Fit Farmers

What Fit Farmers does

Fit Farmers is a Roscommon, Ireland-based private company founded in 2019 by nurse Laura Tully that delivers a free, community-based six-week lifestyle programme to Irish farmers, farm families and rural workers. The programme is delivered in person through local halls and community centres, covering six pillars — movement, strength, nutrition, sleep, stress, and social connection — and targets pain points such as musculoskeletal issues, poor sleep, stress, and rural isolation. A complementary mobile product, the Fit Farmers App, was developed in partnership with Expert Self Care Ltd and is available free on iOS and Android, with offline functionality and PIF Tick certification for health information quality.

The company's core technology is a mobile application that extends an in-person community intervention into a self-serve digital channel, with accessibility features and offline capability designed for low-connectivity rural environments. Fit Farmers has no disclosed funding rounds, no institutional investors, and operates with a single facilitator (Laura Tully). Distribution is single-country, relying on word-of-mouth within farming communities, organic social media (Facebook, Instagram, LinkedIn), earned media coverage (Agriland 2023, Newstalk 2019), and a 2026 Irish Healthcare Centre Awards shortlist.

The business model does not monetise end users: both the programme and the app are free to participants, with no sign-up or subscription required. Revenue appears to derive from grants, sponsorships and organisational partnerships, with outreach to healthcare services and rural organisations positioned as a B2B angle. No revenue figures are disclosed in the input data, and operating scale is modest (1 employee, founder-delivered). The model is best characterised as a mission-driven, impact/health-promotion offering rather than a venture-scale commercial business.

Name

Fit Farmers

Legal name

Fit Farmers

Website

https://fitfarmers.ie

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Fit Farmers is a Roscommon, Ireland-based private company, founded in 2019 by nurse Laura Tully, that runs a free six-week community lifestyle programme and a free mobile app for Irish farmers and rural workers, addressing movement, nutrition, sleep, stress and social connection.

Ownership category

akta.pro rank

Product category

Rural Health & Wellness Programmes

akta.pro primary industry

Plant-Based & Vegetarian/Vegan Nutrition (HSADAFAJ)

akta.pro secondary industry

Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative) (BPAGALAD)

Keywords

• Farmer health programme
• Rural community wellness
• Agricultural lifestyle intervention
• Community health education
• Farmer wellbeing support

Headquarters

HQ city

Roscommon

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Programme Delivery: The community-based lifestyle programme is offered free to participants. Revenue appears to come from grants, sponsorships, and organisational partnerships rather than participant fees.
2. Sponsorships and Partnerships: Organisations can sponsor or partner with the programme. The app provides organisations with a practical tool to support health promotion and engagement efforts within rural communities.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Fit Farmers delivers a community-based 6-week lifestyle programme for farmers and rural communities, combining in-person health education, movement and strength sessions, and peer support across six pillars: movement, strength, nutrition, sleep, stress, and social connection. The offering is complemented by the free Fit Farmers mobile app, an offline-capable PIF Tick certified digital tool providing credible farmer-focused health content developed with Expert Self Care Ltd.

Product overview

Fit Farmers operates as a dual-component offering: (1) the Fit Farmers Programme, a 6-week community-based in-person lifestyle intervention combining health education, physical activity sessions, and peer support for farmers and rural communities; and (2) the Fit Farmers App, a complementary free, offline-capable mobile digital tool that provides credible, accessible health information tailored to farmers. Both components are integrated to deliver a unified wellbeing support system addressing movement, strength, nutrition, sleep, stress, and social connection.

Differentiator

Problem solved

Functional benefit

Products and services

• Fit Farmers Programme A free 6-week community-based lifestyle programme for farmers and rural community members combining in-person health education, movement and strength sessions, personal health check-ins, fitness testing, and peer support. Targets six pillars: movement, strength, nutrition, sleep, stress, and social connection. Delivered in local community halls across rural Ireland (e.g., Ballyleague Hall, Roscommon) and suitable for all fitness levels.
• Fit Farmers App A free, no-sign-up-required mobile application providing credible, farmer-focused health and wellbeing content. Available on Apple App Store and Google Play. Works offline for use in fields or areas with poor signal, features simple navigation and fast loading, is PIF Tick certified for health information quality, and supports accessibility for users with vision, hearing, or data limitations.

Quantifiable outcome

• Farmers report sleeping better, feeling more energised, and finding time to focus on their own wellbeing

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Expert Self Care LtdcoreTechnology or IntegrationExpert Self Care Ltd collaborated with Laura Tully to develop the Fit Farmers App. This partnership transformed farmer feedback into a practical, easy-to-use digital tool that provides credible, accessible farmer-focused health content. The app was created in response to what farmers said they needed - a one-stop shop for clear, reliable health information they could trust.
• Farming Experts and Farming OrganisationscoreStrategic or Co-development PartnerThe Fit Farmers App was developed in collaboration with farming experts and farming organisations, ensuring the content and design are appropriate for the target audience.
• Irish Healthcare Centre AwardsminorOthersFit Farmers was shortlisted as a finalist in the Irish Healthcare Centre Awards 2026 in the Healthcare Initiative – Patient Education / Lifestyle Project category.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Regional players

• Irish Heart Foundation: Ireland's national heart-and-stroke charity running community health-promotion and lifestyle-change programmes across Ireland. Comparable regional footprint, comparable chronic-disease-prevention framing, and overlap on heart-health, blood-pressure, and cholesterol outcomes Fit Farmers reports improving.

Direct peers

• Embrace Farm: Irish charity supporting farming families through bereavement, serious injury, and farm accidents. Directly comparable as an Ireland-based, mission-driven organisation delivering support programmes to the same farmer persona Fit Farmers serves, with overlapping funder bases (agri-corporates, HSE-style grants).
• Farm Strong: New Zealand farmer-wellbeing programme focused on physical and mental health for farmers, originally adapted from the YANA/FLPR model. Near-perfect functional analogue: farmer-targeted wellness, free to users, sponsor-funded, multi-pillar (similar to Fit Farmers' six pillars).
• Farming Community Network (FCN): UK voluntary organisation supporting farmers and rural communities through helplines, volunteer visits, and wellbeing programmes. Comparable persona, comparable community-led delivery model, and directly relevant as a potential expansion benchmark or partner for Fit Farmers.
• Acorn Farm Mental Health: Charity providing mental-health support specifically to the farming community in the West of Ireland and beyond. Overlaps Fit Farmers' Irish rural-farmer persona and has a regional base adjacent to Roscommon; comparable mission focus though stronger on mental health than on physical wellness.
• YANA (You Are Not Alone) Project: US non-profit providing mental-health support and resources to farmers, ranchers, and their families. Comparable in targeting the same farmer persona with health/wellness programming, though primarily mental-health-led rather than physical-wellness-led like Fit Farmers.
• RABI (Royal Agricultural Benevolent Institution): UK charity providing welfare, financial, and mental-health support to farming people, including health-and-wellbeing initiatives comparable to Fit Farmers' six-pillar programme. Closest international analogue in terms of mission, persona (UK farmers), and sponsorship-funded delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FitFarmers
• LinkedInlinkedin.com/company/fit-farmers
• Instagraminstagram.com/fit__farmers

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fit Farmers