Element Irish Whiskey
- Company typePrivate
- Founded-
- HeadquartersCork, Ireland
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Element Irish Whiskey firmographics
Firmographics- Name
- Element Irish Whiskey
- Legal name
- New Era Spirits
- Website
- https://elementirishwhiskey.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Element Irish Whiskey industry classification
Industry- Product category
- Premium Irish Whiskey
- NAICS
- Distilleries (312140), Beer, Wine, and Liquor Retailers (44532)
- akta.pro primary industry
- Spirits Distilling & Brands (CRADAIAC)
- akta.pro secondary industries
- Spirits Retail & Whiskey Shops (Off-Premise) (CRANAAAD), Fine Wine & Luxury Spirits Retail (CRANABAE)
Keywords
Where Element Irish Whiskey is headquartered
LocationHeadquarters
- HQ city
- Cork
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
Element Irish Whiskey business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct Whiskey Sales: Element Irish Whiskey generates revenue through direct sales of their whiskey products via their e-commerce website. They sell three product series: Fusion Series, Lore Series, and X-Series. Products are shipped internationally to customers worldwide.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Fusion Series R/1.0 - €49.00 |
| Unit Pricing | Pay-as-you-go | Lore Single Malt R/1.0 - €65.00 |
| Unit Pricing | Pay-as-you-go | X-Series R/1.0 - Coming Soon |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Element Irish Whiskey product offering
Product offeringCore offering
Element Irish Whiskey produces and sells triple-distilled Irish whiskey across three distinct product series: the Fusion Series (blended whiskey from different grains, years, and barrels including ex-Bourbon, New American Oak, ex-Oloroso Sherry, and seasoned Stout casks at €49.00), the Lore Series (Single Malt finished in ex-Bourbon, Madeira, and Sweet Moscatel casks, 43% ABV, at €65.00), and the X-Series (collaborative cask-finished whiskey developed with partner brands, currently coming soon). Products are sold directly to consumers through the company's own e-commerce website with international shipping from a bonded warehouse in Cork, Ireland.
Product overview
Element Irish Whiskey is an Open Innovation whiskey company that offers three distinct whiskey series: the Fusion Series (a blended whiskey combining superior Irish whiskies from different grains, years, and barrels matured in ex-Bourbon, New American Oak, ex-Olosorro Sherry, and stout casks at €49.00), the Lore Series (a single malt whiskey finished in ex-Bourbon, Madeira, and Sweet Moscatel casks at 43% ABV, priced at €65.00), and the X-Series (a collaborative line developed with inspirational partner brands using casks from cutting edge wines and beers, currently in development). The company uses a community-driven Open Innovation model where the Element Solve panel (industry experts, mixologists, and whiskey enthusiasts) helps test, develop, and refine releases before launch.
Differentiator
Problem solved
Functional benefit
Brands
- Fusion Series: Blends superior Irish whiskies from different grains, different years, different barrels to create an experience greater than the sum of its parts.
- Lore Series
- X-Series
Products and services
- Fusion Series R/1.0 Blended Irish whiskey that combines superior Irish whiskies from different grains, years, and barrels into a single triple-distilled expression. Finished in a combination of first fill ex-Bourbon, New American Oak, ex-Oloroso Sherry, and seasoned Stout casks, priced at €49.00 per bottle and targeted at adventurous whiskey enthusiasts.
- Lore Single Malt R/1.0 Single Malt Irish whiskey finished in hand-picked ex-Bourbon, Madeira, and Sweet Moscatel casks, bottled at 43% ABV with individually hand-numbered bottles. Priced at €65.00 per bottle and sold as a limited release through the Element Irish Whiskey e-commerce store.
- X-Series R/1.0 Collaborative cask-finished Irish whiskey developed in partnership with inspirational brands, finished in casks that previously held cutting-edge wines and beers to create flavor-intense experiences. Currently listed as "Coming Soon" on the Element Irish Whiskey shop with no price or release date disclosed.
Companies that use Element Irish Whiskey
Customer profileSegments2 records
Ideal customer profiles2 records
Element Irish Whiskey technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Element Irish Whiskey partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Partner DistilleriescoreElement works with partner distilleries to source only the best Irish whiskies for blending and finishing. These partnerships are essential to the Open Innovation model, enabling Element to develop innovative whiskey expressions by working with established distilleries for production while bringing community-driven product development expertise.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Element Irish Whiskey competitors and assessment
Company assessmentDirect peers
- Teeling Whiskey: Dublin-based craft Irish whiskey distillery with a similar premium positioning and innovation-driven product range including small-batch and single malt expressions. Comparable as an independent, craft-focused Irish whiskey brand competing in the same premium segment as Element.
- West Cork Distillers: Cork-based independent Irish whiskey producer and blender with a range of blended and single malt expressions. Directly comparable as another Cork-region craft producer competing for the same regional and international craft whiskey audience.
- Boann Distillery: Independent Irish craft distillery producing whiskey, gin, and other spirits with an emphasis on innovation and limited releases. Comparable as a small, innovation-driven Irish craft spirits brand pursuing similar premium/DTC positioning.
- Waterford Whisky: Irish single malt producer known for terroir-driven and innovative bottlings at premium price points. Comparable as an innovation-led craft Irish whiskey brand targeting enthusiast and premium retail channels.
- Method and Madness (Midleton): Innovation-led sub-brand from Midleton Distillery featuring experimental cask finishes and limited releases targeting craft whiskey enthusiasts. Comparable as another Irish whiskey program using novel cask finishes and small-batch releases to target the same premium enthusiast segment.
- Pearse Lyons Distillery: Dublin-based Irish craft distillery producing small-batch whiskeys with a focus on storytelling and premium positioning. Comparable as another small-batch Irish whiskey brand targeting enthusiast buyers through limited releases and brand-led marketing.
Broad incumbents
- Jameson (Pernod Ricard): The dominant global Irish whiskey brand owned by Pernod Ricard with massive distribution and an expanding innovation line including Caskmates and limited editions. Comparable as the category leader whose premium innovation launches define the competitive context for craft brands like Element.
- Kilbeggan (Beam Suntory): Established Irish whiskey brand within the Beam Suntory portfolio offering blended and single pot still expressions. Comparable as an incumbent Irish whiskey with broader distribution reach and brand investment that competing craft entrants like Element must position against.
- Bushmills: One of the oldest and most established Irish whiskey brands with broad distribution and a portfolio spanning entry-level to premium. Comparable as a leading Irish whiskey brand, though at much greater scale, that sets category pricing and distribution norms Element must compete against.
Emerging players
- Drumshanbo (The Shed Distillery): Independent Irish craft distillery in County Leitrim known for innovative pot still expressions and an unusual brand identity. Comparable as a craft-led Irish spirits brand using innovation and storytelling to compete in premium channels alongside Element.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Element Irish Whiskey social profiles
Digital presenceElement Irish Whiskey financial estimates
Financial estimateRevenue estimate
Valuation estimate
Element Irish Whiskey leadership team
Management profileNumber of profiles
Element Irish Whiskey funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Element Irish Whiskey M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Element Irish Whiskey
What does Element Irish Whiskey do?
Element Irish Whiskey produces and sells triple-distilled Irish whiskey across three distinct product series: the Fusion Series (blended whiskey from different grains, years, and barrels including ex-Bourbon, New American Oak, ex-Oloroso Sherry, and seasoned Stout casks at €49.00), the Lore Series (Single Malt finished in ex-Bourbon, Madeira, and Sweet Moscatel casks, 43% ABV, at €65.00), and the X-Series (collaborative cask-finished whiskey developed with partner brands, currently coming soon). Products are sold directly to consumers through the company's own e-commerce website with international shipping from a bonded warehouse in Cork, Ireland.
Is Element Irish Whiskey a public or private company?
Element Irish Whiskey is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Element Irish Whiskey founded?
Element Irish Whiskey was founded in -1. It employs 1 to 10 people.
Where is Element Irish Whiskey based?
Element Irish Whiskey is headquartered in Cork, Ireland, in the Europe region.
How does Element Irish Whiskey make money?
One revenue line is on record: direct Whiskey Sales.
Who are Element Irish Whiskey's main competitors?
Direct peers on record are Teeling Whiskey, West Cork Distillers, Boann Distillery, Waterford Whisky, Method and Madness (Midleton) and Pearse Lyons Distillery. Broad incumbents are Jameson (Pernod Ricard), Kilbeggan (Beam Suntory) and Bushmills. Drumshanbo (The Shed Distillery) is listed as an emerging player.
Does Element Irish Whiskey have an API?
No public API is recorded for Element Irish Whiskey.
What industry is Element Irish Whiskey in?
Element Irish Whiskey's product category is Premium Irish Whiskey. Its primary akta.pro industry code is CRADAIAC, Spirits Distilling & Brands, with a secondary code of CRANAAAD, Spirits Retail & Whiskey Shops (Off-Premise). Its NAICS code is 312140.