NS Bikes

What NS Bikes does

NS Bikes is a Polish specialty mountain bike manufacturer operating under parent 7ANNA Group Sp. z o.o., headquartered in Gdańsk, Poland, and founded around 2003 by Szymon Kobylinski. The company designs and sells complete bicycles, frames, and proprietary components across the dirt jump, slopestyle, freeride, enduro, trail, downhill, e-MTB, kids, and gravel categories — deliberately avoiding mass-market XC and road segments. Core technology centers on aluminum (AL6061-T6, AL6066-T6) and chromoly (Tange 4130) frame construction with custom-butted tubes, discipline-specific suspension kinematics (e.g., the link-driven single pivot Soda platform, 180mm travel), and proprietary parts (Rotary hubs, Enigma/Fundamental rims, District bars, Radiance pedals, RNS fork).

The business model is wholesale-first hardware: complete bikes are sold through a multi-continental network of authorized distributors (including Mike's Bikes in the USA) and hundreds of independent bike dealers across Europe, North America, Asia, Australia, South America, Africa, and the Middle East. Direct-to-consumer activity is limited to an e-commerce storefront (shop.nsbikes.com) for soft goods and spare parts. Pricing is opaque and set through the dealer channel. The company generates brand pull via its UR Team factory racing program, which competes at UCI World Cup DH, Crankworx, and Red Bull events, and via athlete-driven content across YouTube, Instagram, Facebook, Twitter/X, and Vimeo. Additional leverage comes from a 2024 partnership with three Polish bike parks offering free riding passes to bike buyers, and a lifetime warranty on most frames and rigid forks.

Operational signals include 11-50 employees, no disclosed revenue, a 2020 EU Regional Development Fund grant (~€110,000) supporting e-MTB development, 2025 relaunches of the Soda freeride and Decade dirt platforms, and an ongoing contact-channels restructuring as of November 2025. The company is privately held, closely held, and free of disclosed institutional equity investment.

Name

NS Bikes

Legal name

7ANNA Group Sp. z o.o.

Website

https://nsbikes.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

NS Bikes is a Polish specialty mountain bike manufacturer (under 7ANNA Group) producing dirt jump, slopestyle, enduro, freeride, downhill, e-MTB, kids, and gravel bikes plus frames and parts, distributed globally through authorized dealers and supported by elite athletes competing at UCI World Cup and Crankworx events.

Ownership category

akta.pro rank

Product category

Mountain Bicycles

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

Bike Parts & Components Retail (CRAMAHAB), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC), Kids’ & Family Bike Retail (Youth, Trailers, Seats) (CRAMAHAG)

Keywords

• Mountain bike manufacturing
• Dirt jump bicycles
• Enduro mountain bikes
• Freeride bike frames
• Electric mountain bikes

Headquarters

HQ city

Gdansk

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Complete Bikes Sales: NS Bikes sells complete bicycles across multiple categories including dirt jump, enduro, freeride, e-MTB, kids, and gravel bikes. Bikes are sold through an authorized distributor and dealer network worldwide.
2. Frame Sales: The company sells frames separately for customers who want to build custom bikes. Frames include aluminum and chromoly steel options across various disciplines.
3. Parts and Components: NS Bikes manufactures and sells proprietary parts including pedals (Radiance, Aerial, Nylon, Bistro), stems (Chemical, Direct Mount, Quantum Lite), handlebars (District, Licence, Proof, Lick), grips (Hold Fast), hubs (Rotary series), rims (Enigma, Fundamental), headsets, and forks.
4. Soft Goods: Apparel including T-shirts, hoodies, jerseys, and caps sold through the NS Bikes shop (shop.nsbikes.com).

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

NS Bikes designs, manufactures and distributes complete mountain bikes, frames, and proprietary components focused on aggressive riding disciplines including dirt jumping, slopestyle, enduro, freeride, downhill, and electric mountain biking. The complete bike lineup spans the Define, E-fine, Crust, Fuzz, Nerd, Synonym, Soda, Eccentric, Zircus, Movement, Metropolis, and Rag+ model families, complemented by standalone premium frames and a branded parts and soft-goods catalog.

Product overview

NS Bikes is a specialized mountain bike manufacturer focused on aggressive riding disciplines including dirt jumping, slopestyle, enduro, trail riding, downhill, and freeride. The product portfolio centers on complete bikes across multiple categories (Define, E-fine, Fuzz, Nerd, Synonym, Soda, Eccentric, Zircus, Movement, Metropolis, Rag+), complemented by premium frames (Majesty, Decade, Capital, Liar, Surge Evo) and a comprehensive parts line (pedals, stems, bars, grips, hubs, rims, wheels, headsets, forks, seat clamps). The company also offers soft goods merchandise. NS Bikes positions itself as serving real progressive riders seeking specialized high-performance products, with notable presence in competitive disciplines like Crankworx slopestyle and UCI World Cup downhill circuits.

Differentiator

Problem solved

Functional benefit

Products and services

• Define Trail/enduro alloy mountain bike for progressive trail riders, available in multiple travel and wheel size configurations.
• E-fine Electric mountain bike with Shimano EP801 motor and 29\"/27.5\" wheel compatibility, designed to extend trail rides by assisting climbs while preserving downhill capability.
• Crust 27.5\" trail bike positioned as an allround/fun bike for versatile trail use.
• Fuzz Downhill and bike park bike offered in 29\" and 27.5\" configurations and multiple build levels for gravity-focused riding.
• Nerd Kids mountain bike in JR (24/26\") and Mini (27.5\") sizes with age-appropriate geometry for young riders.
• Synonym Aggressive XC/race bike in RC (Race), TR (Trail), and DC configurations built around 29\" wheels for cross-country riders who want technical trail capability.
• Soda Freeride mountain bike with 180mm front and rear travel, 27.5\" wheels, and a link-driven single-pivot suspension design for bike parks, trails, and street riding.
• Eccentric Enduro/trail bike in Lite, Alu, and Cromo variants for 29\" wheels, balancing climbing efficiency with downhill capability.
• Zircus 26\" dirt jumping frame/bike aimed at entry-level riders getting into dirt jumping.
• Movement Dirt jump bike in 24\" and 26\" configurations aimed at kids and progressing riders.
• Metropolis 26\" dirt frame/bike for urban and dirt jumping riding.
• Rag+ Gravel and commuting bike in 700c with multiple build levels (XRAG, JR, standard) for mixed-terrain riding and urban commuting.
• Decade (frame) Third-generation aluminum dirt jump frame available in S and L sizes, featuring improved gyro tabs, external cable routing, single-mold bottom bracket with chainstay yoke, and chain tensioners for rattle-free design.
• Majesty (frame) Premium chromoly steel dirt jumping frame with offset multi-butted tubes, full heat treatment after welding, electroplated corrosion protection, tapered head tube, and gyro tabs.
• Capital (frame) Dedicated street frame with radical geometry, ultra-short chainstays, BMX hub spacing (110x14), U-brake mounts, and chromoly construction.
• Liar (frame) Race-bred 4X/pump track frame in ultra-lightweight aluminum (~1.9kg), with 142x12 dropouts and integrated tapered head tube.
• Surge Evo (frame) Freeride hardtail frame in chromoly steel, compatible with 120-160mm forks and 26\"/27.5\" wheels, with adjustable chainstay length via sliding dropouts and stealth cable routing for dropper posts.
• NS Bikes Parts (Pedals, Stems, Bars, Grips, Hubs, Rims, Wheels, Headsets, Forks, Seat clamps) In-house proprietary component line including Radiance/Aerial/Nylon pedals, Chemical/Direct Mount/Quantum Lite stems, District/Licence/Proof handlebars, Hold Fast grips, Rotary hubs, Enigma/Fundamental rims, complete pre-built wheelsets, integrated headsets, RNS fork, and seat clamps, sold as standalone parts.
• NS Bikes Soft Goods (T-shirts, Hoodies, Jerseys, Caps) Branded apparel line including T-shirts, hoodies, jerseys, and caps, sold through the NS Bikes e-shop (shop.nsbikes.com) as soft goods.

Quantifiable outcome

• NS Bikes riders have achieved multiple national championships including Polish Enduro Championship (2024, 2023), Czech E-EDR Championship (2024)
• +3 more outcomes

Named customers7 records

Segments8 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• NS Bikes BikeparkscoreStrategic or Co-development Partner · 25 September 2024NS Bikes partnered with three bike parks (Szczyrk Sport Osicki NS Bikes Test Center, Stronie Śląskie Arek Bike Center, and Srebrna Góra Trasy Enduro) to offer free one-day passes to customers purchasing complete bikes. This creates mutual benefit by driving bike sales while promoting the partner bike parks.
• UR Team (United Riders)coreStrategic or Co-development PartnerUR Team is NS Bikes' factory racing team competing in UCI World Cup Downhill and Crankworx events. The team includes riders like Tegan Cruz, Kye A'Hern, Alexandre Fayolle, and is managed by Fabien Cousinie. Riders receive NS Bikes products and compete in team colors.
• Mike's Bikes (USA)coreChannel Partner/ Reseller/ DistributorMike's Bikes is the authorized NS Bikes distributor for the USA market, operating multiple retail locations including San Francisco, Berkeley, Palo Alto, San Jose, San Rafael, Sausalito, Sacramento, Folsom, Pleasanton, Petaluma, and Novato.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pole Bicycles: Finnish boutique mountain bike brand focused on enduro and downhill with proprietary linkage designs. Comparable niche specialization, small-scale premium manufacturer, and rider-driven brand.
• Orange Bikes: British hand-built mountain bike manufacturer with single-pivot suspension heritage. Comparable boutique scale, dirt-jump to enduro range, and longstanding rider-owned brand ethos.
• Commencal: Andorran mountain bike manufacturer focused on downhill, enduro, dirt jump, and e-MTB. Direct peer with similar niche aggressive-riding portfolio, rider-led brand identity, and global distributor model.
• YT Industries: German direct-to-consumer mountain bike brand specializing in enduro, downhill, and trail bikes. Comparable rider-athlete marketing model and aggressive-riding focus with similar target customer.
• Mondraker: Spanish mountain bike manufacturer with strong focus on enduro, downhill, and e-MTB. Comparable vertically-integrated brand with proprietary Forward Geometry and similar niche discipline targeting.
• Santa Cruz Bicycles: Premium American mountain bike manufacturer focused on downhill, enduro, and trail. Comparable rider-led heritage, competition-proven products, and lifetime warranty positioning.
• Canyon Bicycles: German direct-to-consumer bike manufacturer with strong mountain bike (enduro, downhill, trail) lineup. Comparable premium positioning, though at significantly larger scale and broader category coverage.
• GT Bicycles: American heritage mountain bike brand with strong dirt jump and freeride heritage. Comparable DNA in dirt jumping and aggressive riding disciplines.

Broad incumbents

• Specialized: Global bicycle industry giant with broad mountain bike portfolio including Turbo e-MTBs and aggressive trail/enduro models. Overlaps with NS in mountain biking but competes across many more categories with vastly larger resources.
• Trek Bicycle Corporation: One of the world's largest bicycle manufacturers with comprehensive mountain bike range including Slash, Session, and Rail e-MTB. Major competitor in any mountain bike segment but with far broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ns_bikes
• YouTubeyoutube.com/user/nsbikesco
• Facebookfacebook.com/NSBikes?ref=ts&fref=ts
• Instagraminstagram.com/ns_bikesco

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NS Bikes