Turn Automotive
- Company typePrivate
- Founded2020
- HeadquartersNew Jersey, Trinidad & Tobago
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
Turn Automotive firmographics
Firmographics- Name
- Turn Automotive
- Legal name
- Southern Auto Exchange LLC
- Website
- https://turnautomotive.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Turn Automotive is headquartered
LocationHeadquarters
- HQ city
- New Jersey
- HQ country
- Trinidad & Tobago
- HQ region
- Latin America
Offices1 record
Markets served
Turn Automotive business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Seller Transaction Fees: Turn charges sellers a tiered flat fee per transaction based on vehicle price: $150 for $0-$1,000, $325 for $1,001-$4,999, $425 for $5,000-$49,999, and $525 for $50,000+. These are flat fees with no hidden costs.
- Off-Site Appraisal Fees: $49.00 per completed condition report returned to the user's Ready to Launch tab. Users can send unlimited Off-Site Appraisal requests; fee only assessed upon completion.
- Buyer Penalty Fees: $500 fee for abandoned transactions or failure to complete checkout within 24 hours. Additional $100 late fee every 72 hours after purchase until payment received.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Seller Fee: $0–$1,000 vehicles |
| Transaction based/ take rate | Pay-as-you-go | Seller Fee: $1,001–$4,999 vehicles |
| Transaction based/ take rate | Pay-as-you-go | Seller Fee: $5,000–$49,999 vehicles |
| Transaction based/ take rate | Pay-as-you-go | Seller Fee: $50,000+ vehicles |
| Unit Pricing | Monthly | Off-Site Appraisal |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Turn Automotive product offering
Product offeringCore offering
Turn Automotive operates a B2B wholesale vehicle marketplace connecting licensed automotive dealerships nationwide for buying, selling, and trading inventory through live auctions with real-time bidding, guaranteed cash offers, AI-powered vehicle inspections, and integrated payments, transport, arbitration, and warranty services. The platform places a cash offer on every vehicle within minutes and includes proprietary TurnVision AI damage detection, Off-Site Appraisal remote consumer vehicle acquisition, and an embeddable Turn Widget for dealer websites.
Product overview
Turn Automotive operates as a wholesale vehicle marketplace platform designed for licensed automotive dealerships. The core platform combines live dealer-to-dealer auctions with AI-powered inspection technology. The primary AI product, TurnVision AI™, performs computer vision-based damage detection on vehicle photos to generate condition reports. The Off-Site Appraisal™ module enables remote consumer vehicle acquisition through automated text-based workflows that culminate in guaranteed cash offers. TurnVision AI and Off-Site Appraisal work together: TurnVision AI provides the AI-powered condition analysis that powers both platform listings and Off-Site Appraisal reports. The Turn Widget is an optional add-on for dealer websites that feeds qualified leads into the platform. Every transaction includes the Turn Automotive Warranty at no additional cost. The platform also integrates CarDr.com's OBDIQ diagnostic technology for deeper vehicle diagnostics, and offers native iOS/Android mobile apps. Key platform features include integrated ACH and floor plan payments, nationwide transport coordination, and a flat-fee transaction model.
Differentiator
Problem solved
Functional benefit
Brands
- TurnVision AI: AI-powered vehicle condition reports and damage detection technology used in the Off-Site Appraisal platform.
- Off-Site Appraisal
Products and services
- Turn Automotive Platform
Quantifiable outcome
- Diagnostic reports in as little as 15 seconds
- +2 more outcomes
Companies that use Turn Automotive
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles1 record
Turn Automotive technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability6 records
Feature4 records
Turn Automotive partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- CarDr.comcoreStrategic partnership integrating CarDr's OBDIQ diagnostic technology into Turn's platform, enabling dealers to run OEM-level diagnostic reports in as little as 15 seconds while gaining access to Turn's cash-offer functionality for qualified inventory. The rollout begins with select dealers with broader availability planned across both platforms.
- CarDr.comcoreIntegration of OEM-level vehicle diagnostics with Turn's inventory liquidity solutions, allowing dealers to quickly assess vehicle conditions and obtain cash offers through CarDr's OBDIQ technology within Turn's platform, enabling rapid vehicle condition reports and improved decision-making workflows.
Scale indicators3 records
Recent moves2 records
Expansion highlights4 records
Turn Automotive competitors and assessment
Company assessmentMarket position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
Turn Automotive social profiles
Digital presenceTurn Automotive financial estimates
Financial estimateRevenue estimate
Valuation estimate
Turn Automotive leadership team
Management profileNumber of profiles
Profiles1 record
Turn Automotive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Turn Automotive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Turn Automotive
What does Turn Automotive do?
Turn Automotive operates a B2B wholesale vehicle marketplace connecting licensed automotive dealerships nationwide for buying, selling, and trading inventory through live auctions with real-time bidding, guaranteed cash offers, AI-powered vehicle inspections, and integrated payments, transport, arbitration, and warranty services. The platform places a cash offer on every vehicle within minutes and includes proprietary TurnVision AI damage detection, Off-Site Appraisal remote consumer vehicle acquisition, and an embeddable Turn Widget for dealer websites.
Is Turn Automotive a public or private company?
Turn Automotive is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Turn Automotive founded?
Turn Automotive was founded in 2020. It employs 11 to 50 people.
Where is Turn Automotive based?
Turn Automotive is headquartered in New Jersey, Trinidad & Tobago, in the Latin America region.
How does Turn Automotive make money?
Three revenue lines are on record. Seller Transaction Fees are the primary driver. The others are off-Site Appraisal Fees and buyer Penalty Fees.
Does Turn Automotive have an API?
No public API is recorded for Turn Automotive.