Moreirense Futebol Clube

What Moreirense Futebol Clube does

Moreirense Futebol Clube is a Portuguese professional football club founded in 1938 in Moreira de Cónegos, Guimarães, operating as a Sociedade Anónima Desportiva (SAD). The club competes in the Primeira Liga (top tier of Portuguese football) and plays at the 6,000-seat Estádio Comendador Joaquim de Almeida Freitas. Its core products are matchday access (season tickets priced €50–€110 and individual match tickets €10–€20), the Cartão de Sócio membership programme, official merchandise through the Moreirense FC Store and the 2ticket.pt online ticketing platform, and a re-launched ESports line via eLiga Portugal. The NASCI MOREIRA baby kit extends the membership model to newborns.

The club's revenue model blends matchday receipts, broadcasting rights (including a TVI free-to-air partnership running August 2025 to June 2028), sponsorship (Placard.pt as main shirt sponsor since 2021, CDT Equipamentos as equipment supplier since 2012, plus REMAX, JMM and other regional partners), merchandise sales and player transfer fees developed through its youth academy. Season 2024/25 produced a positive SAD result of €5,407,355, up from €679,516 in 2022/23, after a €2,273,631 loss in 2020/21. Operational control sits with BKFC (Black Knight Football Club), which acquired up to 70% of the SAD in June 2025 under William P. Foley II, embedding Moreirense in a multi-league group alongside AFC Bournemouth, Hibernian FC, FC Lorient and Auckland FC. The first intra-group transfer — Michael DaCosta Gonzalez from Bournemouth in June 2025 — demonstrated the cross-club player pathway. Pedro Magalhães was appointed CEO in June 2025, with Hélder Baptista as Sporting Director and Vasco Botelho da Costa as Head Coach.

Name

Moreirense Futebol Clube

Legal name

Moreirense Futebol Clube - Futebol, SAD

Website

https://moreirensefc.pt

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

11–50 employees

Short description

Moreirense Futebol Clube is a Portuguese Primeira Liga football club founded in 1938 in Moreira de Cónegos, serving socios, match-going fans and commercial sponsors through matchday, broadcasting, sponsorship, merchandise and player-transfer revenue streams, now majority-owned by BKFC.

Ownership category

akta.pro rank

Product category

Professional Football Club

NAICS

Sports Teams and Clubs (711211), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

akta.pro secondary industries

Professional & Major League Stadiums (MPAKAEAA), Team Sports Matches (Club & National) (MPAGAMAB), Venue Booking, Ticketing & Event-Day Services (Box Office, Guest Services) (MPAKAEAO), Fan Apparel & Wearables Retail (Licensed) (CRAMAOAE)

Keywords

• Professional football club
• Sports entertainment services
• Matchday ticketing
• Football merchandise sales
• Youth football academy

Headquarters

HQ city

Moreira De Conegos

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Matchday Revenue: Revenue from ticket sales at Estádio Comendador Joaquim de Almeida Freitas, including season tickets and individual match tickets.
2. Membership/Season Tickets: Annual Lugar Anual (season ticket) sales and quota payments from socios (members). Provides guaranteed revenue and member benefits.
3. Broadcasting Rights: TV rights revenue from Liga Portugal and broadcasting agreements including TVI partnership for home game transmission (2025-2028).
4. Player Transfers: Revenue from transfer fees of developed players. Examples include Gabrielzinho scoring title-winning goal for Shanghai Port.
5. Sponsorship: Main sponsorship from Placard.pt (3-year agreement), equipment supplier CDT Equipamentos (since 2012), and various commercial partners including REMAX, TVI, and others.
6. Merchandise: Sales of official club merchandise through Moreirense FC Store, including kits, accessories, and the 'Nasci Moreira' baby kit.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Moreirense Futebol Clube operates as a professional Portuguese football club competing in the Primeira Liga, offering matchday experiences at Estádio Comendador Joaquim de Almeida Freitas (6000 capacity). The club sells season tickets (Lugar Anual), individual match tickets, club memberships (Cartão de Sócio), official merchandise, and youth football development programs. It also generates revenue through broadcasting rights, sponsorships, and player transfers as part of the Black Knight Football Group ecosystem.

Product overview

Moreirense Futebol Clube is a professional Portuguese football club offering a range of supporter-focused products and services. The core offerings include annual season tickets (Lugar Anual) and club membership (Cartão de Sócio) which provide match access, discounts, and exclusive benefits. The NASCI MOREIRA Kit targets newborn supporters with membership enrollment from birth. Ticketing is managed through the 2ticket.pt platform for both season tickets and individual match purchases. The club also maintains an ESports presence through its eLiga Portugal participation, and operates a physical store for official merchandise.

Differentiator

Problem solved

Functional benefit

Products and services

• Lugar Anual (Season Tickets) Annual season tickets granting access to all home Primeira Liga matches at Estádio Comendador Joaquim de Almeida Freitas for the 2026/27 season. Available as single seats (€50) and family packs for 1-2 adults with 1-2 children (€75-€110).
• Cartão de Sócio (Membership Card) Club membership program offering benefits including ticket discounts, merchandise discounts, guaranteed stadium seating, voting rights in general assemblies, and access to exclusive campaigns for fans.
• NASCI MOREIRA Kit Baby membership package including a Cartão de Sócio with 1 year of free quotas, bib, babygrow, scarf, and bracelet, designed to onboard the youngest supporters and their families into the club.
• Bilhetes Online (Online Tickets) Individual match ticket sales (€10-€20 by seating zone) for home and away Primeira Liga matches, sold online via the 2ticket.pt platform and at the stadium.
• Moreirense FC ESports ESports initiative where player Luca Gomes represents the club in the eLiga Portugal competition, extending club brand into digital sports competition.
• Moreirense FC Store Physical retail location at the stadium selling official merchandise, season tickets (Lugar Anual), membership-related items, and club memorabilia.

Quantifiable outcome

• Founded 1938 - celebrating 87+ years of history
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• TVIcoreGTM or Marketing Partner · 20 November 2024Broadcasting agreement for transmission of home games in Liga Portuguesa from August 2025 to June 2028. Historic deal bringing professional football to Portuguese homes on free-to-air television.
• Placard.ptcoreGTM or Marketing Partner · 16 July 2021Main sponsor of Moreirense FC for 3 seasons (from 2021). Placard.pt is a 100% Portuguese brand owned by Santa Casa da Misericórdia de Lisboa, allowing sports betting through online platform and mobile apps. Provides jersey front sponsorship and various promotional activities including ticket and jersey offers for members.
• CDT EquipamentoscoreGTM or Marketing Partner · 30 June 2012Official equipment supplier since 2012. Provides sports kits and equipment for players, staff, and fans. Partnership renewed annually with strong relationship based on trust and quality.
• REMAX PortugalminorGTM or Marketing PartnerCommercial partner visible on club communications and stadium.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Casa Pia AC: Lisbon-based Primeira Liga club. Comparable in mid-tier Portuguese top-flight scale, with academy-driven player development emphasis similar to Moreirense.
• FC Lorient: French Ligue 1 club also under BKFC/Black Knight Football Group ownership. Directly comparable as a same-group multi-club peer, with similar recent ownership-change dynamics and a role in shared player development.
• AFC Bournemouth: English Premier League club owned by the same BKFC/Black Knight Football Group as Moreirense. Sits within the multi-club ownership vehicle alongside the subject, sharing owners, talent pipelines, and operational best practice.
• Rio Ave FC: Portuguese Primeira Liga club based in Vila do Conde. Comparable in scale, regional roots, and reliance on player trading — historically one of Portugal's most prominent selling clubs, similar in business model to Moreirense.
• CD Santa Clara: Azores-based Primeira Liga club, similar in scale, with community-tied, small-stadium operating model and reliance on player development and trading.
• Hibernian FC: Scottish Premiership club within the BKFC multi-club portfolio. Relevant as a sister-club peer under the same ownership architecture, with overlap in player trading and recruitment coordination.
• FC Arouca: Smaller Portuguese Primeira Liga club. Closely comparable in scale, regional-identity operating model, and commercial profile relative to the league's larger clubs.
• Boavista FC: Historic Porto-based Primeira Liga club operating as a SAD. Comparable as a Portuguese top-flight football club with similar community history and stadial scale.
• Gil Vicente FC: Portuguese Primeira Liga club based in Barcelos. Closely comparable in scale, community orientation, and reliance on youth development, with similar matchday-revenue constraints and sponsorship base.

Regional players

• Vitória Sportiva Clube (Vitória SC): Historic Primeira Liga club based in nearby Guimarães, Portugal. Comparable as a Portuguese top-flight club competing in Liga Portugal with similar community-rooted operating model and comparable commercial scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/moreirensefc
• Facebookfacebook.com/Moreirensefutebolclube
• LinkedInlinkedin.com/company/moreirense-futebol-clube-futebol-sad

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moreirense Futebol Clube