Diddly Squat Farm
- Company typePrivate
- Founded2020
- HeadquartersChipping Norton, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
Diddly Squat Farm firmographics
Firmographics- Name
- Diddly Squat Farm
- Legal name
- Curdle Hill Farm Limited
- Website
- https://diddlysquatfarmshop.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Diddly Squat Farm industry classification
Industry- Product category
- Farm Shop Retail
- NAICS
- Nursery, Garden Center, and Farm Supply Retailers (44424)
- SIC
- Retail-Misc General Merchandise Stores (5399)
- akta.pro primary industry
- Farmstead & Local Artisan Food Markets (Retail Shops) (CRAHAGAO)
- akta.pro secondary industry
- Specialty Food Gift Shops & Hampers (CRAHAGAN)
Keywords
Where Diddly Squat Farm is headquartered
LocationHeadquarters
- HQ city
- Chipping Norton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Diddly Squat Farm business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- E-commerce Product Sales: Online sales through their Shopify-powered website selling farm products, merchandise, food items, clothing, and home goods directly to consumers globally
- Physical Retail Sales: In-person sales at the farm shop location in Chipping Norton, OX7 3PE, operating Tuesday to Sunday 9:30am to 4:30pm and Bank Holidays
- Wholesale Distribution: Wholesale enquiries are accepted for businesses looking to stock Diddly Squat Farm products
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Food and preserve products including jams, chutneys, sauces, honey, and seasonings |
| Unit Pricing | Pay-as-you-go | Clothing and accessories including t-shirts, caps, socks, and kids wear |
| Unit Pricing | Pay-as-you-go | Bundles and gift sets |
| Unit Pricing | Pay-as-you-go | Home and novelty items |
| One time/ perpetual license | Pay-as-you-go | Gift cards |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Diddly Squat Farm product offering
Product offeringCore offering
Diddly Squat Farm Shop operates as a branded farm retail business selling its own Diddly Squat-branded clothing, artisan food preserves and condiments, low-ABV beverages, and home goods through a Shopify e-commerce storefront and a physical farm shop in Chipping Norton. The product range leverages the brand association with the Prime Video series Clarkson's Farm to merchandise show-themed apparel, accessories, and novelty items alongside locally sourced British food products.
Product overview
Diddly Squat Farm Shop is an e-commerce business operating as a single online storefront built on Shopify, selling farm-themed merchandise and locally-sourced food products. The product portfolio centers around Diddly Squat branded clothing (t-shirts, caps, socks, bucket hats), food preserves and condiments (mustards, jams, chutneys, sauces), beverages (shandy drinks), and home goods (ceramic mugs in collaboration with Emma Bridgewater, candles, puzzles). Products are organized into collections including Store Cupboard, Snacks & Crisps, Diddly Drinks, Diddly Clothing, Home & Kitchen, Games & Puzzles, Diddly Kids, Bundles, and Shop The Show (show-related merchandise). The company operates as a traditional e-commerce retail shop without a platform-plus-modules architecture.
Differentiator
Problem solved
Functional benefit
Products and services
- Diddly Squat Branded T-Shirts Branded cotton t-shirts (short and long sleeved) and a kids' white t-shirt, featuring farm-themed designs such as flame, distressed, and tractor graphics. Targeted at fans of the Clarkson's Farm brand seeking casual apparel.
- Diddly Squat Branded Caps and Bucket Hats Adjustable cotton baseball caps and a green bucket hat featuring Diddly Squat Farm embroidery and designs such as cockerel, tractor, and For Farms' Sake branding. Sold to consumers and fans seeking branded headwear.
- Diddly Squat Branded Socks Branded cotton socks in various designs including cockerel, green tractor, red tractor, and a 7 Days of the Week multi-pack, sold as single pairs and bundles.
- Artisan Food Preserves and Condiments Farm-branded pantry staples including beer mustard, honey, blackberry and strawberry jams, chilli jam, burger sauce, chilli pasta sauce, smoked chilli mayo, piccalilli chutney, real ale chutney, red onion marmalade, and habanero chilli relish. Sold to consumers seeking locally sourced British condiments and gifts.
- Diddly Squat Shandy Beverages Low-alcohol (2.5% ABV) shandy beverages in ginger and elderflower flavours, sold as 12 x 330ml cases. Targeted at adult consumers seeking branded British craft-style drinks and gifts.
- Diddly Squat Snacks and Fudge Hand-cooked British crisps in mushroom and wild garlic flavour sold in 24 x 40g boxes, and Diddly Squat-branded crumbly fudge. Sold as snack and gifting items.
- Diddly's Delicious Seasonings and Rapeseed Oil Cooking seasonings branded as Diddly's Delicious Seasonings (60g) and a three-bottle Rapeseed Oil Gift Pack (3 x 100ml). Sold to home cooks and as gifts.
- Larder Loader Bundle Multi-product pantry bundle offering savings over individually priced items. Marketed as a gift and starter pack for fans of the brand.
- Emma Bridgewater x Diddly Squat Mugs Half-pint ceramic mugs in a co-branded collaboration with Emma Bridgewater featuring four designs (Cow Juice, Farmerish, There Will Be Mud, Endgame Bull). Sold as collectible home goods and gifts.
- Bollocks Candle 140g novelty scented candle with a leathery, oakmoss and earthy spice fragrance, created for Jeremy Clarkson. Sold as a humorous branded gift item.
- Diddly Squat Farm Jigsaw Puzzle 1000-piece jigsaw puzzle featuring Diddly Squat Farm themed artwork. Sold as a branded leisure item and gift.
- Muddy Bugger Build-Your-Own Tractor Kit DIY build-your-own tractor model kit featuring the Muddy Bugger design. Sold as a branded construction toy and gift item.
- Diddly Squat Farm Shop Gift Cards One-time/perpetual gift cards redeemable for products across the Diddly Squat Farm Shop online and physical retail locations. Sold to consumers for gifting occasions.
- Diddly Squat Farm Shop In-Person Retail Brick-and-mortar farm shop located in Chipping Norton where customers can browse and purchase the full range of Diddly Squat clothing, food, beverages, home goods, and gift items in person. Operates as both retail outlet and visitor destination for tourists and Clarkson's Farm fans.
- Diddly Squat Wholesale Distribution B2B wholesale supply of Diddly Squat branded products to retailers and stockists who resell the items to end consumers. Managed via a dedicated wholesale enquiries page.
Companies that use Diddly Squat Farm
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Diddly Squat Farm technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Diddly Squat Farm partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Emma BridgewatercoreCollaboration with Emma Bridgewater ceramic brand to create exclusive Diddly Squat Farm branded mugs including 'Cow Juice', 'Farmerish', 'There Will Be Mud', and 'Endgame Bull' designs. These limited edition mugs are sold exclusively through the Diddly Squat Farm Shop.
- ShopifycoreE-commerce platform powering the online store for product sales, payment processing, and order management
- Local Businesses (Cotswolds)minorProducts sourced from trusted local businesses in addition to Diddly Squat Farm's own production
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Diddly Squat Farm competitors and assessment
Company assessmentDirect peers
- Daylesford Organic: Cotswolds-based farm shop and online retailer selling own-brand organic food, homeware, and gifts with strong lifestyle branding. Closest direct peer to Diddly Squat in terms of farm-shop format, premium positioning, and DTC e-commerce plus physical farm shop model.
- Magnolia (Chip and Joanna Gaines): US celebrity-driven home, food, and lifestyle retail brand built around a TV property (Fixer Upper / Magnolia Network), selling own-label homeware, food, and gifts DTC and through flagship stores. Comparable as a TV-show-anchored retail brand monetising fan affinity through a curated merchandise and food catalogue.
- The Cotswold Farm Shop: Local farm shop competitor in the same Cotswolds region selling own-label meats, baked goods, and pantry items via physical shop and online. Directly comparable on farm-retail format, regional customer base, and own-brand food positioning.
- Riverford Organic Farmers: UK farm brand selling organic vegetables, meat, and pantry items through box schemes and online retail with a strong farm-credibility narrative. Comparable on farm-anchored DTC food retail and brand storytelling around British provenance.
Emerging players
- Higgidy: UK premium chilled and ambient food brand with strong DTC and supermarket distribution, selling pies, quiches, and sides with lifestyle branding. Comparable on own-brand UK specialty food positioning and multi-channel retail model.
- Cartmel Village Shop: Farm-anchored food brand in the UK (famous for sticky toffee pudding) selling own-label pantry products DTC and through retail. Comparable on small-team, farm-credibility-led branded food retail.
- Mrs Hinch (Home): Celebrity-driven home and lifestyle brand built around Mrs Hinch's social media following, selling cleaning, homeware, and gift products DTC. Comparable as a UK celebrity/influencer-anchored retail brand monetising a built-in fan community through owned e-commerce.
Others
- Emma Bridgewater: UK heritage ceramics brand sold DTC, through flagship stores, and via collaborations with British lifestyle partners. Comparable as both an existing strategic partner (co-branded mug line) and an adjacent UK lifestyle/DTC-retail brand with similar premium gifting positioning.
Regional players
- Yorkshire Farmhouse Kitchen: Independent farm-based food brand in Yorkshire producing biscuits and pantry items sold through own online shop and farm retail. Comparable on farm-anchored UK specialty food retail, though operating in a different UK region.
Broad incumbents
- Fortnum & Mason: Iconic UK heritage retailer of specialty food, hampers, teas, and giftware with a flagship store plus global e-commerce. Comparable on the gift-oriented specialty food retail model, though far larger and not farm-anchored.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Diddly Squat Farm social profiles
Digital presenceDiddly Squat Farm compliance and trust
Trust signalCompliance1 record
Diddly Squat Farm financial estimates
Financial estimateRevenue estimate
Valuation estimate
Diddly Squat Farm leadership team
Management profileNumber of profiles
Profiles2 records
Diddly Squat Farm funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Diddly Squat Farm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Diddly Squat Farm
What does Diddly Squat Farm do?
Diddly Squat Farm Shop operates as a branded farm retail business selling its own Diddly Squat-branded clothing, artisan food preserves and condiments, low-ABV beverages, and home goods through a Shopify e-commerce storefront and a physical farm shop in Chipping Norton. The product range leverages the brand association with the Prime Video series Clarkson's Farm to merchandise show-themed apparel, accessories, and novelty items alongside locally sourced British food products.
Is Diddly Squat Farm a public or private company?
Diddly Squat Farm is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Diddly Squat Farm founded?
Diddly Squat Farm was founded in 2020. It employs 1 to 10 people.
Where is Diddly Squat Farm based?
Diddly Squat Farm is headquartered in Chipping Norton, United Kingdom, in the Europe region.
How does Diddly Squat Farm make money?
Three revenue lines are on record. E-commerce Product Sales are the primary driver. The others are physical Retail Sales and wholesale Distribution.
Who are Diddly Squat Farm's main competitors?
Direct peers on record are Daylesford Organic, Magnolia (Chip and Joanna Gaines), The Cotswold Farm Shop and Riverford Organic Farmers. Emerging players are Higgidy, Cartmel Village Shop and Mrs Hinch (Home). Emma Bridgewater is listed as an others. Yorkshire Farmhouse Kitchen is listed as a regional player. Fortnum & Mason is listed as a broad incumbent.
Does Diddly Squat Farm have an API?
No public API is recorded for Diddly Squat Farm.
What industry is Diddly Squat Farm in?
Diddly Squat Farm's product category is Farm Shop Retail. Its primary akta.pro industry code is CRAHAGAO, Farmstead & Local Artisan Food Markets (Retail Shops), with a secondary code of CRAHAGAN, Specialty Food Gift Shops & Hampers. Its NAICS code is 44424 and its SIC code is 5399.