Hong Leong Holdings

What Hong Leong Holdings does

Hong Leong Holdings Limited (HLHL), incorporated in 1968 as UEN 196800290Z, is the property development and investment arm of the Hong Leong Group Singapore conglomerate. Headquartered at 16 Raffles Quay (#25-00, Hong Leong Building, Singapore 048581), the company develops and manages residential and commercial real estate primarily in Singapore, with overseas operations in China (Chengdu and Chongqing) and historical exposure in Hong Kong and Beijing. The active Singapore residential pipeline includes Lentor Central Residences, Tengah Garden Residences, Penrith, Penrose, The Avenir, Midwood, Kassia and Lentor Hills Residences, while the commercial portfolio comprises the 45-storey Hong Leong Building (BCA Green Mark Platinum) and the 28-storey 80 Robinson Road (targeting Green Mark Platinum under Green Mark 2021), plus restored conservation shophouses on Geylang Road (managed by Galicia (S) Pte. Ltd.) and Circular Road/Lorong Telok (managed by Circular LT Pte. Ltd.). HLHL states it has developed close to 100 residential projects and currently manages 8 commercial developments in Singapore.

Revenue is generated through four streams: one-time residential sales (developer sales of new condominiums, executive condominiums and landed homes), recurring commercial property leasing (offices, retail, shophouses and mixed-use), recurring residential leasing and showflat management, and professional facility-management services delivered through wholly-owned subsidiary Kingston Property Maintenance Services (KPMS), a BCA-registered contractor handling security, fire safety, car park management, M&E maintenance and accounting. An additional vertical is the 80RR Fintech Hub, established in 2017 as a joint effort with the Singapore Fintech Association, providing co-working space to more than 50 fintech tenants in the CBD. Customer segments span residential property buyers (mass market to luxury), commercial tenants (CBD offices and retail), and fintech companies.

The business runs on a conglomerate-backed private capital structure with no public listing or external institutional funding disclosed. Strategic ecosystem ties include the long-running TID Pte Ltd joint venture with Japan's Mitsui Fudosan (1972), the Tripartite Developers joint venture with CDL (1973), and historical cross-border consortia with Temasek Holdings, Keck Seng Group, GIC and HKR International Limited for overseas projects. HLHL holds ISO 9001:2015 and ISO 14001:2015 certifications, multiple BCA Green Mark certifications (Gold, Gold Plus and Platinum), and is positioning the Chongqing 18T Mansion as the first WELL Building Standard certified residential project in Asia. The company markets through project showflats, dedicated project microsites, and a direct enterprise sales motion reached via +65 6220 9911, [email protected] and [email protected].

Name

Hong Leong Holdings

Legal name

Hong Leong Holdings Limited

Website

https://hongleongholdings.com.sg

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

1–10 employees

Short description

Hong Leong Holdings Limited, established in 1968, is the property development and investment arm of Hong Leong Group Singapore. It develops and manages residential and commercial real estate across Singapore with selective overseas projects in China and Hong Kong.

Ownership category

akta.pro rank

Product category

Real Estate Development

NAICS

New Housing For-Sale Builders (236117), Residential Property Managers (531311), Real Estate Property Managers (53131)

SIC

Operators Of Apartment Buildings (6513), Operators Of Nonresidential Buildings (6512), Real Estate Agents & Managers (For Others) (6531), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

New Development / Declarant Transition Management (BPAJAHAK)

akta.pro secondary industries

HOA / Condominium Association Management (BPAJAFAH), Mixed-Use Property Management (BPAJAGAE), Association Maintenance, Vendor & Capital Project Management (BPAJAHAM)

Keywords

• Property development
• Residential real estate
• Commercial property leasing
• Mixed-use development
• Real estate investment

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Residential Property Sales: Sale of residential units including condominiums, executive condominiums, and landed properties in Singapore. Revenue generated from developer sales of new projects.
2. Commercial Property Leasing: Leasing of commercial office space and retail units in Singapore. Income derived from rental of commercial properties including offices, shophouses, and mixed-use developments.
3. Residential Property Leasing: Leasing of residential units including showflat viewings and property management services.
4. Facility Management Services: Property and project management, maintenance services including security, fire safety, car park management, and mechanical/electrical maintenance through subsidiary Kingston Property Maintenance Services (KPMS).

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Hong Leong Holdings Limited (HLHL) is a Singapore-based real estate developer established in 1968 as the property development and investment arm of Hong Leong Group. The company develops and sells residential properties (condominiums, executive condominiums, landed properties) and leases commercial properties (offices, retail) primarily in Singapore, with overseas residential and mixed-use developments in China (Chengdu, Chongqing) and Hong Kong. The company has developed close to 100 residential properties and manages 8 commercial developments.

Product overview

Hong Leong Holdings Limited (HLHL) is a Singapore-based real estate developer established in 1968 as the property development arm of Hong Leong Group. The company operates a diversified property portfolio spanning residential developments (executive condominiums, mass market, mid to high-end properties), commercial properties (office buildings, retail spaces), and overseas projects in China and Hong Kong. Core residential products include current launches (Lentor Central Residences, Tengah Garden Residences, Penrith, Penrose, The Avenir, Midwood, Kassia, Lentor Hills Residences) and extensive completed portfolio. Commercial operations include Hong Leong Building and 80 Robinson Road. Supporting services include 80RR Fintech Hub co-working space and Kingston Property Maintenance Services for facility management. Overseas expansion focuses on residential and mixed-use developments in Chengdu and Chongqing, China.

Differentiator

Problem solved

Functional benefit

Products and services

• Lentor Central Residences A modern residential development in Singapore's District 26 near Lentor MRT Station, offering 477 units in a fully sold project. Targeted at home buyers and investors seeking quality residences in the Lentor precinct.
• Tengah Garden Residences First private waterfront garden homes in Tengah featuring 863 units across nine towers with retail and F&B units, located next to Hong Kah MRT station. Targeted at home buyers seeking garden-themed living in a new Singapore town.
• Penrith A 462-unit residential development in Queenstown with two 40-storey towers offering 99-year leasehold residences on Margaret Drive. Targeted at home buyers seeking city-fringe living.
• Penrose A 566-unit Sims Drive residence near Aljunied MRT featuring recreation enclaves and nature-inspired amenities. Targeted at home buyers and investors in District 14.
• The Avenir A 376-unit freehold residential project in prime District 9 overlooking Orchard Road and Singapore River. Targeted at luxury home buyers and high-net-worth investors.
• Midwood A 564-unit nature-inspired residence between two nature parks within a 5-minute walk to Hillview MRT station. Targeted at home buyers seeking nature-themed living in District 23.
• Kassia A 276-unit freehold development at Flora Drive off Upper Changi Road North offering verdant living with proximity to Pasir Ris, Tampines, and Changi Airport. Targeted at home buyers in the eastern region of Singapore.
• Lentor Hills Residences A 598-unit modern development with Sky Terraces on 8th/9th levels featuring a 400m Jogging Track, dining experience on the 23rd level, and stunning views. Targeted at home buyers in the Lentor Hills area.
• 80RR Fintech Hub A co-working space in Singapore's CBD operated as a joint venture with Singapore Fintech Association (SFA), home to more than 50 fintech companies from diverse countries. Targeted at fintech startups and SMEs seeking affordable CBD workspace and ecosystem collaboration.
• Kingston Property Maintenance Services (KPMS) A wholly-owned subsidiary providing comprehensive property and project management services including security, fire safety, car park management, mechanical/electrical maintenance, and accounting services. Registered contractor with BCA and licensed security agency. Targeted at building owners and managers.
• 80 Robinson Road A 28-storey office building at 80 Robinson Road, owned by wholly-owned subsidiary 80 Robinson (S) Pte. Ltd., featuring energy-efficient LED lighting, water management, and integrated building management system. Targeted at commercial tenants seeking prime CBD office space.
• Hong Leong Building A 45-storey flagship office building at 16 Raffles Quay with retail shops and restaurants at basement and 1st storey. BCA Platinum certified Green Building with energy-efficient LED lighting, motion sensors, EV charging stations, and Water Efficient Building (WEB) certification from PUB. Targeted at premium office and retail tenants in the Singapore CBD.
• Chongqing Central Park Residential Project A 35-acre development in Chongqing Liang Jiang New Area near Chongqing Central Park offering over 1,600 mid-rise apartments with 197,600 sqm gross floor area. Targeted at home buyers in Chongqing, China.
• Chongqing 18T Mansion Six high-rise towers with over 1,000 luxury apartments in Shibati heritage neighbourhood, targeting first residential development in Asia for WELL Building Standard certification. 341,080 sqm in Yuzhong District. Targeted at luxury property buyers in Chongqing, China.
• Jinniu 21 Project A joint-venture project adjacent to Jinniu States House featuring 14,128 sqm neighbourhood lifestyle open street mall with 400 SOHO units. 43,898 sqm in Chengdu, Jinniu District. Targeted at mixed-use property buyers in Chengdu, China.
• Luhu Linyu Joint-venture with Chengdu Xingcheng Renju Group comprising 437 high-rise residential units, 120 low-rise stacked villas, and 102 commercial units. 116,500 sqm in Tianfu New District. Targeted at home buyers and investors in Chengdu, China.
• Park Royal 357-unit residential development with 900 sqm commercial spaces and 4,930 sqm public park in Pidu District, Chengdu. 42,898 sqm total. Targeted at home buyers in Chengdu, China.
• Commercial Property Leasing Leasing of commercial office space and retail units across Singapore portfolio including Hong Leong Building, 80 Robinson Road, restored conservation shophouses at Geylang Road (managed by Galicia (S) Pte. Ltd.) and Circular Road (managed by Circular LT Pte. Ltd.). Targeted at commercial tenants seeking office and retail space in Singapore's CBD and commercial districts.

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core, key and minor.

• Singapore Fintech Association (SFA)coreStrategic or Co-development Partner · 1 January 2017Joint effort between HLHL and SFA to set up 80RR Fintech Hub supporting fintech industry growth in Singapore. Currently home to more than 50 companies from diverse countries. HLHL provides workspace and expertise with over 50 years of property market experience.
• Mitsui Fudosan Co. LtdkeyStrategic or Co-development PartnerJapan's biggest integrated real estate developer partnered with HLHL to establish TID Pte Ltd in 1972.
• TID Pte LtdkeyStrategic or Co-development PartnerEstablished by HLHL together with Mitsui Fudosan Co. Ltd. Originally named Trade and Industrial Development Private Limited.
• Tripartite Developers Pte LtdkeyStrategic or Co-development PartnerJoint venture between HLHL, CDL and TID incorporated in 1973.
• Temasek HoldingsminorStrategic or Co-development PartnerPart of Singapore consortium on Beijing Riviera private residential development in China in 1994.
• Keck Seng GroupminorStrategic or Co-development PartnerPart of Singapore consortium on Beijing Riviera private residential development in China in 1994.
• Beijing East Suburb Agriculture Industry Commerce United CorporationminorStrategic or Co-development PartnerJoint venture partner on Beijing Riviera private residential development in China in 1994.
• Bestromont International Private Limited (Nichimen Corporation)minorStrategic or Co-development PartnerJoint venture with local arm of Japan's Nichimen Corporation to develop North Oaks Executive Condominium in 2000.
• GIC (Government of Singapore Investment Corporation)keyStrategic or Co-development PartnerJoint venture with GIC and HKR International Limited on Coastal Skyline private residential estate in Hong Kong in 2006.
• HKR International LimitedkeyStrategic or Co-development PartnerJoint venture with GIC and HKR International Limited on Coastal Skyline private residential estate in Hong Kong in 2006.
• Chengdu Xingcheng Renju GroupkeyStrategic or Co-development PartnerJoint-venture partner on Luhu Linyu project in Tianfu New District, Chengdu with 437 high-rise units, 120 low-rise stacked villas and 102 commercial units.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hong Leong Holdings