Double P Records

What Double P Records does

Double P Records (also styled Doble-P Records or DOBLE-P) is an independent music record label founded in 2022 and headquartered in Culiacán, Sinaloa, Mexico, with a US contact office in Chandler, Arizona. The company operates in the Regional Mexican music genre, signing, developing, and promoting emerging artists with a stated focus on preserving traditional Mexican musical heritage while incorporating contemporary sounds such as corridos tumbados and norteño. Its roster comprises three artists — Chava Castro, Kalil y Blady (signed August 2024), and Mas Ke Fuerza — whose content is distributed through major global streaming platforms including Spotify, Apple Music, Amazon Music, and YouTube.

The label's core product is artist development and music release, supplemented by promotional services, online presence-building for artists, and a forthcoming merchandise e-commerce store. Underlying technology is minimal and not explicitly disclosed; the business relies on standard third-party streaming infrastructure and mainstream social media platforms (Instagram, TikTok, YouTube) for distribution and marketing. The label also operates an SEO-oriented blog and newsletter as owned content channels, and runs international live event bookings at festivals in the US, Indonesia, Germany, and Japan.

Double P Records generates revenue through four streams: music streaming royalties (usage-based), artist representation and management (professional services), merchandise sales via a 'Coming Soon' online store, and live performance bookings (transaction fees). The go-to-market approach is community-led, identifying emerging Regional Mexican talent and developing them through social media promotion, streaming distribution, and live event presence. Ownership is private and founder-operated, with no disclosed institutional funding, parent company, or external capital sources identified.

Name

Double P Records

Legal name

Double P Records

Website

https://doble-p.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Double P Records is an independent Regional Mexican music label founded in 2022, headquartered in Culiacán, Mexico, that signs, develops, and promotes three emerging artists through streaming distribution, international live bookings, and a forthcoming merchandise store.

Ownership category

akta.pro rank

Product category

Independent Music Label

NAICS

Record Production and Distribution (512250)

SIC

Phonograph Records & Prerecorded Audio Tapes & Disks (3652)

akta.pro primary industry

Record Labels (Major & Independent) (MPAIAAAA)

akta.pro secondary industry

Music Aggregators & DIY Distribution Platforms (MPAIAAAD)

Keywords

• Independent record label
• Music production services
• Artist development
• Regional mexican music
• Music streaming distribution

Headquarters

HQ city

Chandler

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Music streaming royalties: The label generates revenue through music streaming royalties from platforms such as Spotify, Apple Music, and Amazon Music where its artists' releases are distributed.
2. Artist representation and management: The label provides talent representation services to its signed artists, including career development, release strategy, and promotional support.
3. Merchandise sales: The label operates an online store selling merchandise inspired by its artists, including apparel and branded items.
4. Live performances and bookings: Revenue is generated through live event bookings, concert performances, and festival appearances of signed artists.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Double P Records (Doble-P Records) is an independent Mexican regional music record label that discovers, signs, develops, and promotes musical artists in genres such as corridos tumbados and norteño. The label provides full-stack artist representation including talent identification, music production and release, multi-platform streaming distribution, social media marketing, international live performance booking, and merchandise support to its roster of signed artists.

Product overview

Double P Records is a record label focused on Regional Mexicana music. The company operates as a unified record label with artist promotion services and an upcoming merchandise store. The core offering centers on artist development and music distribution, with additional services for online presence building and merchandise sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Doble-P Records Record Label & Music Catalog An independent record label that discovers, develops, signs, and promotes Regional Mexican music artists (currently Chava Castro, Kalil y Blady, and Mas Ke Fuerza), releasing their music globally via major streaming platforms. Targeted at fans of Regional Mexican music worldwide.
• Artist Representation & Management Services Professional services provided to signed artists covering career development, release strategy, promotional support, social media branding, international festival booking, and merchandise support. Targeted at emerging Regional Mexican musicians seeking professional representation.
• Doble-P Records Merchandise Store Online e-commerce store selling artist-inspired merchandise including apparel and branded items for the label's signed artists. Targeted at fans and consumers of the label's roster. Listed status: Coming Soon.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Rancho La Lagrimota: Independent Regional Mexican label with corridos/norteño roster. Comparable niche indie-label model pursuing similar streaming and live audiences.
• Diamante Records: Independent Regional Mexican label developing emerging norteño and corridos artists. Comparable scale and indie label operating model to Double P Records.
• Del Records: Established independent Regional Mexican label with roster of norteño-banda acts. Competes for the same artist talent and streaming audience as Double P Records.
• JB Music Group: Independent Latin/Regional Mexican label with artist development and touring infrastructure. Operates a comparable full-stack indie label model.
• Rancho Humilde: Independent Regional Mexican label widely credited with popularizing corridos tumbados. Direct competitor signing and developing emerging acts in the same sub-genres Double P Records targets.
• West Side Music: Independent Mexican music label active in regional and urban-Mexican crossover. Targets overlapping streaming and live-event audiences in the same geographic markets.
• Street Mob Records: Independent label focused on corridos tumbados and urban-leaning Regional Mexican. Competes head-to-head for emerging artists and TikTok-driven streaming growth.

Broad incumbents

• Universal Music Latin Entertainment: Major-label Latin music division that signs and markets Regional Mexican acts at global scale. Represents the incumbent competitive threat to independent corridos tumbados labels.
• Warner Music Latina: Major-label Latin division with Mexican music signings and global touring infrastructure. Represents broad-incumbent competition with overlapping artist and audience targets.

Others

• Sony Music Latin:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@DoblePRecords_
• Facebookfacebook.com/dobleprecord
• Instagraminstagram.com/dobleprecords_
• TikToktiktok.com/@dobleprecords_

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Double P Records