticeship-led approach to workforce development.
• Morris Property: Shropshire-based construction, property development, and timber-frame manufacturer headquartered near SJR. Directly comparable regional competitor with overlapping geographies and a comparable mixed-portfolio approach.

Direct peers

• Speller Metcalfe: Worcestershire-based regional contractor delivering construction across education, healthcare, leisure, and residential sectors. Similar in size and mid-tier regional positioning to SJ Roberts Construction.
• Clegg Group: Nottingham-based construction and development group with comparable regional contractor profile. Operates a similar model of own workforce plus specialist supply chain across commercial, education, and residential sectors.
• McPhillips (Wellington) Ltd: Telford-headquartered civil engineering and building contractor operating across the Midlands and Welsh borders. Closely comparable in scale, regional focus, and mixed residential/commercial/public sector project mix to SJ Roberts Construction.
• Pave Aways: Shrewsbury-based independent construction contractor with a comparable Midlands/Welsh borders operating area. Delivers similar mixed-sector work (education, residential, commercial, leisure) at overlapping scale to SJR.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SJ Roberts Construction