What Baker Furniture does

Baker Furniture Limited is a UK private furniture wholesaler headquartered in Middlesbrough, founded in 1995, operating with a stated headcount of 11-50 employees. The company supplies upholstered and case furniture to independent UK retailers through a B2B dealer webshop, and holds the UK licence for the heritage G Plan brand (originating 1953) alongside its own Baker range and the Art House sub-brand.

The business operates an asset-light model: manufacturing is outsourced to Far East factories, allowing Baker Furniture to focus on brand curation, range design, and dealer-channel distribution within the UK market. Its product portfolio spans multiple price points and design aesthetics under the Baker, G Plan, and Art House umbrellas, and the company has been actively refreshing and expanding ranges, including the introduction of a 3D Stand Scan visualisation tool for dealer customers.

Commercially, Baker Furniture generates revenue through wholesale supply to its dealer network rather than direct-to-consumer channels, with pricing structured around dealer-tier wholesale terms. Recent activity includes ongoing investment in the business over the past two years, continued range introductions, and participation in industry trade events such as the January Furniture Show (JFS) 2026, signalling sustained reinvestment and active trade-channel positioning.

Name

Baker Furniture

Legal name

Baker Furniture Limited

Website

https://www.bakerfurniture.co.uk

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Baker Furniture Limited is a UK-based B2B furniture wholesaler founded in 1995, supplying independent retailers via a dealer webshop with the G Plan heritage brand and its own Baker and Art House ranges.

Ownership category

akta.pro rank

Product category

Residential Furniture

NAICS

Household and Institutional Furniture Manufacturing (33712), Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371), Upholstered Household Furniture Manufacturing (337121), Furniture and Related Product Manufacturing (337)

SIC

Household Furniture (2510), Wholesale-Furniture & Home Furnishings (5020), Wood Household Furniture, (No Upholstered) (2511)

akta.pro primary industry

Industrial/Product & Furniture Design (BPAHAKAM)

akta.pro secondary industry

Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB)

Keywords

• Residential furniture
• Bedroom furniture
• Dining furniture
• Living room furniture
• Heritage furniture brands

Headquarters

HQ city

Middlesbrough

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Furniture Wholesale: Baker Furniture operates as a B2B furniture supplier, selling contemporary and traditional bedroom, dining, and occasional furniture to authorized dealers through their dealer webshop platform. The company manufactures products in close conjunction with factories in the Far East, using sustainably sourced woods.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Baker Furniture designs, manufactures, and supplies contemporary and traditional bedroom, dining, living, and occasional furniture under its own Baker brand plus the G Plan and Art House sub-brands. Manufacturing is carried out in close partnership with factories in the Far East using woods sourced under strict environmental controls, and finished products are distributed exclusively to authorised dealers across the UK through a login-protected dealer webshop.

Product overview

Baker Furniture is a UK-based furniture company established in 1995 that manufactures contemporary and traditional bedroom, dining, and living furniture. The company operates through two main sub-brands: G Plan (a heritage British furniture brand dating to 1953, known for iconic 20th-century designs) and Art House (a contemporary collection embracing eclectic, individual style). All products are produced in partnership with factories in the Far East using woods sourced under strict environmental controls. The company sells through a dealer webshop requiring account login.

Differentiator

Problem solved

Functional benefit

Brands

• G Plan: Heritage British furniture brand established in 1953, with roots tracing back to 1898 when Ebenezer Gomme began handcrafting furniture in High Wycombe. G Plan continues to honour its design heritage bringing together time-honoured craftsmanship and iconic pieces for modern homes.
• Art House

Products and services

• G Plan Heritage British furniture brand established in 1953, with roots tracing back to 1898 when Ebenezer Gomme began handcrafting furniture in High Wycombe. Offers curated, coordinated interiors including chairs, bedroom, and dining collections such as Classics, Larsen, Maddison, Marlow, and Winchester, sold to authorised dealers for resale.
• Art House Contemporary furniture collection under Baker Furniture that breaks free from trends and embraces individuality, blending modern design with eclectic character. Collections include chairs, occasional furniture, dining sets (Berkeley, Kensington, Rhoe, Sloane, Wren), and upholstery, sold to authorised dealers for resale.
• Bedroom Furniture Contemporary and traditional bedroom furniture collections produced in partnership with Far East factories using sustainably sourced woods, supplied to authorised dealers for residential resale.
• Dining Furniture Contemporary and traditional dining furniture including tables, chairs, and dining sets designed for 21st century living, supplied to authorised dealers for residential resale.
• Living Furniture Occasional and living room furniture featuring contemporary and traditional designs, supplied to authorised dealers for residential resale.
• Chairs Range of dining chairs and upholstered seating across the G Plan and Art House collections, supplied to authorised dealers for residential resale.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Factories in Far EastcoreOthersBaker Furniture works in close conjunction with factories in the Far East for manufacturing. These partnerships are essential to the company's supply chain, enabling production of furniture at competitive prices while maintaining quality standards. Woods used are felled under strict controls, indicating sustainable sourcing requirements.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Ercol: Independent UK furniture manufacturer founded in 1920 in Buckinghamshire, producing dining, living, and bedroom furniture with a heritage positioning similar to Baker's G Plan range. Comparable on B2B dealer model, UK-only distribution, wood-based product mix, and use of in-house/outsourced manufacturing blend.
• G Plan (G Plan Upholstery / Sofa Brands International heritage): The G Plan brand — which Baker Furniture itself operates as a sub-brand — has historically been run as a separate UK furniture business. The external G Plan entity is the closest conceptual peer for Baker's G Plan collection, given shared design DNA, dealer channels, and product categories (upholstery, dining, occasional).

Broad incumbents

• Furniture Village: UK's largest independent furniture retailer with ~50 stores, stocking bedroom, dining, and living furniture from multiple brands. Comparable to Baker as a UK-domiciled, multi-category furniture business with a traditional/contemporary spread, though Furniture Village is retailer-only and significantly larger.
• DFS: Largest UK sofa and furniture retailer with a national store network and own-brand upholstery ranges. Comparable as a UK-focused, scaled furniture operator with broad category coverage and established dealer/manufacturing relationships, though DFS is consumer-facing and publicly listed.
• ScS: UK upholstery and furniture retailer operating a national store estate and online channel. Comparable as a UK-only, multi-category furniture business with both own-brand and third-party ranges, supplying living room and occasional furniture to UK consumers.
• Sofology: UK sofa and furniture retailer owned by DFS, with a contemporary showroom-led positioning. Comparable as a UK-only, living-room-focused furniture operator that competes with Baker's living and chairs categories at the consumer end of the channel.
• John Lewis & Partners (Home): UK department store and online retailer with a substantial Home furniture category including bedroom, dining, and living ranges. Comparable as a UK-only furniture buyer that stocks multiple brands and competes for the same mid-market consumer Baker's dealers serve.
• Next Home: Major UK clothing and home retailer with a fast-growing furniture and homeware range sold online and in-store. Comparable as a UK-domiciled multi-category home retailer competing for the same discretionary furniture spend, though Next is much larger and primarily a retailer.

Emerging players

• Loaf: UK DTC furniture brand focused on casual, contemporary upholstery and bedroom furniture. Comparable in targeting younger UK consumers with 'slow furniture' positioning, though Loaf sells direct-to-consumer rather than through dealers and operates at smaller scale.
• Darlings of Chelsea: UK online and showroom-based furniture retailer specialising in contemporary upholstery, dining, and bedroom furniture. Comparable to Baker's Art House positioning — design-led, mid-market, multi-category — though Darlings sells direct to consumers rather than through dealers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baker Furniture