Sumo Group

Name

Sumo Group

Legal name

Sumo Group Inc.

Website

https://sumogroupinc.com

Company type

Private

Founded year

2010

Operating status

Operating

Short description

Sumo Group Inc. is a privately held, US-domiciled multi-product company that operates AppSumo, Five Taco, SendFox, and KingSumo — self-serve web platforms offering discounted software deals, a SaaS directory, email marketing, and list growth tools for small businesses, solopreneurs, and content creators.

Ownership category

akta.pro rank

Product category

Software Deals Marketplace & SMB SaaS Tools

NAICS

Software Publishers (5132), Web Search Portals and All Other Information Services (51929)

SIC

Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

General Merchandise Online Retailers (CRAFADAA)

Keywords

• Software deals marketplace
• SaaS product discovery
• Email marketing platform
• Email list growth
• Small business software

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Software Deals Marketplace: AppSumo operates as a deals marketplace offering discounted software products to entrepreneurs and small businesses, likely earning commissions or transaction fees from software vendors.
2. SaaS Subscription Products: SendFox and KingSumo operate as subscription-based SaaS products for email marketing and list growth, providing recurring revenue from content creators and small business users.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Sumo Group operates four web-based digital products for small businesses and content creators: AppSumo, a marketplace offering exclusive discounts on third-party software tools; Five Taco, a curated SaaS directory for discovering and comparing software; SendFox, an email marketing platform tailored for content creators; and KingSumo, a tool for growing email subscriber lists at lower cost than paid advertising.

Differentiator

Problem solved

Functional benefit

Brands

• AppSumo: Original product launched in 2010 offering the best deals for software. Entrepreneurs and small businesses can save hundreds to thousands of dollars on epic tools and digital products.
• Five Taco
• SendFox
• KingSumo

Products and services

• AppSumo AppSumo is a deals marketplace offering exclusive discounts on software tools and digital products for entrepreneurs and small businesses, enabling them to save hundreds to thousands of dollars on business tools.
• Five Taco Five Taco is a curated SaaS software directory for solopreneurs that helps them discover, compare, and evaluate thousands of software solutions across all business functions.
• SendFox SendFox is an email marketing platform designed for content creators including YouTubers, podcasters, and bloggers to grow their audience more affordably and quickly.
• KingSumo KingSumo is an email list growth tool that helps businesses acquire more subscribers and customers at 5-10x lower cost than Facebook ads, without spending hundreds of dollars on advertising.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Direct peers

• Product Hunt: Product Hunt is a software discovery and launch platform serving startups, makers, and early adopters. It directly competes with AppSumo as a destination for entrepreneurs to discover new software tools and digital products.
• StackSocial: StackSocial is a deals marketplace for software, tech, and digital products serving consumers and small businesses. It overlaps with AppSumo's discounted software marketplace positioning.
• Kit (formerly ConvertKit): Kit is an email marketing and creator monetization platform purpose-built for YouTubers, podcasters, and bloggers. It directly competes with SendFox for the same content creator audience.
• Mighty Deals: Mighty Deals is a long-running deals marketplace for designers, developers, and small businesses featuring discounted software and digital products. It is a comparable peer to AppSumo's discounted software marketplace model.
• PitchGround: PitchGround is a software deals and lifetime deals marketplace targeting SaaS vendors and SMB buyers. It is the closest direct competitor to AppSumo's core marketplace business model.
• DealMirror: DealMirror is a software deals aggregator and marketplace offering discounted SaaS and digital products. Its business model and target audience closely mirror AppSumo.

Emerging players

• Beehiiv: Beehiiv is a fast-growing newsletter and email marketing platform targeting creators and publishers. It competes with SendFox on creator-friendly email marketing and audience growth tooling.

Broad incumbents

• Mailchimp: Mailchimp is the dominant email marketing and automation platform serving SMBs globally. As a broad incumbent, it competes with SendFox across the entire email marketing category, though with a less creator-focused value proposition.
• G2: G2 is a large, established B2B software review and discovery marketplace. As a broader SaaS directory with greater scale and resources, it competes with Five Taco's SaaS discovery function and overlaps with AppSumo's audience.
• Capterra: Capterra is a leading SaaS discovery and review platform owned by Gartner. It serves the same SMB buyer persona as Five Taco but with vastly greater scale and software vendor coverage.

Market position

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sumo Group