Tailored Leisure Company

What Tailored Leisure Company does

Tailored Leisure Company is a UK-registered charity (Charity Number 1212246) operating in the North East of England, founded in 2019 as a Community Interest Company during the Covid-19 pandemic by CEO Tara Mackings BEM and formally converted to registered charity status in 2025. The organisation delivers accessible fitness, wellbeing, and short-break leisure services to disabled people and individuals with long-term health conditions under a stated 'ability not disability' philosophy. Its service portfolio comprises chair-based exercise classes under the Sit to be Fit umbrella (Muscle Strengthening, Seated Boxercise, Seated Dancing, and Seated Yoga & Meditation) delivered in person at New Springs City Church in Sunderland and online; a fully accessible 6-berth luxury caravan with specialist disability equipment at Haven's Berwick Holiday Park; paid accessibility review consultations for businesses and tourism venues; and structured volunteer pathways (Community Champion, Access Champion, Social Media, Community Cafe).

Name

Tailored Leisure Company

Legal name

Tailored Leisure Community Interest Company

Website

https://tailoredleisure.co.uk

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

A UK-registered charity providing accessible fitness, wellbeing, and short-break leisure services to disabled people and individuals with long-term health conditions in North East England through chair-based exercise classes, online classes, accessible holidays, and accessibility-review services.

Ownership category

akta.pro rank

Product category

Disability and Accessible Leisure Services

NAICS

Fitness and Recreational Sports Centers (71394), Services for the Elderly and Persons with Disabilities (624120), All Other Traveler Accommodation (721199)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Fitness & Performance Retreats (Bootcamps, Sports Conditioning) (THAGAMAH)

akta.pro secondary industry

Accessible & Special-Needs Itinerary Planning (THAKAOAH)

Keywords

• Accessible fitness classes
• Disability wellbeing services
• Chair-based exercise
• Accessible holiday accommodation
• Accessibility consulting

Headquarters

HQ city

Sunderland

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Class Fees and Donations: Many classes are free due to National Lottery funding. Revenue generated through donations and potentially modest class fees for some sessions.
2. Accessible Caravan Hire: Subsidized caravan hire rates at Haven's Berwick Holiday Park. Booking managed in partnership with Holistic Thinking Holidays.
3. Online Classes Subscription: Online fitness classes available with 7-day free trial. Login/account required to access classes.
4. Accessibility Reviews Consultation: Paid consultation services for businesses seeking to improve accessibility. 30-minute consultation sessions available for booking.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Tailored Leisure provides accessible fitness, wellness, and short-break services for disabled people and people with long-term health conditions. Its core delivery is the Sit to be Fit chair-based exercise programme (muscle strengthening, seated boxercise, seated dancing, seated yoga & meditation) offered both in-person at New Springs Centre in Sunderland and online via a freemium subscription. Supplementary services include accessible caravan holidays at Haven Berwick Holiday Park, paid Accessibility Reviews for businesses, school holiday camps, and volunteer pathways.

Product overview

Tailored Leisure Company is a purpose-led charity (registered in 2025, previously CIC since 2019) providing accessible fitness, wellbeing, and short break services for disabled people and people with long-term health conditions in the North East. The core offering is the Sit to be Fit programme featuring chair-based classes (Muscle Strengthening, Seated Boxercise, Seated Dancing, Seated Yoga & Meditation) delivered in-person at New Springs Centre and online. Additional services include an Accessible Luxury Caravan at Haven Berwick Holiday Park, Accessibility Reviews consulting for businesses, and volunteer programmes (Community Champion, Access Champion, Social Media, Community Cafe). The portfolio includes both in-person and online class options, with many activities free through National Lottery funding.

Differentiator

Problem solved

Functional benefit

Products and services

• Sit to be Fit Programme (In-Person) A chair-based exercise programme delivered in-person at New Springs Centre, Sunderland, comprising muscle strengthening, seated boxercise, seated dancing, and seated yoga & meditation classes led by experienced fitness instructors skilled in adapting exercises to accommodate diverse needs. Designed for disabled adults and people with long-term health conditions; many sessions are free through National Lottery funding.
• Online Classes Subscription Online seated fitness classes covering seated yoga and aerobics, seated Tai Chi, seated stretch and strength, and seated muscle strength/boxercise/stretch. Delivered via a login-based online portal with a 7-day free trial and freemium-to-paid conversion thereafter. Instructors include Michelle, Dorothy, Asha, Mark, and Tara.
• Accessible Luxury Caravan Hire A fully accessible 6-berth caravan at Haven's Berwick Holiday Park equipped with specialist mobility features including a ceiling track hoist, mobile electric hoist, stand aid, tilt-in-space shower chair, profile double bed with pressure mattress, and private driveway. Hire includes Haven park passes worth approximately £500 per family; bookings managed through Holistic Thinking Holidays.
• Accessibility Reviews Paid consultation service where disabled volunteers conduct mystery shops and gap analysis to identify accessibility barriers, with delivery of action plans and reasonable-adjustments recommendations. 30-minute consultation sessions available to book; engagements conducted at client venues such as Sunderland Aquatic Centre, with prior clients including Life Science Centre Newcastle (subsequent Gold Award winner), Bamburgh Castle, Spanish City, and Customs House South Shields.
• School Holiday Camps Accessible physical activity camps for children and young people delivered during school holiday periods, complementing the year-round Sit to be Fit programme and supporting skills development such as the example of a volunteer's Easter football camp.

Quantifiable outcome

• Over 5,000 people served in 2 years
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core, supporting and key_account.

• Haven Berwick Holiday ParkcoreStrategic or Co-development PartnerCollaboration with Haven's Berwick Holiday Park for the accessible luxury caravan. Haven provides the holiday park location and amenities including heated indoor pool, outdoor pool, pub, entertainment, and children's activities. Park passes worth £500 included with caravan hire.
• Holistic Thinking HolidayscoreChannel Partner/ Reseller/ DistributorPartnership for managing accessible caravan bookings and arrangements. Holistic Thinking Holidays offers other accessible caravans in other areas and manages the smooth booking process for barrier-free holidays with Tailored Leisure.
• Foundation of LightsupportingStrategic or Co-development PartnerCharity partner working in the region, logo displayed on partners and funders section of website.
• Percy HedleysupportingStrategic or Co-development PartnerDisability organisation partner, logo displayed on partners and funders section.
• Together for Children SunderlandsupportingStrategic or Co-development PartnerChildren's services organisation partner in Sunderland, logo displayed on partners and funders section.
• Grace HousesupportingStrategic or Co-development PartnerCharity partner providing support services, logo displayed on partners and funders section.
• Life Science Centre Newcastlekey_accountImplementation/ SI/ Consulting PartnerProvided accessibility review consultation. Centre recently won Gold Award for Accessible and Inclusive Tourism at the North East Tourism Awards following the review work.
• Bamburgh CastlesupportingImplementation/ SI/ Consulting PartnerReceived accessibility review consultation to improve visitor experience for disabled people at the historic castle attraction.
• Spanish CitysupportingImplementation/ SI/ Consulting PartnerReceived accessibility review consultation to improve visitor experience for disabled people at this heritage venue.
• Customs House South ShieldssupportingImplementation/ SI/ Consulting PartnerReceived accessibility review consultation to improve visitor experience for disabled people at this cultural venue.
• Gateshead CollegesupportingStrategic or Co-development PartnerWorking with Gateshead College to embed accessibility review activity into the curriculum, giving disabled students opportunities to take part and gain experience.
• Sunderland Aquatic CentresupportingImplementation/ SI/ Consulting PartnerVenue for accessibility review consultations. Part of ongoing work to improve accessibility at local sports and leisure facilities.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• LimbPower: UK disability sports charity supporting amputees and people with limb impairments to engage in physical activity, a close peer to Tailored Leisure's adapted fitness classes for specific disability populations.
• Euan's Guide: Disability-led organization that publishes venue accessibility reviews and runs an Access Surveyor training programme, analogous to Tailored Leisure's Accessibility Reviews consulting service.
• Tourism For All UK: UK charity promoting accessible tourism and advising venues on accessibility, highly comparable to Tailored Leisure's accessibility review service for tourism operators.
• Activity Alliance: National disability sports organization focused on getting disabled people more active, overlapping directly with Tailored Leisure's adapted fitness (Sit to be Fit) and community exercise mission.
• Wheelpower: National charity for wheelchair sport, offering adapted physical activity opportunities for disabled people, comparable to Tailored Leisure's seated/adapted exercise focus.
• Aspire: UK charity supporting people with spinal cord injuries, including accessible sports and wellbeing programmes; comparable in delivering adapted fitness and wellbeing services to disabled people.
• Revitalise: UK charity providing accessible holidays and short breaks for disabled people and carers, directly comparable to Tailored Leisure's accessible caravan offering at Haven Berwick.

Broad incumbents

• Mencap: Largest UK charity for people with learning disabilities, providing services and advocacy across health, housing, and inclusion; comparable at mission level though operating at much larger scale.
• Leonard Cheshire: Major UK disability charity providing services and campaigning for inclusion; broader incumbent compared to Tailored Leisure but serves similar disability audiences.
• Sense: Large UK disability charity supporting people with complex disabilities through services, advice, and activities; a broader incumbent operating in disability support and inclusion with overlapping audience to Tailored Leisure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/TailoredLeisure
• Facebookfacebook.com/TailoredLeisureco
• Instagraminstagram.com/tailored.leisure
• LinkedInlinkedin.com/company/tailored-leisure-co

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tailored Leisure Company