Relevant+

What Relevant+ does

Relevant+ is a U.S. Hispanic-owned culture media company, founded in 2022 and headquartered in the United States, that connects consumer brands with Hispanic Gen Z and Millennial audiences through a portfolio of owned-and-operated sub-brands and integrated media solutions. The company operates nine youth and culture brands spanning music (Tigre Sounds, Tu Ritmo), culture and humor (Ugly Primo, Espacio), beauty (Latin Glam), finance (Money), food and lifestyle (Tu Sabory Mas), and health (Healthy Vibras), functioning as a captive content distribution and audience engagement network. Its core technology infrastructure is Relevant Pulse, a first-party data platform powered by proprietary audience data and AI for research, audience insights, and campaign optimization.

The company generates revenue through four primary streams: strategic media advertising (CTV, video, display), branded content and sponsorships via the owned brand portfolio, talent and influencer partnerships with Hispanic creators, and AI-powered research and insights services. Go-to-market is sales-led with direct RFP-based engagement targeting enterprise and mid-market brands, supported by a community impact layer built around nonprofit partnerships (Latinx House, Girls Who Code, Hispanic Heritage Foundation, TIAH) that enables purpose-driven brand activations. Distribution is domestic U.S. only, with no disclosed international expansion. Operating tech stack includes Google Analytics, Meta Pixel, HubSpot, and ActiveCampaign for marketing automation.

Relevant+ holds NMSDC, MBE, and ANA certifications supporting supplier diversity procurement, and was named in F1 Miami Grand Prix 2025 event coverage alongside brand partners. The company has reported a 10x revenue growth figure over a 10-month period (announced February 2025 alongside award-winning hires) but has not disclosed absolute revenue, funding rounds, headcount beyond the 11–50 range, or named enterprise customers. The business is privately held with no disclosed external parent, PE, or VC ownership.

Name

Relevant+

Legal name

Relevant+, INC

Website

https://relevant.plus

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Relevant+ is a U.S. Hispanic-owned media company that connects consumer brands with Hispanic Gen Z and Millennial audiences through owned-and-operated sub-brands, CTV/video/display advertising, branded content, and an AI-powered first-party data platform called Pulse.

Ownership category

akta.pro rank

Product category

Hispanic Media Advertising

NAICS

Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Influencer/Creator Marketplaces & Brand Deal Platforms (MPACABAI)

akta.pro secondary industry

Branded Content & Sponsorship Licensing (Integrations, Product Placement) (MPABANAH)

Keywords

• Hispanic media solutions
• Branded content creation
• Influencer marketing services
• First-party data platform
• Multicultural advertising

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Strategic Media Advertising: High impact advertising solutions including CTV, video, and display advertising to reach U.S. Hispanic audiences at scale
2. Branded Content & Sponsorships: Turnkey sponsorships, custom content creation, and IRL experiences through owned and operated youth and culture brands
3. Talent & Influencer Partnerships: Connecting brands with Hispanic creators and cultural tastemakers through partnership arrangements
4. Research & Insights: Actionable research and insights services powered by proprietary audience data and AI technology

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Relevant+ is a Hispanic-owned media solutions provider that helps brands authentically reach U.S. Hispanic audiences through strategic media advertising (CTV, video, display), branded content distributed across its portfolio of owned-and-operated youth and culture brands, talent and influencer partnerships with Hispanic creators, and AI-powered research and insights derived from its first-party Pulse data platform.

Product overview

Relevant+ is a culturally-powered Hispanic-owned media platform that enables brands to authentically reach U.S. Hispanics through a portfolio of owned and operated media brands and strategic solutions. The core offerings include Relevant Pulse (a first-party data platform) and Healthy Vibras (health engagement brand), supported by a network of Youth Brands (Tigre Sounds, Ugly Primo, Espacio) and Culture Brands (Latin Glam, Tu Ritmo, Money, Tu Sabory Mas) spanning beauty, entertainment, finance, food, and wellness verticals. The platform provides integrated media solutions including strategic advertising (CTV, video, display), branded content, talent/influencer partnerships, and AI-powered research and insights to deliver culturally relevant storytelling at scale.

Differentiator

Problem solved

Functional benefit

Brands

• Tigre Sounds: Lifestyle platform exploring, discovering, experiencing and energizing Latin & global sounds.
• Ugly Primo
• Espacio
• Latin Glam
• Tu Ritmo
• Money
• Tu Sabory Mas
• Healthy Vibras
• Pulse
• Ugly Primo

Products and services

• Strategic Media Solutions

Quantifiable outcome

• 10x revenue surge in 10 months

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Latinx HousecoreGTM or Marketing PartnerCommunity nonprofit partnership dedicated to uplifting the Hispanic community. Enables brands to make meaningful impact through mission-driven, purpose-fueled initiatives.
• Girls Who CodecoreStrategic or Co-development PartnerPartnership supporting technology education and career opportunities for girls in the Hispanic community. Aligns with community impact mission.
• Hispanic Heritage Foundation (HHF)coreGTM or Marketing PartnerCommunity organization dedicated to uplifting the Hispanic community through education, leadership, and cultural programs.
• TIAH (This Is American History)coreGTM or Marketing PartnerCommunity partner focused on American history education and Hispanic cultural preservation.
• Total WirelessminorStrategic or Co-development PartnerPartnered with Tigre Sounds to launch 'Beats Per Mile' - a Latin DJ Coffee Club experience during Miami Race Week as part of F1 Miami Grand Prix activation.
• Adrián HernándezminorStrategic or Co-development PartnerCollaborated to relaunch NEED PASTEL x Ugly Primo as a next-gen cultural publisher, combining creative talent with Relevant+'s media platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights8 records

Broad incumbents

• TelevisaUnivision: TelevisaUnivision is the largest Hispanic media company in the U.S., operating Spanish-language TV networks, streaming (ViX), radio, and digital properties. Represents the scaled incumbent Relevant+ competes against for Hispanic advertising budgets.
• NBCUniversal Telemundo: Telemundo is NBCUniversal's Hispanic broadcasting and digital media arm, producing Spanish-language TV, streaming (Peacock Hispano), and editorial content for U.S. Latino audiences. Major scaled competitor for Hispanic media and advertising spend.

Direct peers

• Alma: Alma is a Hispanic-focused creative advertising agency serving brands targeting U.S. Latino consumers with culturally led campaigns. Directly comparable to Relevant+'s strategic media and branded content solutions for the same client base.
• Canela Media: Canela Media operates a free ad-supported Spanish-language streaming platform and creates original content for U.S. Hispanic audiences. Comparable as a Hispanic-focused media company monetizing through advertising and branded content.
• Lopez Negrete Communications: Lopez Negrete Communications is one of the largest independent Hispanic advertising agencies in the U.S., offering full-service marketing services to brands targeting Latino consumers. Closely comparable to Relevant+'s B2B advertiser offering and Hispanic-owned positioning.
• H Code: H Code is a Hispanic-focused digital media and advertising company offering branded content, audience targeting, and data-driven campaigns for brands reaching U.S. Latinos. Highly comparable to Relevant+'s strategic media and Pulse data offerings.
• Remezcla: Remezcla is a digital media company covering Latin culture, music, food, and lifestyle for U.S. Hispanic audiences. Closely mirrors Relevant+'s culture-brand portfolio across beauty, music, food, and entertainment verticals.
• mitú: mitú is a Hispanic Gen Z digital media brand producing culturally relevant video and social content for U.S. Latino youth. Directly comparable to Relevant+'s youth-brand strategy targeting the same demographic with owned-and-operated cultural content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/161

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Relevant+