Atlanta Dog Mom

Name

Atlanta Dog Mom

Legal name

Atlanta Dog Mom

Website

https://atlantadogmom.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Membership Subscriptions: Monthly and quarterly membership fees providing access to the Atlanta Dog Mom Club community, events, support groups, and exclusive discounts.
2. E-commerce Merchandise: Sale of branded apparel and pet accessories including t-shirts, crop tops, hats, bandanas, and pet hoodies.
3. Donations and Nonprofit Services: Tax-deductible donations supporting the non-profit mission. 'Pay What You Can' sliding-scale pet pantry and vet services for pet-loving families in need.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Atlanta Dog Mom operates a community social club for dog moms in Metro Atlanta, offering a monthly/quarterly membership with access to meetups, events, support groups, and exclusive content. It runs a non-profit arm that delivers sliding-scale pet pantry and veterinary services to pet-loving families in need, and operates The Village Pet Project as a mutual aid fund for pooled vet care resources. The organization also sells branded apparel and pet accessories through its own e-commerce storefront.

Product overview

Atlanta Dog Mom is a social club and non-profit organization serving Metro Atlanta. The core offering consists of the Atlanta Dog Mom Club membership (a community platform providing connections, events, and resources for dog moms at $5/month) and a non-profit arm providing affordable pet care through a sliding-scale pet pantry and veterinary services. The Village Pet Project operates as a mutual aid fund for collective vet care coverage. The organization also sells branded merchandise including apparel (crop tops, t-shirts, hoodies) and pet accessories (hats, bandanas, pet hoodies) priced from $19.50 to $33.85.

Differentiator

Problem solved

Functional benefit

Brands

• The Village Pet Project: A mutual aid fund where Metro Atlanta pet parents pool resources for vet care, with members contributing monthly to have access when needed.

Products and services

• Atlanta Dog Mom Club Membership Subscription-based social club providing community connections, meetups, events, support groups, exclusive content, auctions, discounts, and engagement with local pet professionals for dog moms in Metro Atlanta.
• Affordable Pet Care Non-Profit Services Sliding-scale pet pantry and veterinary services delivered to pet-loving families in Metro Atlanta, funded through memberships and donations to remove financial barriers to pet care.
• The Village Pet Project Mutual aid fund where Metro Atlanta pet parents pool monthly contributions for collective access to veterinary care when needed.
• Branded Apparel and Pet Accessories Merchandise including women's crop tops, relaxed t-shirts, cozy pet hoodies for dogs and cats, distressed hats, low-profile baseball caps, and bandanas featuring dog face designs, with prices ranging from $19.50 to $33.85.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Heartbeat.chatcoreTechnology or IntegrationProvides the community platform (Atlanta Dog Mom Club) hosting the membership social club with events, meetups, and community features.
• GivebuttercoreTechnology or IntegrationDonation platform used for the nonprofit's fundraising and 'Pay What You Can' pet care program contributions.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Others

• ASPCA: Large national animal welfare non-profit providing rescue, veterinary, and advocacy services. Comparable in combining pet welfare services with advocacy and donor-supported operations, though operating at vastly greater scale and without a local social club component.
• Heartbeat: Community platform used by Atlanta Dog Mom to host the membership club. Comparable as an infrastructure/ecosystem enabler for paid membership communities, though operating as a software vendor rather than a competing community.
• Best Friends Animal Society: Major U.S. animal welfare non-profit operating sanctuaries and pet welfare programs nationally. Comparable as a non-profit focused on pet welfare and community education, though much larger and not organized around a local social club model.

Broad incumbents

• BarkBox: Subscription-based pet products and content brand targeting dog owners nationwide. Comparable in monetizing dog-mom affinity through recurring commerce and content, though at much larger scale and without a local community or non-profit component.
• Wag!: On-demand pet care services app (dog walking, sitting, boarding) operating in major metros. Comparable in providing pet care services to urban dog owners, though transactional and for-profit rather than community-driven.
• Camp Bow Wow: National dog daycare and boarding franchise operating in many U.S. metros. Comparable in offering dog care services with community elements (dog socialization), though focused on commercial daycare rather than social clubs or non-profit pet welfare.
• The Dodo: Large-scale pet-focused media brand with a strong community component serving dog owners and animal lovers. Comparable as a broadly distributed pet community platform, though operating at vastly greater scale and without Atlanta geographic concentration or non-profit mission.
• Rover: Marketplace connecting pet owners with pet care providers (boarding, sitting, walking, daycare) across many cities. Comparable in offering pet care services to dog owners, though transactional and for-profit rather than community-led.
• Dogtopia: National dog daycare franchise with locations across the U.S. Comparable in serving urban dog owners with community-oriented pet care, though commercial rather than non-profit and without the social club or values-based community component.

Emerging players

• Meetup: Platform enabling local interest-based community groups (including pet and dog meetups) across many cities. Comparable as a community-group infrastructure provider, though a general-purpose platform rather than a dog-mom-specific social club.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Atlanta-dog-mom-social-club-61554734685017
• LinkedInlinkedin.com/company/atlanta-dog-mom

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlanta Dog Mom